splittesting

In dieser Folge haben wir wieder einmal einen großartigen Gast eingeladen. Vanessa Wurster, Co-Founder der SEO-Agentur SEOCATION, spricht mit uns über Split-Testing im SEO. Gerade bei allen möglichen Maßnahmen wird in der Regel nicht wirklich getestet. In der Praxis setzen wir meist bestimmte Dinge einfach um, in der Hoffnung, dass der Traffic und die Rankings steigen. Vanessa erklärt uns, wie man Tests richtig aufsetzte, worauf es dabei ankommt und wie man diese Tests anaylsiert. Viel Spaß beim Zuhören!

In today’s episode, Kiri speaks with Dylan Ander, founder of SplitTesting.com, Acadia’s most recent acquisition. They speak about CRO, marketplaces like Walmart and Amazon, and more.

Make sure you tune in to find out more!

Dylan Ander is a Serial Entrepreneur with deep expertise in all areas of digital marketing, diversifying his experience and businesses in both B2C and B2B companies. 

To see the blogpost/video associated with this PodCast, hop over to https://youtu.be/jynHQcV6OM0 

and the associated blogpost here.

Here is the second video I mentioned about how I did one Split Test & the Results.

For a summary of all 30 days (to date), hop over to http://www.FastEmailProfits.com/audio

Fred

If you’re not experimenting in your business, this episode is for you.
This episode was like a crash course in experimentation and split testing.

Our guest today was Jonny Longden.
Jonny is Conversion Director at Journey Further, a performance marketing agency working with the world's leading brands.
During his 15 year career of improving websites with strategy, experimentation and data, he built and led the conversion team at Sky, as well overseeing the ecommerce strategy and operations at Principal Hotel Company.

In this episode we dived deep into the concepts of Split testing, why are they important, how to conduct split tests and experiments, the pitfalls that need to be avoided when experimenting, and much more.

Connect with Jonny:
https://www.journeyfurther.com/
https://www.linkedin.com/in/jonnylongden

I have long been a huge advocate for testing your pricing. Why? Because if you have never tested, there is potentially money you are leaving on the table. So in this episode, we’re taking the discussion a step further and talking about split testing your pricing with the founders of IntelliGems, an analytics and optimization platform for mobile developers to run A/B tests and ultimately drive monetization. Adam Kitain and Drew Marconi both have a lot of experience with product pricing and split testing, and they're in the trenches helping e-commerce store owners test pricing.

Listen in as we discuss how to test your prices—with the goal of raising those prices to increase profitability—including some not-so-obvious ways that you can test without actually changing your prices. We’re also diving into the science behind price testing, how to optimize your testing, and ways that you can DIY price testing and mitigate any potential customer service risk.

You can find show notes and more information by clicking here: https://bit.ly/2Vir0kI

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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We’re very happy to have a special guest on the podcast. In this episode, Yaron is interviewing Nick Shucet - Founder and CEO of Romans Tide and the Arbitrage Blueprint. 

Yaron and Nick talked about systemizing processes and procedures in order to increase productivity. They’ve also covered retail and online arbitrage, hiring people outside your expertise, delegating tasks, and tips on running multiple businesses.

If you feel like you’re not productive enough, and you want to improve on being more efficient in handling your team, then you will love this episode. 

Thanks again for tuning in and if you like this episode, please subscribe, rate, and review us on Apple Podcasts - we’re available on all major podcasting apps too! Oh, and tell your friends as well. Help us spread the word. 

 

Guest contact details:

Romans Tide - https://romanstide.com/

The Arbitrage Blueprint - http://thearbitrageblueprint.com/

Linkedin - https://www.linkedin.com/in/nshucet/

 

Questions / Bullets 

• 00:03:00 - Project Management Tools
• 00:07:44 - How do you decide whether you should create a process or not?
• 00:12:20 - Tips when hiring people outside of your expertise and the importance of knowing the KPIs in auditing the quality of your employees.
• 00:17:02 - Self Accountability on Tasks
• 00:18:09 - Should you consider having a Coach or Personal Assistant to have self-accountability?
• 00:23:35 - What are some of your biggest mistakes on business lately
• 00:25:12 - Consider paying staff on a commissioned-based basis? 
• 00:30:49 - Can you do a split test on Amazon?
• 00:31:23 - What is Retail Arbitrage?
• 00:34:38 - Why Retail Arbitrage in Amazon and not buy in-store?
• 00:38:25 - How do you efficiently manage your schedule?
• 00:42:38 - Rocketbook (a great tool for writing notes)
• 00:44:20 - Final words and tips + motivational video or quotes that Nick believes in