six figure business

Angered by Donald Miller and Fueled by the Widow

After a little hiatus of being a podcast host and focusing more on being an editor, saleswoman, CEO, and most importantly a mom, I'm back and ready to start sharing again.  Ready to start giving you as much value as I possibly can each and every week.  

So, in this episode, I wanted to share a memo I found that I recorded back in May of 2020.  You see, this story is not about all the success that my company has had over the last 12 months; instead, it is about where I was back then. It is real and raw and I just had to share it with you.

"I was living according to American standards, right at, or below the poverty line as I learned how to build a business. And that year--2020--I built a six-figure business. Now, I didn't take home six figures. I built a business that generated six figures."

Things were not easy as I began my journey. Like the widow in scripture (2 Kings 4, NIV), I learned to "go and sell."

Here's the full story:

"The wife of the man from the company of the prophets cried out to Elisha your servant. My husband is dead and you know that he revered the Lord, but now his creditor is coming to take my two boys as his slaves, Elisha replied to her, how can I help you? Tell me, what do you have in your house? Your servant has nothing there at all."

She said, except a small jar of olive oil. Elijah said, go around and ask all of your neighbors for empty jars. Don't ask for just a few, then go inside and shut the door behind you and your. Pour oil into all the jars. And as each is filled, put it to one side. She left him and shut the door behind her and her sons.

They brought the jars to her and she kept pouring when all the jars were full, she said to her son, bring me another one. But he replied, there is not a jar left. Then the oil stopped flowing. She went and told the man of God and he said, "Sell the oil and pay your debts. You and your sons can live on what is left."

There is hope in this story for all of us and I know that I can sell and I know that those of you listening have the power to sell and that we can all live the way we are meant to.

Thank you so much for listening and I will see you on the next episode!

Amber Valdez joins us for this episode of Lifted! She is a life-purpose coach focusing on helping spiritual leaders and entrepreneurs step into their worth and their full potential particularly in business. Amber has one of the most empowering and intense stories I've had the pleasure of hearing on this podcast. Her life has already taken so many twists and turns from growing up in an abusive home, to becoming a cheerleader for the NFL, to becoming an on-air personality, to now running a multiple six-figure business which came to fruition after a lot of unraveling and shadow work which she tells us about in this conversation. Amber also helps us understand the intricacies of manifestation and reminds us of just how powerful we truly are when we raise our vibration to allow joy and prosperity into our field. >> @iamambervaldez + ambervaldez.com

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Blogs and podcasts are really popular and some have millions of listeners, thousands of downloads, and get a lot of attention.

This is a new type of celebrity called an influencer – when these people showcase a product, service, or person, they can gain instant celebrity and become very popular.

What if you could get the attention of these bloggers and podcasters by being a guest on their podcast or a guest writer on their blog?

Would that help your business? Probably. Getting recognition or an endorsement by a highly recognized blogger or podcaster would be great for you and for your business. It would be free marketing and you could get a lot of attention and business out of it.

But before you jump over to itunes, simplify, or another big podcast site to make a list of the most popular podcasts or go to social media sites to find the people with the most followers, here are some tips to consider before you take action. Follow these tips first to get hosted on popular blogs and podcast.

1. Take the time to listen to previous episodes and read the blog articles. This is so important because you need to ensure that your topic

   1. is aligned with their message, content, and audience
   2. is not a direct competitor for their product or service

2. While you may benefit from being associated with a popular blogger or podcaster, it’s not about you. How does your content and message benefit their audience?

   1. have they recently talked about a problem that you have a solution for
   2. what is their audience’s biggest problem or need that you can answer?

3. Make sure they have guests on their blog or podcast before you ask to be a guest. This shows that you are familiar with their content and their process.

4. Don’t approach the biggest bloggers and podcasters first. They get thousands of requests. Start small, work your way up to the bigger audiences. Build up your credentials so you can show that you have some experience in doing interviews and in writing.

5. Respect their timelines which are usually 3 months out. Don’t expect to send out a request to big name podcasts or bloggers on a Monday and get a reply on Tuesday.

6. Use your credentials – a popular book, recent event, something you got noticed for is a promotion tool for interviews and guest articles. You can promote yourself and your work proudly, just keep it aligned with their audience and content.

7. Relate your interview request with a past podcast or blog content.
   For example: dealing with stress and you have stress reducing solutions
   Parenting issues and you have just written about ways to deal with that issue
   Your solution addresses an audience need.
   Remember you’re not competing with the blogger or podcaster so do your research and be of service.

8. Practice your interview skills before being a podcast guest and have some examples of your writing to show bloggers. A podcast interview is a conversation so be prepared to talk and have a link to recent articles show your writing style and content topics.

9. Show that you are actually interested in more than a one-time appearance, or just getting onto their blog or podcast by following them on different social media accounts. Respond to posts, engage with them, so you get to know them first. This establishes a connection that you can eventually use to promote yourself to them.

10. If you do get an opportunity to be on a podcast or share you content on a blog, be prepared, be on time, deliver what you have promised, and be sure to follow with a thank you, market to your audience, and be professional. Always request permission to repost or remarket your interview or articles, get it in writing. And always follow their copyright and content guidelines.

Finally, respect the fact that they started with no audience and have built their business through persistence, commitment, and hard work. They are not there for you to take advantage of or make money from. They serve their audience and they will ensure that their guests do too.

This is part of your business marketing and promotions strategy so build a list of blogs and podcasts you want to approach and make a schedule of contact points, Keep a list of who you contact and when, and always follow up, respectfully. One appearance can lead to more requests so stay professional and respectful and you could be the one who gets interview requests from popular bloggers and podcasters.

copyright (C) 2021 by Jennifer Hoffman. ALL US and international rights reserved. Any term in this document is considered a trademark of Jennifer Hoffman.