software as a service

In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, announces his new newsletter, GrowthWaves.

To enjoy the paid version for free, you can:

1) Comment 'GrowthWaves' in this post

2) Send George a DM on LinkedIn with your email so we can add you manually on Beehiiv

Only 100 seats are available (in total).

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Timestamps:

• (00:00) - Intro
• (01:45) - Episode overview.
• (02:13) - story.
• (04:23) - Clarification #1: No association between GrowthWaves & Minuttia.
• (05:17) - Clarification #2: There would be ads.
• (06:15) - Clarification #3: GrowthWaves will have a paid version.
• (07:19) - Giveaway seats.
• (09:57) - Wrapping up.

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Useful Links:

• GrowthWave’s Website: https://growthwaves.com/
• Minuttia’s Website: https://minuttia.com
• George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis

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Stay Tuned:

► Website: https://minuttia.com/

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by Minuttia and is sponsored by Ahrefs.

Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Melanie Broder,  Content Marketing Consultant, and discussed the value of content marketing, mistakes SaaS companies make to their content programs, and more.

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Timestamps:

• (00:00) - Intro
• (01:46) - Who is Melanie Broder?
• (02:11) - Melanie’s background.
• (04:19) - What makes a content program successful?
• (05:44) - How to communicate the value of content marketing?
• (09:19) - Mistakes SaaS companies make to their content program.
• (11:53) - Unbusted the myth of word count.
• (14:25) - Will the blog remain an important channel in the future?
• (17:28) - Different content types beyond SEO content.
• (20:38) - Thoughts on content created to showcase thought leadership.
• (23:41) - Should content that indicates thought leadership be outsourced?
• (27:27) - Melanie’s thoughts on the extra ‘E’ from E-E-A-T.
• (32:14) - Thoughts on AI content.
• (35:57) - The future of SaaS companies regarding content marketing and SEO.
• (37:54) - Learn more about Melanie and get in touch.
• (38:23) - Outro

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Useful Links:

Website: https://www.melaniebroder.com/

Melanie on LinkedIn: https://www.linkedin.com/in/melaniebroder/

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Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is sponsored by Ahrefs.

Visit https://ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about an invented concept called ‘media singulars’ and its role in B2B SaaS companies' marketing strategies.

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Timestamps:

• (00:00) - Intro
• (01:44) - Episode overview.
• (02:37) - Media Singular concept.
• (03:46) - Characteristic #1: Media Singulars are part of the content marketing strategy.
• (04:08) - Characteristic #2: Media Singulars are distinguishable from content marketing strategies.
• (05:14) - Characteristic #3: Media Singulars have a unique name.
• (05:37) - Characteristic #4: Media Singulars are platform and channel-agnostic.
• (06:19) - Characteristic #5: Media Singulars have media personalities behind them.
• (08:31) - Media Singular examples.
• (09:33) - Example #1: HubSpot & The Hustle.
• (11:20) - Example #2: Paddle & ProfitWell.
• (13:37) - Example #3: Mailchimp & Courier Media.
• (15:13) - Example #4: SEMrush & Traffic Think Tank.
• (16:34) - Example #5: Drift & Seeking Wisdom.
• (17:58) - Wrapping up.
• (18:36) - Outro

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Useful Links:

• Minuttia’s Website: https://minuttia.com
• George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis

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Stay Tuned:

► Website: https://minuttia.com/

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by Minuttia and is sponsored by Ahrefs.

Visit ahrefs.com/awt and sign up for free!

In this special episode of The SaaS SEO Show, we collected all the tidbits our guests shared about AI Content, Generative AI, and ChatGPT.

