software as a service

In this episode of The SaaS SEO Show, we’ve interviewed Christopher Panteli, CEO & Director at Linkifi, and discussed HARO link building and more.

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Timestamps:

• (02:06) - Who is Christopher Panteli?
• (05:14) - What’s Haro, and how it works
• (08:51) - What’s the lifecycle stage a company should be to invest in building links?
• (10:53) - Is there a typical timeframe for HARO link building?
• (16:48) - What’s the process Chris follows?
• (18:48) - Topics that Linkifi doesn’t touch
• (22:00) - What are journalists looking for using HARO?
• (24:16) - Are journalists researching to ensure the expertise of sources?
• (27:16) - Best practices for building links through HARO
• (30:14) - With the rising of AI content, how’s HARO link building affected?
• (35:31) - Chris's thoughts on digital PR
• (39:12) - George’s thoughts on HARO link building
• (40:16) - Learn more about Christopher and Linkifi and get in touch.

Useful Links:

Linkifi Website: https://linkifi.io/

Christopher on LinkedIn: https://www.linkedin.com/in/christopher-panteli-02987310/ 
Special discount of 20% with the code: linkifi20 

************************

Stay Tuned:

► Website: https://minuttia.com/

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is sponsored by Ahrefs.

Visit https://ahrefs.com/awt and sign up for free!

The How I Made It In Marketing podcast is underwritten by MECLABS Institute, the parent organization of MarketingSherpa. To learn how MECLABS Services can help you get better business results from deeper customer understanding, visit MECLABS.com/results.

If you think of what we do as marketers – we take value, real value that can help a person meet a goal or overcome a challenge, and then we package it up and message it so a customer can understand and receive it.

But sometimes, we focus too much on the way we want to package it, and don’t understand enough about the way a person can really understand that value, and the way they want to receive it.

Think Blockbuster and Netflix. Same value, right? Netflix just found a better way to package it.

Which is why I love this lesson from our next guest, “Be passionate about the challenge you are trying to solve and not stubborn about the product solution.”

I talked to Andrew Beranbom, Co-founder and CEO, First Tube (https://firsttube.com/), on the latest episode of the How I Made It In Marketing podcast to hear the story behind that lesson, along with many more lesson-filled stories.

Beranbom manages a team of 25 along with 75 freelancers.

First Tube is a standalone company, majority owned by Horizon Media, which is the largest media agency in the United States, according to Ad Age Data Center 2022. Horizon has media investments of more than $9 billion.

Stories (with lessons) about what he made in marketing

Some lessons from Beranbom that emerged in our discussion:

• Be passionate about the challenge you are trying to solve and not stubborn about the product solution. 
• Make sure you are not too early.
• Select your co-founders wisely.
• Embrace each person’s strengths and align on an execution plan.
• Focus on the value to the consumer.
• Create a charter program with three to five key early-adopter customers.
• Related content mentioned in this episode

Mentioned in this episode

Marketing Campaigns: Dig deep to replicate your successes (and learn from your failures) with marketing and sales enablement case studies (https://sherpablog.marketingsherpa.com/marketing/replicate-your-successes-with-case-studies/)

Naming and Branding: How marketing pros chose names for their own companies (https://sherpablog.marketingsherpa.com/marketing/naming-branding-companies/)

Marketing and Brand: Embrace healthy friction (podcast episode #48) (https://www.marketingsherpa.com/article/interview/marketing-and-brand)

Customer Value: The 4 essential levels of value propositions (https://marketingexperiments.com/value-proposition/levels-of-value-propositions)

Funnel Strategy: 54 elements to help you guide your buyers’ journey through the marketing funnel (https://www.marketingsherpa.com/article/how-to/funnel-strategy)

Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about publishing velocity and its effectiveness from an SEO perspective.

