cannabisbusiness

Join Andrew McGraime, Founder of Canna Direct Mail, as he shares insights on how his company hypertargets 21+ cannabis consumers with both direct mail and digital touchpoints. He’ll uncover his secrets for designing effective creative, tracking campaign touchpoints, and helping dispensaries leverage their first-party data. 

Whether you’re a dispensary looking to expand your customer base or a cannabis brand seeking to elevate your local strategy, this webinar is a must-attend event. Don’t miss your chance to join the “Mail High Club” and learn how Andrew achieves remarkable results for his clients with cannabis direct mail campaigns.

During our 60-minute webinar, you’ll discover:

• Secrets for driving brand awareness and loyalty through direct mail initiatives.
• Launch a multi-channel marketing strategy that spans direct mail to digital. 
• Don’t make these direct mail marketing mistakes – we’ll dish the details

Attendees will gain valuable strategies for crafting compelling campaigns, tracking touchpoints, and leveraging first-party data. Whether seeking to expand customer bases or elevate local strategies, this webinar offers actionable techniques to achieve tangible results.

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In today’s rapidly changing business landscape, the imperative for regulated companies is clear: harness the power of data analytics or risk falling behind. 

Failing to gather customer data, or worse, not knowing how to properly utilize it is a critical misstep for businesses in regulated industries like cannabis, CBD, or alcohol. Don’t let your competition outpace you!

There’s a growing need for cannabis and alcohol businesses to expand their data scope beyond basic demographic info — phone numbers, emails, and purchase history — with consumer behavior datasets to provide a more nuanced understanding of customer preferences. Cannabis customer data enrichment or second party data enrichment services can elevate your customer data from merely informative to truly insightful. 

Generating a more enhanced view of your consumers allows companies to better target cannabis and alcohol consumers who are actively seeking specific products or services, amplifying the return on investment for advertising campaigns and dramatically enhancing the customer experience. 

During the webinar, you will learn:

• What customer data enrichment is, and why it is important
• How CRM data enrichment improves customer experiences and real-world use cases you can implement today!
• How to select and vet data enrichment companies and tips for determining data quality

Learn how to deliver truly exceptional cannabis customer experiences that improve the ROAS of your display, paid search, and SEO campaigns. The modern business environment demands a sophisticated approach to data analytics and customer engagement. Don’t get left behind!

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What Is MOF and Why Is It Crucial in Cannabis Marketing?

The middle of the funnel, often referred to as MOF, is a crucial stage in the buyer’s journey and a point where many cannabis businesses fall short. You may have successfully driven traffic to your webpage, but what happens next? What are you offering prospective customers when they land on your site? Is it easy to navigate and make a purchase? How are you nurturing visitors if they leave?

The MOF is where trust is built by establishing deeper relationships with audiences that have shown interest in your brand. This is the essence of a strong MOF cannabis marketing strategy. By ensuring your website easily highlights your products or services, provides trust-building content, and creates a sense of urgency, you can propel visitors to take the next step in their buyer’s journey, boost sales, and keep customers loyal.

In our webinar, Angela Pih, Marketing Innovator / CMO / Brand Storyteller, walks you through high-impact mid-funnel marketing strategies for cannabis businesses. These strategies aim to improve conversion rates, reduce cost per acquisition, and create seamless customer journeys that result in more complete and satisfying customer experiences.

During the webinar, you will learn:

• How to build deeper relationships with your audience segments and propel them to purchase
• Top KPIs to track for optimizing your MOF cannabis marketing strategy
• Where most cannabis businesses fail in what is mid-funnel marketing
• Advertising tips for retargeting customers who have engaged with your content

Why Is Building Trust Important in Cannabis Mid-Funnel Marketing?

The middle of the funnel is a make-or-break stage for cannabis businesses. It’s not just about driving traffic to your site; it’s about what you do with that traffic once it’s there. From easy navigation to compelling offers, every element should be designed to build trust and guide prospective customers closer to making a purchase.

So, are you ready to transform your mid-funnel marketing strategies and elevate your cannabis business to the next level? Join us!

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Think of third-party data as the rocket fuel that can supercharge your cannabis marketing strategies and decision-making—giving you the upper hand in an industry that's getting more competitive by the day. But hey, we get it—navigating the murky waters of cannabis data compliance and data privacy can be a real buzzkill.

Join Matt Taverna, Data Guru, and Principal at Statara Solutions to master the ins and outs of cannabis data compliance, data governance, and privacy. You will walk away knowing how to use third-party data like a pro to maximize your marketing impact while minimizing risks.