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Timestamps:

• (00:00) - Intro
• (01:37) - Mordy Oberstein, Head of SEO Branding at Wix
• (06:41) - John Ozuysal, Co-Founder & CMO at Datapad
• (07:59) - Stephen Jeske, Senior Content Strategist at MarketMuse
• (09:25) - Kas Szatylowicz, Head of Organic Growth at V7
• (11:44) - Gwen Lafage, VP of Brand and Content at Sinch
• (13:53) - Carlos Meza, President and CEO at CrowdContent
• (18:10) - Neil Patel, Co-Founder at NP Digital
• (22:39) - Bianca Anderson, SEO Strategist at HubSpot
• (26:33) - Brian Shumway, Director of SEO Product at Upwork
• (28:16) - Tania Miranda, Head of SEO at Recruitee
• (29:29) - Outro

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Stay Tuned:

► Website: https://minuttia.com/

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by Minuttia.

Podcast Platforms

In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about content creation best practices and more.

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Timestamps:

• (01:51) - Content creation best practices overview.
• (03:05) - Editorial guidelines.
• (04:30) - Brand guidelines.
• (05:05) - Comparative guidelines.
• (06:45) - Legal guidelines.
• (07:54) - Pain point x use case x JTBD x feature matrix.
• (09:44) - Product expert interview transcriptions.
• (10:30) - Sales call transcriptions.
• (11:37) - Customer call transcriptions.
• (12:27) - Product screenshot library.
• (14:05) - Quotes library.
• (14:57) - Post templates.
• (16:19) - Customer examples.
• (17:29) - Graphic templates.
• (19:07) - Demo account.
• (20:02) - Feedback archive.
• (22:17) - George's thoughts on the topic.
• (23:39) - Outro

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Useful Links:

• Minuttia’s Website: https://minuttia.com
• George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis

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Stay Tuned:

► Website: https://minuttia.com/

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by Minuttia and is sponsored by Ahrefs.

Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Tania Miranda,  Head of SEO at Recruitee, and discussed how to create meaningful content, content prioritization, and more.

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Timestamps:

02:01 Who is Tania Miranda?

02:54 Tania’s background.

05:54 What is Recruitee?

07:33 Should hiring be a collaborative process?

09:31 Tania’s learning at Recruitee. 

11:57 SEO challenges at Recruitee. 

14:40 Misconceptions about SEO. 

17:55 How to approach multidimensional SEO strategies?

21:35 How to create meaningful content?

25:10 Content prioritization at Recruitee. 

30:20 Why do people in German go through a blog post?

33:28 Crawlability and indexation at Recruitee.

35:13 Migrating a website. 

39:29 Tania’s thoughts on AI content.

42:26 The importance of basics on content marketing.

44:00 How will SGE affect us?

50:06 Learn more about Tania and Recruitee and get in touch.

50:29 Outro

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Useful Links:

Website: https://recruitee.com/

Tania on LinkedIn: https://www.linkedin.com/in/tsmiranda

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Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is sponsored by Ahrefs.

Visit https://ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Brian Shumway,  Director of SEO Product at Upwork, and discussed programmatic SEO, technical SEO, and more.

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Timestamps:

• (01:54) - Who is Brian Shumway?
• (02:35) - Brian’s background.
• (04:03) - What is Upwork?
• (06:21) - Brian’s learnings.
• (08:56) - Unique challenges regarding SEO at Upwork.
• (10:40) - How to identify emerging topics?
• (17:01) - Programmatic SEO.
• (20:31) - How to optimize your crawl budget?
• (24:23) - Technical SEO hygiene.
• (27:40) - How is Upwork approaching localization?
• (29:10) - Thoughts on SGE.
• (31:20) - Brian’s opinion on generative AI.
• (33:11) - The future of SEO.
• (35:59) - Learn more about Brian and Upwork and get in touch.

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Useful Links:

Website: https://www.upwork.com/

Brian on LinkedIn: https://www.linkedin.com/in/bshumway/

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Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is sponsored by Ahrefs.

Visit https://ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Bianca Anderson, SEO Strategist at HubSpot and discussed the main pillars of Hubspot’s SEO strategy, E-E-A-T and more..

