software as a service

How many of you have been asked, perhaps while trying to explain your career choice to a family member over a beautifully cooked holiday dinner, what it is exactly that you do all day? (If your hand's not up, you are an abject liar and you know it)

Product people think of problems to solve and stuff to build.  Engineers then build that stuff.  Salespeople SELL that stuff.  And accountants count the MONEY from that stuff!

But, as Rachel Provan says so eloquently in this episode, “What the hell do we [in CS] do all day?”

In this episode, we try to answer that.

Classic CCO behavior: Kristi breaks it down academically.

With some aphorisms tossed in, Dan Ennis begins to describe what it might take to get there.

Anita Toth, meanwhile, explains CS’ unique position in the feedback loop.

Rachel points out what we shouldn’t be doing.

Mohammed Alqaq gives the playbook for challenging your customer along the way.

Greg Daines builds the bridge to expansion.

Stijn Smet shares how this all gets turned on its ear depending on your company’s size and maturity.

It can be a tough question to answer. Maybe this episode makes it just a little bit easier.

----------

This season of Lifetime Value is sponsored by The Segment, a new kind of Customer Success newsletter bringing you the latest news, analysis, and references only true Lifers will know.  Subscribe today by clicking lifetimevalue.link/subscribe or send us an email at subscribe@lifetimevaluemedia.com.

Season 2 Guests: Kristi Faltorusso, Greg Daines, Dan Ennis, Alex Turkovic, Jeff Kushmerek, David Epperly, Mohammed Alqaq, Rachel Provan, & Stijn Smet

In this episode we are looking at the challenges AI technology faces when it comes to becoming, and then remaining sustainable.
The benefits of AI are unquestionable: from improved medical assistance and increased efficiency in the workplace, to autonomous transportation and next-level gaming experiences. But the more expansive the abilities of AI become, the more data storage that’s required.

That data storage uses a lot of energy. In fact, it has been predicted that AI servers could be using more energy than a country the size of the Netherlands by 2030.

For HPE Chief Technologist, Matt Armstrong-Barnes, the rate at which AI has grown in recent years has had an environmental impact, and he believes that’s down to people rushing into training large language models without thinking about longevity, or the need for future change. And that, in turn, has led to data being stored that is no longer needed.

The sustainability issue is something that is also a main focus of Arti Garg, Lead Sustainability & Edge Architect in the office of the CTO at Hewlett Packard Enterprise. Like Matt, Arti has kept a keen eye on the exponential growth of AI data storage and the effect that is having on the environment, and agrees that the key to a more sustainable future is in how we train models.

However, whilst training models well is important, the tech itself is a key component in more efficient AI. Shar Narasimhan is the director of product marketing for NVIDIA's data center GPU portfolio. He believes that a combination of openly available model optimisations and chipsets, CPUs, GPUs and intelligent data centers optimised for AI is a key piece of the puzzle in avoiding energy wastage, and making AI more sustainable all round.

Sources and statistics cited in this episode:
Global AI market prediction - https://www.statista.com/statistics/1365145/artificial-intelligence-market-size/#:~:text=Global%20artificial%20intelligence%20market%20size%202021%2D2030&text=According%20to%20Next%20Move%20Strategy,nearly%20two%20trillion%20U.S.%20dollars.
AI could use as much energy as a small country report - https://www.cell.com/joule/fulltext/S2542-4351(23)00365-3?_returnURL=https%3A%2F%2Flinkinghub.elsevier.com%2Fretrieve%2Fpii%2FS2542435123003653%3Fshowall%3Dtrue
Industry responsible for 14% of earth’s emissions - https://www.emerald.com/insight/content/doi/10.1108/JICES-11-2021-0106/full/html
Number of AI startups - https://tracxn.com/d/explore/artificial-intelligence-startups-in-united-states/__8hhT66RA16YeZhW3QByF6cGkAjrM6ertfKJuKbQIiJg/companies
AI model energy use increase - https://openai.com/research/ai-and-compute
European Parliament report into AI energy usage - https://www.europarl.europa.eu/RegData/etudes/STUD/2021/662906/IPOL_STU(2021)662906_EN.pdf

This is the closing episode of The SaaS SEO Show, and George Chasiotis, Managing Director at Minuttia, is wrapping things up by sharing his thoughts regarding the podcast and industry changes.

