social influencers

In this "Ask The Strategy" episode, I talk with Global Branding Expert JP Hightek about what it takes for content creators can to achieve success. We get real about the adversity, the challenges, the sacrifices, the resolve, the clarity, and the very things one must do in order to level up as a content creator, as a business, and as a person. In Part 2 of this two-part episode, we share some of our own personal stories and challenges to become established professionals today and how much work it took to build our businesses and content to become profitable. 

Enjoyed this episode? You can watch the full livestream episode with JP Higktek on YouTube here.

JP and I will also be speaking at the Content Creators University: Creators Unleased Act 2 Conference, which you can register for free here.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Listen to JP Hightek's podcast: Content Creators University With JP Hightek

Get Your Free Tickets To Content Creators University's Creators Unleashed Act 2 Virtual Conference 

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

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Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

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If you dig both guitars and YouTube, then you probably know Danish Pete. He's the first face you will see on the formidable YT channel of Andertons, which has long been ground zero for all things guitar-gear on the platform.  Pete's musical journey long precedes his time in front of the camera, and even crosses paths with Tom Jones! Greg and Pete get into the Gristle!

1:48 - Danish Pete ending up in Denmark - did the name proceed the man, or the man the name?
5:20 - The first time Pete picked up a guitar 
13:24 - Pete’s first foray into the professional arena playing with Tom Jones
23:52 - Pete’s choice to stay in the UK over time, and more Tom Jones foolery
37:19 - The connection with Andertons, and transitioning out of tour life
53:11 - Kids, babies, and keeping up professional communication, and making sure you cast a wide net as an entrepreneur
79:37 - The Importance of authenticity as a creative 

Total Length: 95:08

This week we sit down with Lissette Calveiro. A Latina entrepreneur, content creator, brand strategist, and PR powerhouse. As the founder of Impact with Influence, Lissette has years in the business of media and influencer marketing. Having built up entire departments, Lissette now works to bring more transparency and fairness to the creator space. Empowering all creators big and small to show up to own their influence!

If you’ve ever wondered what goes on behind the scenes of influencer marketing and what it means to make a career of your influence, then this episode is one for you! Lissette has had a tremendous impact on Amber’s career trajectory and on this episode, they break down the business of content: myth-busting, answering questions, and giving us insight into what comes next for creators and social media.

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Reading List:

We Should All be Millionaires by Rachel Rodgers

Professional Troublemaker: The Fear-Fighter Manual by Luvvie Ajayi

Big Magic by Elizabeth Gilbert

See what else we’re reading on the TYFA Bookshelf

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Keep up with LC & Influence with Impact:

Insta: @lissettecalv

Insta: @influencewithimpact

tik tok: @lissettecalv

Website: Influence with Impact

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Keep up with Thank You For Asking & Amber

Insta: @tyfapodcast

Website: www.tyfapodcast.com

Amber’s Instagram: @byamberburns

Have questions? Want to comment on today’s episode? Send us all your thoughts to tyfapodcast@gmail.com

If there was ever a buzzword for 2021, that word would be community. 

It swept the internet like a freight train. If I had a dollar for every time I heard a founder on Twitter mention community, I’d be stupid rich! In the mid-late 2010s, all brands used to care about was good branding and low-cost acquisition funnels to entice customers and users. Then, suddenly, Ads became expensive, and brands were forced to start selling everywhere. Overnight, it felt like everyone was then looking for a Head of Community, or Community Manager, to cultivate relationships with an existing customer base. 

It seemed that no one cared about audiences anymore and everyone cared about tribes, dedicated groups of people who support your cause.

Community. Everyone talks about it, and yet few seem to understand it, let alone get it right. So, I’d like to introduce a few community experts into the conversation, people who actually understand what it takes to build and grow tribes of their own. Because if we’re all supposed to be building communities, we should probably know why we’re building them in the first place, and what we’re (possibly) up against.

Let’s explore…

Amazon Founder and CEO Jeff Bezos wrote his final letter to shareholders last week offering clear insight about the customer experience, efficiency, long-term thinking, managing crisis and more. What are the key takeaways for comms pros and business leaders? 

Then, should CEOs get involved in discussing hot-button political and social issues? If so, how far are they willing to go to affect change? 

The show closes by discussing a new survey published in PR Week finding that 55 percent of Instagram influencers were involved in some form of social media fraud and fakery in 2020. Can we trust influencers moving forward?