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Timestamps:

• (00:00) - Intro
• (02:07) - Who is Bianca Anderson?
• (02:52) - Bianca’s background.
• (05:25) - Is there a future for SEO?
• (07:44) - What is Hubspot?
• (09:40) - Is Hubspot’s inbound marketing playbook still effective?
• (11:27) - The main pillars of Hubspot’s EN blog SEO strategy.
• (15:30) - How is Hubspot preparing for upcoming changes in search?
• (20:00) - Thoughts on search perspectives and E-E-A-T.
• (21:58) - Maintaining Hubspot’s content inventory.
• (27:04) - The ‘Heavy Hitter’ process for optimizing blog posts.
• (29:28) - How to analyze Google’s Algorithm updates?
• (33:46) - Thoughts on Google SGE.
• (37:10) - Best use cases of Generative AI.
• (41:08) - Bianca’s thoughts on SaaS SEO.
• (43:45) - Learn more about Bianca and Hubspot and get in touch.
• (44:52) - Outro

Useful Links:

Website: https://www.hubspot.com/

Bianca on LinkedIn: https://www.linkedin.com/in/bianca-anderson/

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Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is sponsored by Ahrefs.

Visit https://ahrefs.com/awt and sign up for free!

How do you secure the sprawling array of services your organization depends on? Richard talks to Karinne Bessette about her experiences working with companies with virtually no internal infrastructure - using Software-as-a-Service products from various providers and finding their glue to keep multiple bits working together. Karinne talks about putting together teams to understand how workflows function first - then trying to put some governance around it. Single sign-on is a great place to start, but the solutions depend on what tools you're using. This is the new reality we're working in - we must find a way to secure it!

Links:

• Azure Single Sign On
• Okta
• Zero Trust
• Data Loss Prevention
• Azure Purview
• Microsoft Syntex

Recorded June 5, 2023

In this episode of The SaaS SEO Show, we’ve interviewed Ryan Prior, Head of Marketing at Modash and discussed programmatic SEO, conversion optimization, link building, and more.

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Timestamps:

• (00:00) - Intro
• (02:01) - Who is Ryan Prior?
• (03:02) - Ryan’s background.
• (03:53) - What is Modash?
• (07:55) - Overview of Modash’s SEO and Content Strategy.
• (10:07) - Learnings from practicing programmatic SEO.
• (13:27) - How to generate successful programmatic pages?
• (17:03) - Free-mini tools that drive traffic.
• (20:23) - Conversion optimization with examples from Modash’s blog.
• (24:45) - Modash approach to link building.
• (28:43) - Influencer-led YouTube SEO.
• (32:37) - Ryan’s thoughts on AI content.
• (34:19) - Google’s SGE.
• (35:33) - Ryan’s affiliate projects.
• (39:44) - Learn more about Ryan and Modash and get in touch.
• (40:04) - Outro

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Useful Links:

Website: https://www.modash.io/

Ryan on LinkedIn: https://www.linkedin.com/in/priorryan/

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Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is sponsored by Ahrefs.

Visit https://ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Bernard Meyer, Sr. Director of Content & Creative at Omnisend, and discussed content strategy, the future of SaaS marketing, and more.

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Timestamps:

• (02:04) - Who is Bernard Meyer?
• (03:27) - Bernard’s background.
• (06:09) - What is Omnisend?
• (08:03) - Connection between content and design.
• (10:52) - Content strategy at Omnisend.
• (12:57) - Why most B2B SaaS don’t use YouTube?
• (19:11) - Unbiased reviews and comparison pages.
• (23:18) - Brand importance.
• (26:42) - Niche limitations on content strategy.
• (36:03) - Bernard’s thoughts on blog posts' importance.
• (40:52) - Blog post structure that satisfies your audience.
• (45:04) - What does the future hold for SaaS content marketing?
• (50:27) - Learn more about Bernard and Omnisend and get in touch.
• (51:03) - Outro

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Useful Links:

Website: https://www.omnisend.com/

Bernard on LinkedIn: https://www.linkedin.com/in/bernardgmeyer/

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Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is sponsored by Ahrefs.