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Timestamps:

• (00:00) - Intro
• (01:40) - Episode overview.
• (03:11) - The timeframe of the project.
• (03:50) - Growth summary.
• (04:28) - Our contribution & services.
• (05:13) - Results of publishing 16.6 content pieces per month for three months.
• (06:37) - 469.74% increase in the total number of organic keywords the blog is ranking for.
• (07:13) - 209.46% increase in the total number of organic impressions.
• (09:02) - 344,38% increase in organic clicks.
• (10:39) - The journey to get from publishing something to acquiring a customer.
• (12:55) - Learning of this experience.
• (13:23) - Publishing velocity matters.
• (14:00) - The CMS your company's using can affect your team's efficiency.
• (16:02) - Streamline your processes and cross-company communications.
• (19:03) - Don’t do migrations or other activities with technical risk.
• (21:02) - Leave your opinion outside the content editing process and focus on the scope.
• (24:43) - Outro

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Useful Links:

Minuttia’s Website: https://minuttia.com
George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis

************************

Stay Tuned:

► Website: https://minuttia.com/
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by Minuttia and is sponsored by Ahrefs.

Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Bethany Fagan, Head of Content Marketing at PandaDoc, and discussed PandaDoc’s content strategy, content ideation, organic social, and more.

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Timestamps:

• What is PandaDoc?
• Differences between PandaDoc’s blog and library.
• Content ideation process at PandaDoc.
• Different content types contribution to a multi-touch customer lifecycle journey. 
• PandaDoc’s content efforts balance. 
• Thoughts on organic social. 
• The process of creating thought-leadership content pieces at PandaDoc’s library.
• Will SaaS companies proceed with content marketing as media companies?
• Sharing the voice of the customer at PandaDoc.
• Bethany’s thoughts on the future of SaaS content marketing.

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Useful Links:

PandaDoc Website: https://www.pandadoc.com

The Customer Engagement Lab: https://open.spotify.com/show/3CGYhETLC5XZwLnnigGCjJ?si=0e4a2219628940b1

Bethany on LinkedIn: https://www.linkedin.com/in/bethanyfagan/

************************

Stay Tuned

► Website: https://minuttia.com/

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by Minuttia and is sponsored by Ahrefs.

Visit ahrefs.com/awt and sign up for free!

Jay Goy is the Head of Customer Success at Voltaiq. He joins Lifetime Value this week to share his unique path from military service to DEA Agent to Customer Success leader, how he handles the Customer Support function with a highly technical product, and Jay brings the heat with his take on BS in CS.

Who is Jay Goy?

• Jay is a former federal agent and enjoys his privacy. Reach out to Dillon to get in touch with Jay.

Links:

• CS Player(s) of the Week:
  • Jason Lemkin
• Referrals & Recommendations:
  • Ikigai
  • Getting to Yes by Roger Fisher, William Ury, & Bruce Patton

About this podcast:

If you like what you've heard,  please rate this podcast and subscribe to be notified of new episodes.

This podcast is written, produced, and edited by Dillon Young.  You can find him on LinkedIn.

Please direct all inquiries to dillon@lifetimevaluepodcast.com.

Find us on Instagram and TikTok at @lifetimevaluepodcast.

In this episode of The SaaS SEO Show, we’ve interviewed Jitesh Patil, SEO & Content Specialist at Toggl, and discussed Toggl’s content strategy, SEO processes, and more.

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Timestamps:

• What is Toggl?
• Toggl UI design and website experience.
• Coordination of SEO for a company with three different products (Toggl Track, Toggl Plan, and Toggl Hire).
• How does Toggl approach competition in terms of SEO?
• Content strategy for SEO and publishing velocity at Toggl.
• Toggl’s prioritization system for content across three products.
• The process of identifying opportunities for content updates.
• Thoughts on alternative pages and JTBD content. 
• Managing changes regarding search with E-E-A-T and the rise of generative content.
• Thoughts on generative content. 
• Toggl’s approach to targeted keywords for new feature/use case pages. 
• Jitesh’s thoughts on the future of SaaS content marketing and SEO.

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Useful Links:

Toggl Website: https://toggl.com/

Jitesh on LinkedIn: https://www.linkedin.com/in/jiteshpatil/

************************

Stay Tuned:

► Website: https://minuttia.com/

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by Minuttia and is sponsored by Ahrefs.

Visit ahrefs.com/awt and sign up for free!

Rob Zambito is the founder of Customer Success consultancy Success Scaled. He joins the show to debate whether Customer Success can follow a formula, what separates good from better from best when it comes to being a CSM, and why making a customer problem sound worse than it really is may help you in the long run.

Who is Rob Zambito?

