cannabisindustry

In today’s rapidly changing business landscape, the imperative for regulated companies is clear: harness the power of data analytics or risk falling behind. 

Failing to gather customer data, or worse, not knowing how to properly utilize it is a critical misstep for businesses in regulated industries like cannabis, CBD, or alcohol. Don’t let your competition outpace you!

There’s a growing need for cannabis and alcohol businesses to expand their data scope beyond basic demographic info — phone numbers, emails, and purchase history — with consumer behavior datasets to provide a more nuanced understanding of customer preferences. Cannabis customer data enrichment or second party data enrichment services can elevate your customer data from merely informative to truly insightful. 

Generating a more enhanced view of your consumers allows companies to better target cannabis and alcohol consumers who are actively seeking specific products or services, amplifying the return on investment for advertising campaigns and dramatically enhancing the customer experience. 

During the webinar, you will learn:

• What customer data enrichment is, and why it is important
• How CRM data enrichment improves customer experiences and real-world use cases you can implement today!
• How to select and vet data enrichment companies and tips for determining data quality

Learn how to deliver truly exceptional cannabis customer experiences that improve the ROAS of your display, paid search, and SEO campaigns. The modern business environment demands a sophisticated approach to data analytics and customer engagement. Don’t get left behind!

________________________________________

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel
Follow us on LinkedIn: www.linkedin.com/company/mediajel/
Follow us on Instagram: www.instagram.com/mediajel/
Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/

On the latest episode of The Cannabis Conversation, we speak with Dr. Franjo Grotenhermen, Chairperson at the International Association of Cannabinoid Medicines (IACM).

We explore his journey into cannabis medicine, its diverse uses, and the challenges of its regulation. Together, we look at the importance of patient experiences and the need for a balance between clinical trials and real-world experiences. We also examine the risk profile of cannabis, potential side effects, contraindications, and interactions with other medications. 

The Cannabis Conversation is sponsored by Lumino - a boutique HR and Recruitment Agency specialising in building high performance teams for the European Cannabis Industry. They work in three main verticals: Commercial, Medical and Plant Facing.

Get in touch at www.luminorecruit.com/

About Franjo Grotenhermen M.D.

Franjo Grotenhermen graduated in medicine and received his doctorate in Cologne. His fields of practice included internal medicine, surgery and naturopathy. He is head of the Centre for Cannabis Medicine in Steinheim (NRW) with a focus on therapy with cannabis and cannabinoids. Grotenhermen is Executive Director of the Arbeitsgemeinschaft Cannabis als Medizin e.V. (ACM) (since 1997), Executive Director of the International Alliance for Cannabinoid Medicines (IACM) (since 2000) and author of the IACM-Bulletin, which is published fortnightly in several languages on the IACM website.

Grotenhermen is an employee of the Cologne-based nova Institute, co-owner of Endoxo GmbH (founded in 2019), a company that produces CBD and other hemp products. He is a lecturer at Dresden International University. He is Chief Medical Advisor of canncura, an internet platform for telemedicine in the field of cannabis and cannabinoids. He is a member of the Scientific Advisory Board of the journals Cannabis and Cannabinoid Research, edited by Prof. Daniele Piomelli at Mary Ann Liebert Publishing. He received the following awards: Hanf-Preis 1999 of Cannabusiness, IACM 2011 Special Award, ICBC 2018 Lifetime Achievement Award, Robert Newman Memorial Award 2018 of Akzept e.V., Honorary Award GFS-Award 2021 of Gemeinnützige Forschungsvereinigung Saluplanta e.V.

Resources

Connect with Franjo on LinkedIn: linkedin.com/in/franjo-grotenhermen-65624b19b

IACM’s Website: https://cannabis-med.org/

Welcome to the future of cannabis retail customer experiences, where dispensary visitor engagement and brand loyalty are not just buzzwords but the cornerstones of a successful business.

Specializing in creating immersive in-store experiences and innovative cannabis retail displays that captivate visitors from the moment they walk through the door not only results in customers purchasing more than initially intended but also increases brand loyalty. According to an Adobe study, well-designed customer experiences can increase basket sizes by up to 60%.

