social sales

Carol Mahoney joins us on this episode to discuss the importance of humanizing sales and navigating the intersection of social dynamics and buyer-centricity. As entrepreneurs and executives, we often claim that our buyers are our top priority, but do our actions and systems reflect that statement? Carol helps us tackle this dilemma by diving into common mistakes businesses make and why they may not be prioritizing their buyers as they should. She also shares strategies to ensure that we stand by our goals of putting our buyers first, regardless of our industry or position within a company. Whether you're a solopreneur or in marketing, this episode is for you because, in any aspect of offering solutions to customers, their needs should always come first. Tune in to learn how to humanize your sales approach and truly prioritize your buyers. Carol Mahoney is a renowned sales expert, author, and founder of Unbound Growth. With her book "Buyer First: Grow Your Business With Collaborative Selling," she is revolutionizing the sales industry and changing the way buyers perceive it. Carol is also known as a sales therapist at Harvard Business School, where she serves as an entrepreneurial sales coach for their MBA program. She is a highly sought-after keynote speaker who inspires audiences to shift their mindset and prioritize putting buyers first in all their interactions. Learn more about Carol by visiting her keynote and blog page. You can also follow and connect with her on LinkedIn.

We've said it before, and we've said it a few times over: If there's one thing about LinkedIn that's constant, it's change. Join us in this episode as our experts from Social Sales Link break down five significant changes that are either on the horizon or already happening. From small tweaks to big shifts, we're here to simplify it all for you. Plus, we give a shoutout to Kevin D. Turner, who keeps a close eye on LinkedIn changes over on his profile. Tune in now to stay updated and make the most of your LinkedIn experience!

Andy O'Bryan, a pioneer in using AI for business, joins us on this episode to discuss one of our favorite topics as of late - the cutting-edge world of AI in Sales and Marketing. With his unique perspective, Andy provides insights into the transformative power of technology and AI, particularly in sales, marketing, and professional development. Additionally, Andy shares his personal experience working in Radio and how it compares to people's "copy and paste" habit of using AI. He notes that Radio has become increasingly automated and scripted, which can make it sound inauthentic. Nonetheless, we will explore the intersection of AI and sales and social selling and how one can still add the human touch to craft messages that resonate with the audience. So, join us as we delve into this exciting topic. Andy O'Bryan, known as the AI Whisperer to the Social Sales Link team, is the mastermind behind AI Copy Lab and the Co-Founder of AI Success Club. As an expert in AI copywriting, he helps entrepreneurs better understand the rapidly expanding world of artificial intelligence as it relates to their content marketing and copywriting. The club, which launched in early February 2023, has grown to over 300 members and counting. Members receive monthly live workshops, weekly prompts and tutorials, expert interviews, the latest information on AI tools and developments, and monthly live Q&A sessions. Learn more about Andy by visiting his website. You can also follow and connect with him on LinkedIn.

Struggling to find the right prompts for ChatGPT? In this episode, we're sharing with you seven of our favorite prompts to use on LinkedIn for social selling, which you can also download at bit.ly/getmyaitools, so there is no need to worry about writing them down. But it's not just about the prompts; we will also guide you on how to personalize them for your authentic voice. Listen now and learn how to craft messages that reflect your style using ChatGPT.

Are you tired of missing out on potential sales opportunities because your online audience is lurking in the shadows? Join us in this episode as we uncover the secrets to converting your silent majority into engagers on social media, particularly LinkedIn. As a salesperson or social seller, engagement is crucial to initiating those all-important sales conversations. Discover the proven strategies that will inspire your silent audience to engage with you and start a conversation, including using content and understanding why they are reluctant to engage. Join us now to unlock the power of the silent majority in social selling.