************************

Timestamps:

• (00:00) - Intro
• (00:59) - Episode overview.
• (02:34) - Exhausted most SaaS SEO topics.
• (04:44) - Things are changing in the industry.
• (05:42) - Shifting from the traditional sense of SEO.
• (07:50) - Expanded our network and built credibility.
• (09:01) - More selective in the way we educate our audience.
• (10:41) - Better understanding of the market.
• (12:40) - George’s thoughts regarding the podcast.
• (13:33) - Wrapping up.
• (14:10) - Outro.

************************

Useful Links:

• GrowthWave’s Website: https://growthwaves.com/
• Minuttia’s Website: https://minuttia.com
• George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis

************************

Stay Tuned:

► Website: https://minuttia.com/

► YouTube: https://bit.ly/2BZJmhb

► LinkedIn: https://bit.ly/2DHaJNr

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by Minuttia.

In this episode of The SaaS SEO Show, we interviewed Nick Malekos, SEO Manager at LearnWorlds, and discussed content formats beyond blogs and videos, the significance of branding, effective metrics in performance evaluation, and more.

************************

Timestamps:

• (00:00) - Intro
• (01:00) - Who is Nick Malekos?
• (02:52) - Nick’s background.
• (05:52) - What is LearnWorlds?
• (07:10) - Marketing learnings from startup to scale-up.
• (08:27) - Biggest challenges faced at LearnWorlds.
• (09:20) - Thoughts on attribution.
• (12:02) - SEO attribution vs. other initiatives.
• (15:43) - LearnWorlds’ SEO strategy.
• (20:31) - Maintaining high-ranking positions in competitive markets.
• (25:44) - Video's role in SEO.
• (28:39) - Brand awareness’s impact on ranking.
• (31:23) - Explaining digital PR and brand building.
• (32:58) - Concerns on SGE.
• (35:10) - AI tools and trends.
• (37:41) - Correlation between branding and SEO.
• (39:56) - Building interactive elements.
• (40:59) - Keyword research vs. customer demand.
• (43:38) - Measuring content performance.
• (45:49) - Thoughts on generative AI and use cases.
• (51:25) - Future of SaaS marketing.
• (53:49) - Learn more about Nick and LearnWorlds and get in touch.
• (54:28) - Outro

************************

Useful Links:

Website: https://www.learnworlds.com/

Nick on LinkedIn: https://www.linkedin.com/in/nickmalekos/

************************

Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2BZJmhb

► LinkedIn: https://bit.ly/2DHaJNr

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Welcome to Season 2 of the Lifetime Value show, your destination for Customer Success content.

In this new season of LTV, we talk with just 9 guests about all the burning questions in CS in an effort to see each issue from all angles.  Join us as we explore the infinitely multi-faceted nature of Customer Success.

In this first episode, Dillon starts with a history lesson - what, exactly, *is* Customer Success?  Where did it begin?  And what has it become?

----------

This season of Lifetime Value is sponsored by The Segment, a new kind of Customer Success newsletter bringing you the latest news, analysis, and references only true Lifers will know.  Subscribe today by clicking www.lifetimevaluemedia.com or send us an email at subscribe@lifetimevaluemedia.com.

Season 2 Guests: Kristi Faltorusso, Greg Daines, Dan Ennis, Alex Turkovic, Jeff Kushmerek, David Epperly, Mohammed Alqaq, Rachel Provan, & Stijn Smet

In this episode of The SaaS SEO Show, we interviewed Allison Smith, Sr. Content Marketing Manager at Netradyne, and discussed content creation strategies, addressing challenges specific to niche industries within the context of content marketing, and more.

************************

Timestamps:

• (00:00) - Intro.
• (00:54) - Who is Allison Smith?
• (01:24) - Allison’s background.
• (02:34) - What is Netradyne?
• (04:36) - Allison’s experience at Meltwater.
• (06:53) - Content marketing for a niche industry.
• (09:20) - Challenges in understanding the verticals.
• (12:59) - How to source writers with subject matter expertise.
• (15:09) - ​​Leveraging third-party collaborations.
• (17:48) - Content writers with niche expertise.
• (20:33) - Content distribution and promotion at Netradyne.
• (23:06) - Netradyne’s Customer Newsletter.
• (25:30) - Evaluating the effectiveness of the Customer Newsletter.
• (27:37) - Allison’s thoughts on AI.
• (30:34) - Future of SaaS and marketing.
• (33:59) - Learn more about Allison and Netradyne and get in touch.
• (34:14) - Outro.