In today's rapidly evolving retail landscape, the pressure to differentiate has never been more intense. That's where Jonathan Black, CEO of Say Hi ( Cheech and Chong) steps in, bringing a proven track record of transforming ordinary retail spaces into extraordinary experiences.

During this week’s webinar, we will hone in on the details for creating engaging, and immersive spaces to deliver experiences so unique and memorable, that dispensary visitors won't just be impressed—they'll become your biggest brand advocates.

During this 60 min webinar, you’ll learn:
• The Importance of Customer Engagement
• How to Build Brand Loyalty Through Immersive Experiences
• Differentiating Your Brand in a Competitive Market

Why settle for the status quo when you can revolutionize your retail space and build a community of loyal customers? Strengthen relationships with your retailers and help make their store a destination turning customers into brand advocates.

Join us on this exciting journey and unlock the untapped potential of your cannabis or CBD brand.

________________________________________

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel
Follow us on LinkedIn: www.linkedin.com/company/mediajel/
Follow us on Instagram: www.instagram.com/mediajel/
Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/

On the latest episode of The Cannabis Conversation, we speak with William Muecke of Artemis Growth Partners & Daniel Grözinger of Park Lane Capital.

We look at the European Cannabis Industry from an investment perspective, including the benefits of the legal cannabis market in Germany and France, the potential for mergers and acquisitions in Europe, and Will and Daniel’s thoughts on what’s needed to succeed in this sector in the next few years.

The Cannabis Conversation is sponsored by Lumino - a boutique HR and Recruitment Agency specialising in building high performance teams for the European Cannabis Industry. They work in three main verticals: Commercial, Medical and Plant Facing.

Get in touch at www.luminorecruit.com/


About William Muecke

Will Muecke is the Managing Member at Artemis Growth Partners, a private equity firm with $390 million in assets, specializing in ESG and impact investments within the global cannabis industry.

He also co-founded CoreCo Private Equity, an ESG-focused fund, recognized as a "Best for the World" fund in 2017, with backing from institutions like the IFC/World Bank and European family offices.

Previously, he served as global co-head of healthcare services at Goldman, Sachs & Co. in New York, with extensive networks across Europe, the United States, and Latin America. 

Currently, he holds the position of Chief Investment Officer at Artemis Growth Partners in London.

About Daniel Grözinger

Daniel Grözinger, a Partner at Parklane Capital in Germany, is a seasoned M&A expert with a focus on the tech sector. In 2021, he expanded his expertise into the cannabis market and played a pivotal role in the sale of Four 20 Pharma to Curaleaf in 2022.

With a background in over 75 M&A deals, Daniel is also a serial entrepreneur. Notably, he co-founded getgo.de, an online ticketing industry leader, and sold it to CTS Eventim AG. He then managed two business units at CTS, generating over 500 million EUR in revenue.

In 2003, he founded uniquedigital, a top-ranked online marketing agency, later acquired by Syzygy AG in 2008. Daniel has a history of founding and building customer-focused companies, including verwandt.de, Farbflut Entertainment, Emporis, and Animod, among others. He has also invested in various internet companies and startups as a business angel, including Prezi.com and Fiverr, before joining Parklane Capital in 2014.

Resources

Connect with William on LinkedIn: https://www.linkedin.com/in/wmuecke

Connect with Daniel on LinkedIn: https://www.linkedin.com/in/groezinger/

Artemis Growth Partners’ Website: www.artemisgrowth.com

Parklane Capital’s Website: 

Can you think of a time you went out on the town and didn’t have a drink in your hand? With the rise in popularity of non-alcoholic beverages and bars, cannabis drinks are poised to shake up the beverage landscape.

Cannabis bev companies have made leaps and bounds in the past few years using nano-emulsification technology to create more consistent dosing and better tasting, fast-acting products.

Non-combustible products will pave the way for newcomers and offer a more socially acceptable way to enjoy the benefits of our favorite plant. After all, it is the fastest-growing product segment. (BDSA noted that cannabis beverages had 64% growth last year and 27% growth quarter over quarter.)

