smallbusiness

Charles Read is a Certified Public Accountant, U.S Tax Court Practitioner, member of Internal Revenue Service Advisory Council, and the Founder of GetPayroll. In fiscal year 2019 there were $13 Billion in employment tax penalties of which 50% were abated. Charles shares his expertise on how to classify employees to avoid tax penalties as well as how to get those tax penalties abated. Don’t miss this episode of Nurture Small Business! 

You can get a copy of his book - The Payroll Book – for FREE – at: https://thepayrollbook.com/. Simply add the promo code PODCAST. 

About Your Host

DCA Virtual Business Support President, Denise Cagan, has been working with small businesses for over 20 years. She has served on the boards of professional organizations such as Business Leaders of Charlotte (BLOC) and the National Association of Women Business Owners Charlotte (NAWBO). Denise is also a graduate of the Goldman Sachs 10,000 Small Business Program, which is a program for small businesses that links learning to action for growth-oriented entrepreneurs.

Recognized as a facilitator, problem solver, and builder, Denise enjoys speaking to business groups about social media for small businesses and motivating remote and work-from-home (WFH) teams. She holds a Bachelor of Science in Quality Systems Management from James Madison University. With extensive experience in outsourcing solutions that provide administrative, creative, marketing, and website support, she is able to help other small businesses grow and thrive.

Connect with Denise

DCA Virtual Business Support website.

View and listen to Podcasts with Denise Cagan.

LinkedIn

 Aditya Raj ~ COO @ MarketCube Aditya Raj heads up Schlesinger Group’s Global Quantitative Solutions comprising Market Cube’s leading consumer and B2B sample and survey products and services as well as Schlesinger Group’s healthcare survey solutions. MotorBike, Marathon, Ironman, Tuffman, World Marathon Challenge 2020,
Ultra Run (2019) 

Selling doesn’t have to be a bad thing! 

When you’re true to yourself and know your product, you can really help someone! Listen in and learn how to sell any product or service. 

A few highlights from this episode include:

- What Brandon has learned about selling at a very young age. 

- How to have confidence in yourself and what you’re selling. 

- Listen to your customers first. Find the pain points and figure out to solve their problems first. 

- How showing up and being consistent will help you make that sell! 

Social media can be overwhelming, I get it. There are so many platforms that I don’t even know them all myself! But, I do know that it’s the name of the game for your business. Social media is the best way to quickly spread an idea to so many people. Here are three of my favorite ways to leverage the power of social media for your business. 

A few highlights from this episode include:

• Tips on how to grow your business by using Facebook. 
• Have your links not just on your business page but also your personal page! 
• When people come to your page, they are judging you! So, post things that represent you and your brand. 
• How to create effective Facebook ads. 
• Engage with your audiance by doing Facebook lives. 
• Tips on how to use Instagram and using Instagram stories. 
• How often you should be posting. 
• How to build relationships on LinkedIn. 

Relationships are so important in life and business. It’s the people that you surround yourself with and how much they can help you get to your end goals. 

Brandon Shares tips on how to build valuable relationships in business and in life.

A few highlights from this episode include:

• Dealing with toxic relationships that are holding you back from achieving your goals. 
• How to look at your priorities and make sure your loved ones are on that list!
• Find ways to add value to your mentors or people in your social circle. 
• How podcasting and speaking events helped me build new relationships.

Samantha is an Emmy Award Winning TV Personality and Fitness Trainer who helps Women Achieve their Goals in and out of the Gym.

In this episode, you will learn how to achieve your own fitness and health goals, learn how to maintain your goals while traveling, and how Samantha has used her past to fuel her future in and out of the gym.

A few highlights from this interview include:

• Samantha shares her journey into the fitness industry and how much it has grown in the last five years. 
• Samantha talks about her daily fitness routine and what works best for her. 
• Where to get started if you’re interested in getting started in the fitness area. 
• How to take on going to the gym without getting overwhelmed. 
• How fitness can be a part of your self-care and mental health! 
• Samantha shares her story of not eating well and how changing her health helped her physically and mentally. 
• How to keep a great mindset when accomplishing a healthy lifestyle. 

How do you set achievable goals and continue to have a positive mindset? 

I’ve learned so much this past year with creating Success in Your City and I’m sharing how to keep going after your goals even when things get tough! 

A few highlights from this episode include:

• My father’s ice business has been around my whole life and I recently sold the business. I share my experience and the mindset around selling something that I’ve watched grow my whole life. 
•  Tactics I’ve used to set achievable and specific goals for Success in Your City. 
•  How to expect to pivot in your goals and don’t give up! 
• Having a positive mindset even when others think that you can’t achieve something. 
• Advice on what to do when you feel like giving up. 

I am showing up to Netflix to pitch our show Success in Your City! 

Here are the strategies that I used to get there and how you can use them for yourself to go after the things that you want in your life! 