Visit https://ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Gaetano DiNardi, Growth Advisor, and discussed the brand impact on organic search, SGE, and more.

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Timestamps:

• (01:42) - Who is Gaetano DiNardi?
• (02:36) - Gaetano’s background.
• (06:30) - Gaetano’s learnings.
• (08:57) - Brand importance to organic search.
• (12:08) - Why B2B SaaS SEO is challenging?
• (15:19) - Gaetano’s thoughts on Google updates and SGE.
• (19:25) - Brand SEO importance.
• (24:11) - Gaetano’s advice regarding changes in search.
• (28:46) - Problem identification chart for SEO.
• (33:18) - How to convert organic traffic into leads?
• (38:10) - What can SaaS companies do to stand up?
• (42:00) - Learn more about Sam and Ahrefs and get in touch.
• (42:31) - Outro

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Useful Links:

Website: https://officialgaetano.com/

Gaetano on Twitter: https://twitter.com/gaetano_nyc

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Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is sponsored by Ahrefs.

Visit https://ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Sam Oh, VP of Marketing at Ahrefs, and discussed video content strategy at Ahrefs, product-led content marketing, and more.

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Timestamps:

• (01:54) - Who is Sam Oh?
• (02:38) - Sam’s background.
• (05:35) - What is Ahrefs? 
• (06:36) - Sam’s first steps with Ahrefs.
• (07:52) - Sam’s learnings.
• (10:16) - Should other B2B SaaS companies approach marketing as Ahrefs?
• (13:43) - The state of video marketing for B2B SaaS companies.
• (17:44) - Sam’s thoughts on outsourcing video production.
• (10:51) - Examples of SaaS companies leveraging video marketing.
• (24:48) - YouTube video formats.
• (26:55) - Ahrefs approach on short-form videos.
• (29:02) - Ahrefs YouTube strategy.
• (33:34) - What does the future fold for Ahrefs video content marketing?
• (34:45) - Content localization.
• (38:13) - Managing negative comments.
• (39:44) - Thoughts on SGE.
• (42:00) - Learn more about Sam and Ahrefs and get in touch.
• (42:17) - Outro

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Useful Links:

Website: https://ahrefs.com/awt

YouTube: https://www.youtube.com/@AhrefsCom

Sam on Twitter: https://twitter.com/samsgoh

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Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is sponsored by Ahrefs.

Visit https://ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about Google’s SGE, upcoming changes in search, and more.

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Timestamps:

• (01:38) - Intro
• (02:14) - SGE overview.
• (03:42) - Episode topic.
• (04:16) - Minuttia’s stance regarding upcoming changes in search.
• (04:40) - Fact #1: Google needs great content to train its LLMs.
• (06:43) - Fact #2: Google has applied changes to search in the past.
• (10:39) - Fact #3: The cost of AI answers is higher than the cost of simple blue links.
• (13:01) - Fact #4: SGE is rooted in search ranking and quality systems.
• (15:51) - Fact #5: Many websites that generate income for Google rely on organic search traffic.
• (17:29) - Fact #6: People value the opinions and experiences of other people.
• (18:35) - George's thoughts on SGE.
• (19:48) - Outro

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Useful Links:

• Minuttia’s Website: https://minuttia.com
• George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis

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Stay Tuned:

► Website: https://minuttia.com/

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by Minuttia and is sponsored by Ahrefs.

Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Neil Patel, Co-Founder at NP Digital, and discussed the future of SEO, SGE, omnichannel marketing, and many more.