• LinkedIn
• Success Scaled
• hello@robzambito.com

Links:

• Ziv Peled on why he loves the role of CSM
• Max Bevilacqua & Mindful Negotiating
• CS Player(s) of the Week:
  • Ryan Johansen
• Referrals & Recommendations:
  • Women of Customer Success
    • Lauren Salanitro

About this podcast:

If you like what you've heard,  please rate this podcast and subscribe to be notified of new episodes.

This podcast is written, produced, and edited by Dillon Young.  You can find him on LinkedIn.

Please direct all inquiries to dillon@lifetimevaluepodcast.com.

Find us on Instagram and TikTok at @lifetimevaluepodcast.

In this episode of The SaaS SEO Show, we’ve interviewed Carlos Meza, President and CEO at Crowd Content, and discussed content marketplaces, generative content, and more.

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Here's what we're covering:

• What is Crowd Content?
• What makes a good content marketplace?
• How can you find writers with expertise in certain topics and validate that they are actual experts?
• Do writers sign an exclusivity agreement with Crowd Content?
• The biggest changes in content marketing now.
• Thoughts on AI content and generative content tools
• What’s Crowd Content stance on AI content
• Market feedback on AI content.
• Are content writers concerned?
• What changes does commoditization of content bring to the content and SEO industry?
• What can we expect from CrowdContent in the future?

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Useful Links:

• Crowd Content Website: https://www.crowdcontent.com/
• Carlos on LinkedIn: https://www.linkedin.com/in/carlosmeza2/

AI Content with George Chasiotis, Managing Director at Minuttia #Solos: 

• Watch on YouTube: https://youtu.be/LanUYJt7PuA 
• Listen on Spotify: https://open.spotify.com/episode/6cOicFlzufejPGcWqTpske 
• Listen on Apple Podcasts: https://podcasts.apple.com/tr/podcast/ai-content-with-george-chasiotis-managing-director-at/id1589952421?i=1000604633704 

************************

Stay Tuned:

► Website: https://minuttia.com/

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by Minuttia and is sponsored by Ahrefs.

Visit ahrefs.com/awt and sign up for free!

How did Soma take ReCart from 0 to 200K downloads? How has his ICP changed over time and what impact has that had on his business and product? Hear the answers to these plus Soma's advanced LinkedIn Targeting strategy that he employs learning from one of the GOATs - Romain Lapeyre from Gorgias. 

-----
We release new episodes weekly with tactical advice that you can apply today.

Interested in subscribing to our written summaries and more bonus content?

Subscribe here.

-----

Links from episode:

• ReCart
• Storeleads 
• Romain's YouTube video on how to get first 1,000 customers
• Soma Toth, Founder & CEO @ ReCart (Connect on Linkedin)
• Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter)

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

In this episode of The SaaS SEO Show, we’ve interviewed Lindsay Germain, Advisor on Growth Marketing & GTM at Techstars, and discussed organic growth for Early-Stage SaaS companies and many more. 

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Here’s what we’re covering:

• What is Techstars? 
• The connection between product marketing and SEO.
• Why (and how) product marketing can benefit from SEO?
• How Saas companies should approach content and SEO in early stages.
• How to evaluate content performance.
• The future of product marketing and SEO for SaaS companies.

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Useful Links:

• Techstars Website: https://www.techstars.com/
• Lindsay on Linkedin: https://www.linkedin.com/in/lkgermain/

************************

Stay Tuned:

► Website: https://minuttia.com/ 

► LinkedIn: https://bit.ly/2DHaJNr 

► YouTube: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by Minuttia and is sponsored by Ahrefs.

Visit ahrefs.com/awt and sign up for free!

Jeff Breunsbach is Director of Brand at Higher Logic, co-founder of the Gain Grow Retain community and co-host of the Gain Grow Retain podcast. Jeff stops by to discuss what scaled CS means (and doesn’t mean), sacrificing a meeting or action item in order to provide your customer some much-needed grace, and (I don’t know how we keep doing this) Jeff gives his take on yet another overused three-letter CS acronym. To top it off, we let Jeff tell us which customer from his past he would have liked to give the Office-Space-printer treatmeant (IYKYK).

Who is Jeff Breunsbach?