Get ready to dive into the world of writing and publishing with an expert guide by your side! In this episode, we're thrilled to have Debra Eckerling sharing her wealth of knowledge. She's like a beacon of wisdom for aspiring authors, offering practical tips and insights to help you bring your book ideas to life. From outlining a clear plan with her DEB Method to demystifying the differences between traditional and self-publishing, Debra's expertise will leave you feeling empowered and ready to tackle your writing goals. So, if you've ever dreamt of becoming a published author or an aspiring thought leader who wants to share your life lessons through writing, you won't want to miss this enlightening discussion! Debra Eckerling is a renowned author, consultant, and workshop leader. She is the creator of "The DEB Methods" system of goal setting, which simplifies the process of personal and professional planning. With her expertise in content development, event strategy, and team building, she has been instrumental in guiding executives, entrepreneurs, consultants, and teams to achieve their goals. Along with her consulting work, Debra is also the host of "Gold Chat Live," also known as "The DEB Show," and "Taste Buds with Deb" podcast. Her book "Your Goal Guide" has received widespread acclaim for its practical and easy-to-follow approach to achieving success. Learn more about Debra by visiting her website. You can also follow and connect with her on LinkedIn.

In the fast-paced world of social selling, the power of showing up on LinkedIn goes beyond a mere login. It's about making a lasting impression, and what better way to achieve that than through video? Surprisingly, in 2024, a significant number are still missing out on this game-changing tool. Let's break it down: there are five dynamic ways to leverage video on LinkedIn. This medium isn't just about content; it's about connection. Whether it's showcasing your expertise, sharing insights, or simply putting a face to your name, video elevates your presence, making you more relatable and approachable. In a digital era where relationships matter, don't miss out on the power of video on LinkedIn by tuning in on this episode of Making Sales Social Live.

In this episode, we chat with Chad Kaleky, an expert in creating viral videos. We discuss the power of video as a tool to connect with audiences and how it can be used to boost sales and engagement. Kaleky shares his insights on how to make videos that go beyond your natural network and reach business owners, influencers, and lurkers. Tune in to learn the secrets of creating a viral video and taking your content to the next level. Chad Kaleky is the founder of FTS Growth Studios and the podcast host of "Failing to Success." He has an impressive track record of scaling his previous business to $4.2 million in annual revenue by the age of 25. Now, he uses his extensive experience to help entrepreneurs achieve their full potential through strategic sales and revenue growth practices. FTS Growth Agency provides various services, including content creation, lead generation, thought leadership programs, social media management, sales coaching, and sales process development. Learn more about Chad by visiting his website. You can also follow and connect with him on LinkedIn.

John J. Fenton joins us on this episode for a conversation about overcoming the stress that comes with the sales leadership role and how to transform that into success by learning how to master five minutes of your time. We also talked about how to become the type of leader who can lead teams to success and how to attract people to you and recognize you as their leader. Tune in and learn how to become a successful sales leader while managing the challenges of the role. John J. Fenton is a renowned author, speaker, and coach who has been transforming the landscape of executive coaching and leadership since 2013. He is the founder and CEO of John J. Fenton Executive Coaching and is widely known as the "CEO Sensei." John specializes in working with CEOs and business leaders who are looking for more clarity, better results, and more freedom in their lives. He firmly believes that the inner game or mindset of leadership is what separates good leaders from great ones, and he is an expert in dialing into that mindset. Before starting his own venture, John was a managing partner with BDO, USA, and his recent book Five Minute Mastery was a number one new release and a bestseller in three categories on Amazon. Apart from his professional achievements, John has earned a black belt in Tai Chi and is a master of meditation in that field as well. His multifaceted approach to leadership coaching has helped numerous executives to achieve their professional and personal goals. Learn more about John by visiting his website. You can also follow and connect with him on LinkedIn.

Ever set a New Year's resolution to step out of the office and attend more networking events? In our latest episode, we've got practical strategies to smoothly blend the power of LinkedIn and social selling into your in-person encounters. It's not just about handshakes; it's about taking your connections to the next level. Join us as we share insights on turning your LinkedIn connections into real-world opportunities. And for those who find networking energy-draining, especially introverts, uncover tips to make it an energizing experience. Tune in for a must-hear guide to enhancing your professional connections – because your next big opportunity might just be a handshake away!