But with only 1% of consumers claiming cannabis drinks as their preferred method of consumption, there is no doubt this product segment has a long yet promising road ahead.

Joined by Ave Miller, Co-Founder of Uncle Arnies, and Rodney Boast, Co-Owner and COO of Ray’s Lemonade, to give the lay of the beverage land and discuss the hurdles this product segment has yet to overcome, how retailers can better support brands, and how startups will hold their ground against big beverage giants. So join us and get an insider view of what it takes to build a cannabis beverage brand and the loyal customer base required to drive revenue.

During the webinar, you will learn about:
• Low dose vs. high dose - what will be successful in the long-term
• Shifting buyer mindsets and consumer education programs
• Why retailers should end the “gas station model” and shift to an authentic retail experience
• Raising $ in the current economic climate

Gain more insight into the trajectory of the cannabis beverage market and save your free webinar spot!
________________________________________

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel
Follow us on LinkedIn: www.linkedin.com/company/mediajel/
Follow us on Instagram: www.instagram.com/mediajel/
Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/

Are You Ready for Cannabis CPG International Expansion?

The worldwide cannabis market achieved a valuation of USD 28.06 billion in 2021 and is forecasted to reach an impressive market size of USD 197.75 billion by 2028. Are you prepared to take your cannabis consumer packaged good (CPG) company to the international stage?

Join Us for an Insightful Webinar on Cannabis Global Expansion

We invite you to a 60-minute webinar with Jamie Pearson, International Strategic Management Consultant at the New Holland Group, where we’ll delve into the essential international expansion strategies for successfully growing your cannabis CPG business in different countries. From market research and localization to distribution and marketing, we’ll guide you through the key considerations that will empower you to conquer new markets with confidence.

Who Should Attend?

Whether you’re a seasoned entrepreneur or just beginning to explore international cannabis business expansion opportunities, this webinar will provide you with actionable insights to drive your global expansion forward.

During the webinar, you will:

• Develop a Comprehensive Business Plan: Learn how to set clear goals and milestones for international expansion.
• Tailor Your Products: Understand how to adapt your cannabis products to meet local preferences, cultural idiosyncrasies, and local regulations.
• Navigate Cannabis Regulations: Get insights into local cannabis and CBD regulations, import/export requirements, and compliance.
• Build a Global Team: Discover how to assemble and manage a team that can execute your international expansion strategies effectively.

Your journey to international success starts here.

________________________________________

Want more great cannabis marketing tips?!

Hit subscribe and you'll be notified when we launch our weekly webinars.

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Follow us on LinkedIn: www.linkedin.com/company/mediajel/
Follow us on Instagram: www.instagram.com/mediajel/

Let's strategize about your business: www.mediajel.com/contact-us/

On the latest episode of The Cannabis Conversation, we’re joined by Mike Roberts, a medical cannabis patient in the UK. 

We explore Mike’s journey with cannabis, the potential benefits of incorporating cannabis into cancer treatment plans, and his trailblazing story of becoming the first patient to successfully get his cannabis flower prescription reimbursed by the NHS.

The Cannabis Conversation is sponsored by Lumino - a boutique HR and Recruitment Agency specialising in building high performance teams for the European Cannabis Industry. They work in three main verticals: Commercial, Medical and Plant Facing.

Get in touch at www.luminorecruit.com/

About Mike Roberts

Mike Roberts is a special needs teacher, musician, and father. His interests include photography, chemistry, and medical cannabis. In 2021 at the age of 43, Mike was diagnosed with incurable cancer. In 2023 he became the first person in the UK to receive NHS funding for cannabis flower.

Resources

Connect with Mike on LinkedIn: https://www.linkedin.com/in/mike-roberts-42a46122b

Mike’s Website: https://www.michaelrobertstutoring.com/

On the latest episode of The Cannabis Conversation, we’re joined by Robert Jappie of Fieldfisher - a European Law Firm with a strong Life Sciences practice.

We explore cannabis regulation in the UK, and overcoming opposition in the industry as well as the wider challenges facing the medical cannabis industry, including political support and lack of research and funding.

