shopping trends

In this episode, we’re introduced to the next generation of virtual shopping with Samantha Lerner, the VP of Marketing at Obsess. Obsess builds stunning virtual storefronts that are revolutionizing online shopping experiences for brands such as Coach, Ferragamo, Dyson and Ralph Lauren for example. Samantha shares a mini masterclass on how audience shopping behavior differs in virtual reality and how brands are using Obsess to create deeper relationships with customers.

Key highlights of what we cover:

• The Power of Creating Emotion with Virtual Reality
• How to Compete in the Landscape of Virtual Storefronts
• What the Future of Retail Looks Like with Obsess

About our Guest:

Samantha Lerner Kobrin is an audience-obsessed brand storyteller, with a passion for innovation in content and commerce. She has worked across brand, digital and product teams as a marketing leader at celebrated fashion, food and travel brands of varying sizes—from Barneys New York and Elite World Group, to Baked by Melissa and Skyscanner. Samantha is currently the VP of Marketing at Obsess, an experiential e-commerce platform that enables brands and retailers to create immersive, branded, discovery-driven 3D virtual stores on their websites. Obsess has launched over 300 virtual experiences for brands such as Ralph Lauren, Charlotte Tilbury, J.Crew, Corona and more—driving consumer engagement, brand loyalty and conversion.

Connect with Samantha on LinkedIn: https://www.linkedin.com/in/samantha-lerner-kobrin-50866164/

Connect with Obsess on LinkedIn: https://www.linkedin.com/company/10689169/

Visit the Obsess Website: https://obsessar.com/

If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

See omnystudio.com/listener for privacy information.

Today on our show, it’s time to talk shop. Malls, department stores, traditional brick-and-mortar—these are still a big part of everyday life. But even frequent in-store patrons are increasingly finding themselves buying more items online. And while that’s great when searching for exactly what you’re looking for, it does take some of the serendipity out of it all. Our guest, Brian Beitler, Founder of the video commerce platform sune and General Manager of Live Shop Ventures for Qurate Retail Group, has been thinking a lot about how to bring some of that in-store magic to online spaces. From using data to personalize eCommerce to putting video storytelling at the center of shopping experiences, Brian and his team are leaning into the future of retail for brands, influencers and, of course, shoppers.

Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) 

Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-37-window-shopping-for-the-digital-world/)

Download the frog report 'The Future of Retail: What's In Store for Brick-and-Mortar?' (https://go.frog.co/the-future-of-retail-report)

Host/Writer: Elizabeth Wood, Editorial Director, frog

Research & Story Support: Camilla Brown, Senior Copyeditor, frog

Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk)

Hey y'all! Welcome back to another exciting episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are joined by Shelley Kilpatrick the Manager, Content Marketing at BigCommerce. The script is flipped where Shelley actually guest hosted the podcast to discuss BigCommerce's Global Consumer Report: Current and Future Shopping Trends.

The group broke down the different topics within and examined not only what's trending, but how it relates to merchants, consumers and their personal opinions. Some of the topics included:

• When, Where and What are Consumers Buying Online?
• What Factors Influence Purchasing Decisions? 
• How Do Brand Values Impact Trust and Loyalty?
• Are Consumers Ready to Shop on the Metaverse?
• How Familiar are Consumers with NFTs?
• Do Consumers Want to Pay with Cryptocurrency?

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

Host:
Jen Bailin, Chief Revenue Officer, SAP

Guest:
Joanna Milliken, CEO at Emarsys, an SAP company

Rather than taking down physical stores, huge investments in e-commerce over the past two years have empowered customers to pursue their perfect shopping experience. 

New consumer research by Emarsys shows that shoppers switch between a huge variety of channels as they need – so brands can’t skimp on preferred channels at the expense of smaller ones.

To deliver a consistent and engaging experience, retailers must treat digital and physical retail as branches of the same strategy. 

Their marketers need to centralize data from every channel to understand their customers as individuals – that’s the key to delivering personalized campaigns that engage shoppers on a one-to-one level, and that stay with them across channels.

Some insights covered:

1. Consumer shopping has changed dramatically throughout the decades – while shoppers are enjoying aspects of the new digital options, they're also missing some elements of shopping from years gone by.
2. Some shopping trends have accelerated dramatically during the pandemic and today consumers expect brands to understand them more than ever before.
3. There's a big need for marketers to keep up with evolving demands, since it's engagement that draws consumers in. 
4. Emails are more popular than ever as part of an omnichannel marketing campaign.
5. Rather than demanding customers adopt a ‘digital only’ approach, marketers offer them the best of all worlds.

Links you might be interested in: 

Omnichannel versus multichannel: What's the difference, and who is doing it?

Omnichannel examples: Brands creating their own luck

The future of commerce: 3 trends shaping how we buy and sell

In ecommerce, industry trends are really just the sum total of individual consumer behaviors. Rob and Peter take a look at trends in how  DTC and consumer shopping experiences evolved during the pandemic, and how those shifts impact acquisition, loyalty, and  who decides what your brand is. Plus, the world's cutest puppy is identified.