Takeaways from Jeff Bezos’ Final Shareholder Letter

Each year, Amazon CEO Jeff Bezos writes a thought-provoking shareholder letter that offers clear insight about the customer experience, efficiency, long-term thinking, managing crisis and more. In his final shareholder letter, Bezos states that “if you want to be more successful in business (in life, actually), you have to create more than you consume.” Bezos also acknowledges the company needs “a better vision for our employees’ success.” His messages are clear and concise, and his tone is inclusive and respectful of all the stakeholders involved in the company’s success. 

Austin, Hattie and Thomas discuss Bezos’ final shareholder letter and takeaways communicators and business leaders alike can benefit from.

Should Business Leaders Get Involved in Politics?

In a previous episode, The Business Communicators discussed the Edelman Trust Barometer that revealed a widespread mistrust of government, and more trust in company CEOs. More recently, companies have been speaking out against states implementing voting laws that opponents say will make voting more difficult for underrepresented voters, particularly Black voters. This raises questions for The Business Communicators:

• Should business leaders get involved in political/government issues? 
• How far are they willing to go to affect change?
• Will getting involved help or hurt their reputation?
• How are companies/business leaders communicating to their employees their stance?

We’re Number One for All Things Comms!

Shoutout to Catalyst, the official publication of the International Association of Business Communicators for including The Business Communicators in their list of recommendations to members as one of 14 Podcasts to Add to Your Communication Toolkit. We’re number one on the list for All Things Comms!

Thank you, IABC, for your support, especially to our sponsors and listeners who tune in and share your insight about the key issues and trends that impact our industry. Let’s keep building!

Music Credit: Smoke (with Lostboycrow) – Feather 

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Is the internet the irresistible and desirable future for the church, or is it the church’s doom? What are “social influencers,” who are they influencing, and for what purpose?

We cover this and more in the second half of my conversation with Kris Emerson and Dr. Kenny Embry. Kris preaches for the Lindale church of Christ in Lindale, Texas, and hosts the Excel Still More podcast. Kenny is an associate professor of communication at Saint Leo University in Saint Leo, Florida, and hosts the “Balancing the Christian Life” podcast.

Show Notes 

Among many other things, including her consulting business, Liliana Sanelli is also the events director and founder of Perfect Events, with over 20 years of events experience both nationally and internationally, and experience in strategy, fundraising, sponsorships, and publicity. 

She has produced over 900 events including the Sydney Olympics, The Leukemia Foundation - World’s Greatest Shave for a Cure, Olivia Newton John – the Wellness Walk, Fred Hollows Foundation and Melbourne International Film Festival, raising over $22 million to make a difference in people’s lives. 

Liliana is a member of The Xfactor Collective, a world-first community of social changemakers, and has been on the board of organisations including The Spina Bifida Foundation Victoria, Treasure Chest and The Chase & Tyler Foundation.

We talked about

·         How Lili fell into events management before she knew it was a paid profession  

·         Translating her natural talent for organising into a business

·         The value of mentors in keeping heart and head in check 

·         Having a confidence coach as well as a business coach

·         Legitimate name dropping – the celebrities Lili meets and works with

·         Going global 

·         Working with brand ambassadors and influencers 

·         When things don’t go to plan 

·         How Lili’s Italian adventure shaped her career

·         Strategies for when you’re Craving Conversations in the Covid lockdown

·         Finding the silver linings in change 

To contact Liliana Sanelli go to https://perfectevents.com.au/
and https://www.lilianasanelli.com.au/

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#religion. Videos with that tag have over 600 million views on Tik Tok, the video sharing app popular with teenagers. It’s clear that social media is changing how we express and explore faith. On Soul Search today, meet the vegan priest on Instagram Jennie Hogberg, hijabi influencer Yasmin Jay, and Rabbi Lee Weissman who goes by Jihadi Jew on Twitter.

In this episode we talk about influencer marketing and if implemented correctly, how it can help grow your online business.

We have two special guests Steph Bennett, Managing Director and Rhian Robinson, Senior Account Director of Battenhall, the multi-award winning communications agency for the new social media age. Steph has over 15 years experience working in marketing and communications, executing digital strategies for industry leading brands. Rhian has 9 years experience in Marketing, PR and social media, both in-house and agency-side. She works with B2B and B2C brands, and is a specialist in influencer marketing, overseeing influencer activation at Battenhall.