The Cannabis Conversation is sponsored by Lumino - a boutique HR and Recruitment Agency specialising in building high performance teams for the European Cannabis Industry. They work in three main verticals: Commercial, Medical and Plant Facing.

Get in touch at www.luminorecruit.com/

About Robert Jappie

Robert Jappie is a partner at Fieldfisher, a European Law Firm with a focus on Life Sciences and Tech industries. He is a Regulatory Lawyer and specialises in emerging Life Sciences sectors, providing regulatory and commercial representation to a range of nascent industries. He has particular expertise in Cannabis Regulation, Psychedelic Medicines, Food/Agri-Tech and Healthcare, and is considered one of the foremost legal authorities in the UK on the UK and European cannabis industry. Robert has advised many of the well-established cannabis companies operating in the UK and EU, and has provided regulatory support for a number of M&A and Capital Markets transactions.

Resources

Connect with Robert on LinkedIn: https://www.incegd.com/en/our-team-london/robert-jappie

Fieldfisher’s Website: https://www.fieldfisher.com/en

On the latest episode of The Cannabis Conversation, we’re joined by Will Lawn of King’s College London - an internationally renowned university delivering exceptional education and world-leading research.

We explore cannabis use disorder, the concept of addiction as a spectrum, as well as the biological underpinnings of cannabis use disorder, potential treatment options, and the link between cannabis and tobacco use.

The Cannabis Conversation is sponsored by Lumino - a boutique HR and Recruitment Agency specialising in building high performance teams for the European Cannabis Industry. They work in three main verticals: Commercial, Medical and Plant Facing.

Get in touch at www.luminorecruit.com/

About Will Lawn
Dr Will Lawn is a psychology lecturer and psychopharmacology researcher at King's College London. By taking a multi-disciplinary approach, Will investigates the short and long-term effects of recreational drugs on the human mind and brain, as well as researching the therapeutic applications of cannabinoids and ketamine.

Resources

Connect with Will Lawn on LinkedIn: https://www.linkedin.com/in/will-lawn-51724b215

King’s College London’s Website: https://www.kcl.ac.uk/

Can the legal cannabis industry provide affordable and high-quality medicine for patients?

On the latest episode of The Cannabis Conversation, we’re joined by my good friends, Carly Barton from Cancard - the largest patient advocacy group in Europe - and Alex Fray and Charlie Price GLO - a British medical cannabis company headquartered on the Isle of Man.

We explore the importance of community and patient-centred approaches to medical cannabis, as well as controlling the entire supply chain, from cultivation to distribution, in order to provide patients with choice. 

Support the crowdfund raise, help them grow, and let's improve patient access to quality medicine! 🌿 https://www.seedrs.com/grow-organics

The Cannabis Conversation is sponsored by Lumino - a boutique HR and Recruitment Agency specialising in building high performance teams for the European Cannabis Industry. They work in three main verticals: Commercial, Medical and Plant Facing.

Get in touch atwww.luminorecruit.com/

About Alex Fray

Alex has held a range of positions including CEO, CFO and COO in regulated industries over the last 20 years. He is currently a Director within the Isle of Man Government's Department for Enterprise, advising the Government on cannabis and biomedical sectors. Having worked in both start-up and SME environments, he understands how to grow businesses with great culture. He is a qualified accountant with IPO experience.

About Charlie Price

Charlie has an academic background with a  BSc, MSc and 6yrs PhD research in integrated farming and Ecotoxicology. A proven entrepreneur having co-founded both a £50m turnover renewable energy imports business as well as a social enterprise that developed horticultural projects in 5 continents and over 20 countries.

About Carly Barton

Carly Barton, a former arts lecturer, exhibited at Tate and Saatchi gallery. Health issues led her to discover Medical Cannabis as a more effective substitute for treating Fibromyalgia, lupus, and post-stroke Neuropathy. Now, she advocates for patient access to medical cannabis, advising UK and international advocacy groups. As the first UK patient prescribed herbal cannabis privately since the 2018 law change, she strives for NHS prescriptions to set a precedent. Carly initiated Carly's Amnesty and co-founded Cancard, connecting police, doctors, patients, and MPs to ease fears of interference. Cancard, Europe's largest patient advocacy group, represents over 80,000 registered medical cannabis patients. Carly, dedicated to advocacy, is currently Chief Community Officer at Grow Lab Organics.

