sports analytics

Whether you work in retail, healthcare, or CPG, data analytics is key to making your business stand out. You’re able to find new sources of data, synthesize them, and then work with business folks to get better and better insights. Even with all of the advantages analytics offers us, sometimes there’s hesitancy to invest in data. In sports, it’s the exact opposite. The use of data is felt immediately in game wins, player selection, and gate revenue.

Known as “The Real Moneyball guy,” Ari Kaplan has revolutionized sports through analytics and is a leading influencer in the area, as well as in AI and data. He helped create analytics departments for the Chicago Cubs, Los Angeles Dodgers, and Baltimore Orioles. Ari is now Head of Evangelism at Databricks where his team helped the Texas Rangers clinch their first World Series title. Satyen and Ari discuss data analytics in sports, how data intelligence platforms are shifting the landscape, and the concept of generation AI.

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“Even if we change nothing else, to be able to make better predictions of player development, finding what skills are better in the draft, predicting injuries and so on, that's part of the competitive advantages. How can we ingest this data? It's a ton of data. Terabytes of data every game, multiply that by dozens and dozens of teams at all levels around the world. Right now, teams are struggling to store it, process it on a daily basis. Teams that could do that faster will be an advantage. For listeners, if you're not in the baseball world, same idea. If you're in retail, CPG, healthcare, it's finding new sources of data, proprietary, nonproprietary. How could you synthesize it? Then, how can you start working with the business people to get better and better and better insights?” – Ari Kaplan

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Time Stamps:

*(03:00): The birth of Moneyball

*(10:11): How the Texas Rangers hit a data home run

*(15:49): The next evolution: data intelligence

*(27:17): Partnering for success in the ecosystem

*(38:54): The role of AI in building the future

*(41:29): Satyen’s Takeaways

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This podcast is presented by Alation.

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https://www.linkedin.com/in/ssangani/

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Links

Learn more about Raoul Wallenberg’s fate

Connect with Ari on LinkedIn

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Today we reunite with Seth Stephens-Davidowitz, the acclaimed author known for "Don't Trust Your Gut." Seth introduces his new book "Who Makes the NBA," a trailblazing work written in just 30 days using AI. He shares how AI tools, particularly ChatGPT's code interpreter, inspired him to blend his passion for basketball with data science, creating an innovative approach to sports analytics.

Seth dives into the fascinating insights from his book, addressing questions like the key factors for NBA success, the role of genetics versus training, and the impact of coaching on players' careers. The discussion also covers intriguing topics like the hypothetical best NBA player at a uniform height and the global distribution of NBA talent.

James and Seth further explore the business side, discussing strategies to monetize Seth's groundbreaking work. They brainstorm ideas for expanding the reach and impact of his AI-driven approach to sports analytics, offering insights into the potential of AI in both creative and commercial realms. This episode offers a unique blend of sports, data science, and business innovation, showcasing the transformative power of AI in modern industries.

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 The Age of Prediction is such a fascinating book! After reading it, I really do think the job people should be preparing for is “data analyst” or “predictor”, because that's going to be used in every single industry, more than prompt engineers or AI coders - because AI is going to write its own code. Being able to understand what data to look at and why and how to make use of it, whether it's the medical industry or sports or stocks or insurance or art, this is going to be such a valuable skill to have, and it's a just beginning field. The creativity there is going to be amazing.

The Age of Prediction: Algorithms, AI, and the Shifting Shadows of Risk by Christopher Mason and Igor Tulchinsky is like a guidebook to what's happened, what's going to be happening, and all the different ways people use will prediction technology.

Igor has a $7 billion hedge fund, which analyzes millions of pieces of data around the world to predict stocks, whether something will happen tomorrow, or an hour from now, or 10 seconds from now.

Christopher Mason is geneticist and computational biologist who has been a Principal Investigator and Co-investigator of many NASA missions and projects. 

I wanted to know: What is the state of this industry? How much can we really predict? How can we get better at it? What are the limitations? How close are we to manipulating DNA for disease gene removal? Can single-gene editing be done within a living human? 

