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In this captivating episode of AutoInsiders, join Ray Shefska as he dives deep into the heart of Mazda's innovative strategies and brand evolution with Jon Leverett, Mazda North American Operations' Launch Strategy Project Manager. Leverett, a linchpin in Mazda's journey, has been instrumental in the launch of groundbreaking models like the 2024 CX-90 and the anticipated 2025 CX-70.

 

Sit back as Jon reveals the intricacies behind Mazda's plans to enhance brand loyalty, their strategies for expansion, and how they're navigating the competitive automotive landscape. With his unique experience as a former District Manager, Jon brings a multifaceted perspective, understanding both the high-level corporate strategies and the ground realities of dealership interactions and customer experiences.

 

This episode is more than just a conversation; it's a journey into the future of Mazda. Discover how the company is preparing for 2024 and beyond, their vision for the automotive industry, and how they're setting the stage for innovation and customer satisfaction. Whether you're a Mazda enthusiast, interested in automotive industry trends, or simply love a good story of strategic vision and passion, this episode is not to be missed. Tune in for a fascinating look at Mazda's roadmap to the future, only on AutoInsiders.

Find your Mazda at https://www.mazdausa.com/  
Research which Mazda is right for you: https://www.mazdausa.com/resource-center

 

In this episode of AutoInsiders, we sit down with Charlie Foster, the Senior Marketing and Sales Consultant at John Sinclair Nissan, who's been lighting up TikTok with his comedic takes on 'dealership life.' With over 30 years in the car business, Charlie's videos offer a refreshing and light-hearted look into the day-to-day of car sales, resonating with both industry insiders and car enthusiasts alike.

Charlie shares the story behind his TikTok journey, inspired by his daughter and further enriched by his background in stand-up comedy. Drawing from spontaneous moments and decades of experience, he crafts content that not only entertains but also educates.

As the conversation unfolds, Charlie and Ray delve into the evolving dynamics of the automotive industry. They discuss the importance of creating a win-win situation for both the customer and the dealership, emphasizing collaboration over competition. With a unique approach to sales, Charlie reveals that he hasn't directly asked a customer to buy a car in over two years, underscoring the power of selling with humor and genuine connection.

The duo also touches upon the significant evolution of training in the automotive world, highlighting the importance of adapting and growing with the times.

To find out more about Charlie follow him here:
Charlie's TikTok: https://www.tiktok.com/@chas_1942
YouTube Channel: Driven Together hosted by Charlie Foster - YouTube

Join us for an engaging discussion that promises laughter, insights, and a fresh perspective on the automotive industry, only on AutoInsiders.

In this episode of AutoInsiders, we explore the inspiring narrative of Demere NeSmith, a man whose career in the auto industry is as much about fostering enduring relationships as it is about impressive sales figures. Born into the legacy of NeSmith Chevrolet Buick GMC, Demere's upbringing in the business instilled in him a profound understanding of the value of integrity and customer trust.

Demere's journey is marked by a steadfast commitment to fairness and transparency, principles that propelled the dealership's parts department to unparalleled success. Under his guidance, the dealership not only became the Number 1 GM Performance and Powertrain Dealer for 16 consecutive years but also a beacon of customer service, often putting long-term relationships above immediate profits.

His passion for honest dealings extended to standing firm against industry pressures, sometimes challenging the very OEMs he represented to maintain his values. This dedication to doing right by the customer cemented the dealership's reputation in Claxton, Georgia, and beyond, turning a local business into a national success story.

After the sale of the dealership in 2019, Demere's legacy continues to resonate. His approach to business — prioritizing genuine connections over quick wins — has left an indelible mark on the industry. Now, as he shares his experiences, we get a glimpse into the life of a man who has navigated the fast lanes of automotive sales with the compass of his convictions, balancing a thriving career with a fulfilling family life as a husband to CarEdge's own Ashley and a father of 2.

Tune in to hear Demere NeSmith recount the drive of his life, where every turn was taken with the utmost integrity, steering towards a future where relationships are the true measure of success.

Join Ray Shefska as he ventures into the world of car sales with Marcello Mastroianni, the charismatic force behind the Toyota World YouTube channel. Hailing from Canada and with a background in family-run restaurants, Marcello's journey into the automotive industry is one of determination, grit, and an unwavering passion for the Toyota brand. How long did it take him to sell his first car, and how did that shape the trajectory of his career?

 

With nearly 15 years dedicated to Toyota, Marcello has climbed the ranks and now manages a formidable team responsible for delivering over 1400 units annually and grossing millions in sales. Dive deep as he shares the intricacies of training staff, maintaining customer satisfaction, and the challenges of hitting targets.

 

Beyond the numbers, Marcello's story is about the personal connections he's forged over the years. Balancing such a demanding career with a bustling family life, how does Marcello manage it all with three kids in tow? Tune in for a captivating conversation that melds industry insights with personal anecdotes, offering a comprehensive look into the life of a man who's truly driven by passion.

Join Ray Shefska as he delves deep into the journey of Erin Witte, the Director of Consumer Protection for the Consumer Federation of America. From her early days as a gas station attendant and navigating her way through college parties to her transformative journey into law school, Erin's path is a testament to resilience and determination.

 

Discover how Erin transitioned from the courtroom, litigating against predatory business practices, to the halls of Congress, lobbying for consumer rights. Who was the pivotal figure that steered her towards a life of advocacy? And how does she tackle the challenges posed by car dealerships and their often-questionable tactics?

 

In this engaging 60-minute episode, Erin not only shares her personal and professional journey but also offers insights into how everyday consumers can join the fight for fairer practices  when buying a car.  And she even has a tangible way for listeners to make a difference. Tell NADA: Support the FTC’s Auto Dealer Rule and Stop Ripping Consumers Off with Fake Deals, Hidden Junk Fees, and Misleading Advertising Now!

To learn more about Erin's advocacy work and her initiatives, visit the Consumer Federation of America's website consumerfed.org

Join Ray Shefska on a riveting journey into the heart of automotive data and analytics with Jared Kalfus, the dynamic President of Black Book. From his early days at Enterprise Rent a Car to spearheading innovative projects at CarsDirect.com and Manheim, Jared's ascent in the automotive world is a testament to his passion and expertise.

Dive deep as Jared recounts the pivotal moments that shaped his career, including his rapid rise at Black Book and the challenges and triumphs of leading a company with a 68-year legacy in a rapidly evolving industry. What does it take to steer a brand like Black Book, known for its precision in vehicle pricing and analytics, into the future? Jared sheds light on this and more.

Discover the man behind the title as Jared shares personal anecdotes, including his early career experiences, broadcasting aspirations, leadership style, and vision for Black Book in the digital age. Plus, get a glimpse into Jared's thoughts on the future of automotive data, e-commerce, and the role of digital and how the EV revolution in shaping the industry.

For those intrigued by the confluence of data, technology, and the automotive world, this episode promises a blend of insightful conversations, industry revelations, and a personal touch that only Ray and Jared can deliver.