Sarah Murray joins us on this episode of the Making Sales Social podcast to talk about "Prospecting on Purpose." In this insightful conversation, Sarah shares her tips on how to approach sales activities with intention and how to use active listening and genuine connection to build better relationships with prospects and clients. If you're looking for practical advice on how to improve your sales skills and achieve better results, you won't want to miss this episode. Tune in now to learn from one of the best in the business! Sara Murray, CEO of Sara Murray, Inc., is a renowned sales coach, author, speaker, and podcast host who works with sales teams and sales leaders to unlock the untapped potential in their prospecting and business development efforts. Sara is a true multi-hyphenate who wears several hats at once. Besides everything mentioned, she's also an advisor and consultant. Her expertise lies in the hospitality construction, real estate design, and technology industries. Sara empowers professionals via virtual and in-person workshops. She is passionate about enhancing communication skills, approaching prospecting creatively, and effectively affecting business needs rather than just simply pushing products. Sara is also the host of "Prospecting on Purpose," a podcast that provides a platform for discussions on prospecting sales, business strategies, and mindset. With her vast knowledge and experience, we are excited to share Sara's insights with you on this episode. Learn more about Sarah by visiting her website and tuning in to her podcast. You can also follow and connect with her on LinkedIn.

Join us on this episode as we are joined by a special guest host, Gunner Hood of WSI. Whether you have been using AI for sales or you are here to learn more about using AI for sales, the first thing you need to understand is that there is an art to getting AI to give you the desired output. Our conversation highlights a key point - AI works like your clients; asking them generic questions will yield generic responses, but asking them specific questions will get you specific responses. So, don't miss out on this special episode, where we'll provide you with ChatGPT prompts for sales and show you how and when to use them.

In this episode, Natalie Benamou offers valuable insights on a topic that will benefit many women in sales who are looking to advance in their careers. Join us as we discuss the journey of women in leadership and how to empower and thrive in that journey. Natalie will also talk about the Blue Ocean strategy, which harnesses the brilliance of female talents and helps companies stand out. Tune in now to learn more. Natalie Benamou is the Founder and Chief Growth Officer of HerCsuite®, a women's leadership network that aims to promote and support women at every stage of their careers. Natalie is also an accomplished speaker and moderator and has delivered engaging leadership programs to companies such as Coupa, Horizon, and the Healthcare Businesswomen's Association (HBA) National Conference, among others. Her guiding principle in life is best summed up by a quote from Maya Angelou: "People will forget what you said, they will forget what you did, but they will never forget how you made them feel." Learn more about Natalie by visiting her website and tuning in to her podcast. You can also follow and connect with her on LinkedIn or Twitter.

Welcome to a LinkedIn Profile Review that goes beyond the basics. In this episode, we are not just going to talk about the size of your profile picture or the content of your headline. We are going to share with you a powerful mindset that will help you optimize every element of your LinkedIn profile. By doing so, you can transform your profile from a mere resume to a valuable resource for your clients and partners. This is especially important in the new year when your clients may have new problems and a different mindset. Your clients evolve just like you, and it's essential to ensure that your current LinkedIn profile addresses their concerns. Don't miss out on this opportunity to learn valuable insights from the Social Sales Link team and take your LinkedIn profile to the next level. Tune in now and go beyond the basics of LinkedIn Profile optimization.

Lisa Scotto joins us on this episode to discuss the importance of asking the right questions as a salesperson. By doing so, we can establish better relationships and expand our social network. We will also be discussing her sales approach, which considers sales as a discipline where good salespeople focus on adding value rather than just selling. This aligns with the philosophy we promote at Making Sales Social and Social Sales Link. Lisa Scotto is the founder of LMS Group Coaching, which is a consulting firm specialized in sales strategy and business development. Lisa's company provides end-to-end B2B sales strategies, making her an ideal candidate for our show. Lisa's services include pipeline development, creating presentations, refining existing blueprints, and helping companies build revenue. These are all great goals to have for any business. Learn more about Lisa by visiting her website. You can also follow and connect with her on LinkedIn.