We talk about all of that, and then just have a fun time while I pitched different ideas. Enjoy our interview with Igor and Chris, authors of The Age of Prediction.

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My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!

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In this episode of "The AI Frontier Podcast", we dive deep into the world of sports analytics, exploring how artificial intelligence is revolutionizing both athlete performance and fan engagement. From soccer's player movement analysis to basketball's embedded visualizations and baseball's swing assessments, AI is proving to be a game-changer. Discover how these advancements are not only enhancing the game for athletes but also creating a richer, more immersive experience for fans. Join us as we journey through the transformative power of AI in sports and look ahead to its promising future.
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Resources used in this episode:

1. A Comprehensive Review of Computer Vision in Sports: Open Issues, Future Trends and Research Directions [https://arxiv.org/abs/2203.02281v2]
2. The Ball is in Our Court: Conducting Visualization Research with Sports Experts [https://arxiv.org/abs/2211.07832v1]
3. A Survey on Video Action Recognition in Sports: Datasets, Methods and Applications [https://arxiv.org/abs/2206.01038v1]
4. The Quest for Omnioculars: Embedded Visualization for Augmenting Basketball Game Viewing Experiences [https://arxiv.org/abs/2209.00202v1]

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Unraveling ChatGPT's Power: An AI Experiment with NFL Score Predictions 

In this episode of Tech UNMUTED, George and Santi explore the advanced functionalities of ChatGPT, particularly the GPT-4 paid version. They dive into the world of plugins and test the AI's prowess in predicting NFL scores based on historical data. While the results might surprise you, the journey of understanding AI's capabilities is the real highlight. Tune in for a mix of tech insights, football chatter, and a dash of humor. Remember, it's all in good fun and for entertainment purposes only!

Visit the Fusion Connect website, YouTube, or LinkedIn for more episodes and the latest on how to power your Microsoft 365 investment. Thanks for listening!

In episode #57 of The Business Case For Women’s Sports, presented by Ally, meet Rachel Goodger - the Chief Revenue Officer at CrowdIQ.

As a former division 1 hockey player and a sports industry professional, Rachel has had a front row seat to how the women’s sports industry has evolved over the last decade.⚡️

Now through her work at CrowdIQ, Rachel works with the team to use their advanced photography technology to provide professional sports teams with actionable insights about their crowd composition and behaviors.📲

In the episode, hear Rachel and Caroline discuss the key trends that CrowdIQ has observed around crowd demographics and behavior over the last few years, and share helpful insights that women’s sports industry professionals can use to better connect with their fans and stakeholders.

More from GOALS

Follow GOALS on Twitter: @goals_sports_

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Shop: goals-sports.com/shop

Email: hello@goals-sports.com

In episode #54 of The Business Case For Women’s Sports, presented by Ally, Caroline interviews Jay Kaufman - the Executive Vice President & Head of Sports at the National Research Group. 

In their recently released Leveling the Playing Field report, the NRG summarizes how the popularity of women’s sport has grown significantly over the last few years. 

The report’s key takeaways include: 

• In the United States, 3 in 10 sports fans say they’re watching more women’s sports now than they were 5 years ago.
• The broadcast market for women’s sports grew significantly worldwide this year, thanks in part to wildly successful events like the UEFA European Women’s Championship and ICC Women’s Cricket World Cup. 
• 85% of fans – including 79% of men – think that it’s important for women’s sports to continue to grow in popularity.
• During the Tokyo Games, in half of the 10 most widely viewed sports, viewership for women’s events was higher than men’s.

In this episode, hear Jay breakdown the Leveling The Playing Field report, and discuss how the research proves that it’s good business to invest in women & girls in sports.

More from GOALS 

Follow GOALS on Twitter: @goals_sports_

Follow GOALS on Instagram: @goals_sports_

Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

Shop: goals-sports.com/shop

Email: hello@goals-sports.com

Think paying top dollar for top talent guarantees a winning NFL season? Think again. In this eye-opening episode, we unpack the tricky dynamics of the NFL's salary cap, spotlighting instances where high spending teams failed to meet expectations. 