Last but not least in our series on how the generations shop and pay, we get to know the Beyond Boomers. They’re our “wisdom keepers” who grew up in a time when life and business moved at a slower pace. Beyond Boomers have the lowest rates of digital payment adoption, and for many of them, technology is like a foreign language. But with a little patience, they too can become fluent.

In this episode, Danny Russell, a payment technology strategist at FIS, joins us to talk about how to empower more Beyond Boomers to use digital payment tools, why financial inclusion is so important for our elders, and how to design e-commerce experiences with the personal touch they need.

Danny Russell, a payment technology strategist at FIS, and host Erin Dangler compare notes on their Beyond Boomer relatives and talk about how to support our elders as they learn to shop and pay in the digital age:

• Why Beyond Boomers still have a fondness for cash
• How to relate the benefits of contactless payments to their interest in security and financial responsibility
• Why financial inclusion should be a priority
• How to approach our elders with empathy when teaching them tech tools

Ok Boomers, it’s your turn. Having grown up during a time of rising prosperity, the Baby Boomers value quality, service, and convenience. But this aging generation can be finicky when it comes to online shopping. Whether because of old-school preferences or a little impatience with technology, companies have to make the experience as seamless as possible to get the Baby Boomers on board with digital shopping trends. 

In this episode, FIS Worldpay’s Pinar Alpay and Maria Prados join us to talk about why convenience and trust are essential to tap the unmatched spending power of this generation.

FIS Worldpay’s Pinar Alpay, senior vice president of global payment solutions, and Maria Prados, vice president of global retail and e-commerce, join us to talk about trends in how the Baby Boomers like to shop and pay:

• Why they still prefer traditional payment methods like credit cards
• How to build trust in the online shopping experience
• The rise of one-click checkout and its allure for Boomers
• How data and AI can be used to offer the personal attention and convenience they value

As the first generation whose parents often both held jobs outside the home, members of Generation X are known for having a healthy distrust of authority and for doing things their own way. Gen-Xers tend to be ambivalent about entrusting their money with digital payment technologies, but that doesn’t mean they’re tech-averse. 

In this episode, host Erin Dangler and fellow Gen-Xer Jason Pavona, senior vice president and general manager of global e-commerce at FIS, hash out why their generation prizes independence and security, still clings to their credit cards, and remains loyal to trusted brands.  

FIS’s Jason Pavona shares the Gen-X perspective as we continue to explore trends in how different generations like to shop and pay. Topics include:

• How brands can connect with this supposedly “marketing-resistant” generation
• Why Gen-X’s has been slow to adopt digital payments, and how to win their confidence around security issues
• What Gen-X’s extensive use of social media means for future payment trends
• Why they love their credit cards
• How to design rewards programs to attract Gen X customers

Born between about 1980 and 1996, millennials saw the advent of the internet--unlike Gen Z, who were born after it became a household term. Living online comes naturally to millennials, but they still remember and value older ways of doing things. That means companies have to up their omnichannel marketing game if they want to win over this versatile crowd.

We talk with a member of the millennial generation today as we continue our series on how the generations like to shop and pay. Ellen Straus, the strategic sales director of global e-commerce and retail at FIS Worldpay, tells us why she and her peers embrace digital payments but still like to shop in stores, and how retailers can use data to engage millennials with the meaningful online and “IRL” experiences they seek. 

FIS Worldpay’s Ellen Straus is our insider guide to millennials as we explore trends in how her generation likes to shop and pay. 

Topics include:

• Why millennials like to research online but shop in stores
• How brick and mortar stores contribute to the brand experience
• What millennials expect from an omnichannel shopping experience
• How data can help brands engage millennials at every touchpoint 

This season, we’re taking a closer look at each of the five generations alive today and how they like to shop and spend their money. Armed with survey data from 15,000 consumers in 15 countries, experts from FIS will tell us how the way we pay is changing across generations and around the world. How do age, culture, and technology interact to make the generations unique, and which global trends unite us all?

First up: Gen Z. Phil Pomford, general manager of global e-commerce at FIS Worldpay joins us to explain why social media is the new shopping mall for the youngest generation, why they like to “buy now, pay later,” and why trust and personalization are so important for connecting with Gen Z. 

FIS Worldpay’s Phil Pomford joins us as we explore trends in how the digital natives of Gen Z like to shop and pay. Topics include:

• How Gen Z is driving the rise of social commerce
• Why winning the trust of social shoppers is essential
• How culture and local forms of payment complicate global trends
• Why the youngest generation is embracing a very old idea in retail
• How brands can reach Gen Z now and in the future

The Business of Retail team invite guest speaker Marina Strauss to discuss where Canadian retail heading.

With a deep knowledge of corporate retail and the players in Canada, Marina Strauss is an award winning writer, recently retired from the Globe and Mail and  is now the director of the Canadian Journalism Foundation.