shareability

What if your social media post exploded overnight? Picture waking up to thousands of notifications, comments, and shares. But, what's next? In this episode, we navigate the thrilling, yet daunting, world of viral posts. Drawing from personal stories and experiences, we share the crucial steps to take, ensuring that you milk every drop out of your 15 minutes of fame. We'll also touch on the essential tools and strategies to help guide your new-found followers and turn this fleeting moment into a long-term accomplishment.

Building a strong social media presence is only half the battle; the true challenge lies in converting your followers into loyal customers. We'll show you how to direct your followers into your marketing funnel, using tools like Flodesk. Beyond just tools, we'll discuss tactics to keep your audience engaged and interested. From sparking conversations in the comments section to using branded URLs, we reveal all the trade secrets to make your viral wave as impactful as possible.

Now, let's talk about creating content that not only catches fire but also keeps the flame burning. We explore strategies for creating and sustaining viral content and share how you can repurpose it for maximum reach. We also delve into the delicate art of promotion – just the right amount, not too much, not too little. I'll also share my personal encounter with virality and how I learned to ride the wave. All these and more, as we delve into the fascinating world of social media virality, and how you can harness it for success!

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Whether or not you’re completely addicted to Wordle, the simple online word game that recently got bought by the NYTimes for 7 figures, you’ve probably heard of it. Even if you haven’t heard of it, you’ve probably seen people posting cryptic social media statuses about it with green, grey, and yellow squares. It’s the latest viral fad that everyone is talking about.
But, this isn’t the first time a toy or game has had it’s moment in the sun or 15 minutes of fame.

In today’s episode, I examine 3 toys and games that went “viral” Wordle, Pokemon Go, and Silly Bandz. In just 2 months, Wordle had 300,000 players. Pokemon Go saw even more exponential growth with over 100 million users the month after it launched. Shortly after they launched, Silly Bandz were so popular that they got banned from many schools because kids played with them too much. Besides getting a little jolt of nostalgia for the fads of the past, in this episode you’ll learn about 3 of the toyetic principles that helped these products succeed with such a big burst of energy. Even though these products are very different on the surface, they actually have a lot in common.


EPISODE CLIFF NOTES

• Find out the history of Wordle, who made it, when, and why.
• Learn how bringing a scarcity element to a toy or game can help with success.
• Find out the “joke” commercial that went on to become a game that earned over $1.2 billion in revenue.
• Find out the 3 toyetic traits that Wordle, Pokemon Go, and Silly Bandz share, they’re similar to our toyetic principles!
• Learn how building authority and community can play into the longevity of a toy or game.
• Find out what other than timing contributed to the success of these three products.

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/111

🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass

💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

The latest TVF webseries and the CRED ad both prove that shareability is a phenomenon that's become important for marketers.

Tune into this episode, as the travelling professor looks into the pros and the cons of shareability!

You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh

Instagram: @thetravellingprofessor

Twitter: @edgysid

In case you're late to the class and want to catch up on previous episodes of The Traveling Professor's Diary, you can do so at: https://ivmpodcasts.com/the-travelling-professors-diary

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