Podcast summary and Notes on "shannon williams"

Alternative Options beyond PaaS for AppDev success

Shannon Williams (@smw355, President @AcornLabs) & Darren Shepherd (@ibuildthecloud. Chief Architect ) talk about abstracting away dependencies for developers and packaging in Acorns. We also cover the announcement of Acorn running in AWS.

SHOW: 765

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SHOW NOTES:

Topic 1 - Welcome back to the show. We’ve spoken a few times over the years. First at cloud.com, then at Rancher. For those that aren’t familiar, give everyone a quick background.

Topic 2 - This core team has been working together for over ten years and have been through 3 startups now. What makes you want to do it again?

Topic 3 - Let’s talk Acorn Labs, what is the problem you’re trying to solve in the market? Explain to everyone the concept of an application development framework.

Topic 4 - Anything new going on? Announcement of Acorn running in AWS

Topic 5 - You use terms like Acorns, Acornfiles, Acorn services, and even nested acorns. Can you explain the architecture design and how it all connects together? What all are you packaging up (Docker images, configuration files, etc.) What are the advantages to this?

Topic 6 - Can Acorn be considered a runtime abstraction layer?

Topic 7 - This is sort of like a PaaS, or PaaS-like. None of the cloud providers have a service like this on top of their Kubernetes services. What do you know that they don’t

Topic 8 - How do you balance the specificity of individual cloud service but at the same time present a common interface/layer to developers?

FEEDBACK?

Email: show at the cloudcast dot net
Twitter: @thecloudcastnet

The Cloudcast

en-usOctober 25, 2023

337. Building Connections through Creativity and Authentic Branding: Insights from Shannon Williams

Do you want to revolutionize the way that your business interacts with clients? It’s time to put some serious attention on how your clients experience your brand. Shannon Williams is a truly creative soul who knows how to infuse his business with the power of story and connection. Tap into your secret weapons of clear communication, vulnerability, and emotional appeal to create a client experience that is genuine and puts your client in the center.

If you develop your client experience well, your clients can walk away from interactions with you feeling that they are the hero of a grand adventure. That is how you develop clients that are so satisfied they keep coming back!

Key Takeaways

The essence of your brand is how people feel about who you are and what you do.
Your brand should tell a story that makes your client feel like they are the hero.
Build connections with your audience through authentic vulnerability in your messaging.
Sometimes it is hard for us to see our business clearly because of how close we are. Look for outside help in gaining clarity for your brand story.

About Shannon Williams

Shannon is a multi-hyphenate creative based in Columbus, OH. He's passionate about the music of language, the power of story, the intelligence of good design, the compelling still image, and building community amongst creatives.

In This Episode

[00:00] Welcome to the show!
[05:59] Meet Shannon Williams
[12:57] The power of the story brand mindset
[22:58] Actively creating connections
[26:11] Telling your story
[30:12] Tapping into vulnerability
[40:07] Where to start with personal branding
[48:13] Connect with Shannon
[53:05] Outro

Quotes

“Brand is how people feel about what you do.” [17:23] - Shannon Williams

“Feeling creates connection, connection inspires loyalty, and loyalty informs action.” [24:00] - Shannon Williams

“If the only thing that we’re doing is relying on the work that we’re doing for clients, it could be a lot more powerful when we add the soul of our own brand.” [27:32] - Ryan Koral