• LinkedIn
• Higher Logic
• Gain Grow Retain

Links:

• CS Player of the Week:
  • Daphne Costa Lopes
  • Greg Daines
• Referrals & Recommendations:
  • Chartr
  • The My First Million podcast

About this podcast:

If you like what you've heard,  please rate this podcast and subscribe to be notified of new episodes.

This podcast is written, produced, and edited by Dillon Young.  You can find him on LinkedIn.

Please direct all inquiries to dillon@lifetimevaluepodcast.com.

Find us on Instagram and TikTok at @lifetimevaluepodcast.

 In this episode of The SaaS SEO Show, we’ve interviewed Milosz Krasiński, Managing Director at Chilli Fruit Web Consulting, and discussed link building and more. 

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Here’s what we’re covering:

• How has link building changed over the years?
• The main elements of a successful link building campaign for SaaS companies.
• When SaaS companies should invest in link building?
• The main mistakes that SaaS companies do when it comes to link building.
• How to choose your target pages.
• Can a company quantify its needs in terms of link building?
• The ROI of link building.
• Price per link changes depending on the vertical.
• The future of link building.

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Useful Links:

• Chilli Fruit Web Consulting Website: https://chillifruit.com/
• Milosz on LinkedIn: https://www.linkedin.com/in/miloszkrasinski/
• Milosz on Twitter: https://twitter.com/MiloszKrasinski
• Milosz’s email: milosz@chillifruit.com

************************

Stay Tuned:

► Website: https://minuttia.com/ 

► LinkedIn: https://bit.ly/2DHaJNr 

► YouTube: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by Minuttia and is sponsored by Ahrefs.

Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, George Chasiotis talks about 10 predictions & Minuttia's Stance on AI content.

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Here’s what we’re covering:

• The value of content will decrease.
• The quality of content will decrease.
• Content consumption will decrease as supply will surpass demand.
• Misinformation and content that’s outdated and inaccurate will increase.
• Content written by humans will become increasingly gated.
• Topic-agnostic content writers will have a difficult time.
• Public companies will be the last to fall due to legal and brand implications.
• Development of a labelling system for AI-generated or assisted content.
•  AI content will be exploited and ultimately Google is going to punish the perpetrators.
• We’ll see generative AI monopolies and SaaS companies that don’t have proprietary technology may have a hard time.
• Minuttia’s stance on AI content.

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Useful Links:

• Minuttia's Website: https://minuttia.com/
• George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis/

************************

Stay Tuned:

► Website: https://minuttia.com/ 

► LinkedIn: https://bit.ly/2DHaJNr 

► YouTube: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by Minuttia and is sponsored by Ahrefs.

Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Gwen Lafage, VP of Brand and Content at Sinch, and discussed brand and content Sstrategy.

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Here’s what we’re covering:

• What is Sinch?
• Sinch’s ICP.
• Where should a VP of Brand and Content start from?
• How does Sinch approach brand strategy?
• Is it important to have a person managing brand at the company?
• How to measure the impact of raising brand awareness?
• The impact of brand on the company’s bottom line.
• Content strategy at Sinch.
• The Sinch Glossary.
• Gwen's thoughts on AI content.

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Useful Links:

• Sinch Website: https://www.sinch.com
• Gwen on LinkedIn: https://www.linkedin.com/in/gwen-lafage

************************

Stay Tuned:

► Website: https://minuttia.com/ 

► LinkedIn: https://bit.ly/2DHaJNr 

► YouTube: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by Minuttia and is sponsored by Ahrefs.

Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Kas Szatylowicz, Head of Organic Growth at V7, and discussed organic growth, content strategy and more. 

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Here’s what we’re covering:

• What is V7? Who’s using the product and gets the most value?
• Digital PR at V7.
• Organic growth in a new category.
• Content creation and editing processes at V7.
• Changes in organic search.
• Correlation between organic growth and revenue growth.
• Doing content for a niche audience.
• Use case pages.In-post CTAs.
• Examples of SaaS content marketing.

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Useful Links:

• V7 Website: https://www.v7labs.com
• Kas on LinkedIn: https://www.linkedin.com/in/kszatylowicz/?locale=en_US

************************

Stay Tuned:

► Website: https://minuttia.com/ 

► LinkedIn: https://bit.ly/2DHaJNr 

► YouTube: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by Minuttia and is sponsored by Ahrefs.