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Timestamps:

• (01:53) - Who is Neil Patel?
• (03:20) - What is NP Digital?
• (04:19) - NP Digital global expansion.
• (05:58) - Neil’s thoughts on generative AI.
• (12:08) - Is there a future for SEO?
• (14:07) - Thoughts on SGE.
• (14:59) - Less traffic, higher intent.
• (16:32) - How should SEOs approach SGE?
• (17:33) - Google’s own dependency on organic search traffic for revenue generation.
• (20:40) - Omnichannel approach on marketing.
• (23:13) - How should companies think about customer acquisition source diversification?
• (26:59) - The future of the blog.
• (29:16) - How do Neil’s SaaS companies do marketing?
• (36:16) - Acquiring AnswerThePublic.
• (38:07) - Scaling an agency.
• (39:26) - Is there a chance that NP Digital will get acquired?
• (40:30) - What can we expect from Neil in the future?
• (41:10) - Learn more about Neil and NP Digital and get in touch.
• (41:26) - Outro

Useful Links:

Website: https://npdigital.com/

Neil on LinkedIn: https://www.linkedin.com/in/neilkpatel/

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Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is sponsored by Ahrefs.

Visit https://ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Laura Paskauskaite, Head of SEO at Surfshark, and discussed traffic that translates into revenue, international SEO, and more.

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Timestamps:

• (01:53) - Who is Laura Paskauskaite?
• (03:11) - Laura’s background
• (05:01) - What is Surfshark?
• (07:07) - How do you approach SEO for a new brand in a competitive niche?
• (09:56) - The importance of alternative pages.
• (12:45) - Tips on branded keywords.
• (13:52) - Traffic that translates into revenue.
• (17:01) - How to find queries that bring more transactions?
• (19:17) - Methods to identify audience needs except for keyword research.
• (23:07) - How does data affect decisions regarding SEO in Surfshark?
• (27:55) - The value of secondary keywords.
• (30:37) - Factors that aren’t easy to measure (e.g., brands).
• (35:56) - How does Surfshark approach international SEO?
• (42:22) - Technical aspect and link building regarding international SEO.
• (43:25) - Localized link-building outreach templates.
• (44:32) - Laura’s learnings on building and retaining teams.
• (46:50) - Learn more about Laura and Surfshark and get in touch.
• (47:35) - Outro

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Useful Links:

Website: https://surfshark.com/

Laura on LinkedIn: https://www.linkedin.com/in/laura-paskauskaite/

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Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is sponsored by Ahrefs.

Visit https://ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Emir Atlı, Co-founder & CMO at HockeyStack, and discussed attribution for B2B SaaS companies, dark social, building brands, and more.

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Timestamps:

• (01:50) - Who is Emir Atlı?
• (02:58) - Emir’s background and what HockeyStack is.
• (04:13) - Who gets the most value using HockeyStack?
• (06:46) - Challenges B2B SaaS companies face regarding analytics.
• (09:38) - Attribution on activities that don’t happen on websites (e.g., webinars).
• (10:10) - What are some mistakes companies make regarding attribution?
• (14:54) - How does Emir measure the impact of content on the revenue pipeline?
• (16:13) - How to use content pieces with strong intent?
• (19:49) - What about dark social and how to attribute value to them?
• (23:14) - Are there any activities attribution software can’t track?
• (24:16) - Emir tips on building a brand from a content and SEO perspective.
• (29:39) - Learn more about Emir and HockeyStack and get in touch.
• (30:52) - Outro

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Useful Links:

HockeyStack Website: https://hockeystack.com/

Emir on LinkedIn: https://www.linkedin.com/in/emircatli/

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Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is sponsored by Ahrefs.

Visit https://ahrefs.com/awt and sign up for free!

For our first-ever Roundtable Discussion, we had onboard Jeff Coyle and Stephen Jeske from the content optimization platform, MarketMuse. Together with George Chasiotis, they delved into the implications of the Search Generative Experience (also known as SGE) announced by Google on May 10th during its Google I/O event. They discussed how this change could transform the way search is conducted and impact the visibility and traffic websites receive from organic search. 

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Key Points:

• Gain insights into the implications of the Search Generative Experience (SGE) for websites and publishers.
• Discover how the recent changes announced by Google at its Google I/O event will affect the visibility and traffic of your website.
• Learn how to adapt swiftly to these upcoming shifts in organic search, maintaining your competitive edge in the evolving digital landscape.

