socialmediasales

Dive into today's podcast where I, alongside Alvin Bowles, VP of Global Business Group - Americas at Meta, and Susan Jones, Chief Digital Officer at Diageo, dissect the current landscape of marketing at a candid fireside chat at Cannes. I share my thoughts on the power social media has to attract attention from consumers and how businesses are still looking to spend their money on TV ads. We also talk about the way we are scoring our own ads and how it's historically been a situation where we are "grading our own homework"- just because a commercial runs, doesn't mean anyone saw it. This is a great episode for anyone in the marketing world, whether you're just starting out or are the CMO of your company. I hope you enjoy and let me know what you think of this episode!

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Today’s episode is a keynote that I gave back in 2012 where I give insight into my thoughts and predictions on the future of the internet and social media. Enjoy! Let me know what you think.

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Sure, you might have a solid social media following, but are you really making money off of them? At then end of the day, money is what moves the needle forward. Most entrepreneurs and social influencers fail when it comes to turning their followers into dollars. However, if you look at the Rock, he is taking full advantage of it. Watch or listen now, to discover the secrets in turning your followers into cold hard cash.

 

“You have got to educate, entertain, and sale.”

 

“It’s okay to be greedy if you have a solution to a problem”

 

- Bedros Keuilian

 

Here’s what you’ll discover:

1:00 - Why your not making money in your business, and how to fix it

3:01 - The secrets to turning leads to sales on social media

4:45 - What the 50/25/25 formula is, and why it will help you make money

8:45 - Why it is crucial for you to build your following

9:40 - Why it important to know who your market is, and how you can use that to your strength

 

“You are not going to have enough money”

“You must always be promoting”

- Craig Ballantyne

 

Follow us on Instagram: @bedroskeuilian / @realcraigballantyne

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