************************

Useful Links:

Website: https://www.netradyne.com/

Allison on LinkedIn: https://www.linkedin.com/in/allison-smith-301b1855/

************************

Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2BZJmhb

► LinkedIn: https://bit.ly/2DHaJNr

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we interviewed Ilias Galiotos, Senior SEO & Paid Advertising Manager at MarineTraffic/Kpler, and discussed marketing for niche SaaS companies, MarineTraffic’s content strategy, and more.

************************

Timestamps:

• (00:00) - Intro.
• (01:12) - Who is Ilias Galiotos?
• (01:53) - Ilias’s background.
• (03:18) - What is MarineTraffic?
• (04:17) - MarineTraffic’s niche market.
• (06:04) - How do you approach the company's core segments?
• (07:33) - Where do these people “live” online?
• (10:41) - Main pillars of MarineTraffic’s content strategy.
• (13:18) - Challenges in content creation for MarineTraffic.
• (15:38) - Handling bad news.
• (18:40) - Handling references from publications and news sites.
• (21:16) - Embed MarineTraffic’s vessel map into websites.
• (22:40) - How to maintain visibility for the terms with business impact.
• (27:41) - Ilias’s thoughts on AI.
• (29:22) - What does the future hold for niche SaaS companies?
• (34:53) - Learn more about Ilias and MarineTraffic and get in touch.
• (35:22) - Outro.

Useful Links:

Website: https://www.marinetraffic.com/ & https://www.kpler.com/

Ilias on LinkedIn: https://www.linkedin.com/in/iliasgaliotos/

************************

Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2BZJmhb

► LinkedIn: https://bit.ly/2DHaJNr

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we interviewed Ryan McCready, Senior Demand Generation Manager at Whimsical, and discussed creating content for various media outlets, content repurposing, teaching content marketing, and more.

************************

Timestamps:

• (00:00) - Intro.
• (01:11) - Who is Ryan McCready?
• (01:48) - Ryan’s background.
• (03:18) - What is Whimsical?
• (05:08) - Important lessons working 5 years at Venngage.
• (07:34) - How did you cope with and approach competition?
• (09:29) - Creating content for various media outlets.
• (11:52) - Is it easy to replicate the same success?
• (13:11) - Use cases of Pinterest for growth.
• (14:44) - Insights into what makes a good landing page.
• (16:15) - Thoughts on social media content.
• (21:24) - Experiences in teaching content marketing to people.
• (24:22) - Differences between repurposing and distribution.
• (26:50) - Ryan’s thoughts on upcoming changes in search.
• (32:21) - The future of marketing for SaaS companies.
• (34:29) - Learn more about Ryan and Whimsical and get in touch.
• (35:34) - Outro.

************************

Useful Links:

Website: https://whimsical.com/

Ryan on LinkedIn: https://www.linkedin.com/in/ryan-mccready/

************************

Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2BZJmhb

► LinkedIn: https://bit.ly/2DHaJNr

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we interviewed Brandon Gubitosa, Senior Content Marketing Manager at Plural, and discussed technical content creation, online communities, content promotion, and more.

************************

Timestamps:

• (00:00) - Intro
• (01:05) - Who is Brandon Gubitosa?
• (02:26) - Brandon’s background.
• (07:58) - Biggest lessons from working at an agency.
• (09:36) - Can outsourcing for technical content work?
• (12:39) - Is there still space for content marketing agencies?
• (15:32) - How to communicate the value of content.
• (18:57) - Content strategy at Plural.
• (20:02) - Unique aspects of technical content.
• (22:21) - Is the technical audience consuming more content?
• (24:00) - How to evaluate a writer’s expertise for technical content.
• (26:24) - How do you ensure that technical elements are accurate?
• (29:12) - Content promotion and distribution at Plural.
• (32:33) - Online communities to connect with a technical audience.
• (34:38) - Brandon’s concerns about changes in search.
• (36:16) - The future of SaaS content marketing.
• (39:05) - Learn more about Brandon and Plural and get in touch.
• (39:56) - Outro

************************

Useful Links:

Website: https://www.plural.sh/

Brandon on LinkedIn: https://www.linkedin.com/in/bgubitosa/

************************

Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2BZJmhb

► LinkedIn: https://bit.ly/2DHaJNr

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we interviewed Casey Hill, Senior Growth Manager at ActiveCampaign, and discussed practical tips to get people more excited about LinkedIn, content types, distribution, and more.