Resources
Connect with Alex on LinkedIn: https://www.linkedin.com/in/alex-fray-a1934a11
Connect with Charlie on LI: https://www.linkedin.com/in/charlie-price-2290901b5
Connect with Carly on LI: https://www.linkedin.com/in/carly-barton-11a098181
Cancard’s Website: https://cancard.co.uk/
GLO’s Website: https://growlaborganics.com/

On the latest episode of The Cannabis Conversation, we’re joined by Nicolas Martin & Andreas Becker journalists for DW in Germany, and presenters of the Cannabis Cowboys podcast series.

We discuss the Juicy Fields scandal, an investment scam targeting investors in the medical cannabis industry, and what Nicolas and Andreas discovered as they investigated the story.

Please check out the Cannabis Cowboys podcast here:

DW: https://www.dw.com/en/cannabis-cowboys/program-62614055

Apple: https://podcasts.apple.com/au/podcast/cannabis-cowboys/id1662329269

Spotify: https://open.spotify.com/show/4Yfw49Kkb91WQUe48ES5SZ

The Cannabis Conversation is sponsored by Lumino - a boutique HR and Recruitment Agency specialising in building high performance teams for the European Cannabis Industry. They work in three main verticals: Commercial, Medical and Plant Facing.

Get in touch at www.luminorecruit.com/

About Nicolas Martin

Nicolas Martin is a freelance editor, writer and presenter at the business desk of DW, Germany's international broadcaster. He also works as a trainer and consultant for national and international podcast projects. In 2017, he started to report on the cannabis industry and was astonished when, in 2021, he first heard about JuicyFields' e-growing offer.

About Andreas Becker

Andreas Becker is a senior editor, reporter, writer and presenter at the business desk of DW. His focus is on international trade and finance, and he's also covering development politics. This podcast is his first foray into the business side of Cannabis.

Resources

Connect with Nicolas on LinkedIn: https://www.linkedin.com/in/nmmedia

Connect with Andreas on LinkedIn: https://www.linkedin.com/in/andreas-becker-21b581155

On the latest episode of The Cannabis Conversation, we’re joined by Leonid Kotlyar, Co-Founder and Managing Director of DéWarrior Unlimited B.V. - a sustainability-focused managing consulting firm headquartered in The Netherlands.

We explore the intersection of sustainability and the cannabis industry, the challenges of applying ESG to the cannabis sector, as well as the differences between the North American and European cannabis industries. 

The Cannabis Conversation is sponsored by Lumino - a boutique HR and Recruitment Agency specialising in building high performance teams for the European Cannabis Industry. They work in three main verticals: Commercial, Medical and Plant Facing.

Get in touch at www.luminorecruit.com/

About Leonid Kotlyar

Leonid (Leo) Kotlyar is the co-founder and Managing Director of DéWarrior Unlimited B.V., a sustainability focused managing consulting firm headquartered in The Netherlands. DéWarrior (www.dewarrior.com) offers its advisory service in ESG, M&A, and Management Consulting, utilizing comprehensive data collection and advanced modeling techniques to drive integrated decision making. Prior to founding DéWarrior, Leo spent 12 years in institutional equity derivatives, building and delivering  the early cornerstones of ESG to his customer base of pension plans, insurers, and sovereign wealth funds. 

Resources

Connect with Leo on LinkedIn: https://www.linkedin.com/in/leonid-d%C3%A9warrior-925747132

DéWarrior Unlimited B.V.: https://www.dewarrior.com/

On the latest episode of The Cannabis Conversation, we speak with Luc Richner, CEO of Cannavigia - Europe’s pioneer compliance software for businesses to trace, secure and simplify transactions along the entire cannabis supply chain.

We explore Switzerland's approach to cannabis legalisation and the pilot projects they are implementing, the importance of supply chain management as well as the challenges of international movement of cannabis goods. 

The Cannabis Conversation is sponsored by Lumino - a boutique HR and Recruitment Agency specialising in building high performance teams for the European Cannabis Industry. They work in three main verticals: Commercial, Medical and Plant Facing.