During this must-attend webinar, you'll explore:

• Navigating Compliance and Privacy: Understand the legal landscape, and how to vet third-party data partners for compliant practices. 
• Building Trust Through Transparency: Learn how transparent data governance policies can alleviate consumer concerns and foster trust in the cannabis market.
• Responsible Data Practices: Gain insights into sourcing data ethically, securing storage, and empowering consumers to make informed decisions about their privacy.

By the end of this comprehensive webinar, you'll walk away with a 360-degree understanding of how to navigate the increasingly intricate world of cannabis third-party data and how leveraging data compliantly in marketing campaigns can foster trust and lay the foundation for long-term consumer relationships.

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Welcome to the future of cannabis retail customer experiences, where dispensary visitor engagement and brand loyalty are not just buzzwords but the cornerstones of a successful business.

Specializing in creating immersive in-store experiences and innovative cannabis retail displays that captivate visitors from the moment they walk through the door not only results in customers purchasing more than initially intended but also increases brand loyalty. According to an Adobe study, well-designed customer experiences can increase basket sizes by up to 60%.

In today's rapidly evolving retail landscape, the pressure to differentiate has never been more intense. That's where Jonathan Black, CEO of Say Hi ( Cheech and Chong) steps in, bringing a proven track record of transforming ordinary retail spaces into extraordinary experiences.

During this week’s webinar, we will hone in on the details for creating engaging, and immersive spaces to deliver experiences so unique and memorable, that dispensary visitors won't just be impressed—they'll become your biggest brand advocates.

During this 60 min webinar, you’ll learn:
• The Importance of Customer Engagement
• How to Build Brand Loyalty Through Immersive Experiences
• Differentiating Your Brand in a Competitive Market

Why settle for the status quo when you can revolutionize your retail space and build a community of loyal customers? Strengthen relationships with your retailers and help make their store a destination turning customers into brand advocates.

Join us on this exciting journey and unlock the untapped potential of your cannabis or CBD brand.

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Can you think of a time you went out on the town and didn’t have a drink in your hand? With the rise in popularity of non-alcoholic beverages and bars, cannabis drinks are poised to shake up the beverage landscape.

Cannabis bev companies have made leaps and bounds in the past few years using nano-emulsification technology to create more consistent dosing and better tasting, fast-acting products.

Non-combustible products will pave the way for newcomers and offer a more socially acceptable way to enjoy the benefits of our favorite plant. After all, it is the fastest-growing product segment. (BDSA noted that cannabis beverages had 64% growth last year and 27% growth quarter over quarter.)

But with only 1% of consumers claiming cannabis drinks as their preferred method of consumption, there is no doubt this product segment has a long yet promising road ahead.

Joined by Ave Miller, Co-Founder of Uncle Arnies, and Rodney Boast, Co-Owner and COO of Ray’s Lemonade, to give the lay of the beverage land and discuss the hurdles this product segment has yet to overcome, how retailers can better support brands, and how startups will hold their ground against big beverage giants. So join us and get an insider view of what it takes to build a cannabis beverage brand and the loyal customer base required to drive revenue.

During the webinar, you will learn about:
• Low dose vs. high dose - what will be successful in the long-term
• Shifting buyer mindsets and consumer education programs
• Why retailers should end the “gas station model” and shift to an authentic retail experience
• Raising $ in the current economic climate

Gain more insight into the trajectory of the cannabis beverage market and save your free webinar spot!
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Unlock the Cornerstone of Cannabis Marketing: The Power of First-Party Data

Are you ready to turn your cannabis business into a customer magnet? Imagine having a crystal ball that tells you exactly what your customers want, when they want it, and how they want it. Well, you don’t need a crystal ball—you need cannabis first-party data. This goldmine of information, harvested directly from your customer interactions, offers you an unparalleled view into their behaviors, preferences, and buying habits.

How First-Party Cannabis Data Enhances Customer Engagement 

With this level of hyper-personalization at your fingertips, you’re not just improving customer engagement—you’re skyrocketing it. Think beyond generic product recommendations and promotions; we’re talking about tailor-made experiences backed by data-driven cannabis marketing techniques that make your customers feel like you’ve read their minds. The result? Higher conversion rates on cannabis advertising campaigns, increased customer loyalty, and a competitive edge that sets you apart in the crowded marketplace.

Join Matt Taverna, Principal at Statara Solutions, as he unravels the best practices for collecting and leveraging first-party data. Learn how to turn these insights into real-time, impactful decisions that can transform your business from just another option to the go-to choice for consumers. In today’s cutthroat cannabis industry, knowing your customer isn’t just a nice-to-have—it’s the linchpin of your success.