A few highlights from this episode include:

- I share the unique strategy I used to pitch our show to Netflix. 
-  How I studied the history of Netflix before my meeting! 
- How Netflix is using there content to cater specifically to their subscribers. 
- I am showing up in Netflix and showing them what our partnership would look like! 

From working for his parents business as a child to becoming a millionaire at the age of 22, John Shin has been on entrepreneur all his life! He shares all the ups and downs of entrepreneurship and his top tips on how you can become a millionaire.

A few highlights from this interview include:

• John's parents had multiple businesses when he was growing up. Even at a very young age, John was always working with his parents and he talks on how that has taught him so much on work ethics.
•  At the young age of 17, John was inspired to start his own business in the valet parking industry! He speaks on that journey and what he has learned from being surrounded with people in fancy cars. 
• After two years of the running a growing valet business, John and his team was put at gunpoint and had 4 cars stolen under their care! He shares the aftermath of that incident. 
• John talks on what his best mentors have taught him about life and business. 
• In a world where we need instant gratification, John and I talk about success and how it won't happen overnight but you better be ready for it when it does come! 
• How do you make a million dollars? John became a millionaire at the young age of 22! He gives his top 3 tips on how to become a millionaire! 
• John and I talk about investments and what were his greatest investments that exceeded its full potential. 
• When John first read Think and Grow Rich, he was 25 years old and he shares what he learned from the book and is STILL learning because it's a book that you have to keep reading over and over again!

This past year, Sam and I have been filming Success in Your City and just a few weekends ago, we won an Emmy! Today, on the show, I am sharing everything it took to not only win an Emmy but also the process of filming Success in Your City. It took determination, grind, and a powerful team to get us there!

A few highlights from this episode include:
- I share the behind the scenes of creating and planning for Success in Your City. 
- When Success in Your City was first an idea, we went to the ones that had experience in cinematography and asked for their advice. 
- The year before Sam and I start filming and travel across the country, there was a lot of planning and building hype for the film! 
- Although the first city in Arizona was a great success, I talk about some issues we ran into for the next city but didn’t give up and ended up learning so much more! 
- I share what that feeling was like after I’ve learned that we won an Emmy! It took some serious grind to get there and I am grateful for our team and their commitment! 
- What’s next for 2019?

I just gave a talk in Los Angeles and it’s about training for success which I am going to dive deep into that and how you can apply it in your life. I’ve looked at all the things I’ve done in the past five years and different things I’ve implemented and I’ve created an easy to follow system and I am going to share with you all! 

A few highlights from this episode include:

How do you train for success? I have this acronym, TRAIN and I want to go through what it stands for and how you can apply it in life and business. 

• T: Take Action: The number one thing that I see where entrepreneurs lack in is to taking action. You have to take action in your life. That may be sending so many emails, reaching out to people, just doing so many of something and writing down your goals for that day!  
• R: Relationships: The number one investment I’ve made in life is the relationships, investing in people. If you’re trying to find mentors, find a way to add value to your mentors. Make them money, invest in them! Some examples would be when I meet people at events, that was where I would build relationships. 
• A: Add Value: When you become a person of value, you’re going to get more out of your life. Add value to everyone! When you add value and solve problems, that’s how you make money. 
• I: Investing: This can be multiple things, you can invest in companies and make your money work for you but you can also invest in yourself. Invest in going to events where you can learn and connect with people. Invest in your mind and your knowledge. 
• N: Never giving up: Most people will quit before the finish line! If would just keep going in life, over time that will build up to a huge success. Some of our darkest time will bring our brightest times so just keep going and never quit.

Are you living a life of contentment? What is something that fills your cup? Find that and go after that! 

Dan shares his story of becoming a school teacher and flipping the switch to become a real estate agent! He talks about how it’s more than making a sell with his clients but truly serving them in such a big moment in their lives! 

A few highlights from this interview include:

- Dan shares the journey of finding his true passion in real estate after being a science teacher for 7 years.

- When Dan started his fix and flip business, there were many lessons he has learned and shares his advice to those that want to go into this industry. 

- If you want to get into this business, Dan recommends to invest yourself on someone that is an expert in the industry. 

- There are many real estate agents out there, Dan talks about what sets him aside from everyone else and how you can do the same! 

- Dan shares the lowest place in his life and how he was able to turn everything around. 

Story:

It is wedding week for Samantha and I and I wanted to share my thoughts on the journey to this, what’s going through my mind before the wedding and how I can relate this to business. When you go into business with someone, that relationship can be similar to a marriage and I share some ways to have a healthy relationship all around! 

A few highlights from this episode include:

- Add value to the relationship. If you’re not adding value to the other person in your relationship, why should they add value back? Be sure to be present for each other and if you’re in a relationship one-sided, it’s not going to work. 

- Be on the same page! As an entrepreneur, you’re always making decisions. Your partner is usually your best critique so be sure to get feedback from the other person! 

- Collaborate and mastermind!  What are you doing to collaborate together? Samantha has taught me so much about myself and how I want to be a better person not just for me but for her!