************************

Timestamps:

• (00:00) - Intro
• (01:03) - Who is Casey Hill?
• (01:46) - Casey’s background.
• (03:48) - What is institutional consulting?
• (06:31) - What is ActiveCampaign?
• (08:40) - Difficulties for SaaS companies in acquiring new customers.
• (10:30) - Does the LTV and the payback period make sense any longer?
• (12:40) - Can new companies enter a mature market?
• (14:46) - Pros and cons of marketing initiatives for established brands.
• (16:53) - How to stay focused on things that matter.
• (20:16) - Channels that didn’t work that well.
• (22:19) - How to get people excited about LinkedIn.
• (27:15) - Thoughts on organic search.
• (29:32) - What content types should companies experiment with?
• (31:30) - Casey’s thoughts on outsourcing.
• (33:52) - Competition monitoring.
• (37:37) - Use cases of generative AI.
• (40:20) - The future of growth for SaaS companies.
• (44:07) - Learn more about Casey and ActiveCampaign and get in touch.
• (44:55) - Outro

************************

Useful Links:

Website: https://www.activecampaign.com/

Casey on LinkedIn: https://www.linkedin.com/in/caseyhill/

************************

Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2BZJmhb

► LinkedIn: https://bit.ly/2DHaJNr

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we interviewed Mark Rogers, Director of Content Marketing at Freshpaint, and discussed quick wins in content marketing, not focusing on SEO, content effectiveness measurement, and more.

************************

Timestamps:

• (00:00) - Intro
• (01:02) - Who is Mark Rogers?
• (01:35) - Mark’s background.
• (03:12) - Challenges working at agencies.
• (03:59) - What is Freshpaint?
• (06:22) - Content marketing in the healthcare industry.
• (10:19) - Will they cover topics not directly related to the product?
• (11:44) - Quick wins approach in content marketing.
• (13:47) - Challenges in understanding the vertical.
• (14:55) - Main pillars of Freshpaint’s content strategy.
• (17:11) - Why is Mark not focusing on SEO at Freshpaint?
• (20:30) - Thoughts on content distribution.
• (26:02) - How to measure the effectiveness of content programs.
• (28:46) - Mark’s content briefing process.
• (31:17) - Best use cases of AI.
• (34:11) - The future of content marketing.
• (35:41) - Learn more about Mark and Freshpaint and get in touch.
• (36:31) - Outro

************************

Useful Links:

Website: https://www.freshpaint.io/

Mark on LinkedIn: https://www.linkedin.com/in/markrogers88/

************************

Stay Tuned:

► Website: https://minuttia.com

► LinkedIn: https://bit.ly/2DHaJNr

► YouTube: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we’ve interviewed Ben Kazinik, Director of Content at Mayple, and discussed the correlation between social shares and organic performance, topic cluster selection process, and more.

************************

Timestamps:

• (00:00) - Intro
• (01:02) - Who is Ben Kazinik?
• (01:58) - Ben’s background.
• (03:45) - What is Mayple?
• (06:56) - From 0 to 50K traffic per month.
• (09:40) - Building momentum with a single blog.
• (10:53) - Correlation between social shares and organic performance.
• (13:03) - Content optimization process.
• (19:35) - Thoughts on changes in search.
• (23:20) - The pros and cons of targeting a specific audience.
• (26:06) - Learnings from competing major industry players.
• (29:37) - Thoughts on AI content.
• (32:44) - Topic cluster selection process.
• (37:31) - The future of SEO and content marketing.
• (42:26) - Learn more about Ben and Mayple and get in touch.
• (43:14) - Outro

************************

Useful Links:

Website: https://www.mayple.com/

Ben on LinkedIn: https://www.linkedin.com/in/ben-kazinik/

************************

Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we’ve interviewed Ben Goodey, Founder & Creator of How the F*ck, and discussed elements of successful SEO programs, the new marketing playbook, and more.

