snappy kraken

As technological innovation continues to propel us into the future, it’s getting harder to stay human.

Especially when it comes to connecting with your clients and prospects.

Luckily, there’s hope thanks to the help of technology strategist and certified futurist, Crystal Washington.

Crystal works with organizations that want to leverage technology to increase profits and productivity. Working with companies including Google, Microsoft, GE, and others in the USA, Africa, and Europe.

In the episode, we chat about blending digital and real-world tactics to increase the value of your brand, simplifying the complex web of social media, and where the future of social media is headed

We Explore:

• Why “spying” on your clients and prospects can actually better your business.
• The key to mastering technology without feeling overwhelmed.
• Understanding how trends impact businesses across industries and how advisers can adapt in the long term.
• The key to showing up stronger and more often on Google and YouTube.
• Practical tips for using technology to build and maintain strong client connections without sacrificing the personal touch.
• How to use technology to influence your client pool to skyrocket referrals.
• And the one strategy Crystal wants you to steal to catapult your client relationships to raving fan status.

Links to Check Out:

• Crystal’s Website
• Connect on Twitter
• Connect on YouTube
• Crystal’s Book: One Tech Action: A Quick-and-Easy Guide to Getting Started Using Productivity Apps and Websites for Busy Professionals
• Crystal’s Second Book: The Social Media WHY: A Busy Professional's Practical Guide to Using Social Media Including LinkedIn, Facebook, Twitter, YouTube, Pinterest, Google+ A

This episode was brought to you by:  snappykraken.com helping advisers create meaningful connections that drive business.

No, we can’t literally read minds, but what we can do is read people to understand their emotions, desires, and needs.

It boils down to one thing, empathy.

You are making yourself vulnerable, putting yourself in their shoes, and asking the right questions.

That empathy leads to deeper connection advisers crave because your audience feels like you understand them.

As if you’re reading their mind.

Your clients and prospects are desperately looking for someone who understands them.

A good communication strategy depends heavily on how well you can connect with them. 

Here are 5 Strategies to Understand and Connect with your Target Audience Better.

Guest List FULL Episodes:

1. Adam Bensman
2. Brandon Voss
3. Steve Sims
4. Ekaterina Walter
5. Robert Sofia

This episode was brought to you by:  

snappykraken.com helping advisers create meaningful connections that drive business.

Tune in to hear:

- Robert says in marketing “you must get past the mental filter.” If we are going to get past the mental filter, how can we do it in a way that doesn’t land flat on its face or go too far?

- How can one evoke an emotional response in a nuanced way without seeming corny or disingenuous? Are there certain business for whom this approach may not be effective?

- How can a marketing approach build familiarity without becoming overly repetitive, rote or in your face?

- Irresistible offers are one of the five principles of effective marketing. How can you craft an offer your client can’t refuse?

- What is one big promise that financial professionals can tell their clients they will deliver on?

- Signaling trustworthiness is a crucial aspect of advertising. What steps can advisors take to both be trustworthy and to convey this to their target market?

- Why is merely being trustworthy often not sufficient to scale your business?

Twitter: @RobertSofia

Compliance Code: 3017-OAS-11/30/2021