Podcast Summary
Promote and sell on Instagram to grow a profitable business: Successful Instagram influencers consistently promote and sell their offerings to grow a profitable brand, rather than relying on organic growth alone.
To be successful in building a business as an Instagram influencer, it's essential to always be promoting and selling. Contrary to popular belief, not promoting does not make one appear more authentic, but rather broke and unaware of how to monetize their following. The Rock, with his massive following and success, serves as a prime example of this strategy. He unapologetically promotes his various ventures, from shoes and movies to headphones and Black Friday sales, and encourages his audience to take action and support him financially. The assumption that simply posting content will lead to sales without asking for them is a fallacy. Instead, it's crucial to use social media as a business tool and consistently promote offerings to grow a profitable brand.
Educate, Entertain, and Sell on Instagram: To succeed in sales on Instagram, follow the 50-25-25 formula: 50% educate, 25% entertain, and 25% sell.
To be successful in sales through social media, especially on Instagram, it's essential to educate, entertain, and sell. Most people focus on the first two but stop short of asking for the sale. This mindset can deprive both the customer of the solution to their problem and the seller of potential income. This fear of asking for money often stems from a negative association with it or a fear of rejection. However, it's important to remember that those who pay attention and value the solution are the ones who will benefit from it. The speaker shares his personal experience of giving too much for free and the negative consequences that came with it. To avoid this, the speaker suggests following the 50-25-25 formula: 50% of the time educate, 25% entertain, and 25% sell. By understanding and implementing this formula, sellers can effectively reach and help their audience while also securing their financial future.
Educate, Entertain, and Sell: Successful social media influencers educate, entertain, and sell to their audience consistently to turn followers into customers and maintain income.
To turn your followers into dollars, you should educate 50% of the time, entertain 25% of the time, and actively sell your product or services without apology the other 25%. Don't model celebrities who don't sell as your business model, instead look up to those who do, like The Rock and Grant Cardone. They entertain, educate, and sell. At the end of the day, even the most successful celebrities need to sell to their audience, and you never know when your source of income might change. Building a social media tribe and selling to it consistently can prevent you from having to beg for expensive gigs when your star fades.
Understanding your audience is key to effective communication and sales: To succeed, tailor your message to your audience by asking for feedback and addressing their unique pain points and motivations.
Understanding your audience and their specific needs, fears, frustrations, and desires is crucial for effective communication and successful sales. This was emphasized in the discussion about setting income goals, where it was mentioned that unexpected expenses, such as healthcare costs or children's education, can quickly deplete resources. The speakers also recommended being proactive in addressing these concerns through education, entertainment, and active selling. Additionally, they stressed the importance of tailoring your message to your audience by asking for feedback and understanding their unique pain points and motivations. By doing so, you can effectively enter their minds and stimulate the buying desire. As the Rock and other successful influencers demonstrate, knowing your audience is key to success in any field.
Engage and push the needle in your business on social media: Consistently enter conversations in people's minds, build trust through genuine connection, and create stronger relationships with your audience to increase sales and help more people take action
Successful promotion on social media requires more than just passive presence. Craig emphasized the importance of actively engaging and pushing the needle in your business. This means consistently entering conversations in people's minds and building trust through genuine connection. By doing so, you'll create a stronger relationship with your audience, leading to increased sales and helping more people take action. Using The Rock as an example, we can see how effective this approach can be, both in terms of influence and income. So, take a screenshot, tag Craig, Batros, and The Rock, and actively promote your business to make an impact. Remember, it's not just about making sales, but also using your income for good causes and charities. So, go ahead and apply to the Empire Mastermind group at bedroskullian.com/forward/empire to grow your business faster.