************************

Timestamps:

• (00:00) - Intro
• (01:13) - Who is Ben Goodey?
• (01:47) - Ben’s background.
• (06:14) - What is How the F*ck?
• (07:52) - Is there a future for SEO?
• (11:06) - The new marketing playbook.
• (14:27) - Will SGE affect websites’ traffic?
• (18:09) - Elements of successful SEO programs.
• (21:14) - SEO case studies that stood out.
• (24:29) - Commonly SEO mistakes.
• (28:40) - What’s the role of Programmatic SEO?
• (32:00) - Thoughts on AI.
• (42:48) - What’s next for How the F*ck?
• (44:55) - Learn more about Ben and How the F*ck and get in touch.
• (45:32) - Outro

************************

Useful Links:

Website: https://www.thefxck.com/

Ben on LinkedIn: https://www.linkedin.com/in/benjamingoodey/

************************

Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

On this week’s episode, we delve into a topic that’s a bit closer to home for us at TTLP and bedigital: IT software and licensing. Combining bedigital’s expert software services and our TTLP mission statement to uncover the stories of the biggest names in tech, this week’s guest is a leader in the software management space. 

Phil Hames, MD at The Business Software Centre (TBSC), joins Gareth to discuss his entrepreneurial journey and how he’s riding the wave of the Software-as-a-Service evolution. Phil and his team at TBSC utilise their expertise to help customers optimise their software usage in a quick and cost-effective way, ensuring that companies make the most of their SaaS. With an innovative focus on cybersecurity within Microsoft 365, TBSC’s unique products and services mean that they’re leaders in the software management industry. 

Having been in this field since the 80s, Phil’s career has been shaped by the rise of SaaS and his career journey to forming TBSC has proven that he truly is an expert in the space. Want to smarten up your knowledge on SaaS? Then this is the perfect episode for you! 

Time stamps 

• What does good leadership mean to Phil? (02:04)  
• Setting up a software company (02:46) 
• The evolution of Software-as-a-Service (09:95) 
• The future of SaaS (11:55) 
• The cybersecurity threats that are slipping through the net (14:33) 
• What is Shadow IT? (16:42) 
• Starting out as an entrepreneur (20:08) 
• What is Smarter SaaS? (24:04)  
• Phil’s outlook on AI (32:54) 
• Advice to 21-year-old self (36:15) 

Book recommendation- The Strangest Secret, Earl Nightingale  

The Strangest Secret: Amazon.co.uk: Nightingale, Earl: 9781603865579: Books 

In this episode of The SaaS SEO Show, we’ve interviewed Elena Luchita, Head of Content and Brand Marketing at Maze, and discussed challenges in building content teams, content strategy, learnings as the first marketer at Maze, and more.

************************

Timestamps:

• (00:00) - Intro
• (00:58) - Who is Elena Luchita?
• (01:53) - Elena’s background.
• (05:22) - What is Maze?
• (07:57) - Elena’s biggest learnings working at Maze.
• (14:46) - Challenges in building content teams and processes.
• (20:09) - Content Strategy at Maze.
• (24:41) - How to approach topic clusters.
• (31:43) - The future of SEO.
• (33:34) - Elena’s thoughts on generative AI and use cases.
• (39:34) - Learn more about Elena and Maze and get in touch.
• (40:17) - Outro

************************

Useful Links:

Website: https://maze.co/

Elena on LinkedIn: https://www.linkedin.com/in/elenaluchita/

************************

Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we’ve interviewed Abhay Singh, Head of Demand Gen and RevOps at Mesh, and discussed demand generation, attribution, and more.