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Timestamps:

• (02:19) - Jeff’s and Stephen’s thoughts on the topic.
• (03:00) - The structure of this section.
• (03:56) - An overview of what’s announced by Google during its Google I/O event.
• (08:44) - Will SGE take away traffic from websites, publishers, and brands?
• (12:45) - Participants’ questions regarding the topic.
• (14:19) - How will SGE affect B2B content marketing?
• (20:18) - Most content professionals will need to make a radical mind shift.
• (22:46) - How do search results change for investigational keywords?
• (27:40) - Assumptions on the outcomes of the SGE.
• (32:36) - Changes to content strategies because of changes in Google search.
• (36:59) - What needs to be done regarding existing content inventory?
• (41:11) - Adding experience to your content and its importance.
• (48:38) - What’s MarketMuse's stance regarding AI content?
• (55:53) - How do these changes shape the content software solutions industry?
• (59:52) - How’s MarketMuse preparing for the changes on a product level?
• (01:02:39) - Outro

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Useful Links:

MarketMuse Website: https://www.marketmuse.com/

Jeff Coyle on LinkedIn: https://www.linkedin.com/in/jeffcoyle/

Stephen Jeske on LinkedIn: https://www.linkedin.com/in/stephenjeske/

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Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we’ve interviewed Eric Jaffe, Global Head of Content at GLG, and discussed the process of content creation, repurposing content from virtual events, and more.

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Timestamps:

• (01:42) - Who is Eric Jaffe?
• (02:30) - Eric’s background.
• (04:53) - What is GLG?
• (09:50) - Use case of GLG.
• (12:55) - Element of community at GLG.
• (14:22) - Content in foreign languages.
• (15:27) - Tips on how to conduct effective interviews.
• (17:53) - How does GLG measure quality in virtual events?
• (20:12) - The process of content selection at GLG.
• (23:37) - How does GLG manage thousands of content pieces monthly?
• (25:23) - Best practices for repurposing content from live events.
• (28:22) - How does GLG Library work?
• (30:30) - Differences in the content creation process across different industries.
• (31:56) - Eric’s thoughts on the rise of generative AI.
• (35:16) - How does GLG ensure that its inventory is accurate?
• (37:35) - Learn more about Eric and GLG and get in touch.
• (39:23) - Outro

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Useful Links:

GLG Website: https://glginsights.com/

Eric on LinkedIn: https://www.linkedin.com/in/eric-steven-jaffe/

************************

Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is sponsored by Ahrefs.

Visit https://ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Steffen Hedebrandt, CMO & Co-Founder at Dreamdata, and discussed attribution, content impact to revenue pipeline, and more.

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Timestamps:

• (01:46) - Who is Steffen Hedebrandt
• (02:35) - Steffen’s background.
• (03:34) - What is Dreamdata?
• (06:14) - Case study of Dreamdata and attribution importance.
• (09:00) - How can you attribute value to a piece of content?
• (14:31) - What kind of metrics does Dreamdata collect?
• (18:32) - Attribution difficulties.
• (21:46) - Tactics that help to attribution.
• (24:03) - Which is the best attribution model?
• (27:54) - Mistakes that companies make when it comes to attribution
• (31:23) - Can you track different touchpoints from different people inside a company, especially when the sales cycle is long?
• (35:26) - A unified system with data to identify what’s driving revenue
• (36:45) - Steffen’s advice for content marketers investing in activities with hard-to-prove ROI (e.g., podcasts).
• (41:29) - What can we expect the future of attribution to be for B2B SaaS companies?
• (44:18) - Learn more about Steffen and Dreamdata and get in touch.
• (46:09) - Outro

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Useful Links:

Dreamdata Website: https://dreamdata.io/

Steffen on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

************************

Stay Tuned:

► Website: https://minuttia.com/

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is sponsored by Ahrefs. 

Visit https://ahrefs.com/awt and sign up for free!