Get in touch at www.luminorecruit.com/

About Luc Richner

Luc Richner was born in Switzerland, but raised in Asia. After finishing his education and studies in Switzerland, Luc followed his calling to be an entrepreneur. Based on his experience in logistics and management, Luc's first venture was dedicated to upcycling used materials to high-end furniture. In the following years, he ventured into the global logistics industry, established an expert consultancy to "bridge worlds" and has created a unique, local and sustainable farm to table restaurant in Bali, Indonesia. Back in Switzerland he successfully finished the first Executive MBA Digital Leadership program at the HWZ, “University of Applied Sciences” in Zurich.

Based on his experience and extraordinary knowledge about highly efficient and transparent supply chains and logistics, Luc Richner has founded Vigia AG – a software platform for more transparency and compliance in the global and local supply chains, with its first dedicated industry being cannabis. Cannavigia is Europe’s pioneer compliance software for businesses to trace, secure and simplify transactions along the entire cannabis supply network.

Resources

Connect with Luc on LinkedIn: https://www.linkedin.com/in/luc-richner-ab30845b

Cannavigia’s Website: https://cannavigia.com/

On the latest episode of The Cannabis Conversation, we’re joined by Nikolaas Faes, a senior research analyst at Bryan, Garnier & Co -  an independent full-service investment bank for European healthcare and technology-led companies and their investors.

We discuss the size and potential growth of the European Cannabis market, the different sub-sectors such as CBD and medical cannabis, and the challenges of investing in an industry heavily reliant on regulatory change.

The Cannabis Conversation is sponsored by Lumino - a boutique HR and Recruitment Agency specialising in building high performance teams for the European Cannabis Industry. They work in three main verticals: Commercial, Medical and Plant Facing.

Get in touch at www.luminorecruit.com/

About Nikolaas Faes

As a senior research analyst at Bryan Garnier, Nik Faes examines not only the global cannabis sector but also the fields of alcoholic beverages and AgriTech.  Based in London, he has worked over the past 35 years for a number of international financial institutions and has been a professor in financial analysis, fund management and financing.

Resources

Connect with Nik on LinkedIn: https://www.linkedin.com/in/nikolaas-faes-42b34b28

Bryan Garnier Website: https://www.bryangarnier.com/

On the latest episode of The Cannabis Conversation, we’re joined by Jorge Cervantes, Dr. Gary Yates, & Stefan Meyer.

We explore some of the different ways to grow cannabis, focusing on seeds, as well as discussing some of their pros and cons, and we discuss the huge commercial trade in seeds.

The Cannabis Conversation is sponsored by Lumino - a boutique HR and Recruitment Agency specialising in building high performance teams for the European Cannabis Industry. They work in three main verticals: Commercial, Medical and Plant Facing.

Get in touch at www.luminorecruit.com/

About Jorge Cervantes

Jorge Cervantes’ public career spans 39 years. His books and DVDs (50 total) are published under his given name, George F. Van Patten and pseudonym, Jorge Cervantes, in Dutch, English, French, Italian, Japanese, German, Russian, and Spanish.

Self-publisher, Cervantes’ (Indoor) Marijuana Horticulture book was christened “the Grow Bible” in 2000 by indoor, greenhouse and outdoor growers. His knowledge and hands-on experience inspired millions of growers worldwide to apply simple, effective techniques to grow more and better cannabis.

About  Dr. Gary Yates

Dr. Gary Yates is a well-rounded plant scientist with experience in nearly all aspects of plant life. Dr. Yates, as a world-class genetic problem solver, offers scientific know-how aspects that are normally lacking in cultivation advice. Dr. Yates also brings to the forefront knowledge of the most recent technology in infrastructure/equipment and scientific advances, as well as pathogen mitigation and pest management. He is an experienced micro-grower and plant health assessor known for his ability to maximize limited resources to produce outcomes that exceed expectations.

Having collected his first harvest over 20 years ago and before embarking on a career in science, Gary has had a keen eye on the progression of the medical use of Cannabis, including its biochemistry, genetic development, and cultivar suitability for many years.