Curious about the secrets behind successful sales strategies by top industry experts? Then, join us for a special episode of Making Sales Social Live. We will unwrap the most insightful moments from our monthly masterclasses held throughout 2023. In this exclusive preview, we will bring you expert voices in sales, marketing, and business who will reveal the keys to branding, impactful messaging, pricing mastery, and more! Although you won't be able to see the faces and visuals of our guests, we guarantee that the information you will learn from this recap is valuable. And if that's still not enough, and you want to learn more, stay tuned until the end. We'll reveal how you can access these game-changing masterclasses for free. So, get ready to ignite your curiosity and improve your sales skills. Tune in now!

Join us on a special episode of the Making Sales Social podcast, where we revisit the most insightful conversations and interviews with over 50 experts that we've had this year. Since its launch in July 2021, Making Sales Social has covered a wide range of topics, from the use of AI in sales to modernizing your CRM to the impact of digital content on the sales process. In this episode, we'll take a look back at our top episodes and highlight the most valuable insights and tips shared by our guests. Whether you're looking to improve your sales skills or simply missed some of our previous episodes, this is the perfect opportunity to catch up and learn from the best. So, tune in and discover how you can leverage AI to boost your sales, optimize your CRM, and create compelling digital content that resonates with your audience. Don't miss this chance to take your sales game to the next level!

Lindsey Boggs joins us on this episode to share her philosophy on managing sales teams with empathy, discussing her strategy and tools for success. She emphasizes the importance of understanding and relating to her staff's struggles, both professionally and personally, and encourages vulnerability while holding them accountable. Lindsey also talks about her approach to hiring sales reps and how she's leading her team to create new opportunities for Glassbox in a new market. This episode is a must-listen for anyone looking to improve their leadership skills and build a successful sales team. Lindsay Bogss is the Vice President of Sales Development and Enablement at Glassbox. Glassbox is a company that helps organizations to deliver better digital customer experiences. They do this by providing a platform for product, UX, marketing, IT, analytics teams, and more to assess performance, prioritize projects, and optimize experiences for their clients' customers and prospects. By doing so, Glassbox helps reduce friction and create more leads for their clients. Ultimately, Glassbox's services not only make their clients' customers happy but also help their clients grow their businesses. Learn more about Lindsey by visiting her website and profile page. You can also follow and connect with her on LinkedIn or Twitter.

As the year comes to an end, you may be wondering how to improve your LinkedIn strategies for the upcoming year. You're eager to start new sales conversations, close deals, obtain additional business from existing clients, and connect with other professionals. Fortunately, in this episode, the Social Sales Link team, led by LinkedIn experts Bob Woods and Brynne Tillman, will share seven proven strategies that will help you exceed your goals for the new year. These strategies have been successful for their clients and are not to be missed. You won't need to backtrack through previous episodes, as everything you need to start the year off right is included here.

Marge Martin joins us on this episode to share how she's using AI to run her business and help her clients run theirs. Most of Marge's clients are small business owners and high-tech companies with less than 100 employees. These clients have executives who are too busy to hire. If this resonates with you, you must listen to this episode. In our conversation, you'll learn the many amazing things AI can do to help your business succeed with social selling, and it's more than just helping you write content. Marge Martin is the founder and executive digital marketer at RareAgent, an agency that provides go-to-market and marketing consulting and support for 67 tech startups across various industries, such as music, film, fintech, and medical. She is a highly experienced senior sales and marketing leader who drives exponential growth for both startup and enterprise brands through strategic sales and marketing strategies, as well as dynamic campaign execution. With over 15 years of industry expertise, Marge has a proven track record of delivering exceptional results in sales, demand generation, marketing campaign management, account-based marketing, social media marketing, content marketing, and digital analytics. Learn more about Marge by visiting her website. You can also follow and connect with her on LinkedIn or Twitter.