This webinar will explore three critical ways you can—and should—be using your cannabis customer first-party data to drive engagement and increase ROI.

During the webinar, we’ll cover:

• Understanding the value of first-party data in the cannabis industry
• Enhancing customer engagement through personalization
• Increasing ROI with data-driven decision-making

Ready to elevate your business to new heights? Your future in the industry starts with the data you already have. Don’t let it go to waste. Join us.

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Are You Ready for Cannabis CPG International Expansion?

The worldwide cannabis market achieved a valuation of USD 28.06 billion in 2021 and is forecasted to reach an impressive market size of USD 197.75 billion by 2028. Are you prepared to take your cannabis consumer packaged good (CPG) company to the international stage?

Join Us for an Insightful Webinar on Cannabis Global Expansion

We invite you to a 60-minute webinar with Jamie Pearson, International Strategic Management Consultant at the New Holland Group, where we’ll delve into the essential international expansion strategies for successfully growing your cannabis CPG business in different countries. From market research and localization to distribution and marketing, we’ll guide you through the key considerations that will empower you to conquer new markets with confidence.

Who Should Attend?

Whether you’re a seasoned entrepreneur or just beginning to explore international cannabis business expansion opportunities, this webinar will provide you with actionable insights to drive your global expansion forward.

During the webinar, you will:

• Develop a Comprehensive Business Plan: Learn how to set clear goals and milestones for international expansion.
• Tailor Your Products: Understand how to adapt your cannabis products to meet local preferences, cultural idiosyncrasies, and local regulations.
• Navigate Cannabis Regulations: Get insights into local cannabis and CBD regulations, import/export requirements, and compliance.
• Build a Global Team: Discover how to assemble and manage a team that can execute your international expansion strategies effectively.

Your journey to international success starts here.

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Are you a cannabis marketer seeking to enhance your brand’s online presence and reach a wider audience? Join us for an insightful webinar where we dive into the world of Instagram Threads, exploring what cannabis marketers should know about this brand-new platform.

Joined by Eman Abdou CEO of Blunt Creative Inc, we’ll explore how cannabis businesses can effectively utilize Instagram Threads to engage their audience, cultivate brand loyalty, and drive organic growth. We’ll also uncover the limitations and provide expert guidance on how to navigate these challenges. Learn to harness Threads’ strengths while circumventing its weaknesses to build a robust and impactful social media strategy for your cannabis business.

Moreover, as marketing budgets are scrutinized, we’ll help you decipher the strategic balance between investing in a robust social media strategy and building an effective SEO strategy. Unravel the quandary of when to prioritize one over the other, ensuring optimal returns on your marketing investments.

During our 60-minute webinar, you’ll discover:

• The unique Thread features that can bolster your cannabis brand’s presence.
• Actionable tactics to foster community interaction, and cultivate brand loyalty through compelling Threads.
• Expert advice on when to prioritize a social media and when to invest in SEO.

Join us for this engaging and informative webinar as we equip you with the knowledge and insights to unleash the power of Instagram Threads and how to incorporate it into your cannabis social media marketing strategy. 

Secure your spot now and take your cannabis business to new heights in the digital realm!
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With cannabis projected to grow steadily toward $55 billion by 2026, the industry is ripe with opportunity. So why are brands left wondering how to catch the eye of cannabis buyers and get their cannabis, CBD, or ancillary products onto shelves? 

Cannabis buyers have no shortage of eager brands lining up for a shot at those precious inches of shelf space; if you want to make it to market, you’ll need patience and a plan of action to get your brand in front of dispensary purchasing agents.

We brought in 2 experts to walk you through the brand preparation required for shelving consideration, tips for popping onto a buyer’s radar, and the leg work it takes to get into stores.

Save your free spot and tap into the tried and true experience of social impact entrepreneur Anthony Alegrete, 40 Tons Co-Founder and COO, and C3 Industries Cannabis Buyer Joshua Smith.  

During the webinar, you will learn: 

• Tips and tricks for getting your brand into the hands of cannabis buyers
• Knowing your market, how your brand falls into the competitive landscape, and where to get the data to prove it
• How to create brand demand, make noise in the industry, and get cannabis consumers talking

If you want to get onto retail shelves and stay there, you don’t want to miss this candid conversation.

From Ziplock Bags to CPG and eCommerce, cannabis has come a long way in the past decade but is your brand ready for the direct-to-consumer (DTC) cannabis revolution? 