************************

Timestamps:

• (01:10) - Who is Abhay Singh?
• (02:01) - Abhay’s background.
• (04:00) - What is Mesh?
• (06:12) - Performance enablement at HR.
• (06:52) - Abhay’s biggest learnings at demand gen.
• (10:26) - How to identify effective channels?
• (15:22) - Communicating marketing ROI with C-level executives.
• (17:06) - How can value be measured on ‘dark social’?
• (21:45) - Content marketing contribution to creating demand at Mesh.
• (23:15) - Abhay’s thoughts on original content.
• (28:16) - Use cases of ChatGPT.
• (31:34) - The future of SaaS marketing.
• (35:54) - Learn more about Abhay and Mesh and get in touch.
• (36:30) - Outro

************************

Useful Links:

Website: https://www.mesh.ai/

Abhay on LinkedIn: https://www.linkedin.com/in/singhabhay/

************************

Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we’ve interviewed Eda Kavlakoglu, Program Director, Inbound content at ibm.com and discussed content strategy, keyword research, and more.

************************

Timestamps:

• (00:00) - Intro
• (00:55) - Who is Eda Kavlakoglu?
• (01:42) - Eda’s background.
• (06:08) - Eda’s learnings at IBM.
• (09:13) - Biggest challenges.
• (12:06) - Main pillars of IBM’s content strategy.
• (14:53) - Creating content for both users and search engines.
• (16:34) - Keyword research process at IBM.
• (18:45) - Eda’s evolvement in the content process.
• (20:14) - How do you evaluate a piece’s effectiveness?
• (22:01) - How will changes in search affect SEO?
• (26:21) - Use cases of generative AI.
• (29:00) - Creating topic clusters.
• (33:36) - Future of content marketing.
• (35:31) - Learn more about Eda and IBM and get in touch.
• (36:15) - Outro

************************

Useful Links:

Website: https://www.ibm.com/

Eda on LinkedIn: https://www.linkedin.com/in/edakavlakoglu/

************************

Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we’ve interviewed Chris Anderson, VP, Head of Content at GreenSlate, and discussed media consumption, new types of content, and more.

************************

Timestamps:

• (00:00) - Intro
• (01:45) - Who is Chris Anderson?
• (02:38) - Chris’ background.
• (05:15) - How's life in Asia?
• (06:56) - What is GreenSlate?
• (08:36) - Differences between traditional businesses and SaaS.
• (11:18) - Chris learnings as Managing Editor at Gong.
• (14:40) - How do you maintain consistency on multiple content initiatives?
• (16:28) - Chris' role at GreenSlate.
• (18:53) - GreenSlate’s content strategy.
• (20:24) - Building company’s presence on LinkedIn.
• (21:41) - Brand within a brand.
• (26:08) - Thoughts on leveraging SEO at GreenSlate.
• (29:00) - Chris' thoughts on AI and practical use cases.
• (35:00) - Will SGE affect the traffic of sites?
• (36:49) - Media consumption and new types of content.
• (40:01) - Importance of content quality.
• (43:14) - The future of content marketing for SaaS companies.
• (46:12) - Use cases of TikTok for B2B.
• (47:16) - Learn more about Chris and GreenSlate and get in touch.

************************

Useful Links:

Website: https://gslate.com/

Chris on LinkedIn: https://www.linkedin.com/in/chris77/

************************

Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this special episode of The SaaS SEO Show, we collected all the tidbits our guests shared about the future of SEO and the changes happening in the industry.

************************

Timestamps:

• (00:00) - Intro
• (01:35) - Brian Shumway, Director of SEO Product at Upwork.
• (03:50) - Neil Patel, Co-Founder at NP Digital.
• (05:04) - Jason Barnard, CEO and Founder at Kalicube.
• (07:30) - Josh Garofalo, SaaS Product Marketing Consultant & Copywriter at SwayCopy.com.
• (09:08) - Nigel Stevens, CEO and Growth Lead at Organic Growth Marketing.
• (13:09) - Jeremy Galante, SEO Lead at ClickUp.
• (15:44) - Eli Schwartz, Growth Advisor and SEO Strategic Consultant.
• (19:44) - Jitesh Patil, SEO & Content Specialist at Toggl.
• (22:09) - Bethany Fagan, Head of Content Marketing at PandaDoc
• (24:16) - Eric Hoover, Organic Search Director at Jellyfish.
• (25:16) - Caitlin Burns, Content and SEO Lead at Dovetail.
• (28:50) - Bernard Meyer, Sr. Director of Content & Creative at Omnisend.
• (32:48) - Lindsay Germain, Growth Product Manager at InfluxData.
• (37:29) - Outro

************************

Stay Tuned:

► Website: https://minuttia.com/

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by Minuttia.