Mastering the Art of Positioning: The Key to Building a Great Personal Brand with Patty Dominguez
👉 In this episode, you will discover …
· Why is positioning important in building a personal brand
· The difference between positioning and branding
· How to create a category of one
· How to set yourself apart in a super crowded market
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📢 Patty Dominguez, founder of Positioning to Profit, is a best-selling author, advisor, and contributing marketing expert.
Her work has been featured on Smart Business, Investor’s Business Daily, NY Daily News, and American Express Open Forum to name a few.
Prior to 2013, she worked in Fortune 50 and management consulting as head of Global Agency Strategy.
She now helps service-based entrepreneurs claim their “Category of One” status based on their unique abilities.
To get access to Patty's gift, The Positioning Quiz, visit
This is an easy quiz for you to understand if your current positioning is on point and setting them up for longevity and profitability.