Traditionally, selling through retailers has been the easiest option for brands to connect their products with customers. However, with astronomical shelving costs and increased competition, it’s time for brands to reprioritize their sales channels and create brand loyalty with their audiences.  

Putting your products directly in front of customers at competitive prices allows your brand to spark meaningful connections and truly own those consumer relationships (and data too!) 

If your cannabis brand has attempted to navigate the DTC waters before without success, the time has come to try, try again. The technical infrastructure to support DTC sales and advertising has dramatically improved, and the benefits far outweigh the risks of getting left behind as our cannabis industry professionalizes. But, of course, there will always be benefits and drawbacks to making significant changes in how you sell your products, and we will touch on how you can manage and maintain positive relationships throughout the process.

If you want to know what a go-to-market DTC strategy entails, join Ginger Commerce Founder & CEO Roie Edery for an expert-level discussion outlining everything you need to know to make your DTC launch a wild success. 

During our 60-minute webinar, we’ll tackle:

• What to plan for when considering by-passing traditional distribution/retail store sales models
• How to stoke consumer demand for your DTC brand
• Don’t burn dispensary bridges. Learn how to create a win-win DTC strategy that won’t alienate your current sales and distribution channels
• The omnichannel marketing plan and ad budget you need to have in place to ensure success. 

It is game on for cannabis businesses to operate and advertise just like any mainstream regulated brand on the market. But, are you ready?  
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What takes 20 years to build and five minutes to ruin?

Your brand reputation.

Did you know, 63% of a company’s market value is directly related to its reputation? No matter the size of your cannabis company, public perception can make or break your business.

If you can convey high-quality, brand messages and create irresistible content that reflects the heart of your business values, you will be wildly successful in your cannabis public relations strategy. Give yourself a competitive advantage and transform your PR plan to build trust and credibility with cannabis consumers.

Join us and learn how to create valuable PR stories that your audience cares about to boost brand awareness and expand market reach with PR Guru and Founder and CEO of Grasslands, Ricardo Baca.

During this webinar you will learn:

• How to tell fantastic stories and create relationships with the press
• Steps for managing a PR disaster
• How marketing and PR go hand in hand: Leveraging PR in your paid/earned media channels.
• Successful PR metrics and measuring ROI

What is your cannabis brand’s reputation? Good, bad, are you even on the map? Build the value of your brand, and start with this webinar.

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If your eCommerce menu platform outranks your cannabis business website on Google search, your brand’s digital presence is in jeopardy.

Reap the rewards of organic Google traffic, own your first-party data, rank higher than your competitors, gain revenue attribution insights, and make SEO your #1 investment for building a strong, long-term digital presence.

During this podcast, we are digging into the benefits and drawbacks of eCommerce menu platforms. We’ll analyze the differences between self-hosted eCommerce menus versus iframe and subdomains and how each option impacts the indexability of your website. Plus, the 10 KPIs to measure cannabis eCommerce SEO performance and how to calculate sales conversions for your entire website, not just your menu.

Don’t surrender your long-term success to sites like Weedmaps, Leafly, and Dutchie. Instead, leverage these platforms in your marketing mix while building your brand alongside them. We will show you how!

Join our webinar with Jeremy Johnson, Business Development Manager of Dispense, to learn more about owning your data and the SEO tactics you must employ to rank your cannabis eCommerce business on Google and Bing.

During our 60-minute podcast, we’ll cover:

• How to outrank Weedmaps, Leafly, and other cannabis eCommerce marketplaces using SEO
• Setting up your eCommerce technology stack to allow ownership and activation of your cannabis consumer data
• A deep dive into Google Analytics eCommerce setup
• How to track the 10 SEO KPIs that drive revenue and growth

If you don’t know the percentage of cannabis consumers that discover a dispensary by Googling branded vs. dispensary search terms, you can’t afford to miss this webinar. Listen to this podcast!

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As planting season draws near, we talk with Nat Pennington about the new strains at Humboldt seed company, the selection and process for making a stabilized strain, improved quality of auto-flower strains, how to save a phenotype with tissue culture, trends in strain popularity and commercial vs. personal seed choices. We also talk about the current problems with the legalization of cannabis in California, and more. Coming from a science background, Nat is one of best-informed people in cannabis breeding, and as in our previous interviews with him, he lays out a cornucopia of valuable knowledge before us in this must-see episode.

Nat also appears in Cali High Episodes 39 and 23!

In this episode Brett and Alex hear the pitch from The Munchy Brothers.