About Stefan Meyer

Stefan Martin Meyer, MBA, was raised in the Italian side of Switzerland, near the city of Lugano. He then moved to Spain, where he co-founded Phytoplant Research SL, which was granted the first research license for medical cannabis in Spain in 2012. While there, he got various R&D grants from the European Union for projects related to cannabinoids and medicine and published results in high-impact scientific journals.

In 2019 Stefan joined Plena Global Holding Inc (Canada) as Chief Strategy Officer, where he has been leading a project licensed to grow medicinal cannabis in Colombia.

In 2020 Stefan founded Phytoflow GmbH, a Swiss-based company providing experience-driven strategic business advice to companies active in the medical cannabis sector.

Stefan has worked with Jorge for over two decades and, like him, is a huge cannabis aficionado.

Resources:

Connect with Jorge on LinkedIn: https://www.linkedin.com/in/jorge-cervantes-cannabis-author

Connect with Gary on LinkedIn: https://www.linkedin.com/in/gary-yates-40176b92

Connect with Stefan on LinkedIn: https://www.linkedin.com/in/stefan-meyer-cbd

On the latest episode of The Cannabis Conversation, we’re joined by Zach Klein, documentary maker and producer of "The Scientist," a film about Professor Raphael Mechoulam. 

We pay tribute to the life and work of Professor Mechoulam, a pioneering scientist in the field of cannabis research, also dubbed ‘The Godfather of Cannabis Research’. Prof Mechoulam passed away on March 9, 2023, at the age of 92, leaving behind a legacy that has had a profound impact on the study of cannabinoids and their therapeutic potential.

Please check out the film here - https://www.youtube.com/watch?v=csbJnBKqwIw 

The Cannabis Conversation is sponsored by Lumino - a boutique HR and Recruitment Agency specialising in building high performance teams for the European Cannabis Industry. They work in three main verticals: Commercial, Medical and Plant Facing.

Get in touch at www.luminorecruit.com/

About Zach Klein

Zach Klein is a film director and cannabis researcher, who has been at the forefront of the medical cannabis movement. His documentary "Prescribed Grass" (2009), played a significant role in Israel accepting the medical use of cannabis. He is one of the founding fathers of the cannabis medical use programs. He has introduced the use of cannabis in nursing homes, which has improved the quality of life of the elderly. Later, he produced the documentary "The Scientist," which focuses on the life and work of Raphael Mechoulam, the “Grandfather” of cannabis research.

Resources

‘The Scientist’ Film: https://www.youtube.com/watch?v=csbJnBKqwIw 

Zach Klein’s website: http://zaklein.com/home/

Dr. Mechoulam’s Wikipedia Page: https://en.wikipedia.org/wiki/Raphael_Mechoulam

On the latest episode of The Cannabis Conversation, we speak with Jeffrey Graham, CEO of Pistil Data - providers of data and analytics to cannabis brands and retailers.

We explore cannabis consumer patterns, pricing strategies for retailers, and how the market is evolving, as well as the cannabis industry in North America in general.

The Cannabis Conversation is sponsored by Lumino - a boutique HR and Recruitment Agency specialising in building high performance teams for the European Cannabis Industry. They work in three main verticals: Commercial, Medical and Plant Facing.

Get in touch at www.luminorecruit.com/

About Jeffrey Graham

Jeffrey Graham is CEO of Pistil Data, which provides data and analytics to cannabis brands and retailers. He has built data science teams at The New York Times, Google and Twitter, where he was VP of Market Insight. Prior to founding Pistil, Jeffrey led business intelligence at NorCal Cannabis Company. 

Resources

Connect with Jeffrey on LinkedIn: https://www.linkedin.com/in/jeffreygraham1

Pistil Data’s Website: https://www.pistildata.com/

2 Be Blunt w/Peezy! 

Brought To You By The PartyCast Network and PodConX! 

