QVC/HSN/ShopHQ year in review
A look back at the highlights, lowlights, and movies created by (???, whatever...) QVC, HSN, and ShopHQ in 2023. What worked, what didn't work, and how does 2024 look for the industry?
Explore "shoplc" with insightful episodes like "QVC/HSN/ShopHQ year in review", "When TV shopping meets Playboy magazine", "Addressing QVC comments, and a look at Sune.", "QVC Q1, TV Shopping and the Law, and much more" and "iMedia/ShopHQ results for 2022" from podcasts like ""Are We On The Air?", "Are We On The Air?", "Are We On The Air?", "Are We On The Air?" and "Are We On The Air?"" and more!
A look back at the highlights, lowlights, and movies created by (???, whatever...) QVC, HSN, and ShopHQ in 2023. What worked, what didn't work, and how does 2024 look for the industry?
It's the late 1980s and the attitude is "TV shopping is easy to do", so everyone does it. What happens when the "Playboy Channel" cable network decides to try a tv shopping show? I think you know the answer...
This show is dedicated to addressing the comments left, and questions asked about the TV shopping industry on social media, after episodes of this podcast. From drinking wine, to shipping costs, to the dress codes, many different topics are touched on. Then a look at the new shopping app Sune, which might be doing it right, before closing with two quick stories Shawn has from ShopNBC. First he addresses the famous incident where he tossed a watch box around, and then answers the question "what ever happened to Johnny?"
A busy show today as a series of podcasts about TV shopping and the law begins, QVC/HSN results, ShopHQ stock, and the death of the professional broadcaster in TV shopping and on television in general.
Could this really be it? The press release and CEO call regarding the iMedia results for fiscal year 2022?
It's the big day, when iMedia FINALLY announces their 2022 sales. Are you a betting person?
It's the second attempt at the numbers coming out for iMedia, the parent company of ShopHQ. Plus before it was ShopHQ/Evine/Evine Live/ShopHQ/ShopNBC it was ValueVision, and it's time for a look back at how it all started, on the TV station which launched "Mystery Science Theatre". Shawn will play some audio from ValueVision which hasn't been played publicly since it first aired, and a look at how the company came closer than anyone on TV in being the online leader. Also, a conversation about the listener reaction to the past three shows.
ShopHQ was scheduled to release their yearly numbers on March 22, so the show begins with a discussion of that. Following that is a look at why taking on-air phone calls can be a terrible idea, and when a show concept goes wrong. The remainder of the show looks at how marketing can affect a brands image, as several podcast listeners have asked about what is going on with how Invicta is presenting its product. The show closes with a quick discussion of TikTok.
Continuing the conversation about the bad news at QVC/HSN and what can be done, if anything, to right the ship. Son of QVC founder Joseph Segel, Marvin Segel, joins the show.
Nothing but bad news for TV shopping networks QVC and HSN, as they close their fiscal year. Special guest Marvin Segel, son of QVC founder Joseph Segel, joins the show to unpack the disappointing sales numbers, and discuss the sad layoffs of 400 employees.
TV shopping meets facebook, in this episode which could also be explained by the old adage "everything old is new again". Today Shawn examines the small businesses who are taking to facebook in a way, almost identical to how the founders of the tv shopping industry were doing it forty years ago.
First there was TV, then cable TV, then OTT (over the top) TV and now it's all about CTV. In this episode, Shawn looks at how the future of all the cable shopping networks could be in something similar to an app., which QVC is already using on AppleTV.
Good friend of the show Marvin Segel, son of the man who created QVC Joe Segel, returns to discuss the current state of affairs at QVC/HSN, in a very frank and honest discussion with host Shawn Wilsie.
The segment which was started on the last episode, concludes on this one and Shawn almost loses his mind. Then an examination of the yearly numbers for QVC. The show closes with another example of the annoying commercials, the listener voted on.
It's quite the show as some very sad news to start 2022 for QVC, and some unwanted news for ShopHQ. To lighten things up, Shawn closes with a look at one of the most legendary film directors turned TV pitchman, trying hard to work through his commercial, after perhaps sampling too much of the product.
Season 1 wraps up with good friend of the show Steve Bryant sharing more stories about the crazy world of infomercials, plus what it was like writing a successful book about camcorders. If you're enjoying this series, please make certain to subscribe wherever your get your podcasts. Spotify, apple podcasts, IHeartRadio, Audacy, Google Podcasts and many more. The show returns for season 2 in 2022.
In this special Christmas edition, the top three Christmas commercials of all time are counted down. Plus two that stunk.
Welcome to a look deep inside the world of infomercials, with the host of two of the highest grossing infomercials of all time, Mr. Steve Bryant. Steve goes into great detail about how much work is put in, way before the cameras start rolling. You'll also enjoy a listen to a description of products Steve was pitched, and he turned down.
In this last interview, for now, with Ryan Johnson, he shares some insight to what his first invicta show was actually like. Then Ryan shares some of the funny moments which have happened with him and Shawn in their off air socializing, including Ryan's visit to Texas after Shawn had surgery. There's some very funny (and probably embarrassing) stories to be heard in this one.
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