Visit ahrefs.com/awt and sign up for free!

Brad unpacks Adii's content marketing strategy at Cogsy that has led to consistent 30% growth month over month. Plus you'll hear thoughts on transitioning from demo requests to self-serve, TripleWhale's influencer strategy, Klaviyo's Partnership program, and the importance of measuring community driven value (i.e. dark social).

-----
We release new episodes weekly with tactical advice that you can apply today.

Interested in subscribing to our written summaries and more bonus content?

Subscribe here.

-----

Links from episode:

- Cogsy

- Elevar

- Triplewhale

- Klaviyo

- Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter)

- Adii Pienaar, Founder & CEO @ Cogsy (Connect on LinkedIn and Twitter)

-----

And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Guillaume Lavoie Ste-Marie, copyright, patent and trademark litigator and principal at Smart & Biggar in Montreal, talks about ChatGPT, intellectual property (IP) tips and traps that artificial intelligence (AI) users should be aware of before creating works with AI—and if using AI to answer IP questions is a good idea.

In this episode of The SaaS SEO Show, we’ve interviewed John Ozuysal, Co-Founder & CMO at Datapad, and discussed Datapad’s content strategy and more. 

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Here’s what we’re covering:

• What is Datapad? Who’s using the product and gets the most value?
• Datapad’s 6-month traffic growth.
• Can a previous domain’s history affect your current one? 
• Keyword Research: the processes that lead to traffic growth. 
• Customer interviews as a means of getting insights for content.
• What follows Keyword Research?
• Datapad’s publishing velocity.
• Converting traffic into leads. 
• John’s thoughts on AI content. 

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Useful Links:

• Datapad Website: https://www.datapad.io
• John on LinkedIn: https://www.linkedin.com/in/john-ozuysal/

************************

Stay Tuned:

► Website: https://minuttia.com/ 

► LinkedIn: https://bit.ly/2DHaJNr 

► YouTube: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by Minuttia and is sponsored by Ahrefs.

Visit ahrefs.com/awt and sign up for free!

Sara LaBlance is a Customer Success Manager obsessed with data.  She and Dillon cover a number of scholarly and high-minded topics, like the merits of The Office and Curb Your Enthusiasm.  Somewhere in between, they get to talking about NRR and its impact on valuation, the importance (or lack thereof) of customer happiness, value-based pricing, and shitty business reviews.

Who is Sara LaBlance?

• LinkedIn
• Coveo

Links:

• Jan Young’s spicy post on Customer Happiness. (5:45)
• Shari Srebnick’s research into the impact of NRR on company valuation (9:14)
• Nick Mehta on the evolution of profitability at SaaS companies (15:05)
• Markus Rentsch and the drumbeat of the bad QBR (27:12)
• CS Player of the Week:
  • Ashna Patel (43:11)
• Referrals & Recommendations:
  • Catalyst’s Meditation Playlist (44:36)
  • The Seven Husbands of Evelyn Hugo (46:35)

About this podcast:

If you like what you've heard,  please rate this podcast and subscribe to be notified of new episodes.

This podcast is written, produced, and edited by Dillon Young.  You can find him on LinkedIn.

Please direct all inquiries to dillon@lifetimevaluepodcast.com.

Find us on Instagram and TikTok at @lifetimevaluepodcast.

Jeremy Donaldson - you know him, you love him - is on the job hunt.  Listen in while he explains his thought process as he finds the best job for him with practical tacticals that you can use too.

Who is Jeremy Donaldson?

• LinkedIn
• CS in the Valley’s LinkedIn

Links:

• Darren McKee
• CS Player of the Week:
  • CS Insider
  • Fouad Adel
• Referrals & Recommendations:
  • Customer Success Mindset by Jyo Shukla

About this podcast:

If you like what you've heard,  please rate this podcast and subscribe to be notified of new episodes.

This podcast is written, produced, and edited by Dillon Young.  You can find him on LinkedIn.

Please direct all inquiries to dillon@lifetimevaluepodcast.com.

Find us on Instagram and TikTok at @lifetimevaluepodcast.