Powered by SayTreees 

Phone Lines are Open 860-384-7110 

Joining us all the way from South Africa, the creators of the Cannalympics and the Bong-a-thon, Dylan and Byron of So Faded Productions 

__________________________________ 

www.2bebluntpodcast.com

 ________________________________ 

#gethighrapper #certifiedstoner #stonerlife #weed #loud #cannabissociety #cannabisindustry #zooted #podcastlife #podcasts #podcaster #comedy #podcasts #homegrow #growrights #smokeweedeveryday #wedontsmokethesame #rollup #goodvibes #stoner #bluntsmoker #scomedian #interviews

Sources

https://www.2bebluntpodcast.com

https://www.youtube.com/2bebluntpodcast

https://linktr.ee/2bebluntpodcast

On the latest episode of The Cannabis Conversation, we’re joined by Nick Pateras of Materia and Andrew Bonello of ReLeaf Malta.

We discuss Malta’s approach to cannabis, social clubs, home growing in its domestic market as well as how Malta fits into the European cannabis supply chain.

The Cannabis Conversation is sponsored by Lumino - a boutique HR and Recruitment Agency specialising in building high performance teams for the European Cannabis Industry. They work in three main verticals: Commercial, Medical and Plant Facing.

Get in touch atwww.luminorecruit.com/

On the podcast I mentioned Breaking Convention taking place in Exeter in April. Please join me there by getting a ticket here - https://www.tickettailor.com/events/breakingconvention/807898/

About Nick Pateras

Nick Pateras is Managing Director, Europe at Materia, where he oversees the company’s operations across Germany, Malta and the UK. Materia is an EU GMP certified manufacturer and distributor of medical cannabis and CBD products across the burgeoning European market.

Previously, Nick served as Vice President, Strategy at Lift & Co., Canada’s leading cannabis education and insights platform. He is a regular speaker at cannabis conferences across North America and Europe and taught the Cannabis Business Fundamentals course at George Brown College in Toronto in 2018-19.

Prior to his time in cannabis, Nick spent several years in the pharmaceutical sector with Johnson & Johnson Inc, managing various category-leading OTC and Health & Beauty businesses.

About Andrew Bonello

Andrew Bonello is the President of ReLeaf Malta and, has since 2019, worked tirelessly to represent the voice of cannabis consumers in Malta. Andrew has been actively meeting various local actors and international experts to discuss issues related to cannabis, human rights and public health, more specifically advocating for a more just, humane and non-criminal approach. Today, Andrew remains committed to push forward for a truly decriminalized and regulated approach to cannabis, placing the well-being of consumers at the helm of every decision.

Resources

Connect with Nick on LinkedIn: https://www.linkedin.com/in/nickpateras/
Follow Nick on Twitter: https://twitter.com/nick_pateras
Materia’s Website: https://www.materia.global/

Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrew-bonello-73392629
Follow Andrew on Twitter: https://twitter.com/Andrew_Bonello
Follow ReLeaf Malta on Instagram: https://www.instagram.com/releafmalta/

On the latest episode of The Cannabis Conversation, we’re joined by Carola Pérez, president of the Observatorio Español de Cannabis Medicinal, and founder of the patient association - dosemociones.

We explore what’s happening with medical cannabis in Spain as well as recreational use, and how the social clubs work in Spain.

The Cannabis Conversation is sponsored by Lumino - a boutique HR and Recruitment Agency specialising in building high performance teams for the European Cannabis Industry. They work in three main verticals: Commercial, Medical and Plant Facing.

Get in touch at www.luminorecruit.com/

About Carola Pérez
Carola is the president of the Observatorio Español de Cannabis Medicinal and founder of the patient association dosemociones. She has been working tirelessly since 2014 for patients' rights, helping and advising on the properties of medical cannabis in Spain. Carola is also chair of the IACM Patient Council, an international coalition of patients’ organizations that have gathered together to help give a voice to patients the world over and to work together in order to protect their rights and interests in the ever-developing world of medicinal cannabis.

Resources
Connect with Carola on LinkedIn: https://www.linkedin.com/in/carola-p%C3%A9rez-73890ab5
dosemociones’s Website: http://www.dosemociones.com/
Follow Carola on Instagram: https://www.instagram.com/carolaperez/
Follow Carola on Twitter: https://twitter.com/carolaperez