In Ep. #48, Caroline shared the microphone with Mara Fitzgerald - who happens to be Caroline’s sister, and the creator of SHOT:CLOCK which is a 'facts only' women's sports media platform. 

In August of 2018, Caroline and Mara were frustrated that women’s sports weren’t receiving more media coverage.

After a lot of brainstorming on a Fitzgerald Family vacation, SHOT:CLOCK was born as an Instagram account that would highlight the world of women’s sports by sharing news, data and relevant content.

While Caroline has since pivoted away from SHOT:CLOCK to go all-in on GOALS and The Business CaseFor Women's Sports podcast, Mara has remained steadfast in her work to grow SHOT:CLOCK into one of the go-to women’s sports media platforms for ‘facts only’ updates around women’s sports.

Today, SHOT:CLOCK has over 13K dedicated followers - all grown from the work Mara puts in in her free time - as her work as an architectural engineer in the construction industry remains her full-time profession. 

In this episode, hear Mara & Caroline tell the whole story behind the creation of SHOT:CLOCK, and how Mara continues to make waves across women’s sports with every SHOT:CLOCK post she creates.

On today's episode, we explore the art of pitching with Nick Pollack, the mastermind behind Pitcher List, one of the most influential and respected platforms for baseball analysis and pitcher rankings! Learn crucial pitcher evaluation metrics, inspiring stories, and Nick's unique statistical approach that predicts future success. From a personal blog to a trusted source, discover the labor of love that birthed Pitcher List—a thriving community for fans, fantasy players, journalists, and coaches. This episode is perfect for dedicated baseball fans, fantasy players seeking an edge, or anyone curious about the intricacies of the game!

Rob Cranston is the Founder and President of CANA LLC, a veteran-owned and woman-owned small business focused on applying analytics-based logistics solutions that provide best-in-class services to Federal and commercial clients. In this episode Rob shares why the current data landscape of eSports is facing challenges and how his organization is making gaming safer.

 Key Takeaways:

• Who owns data in eSports
• How analytics are solving data challenges
• Identifying the barriers and opportunities for how we use data
• How to create a safe environment for the next generation of sports

Quote of the Show (10:00):

“Always focus on the art of the possible… don’t lose sight of critical thinking and working the problem that’s going to produce an output.” – Rob Cranston

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For football clubs, data collection and analytics opportunities are growing faster than you can say “GOOOOAAALL!” But what are the metrics that matter? How are football clubs advancing their analytics maturity? With support from Alteryx and Continuum, Richard Battle of Left Field Football Consulting will share insights from his recent report “Analytics in Football: The State of Play” and will share tips for how to break into the sports analytics game.

Topics:

• Inspire 2023
• Analytics in Football: The State of Play (Report)
• Left Field Football Consulting
• Continuum - Alteryx Partner
• Alteryx Fanalytics

Guests:

• Richard Battle - LinkedIn
• Megan Dibble - LinkedIn, Twitter

Check out the full show notes on the Alteryx Community where you can comment and join in on the conversation.

Want more from Alteryx? Follow @Alteryx on Twitter, Facebook, and LinkedIn. You can also register for an Alteryx Community account, and download a free Alteryx trial to begin breaking through your analytic and business challenges.

Interested in sharing your feedback with the Alter Everything team? Take our feedback survey here!

This episode was produced by Megan Dibble, Mike Cusic, and Matt Rotundo. Special thanks to Andy Uttley for the theme music and Mike Cusic for the for our album artwork.

In Ep. #23, Caroline talks with Jenna Mielnicki - the Senior Vice President and Head of Partnership Strategies for LEARFIELD - about the growing influence and presence of women within college athletics. 

In March of 2022, LEARFIELD published the Empowering the Influence of the Female Fan Intercollegiate Fan Pulse Report, which leveraged tens of millions of data points to demonstrate the growing economic power and influence of female college sports fans.

According to the report, female fans account for 48% of college sports followers across social media; 32% of basketball and 34% of football viewers are women; women’s basketball saw the highest increase in followers across both genders from October of 2022 until March of 2022. 

The report also points out that as women influence 85% of all consumer spending, brands would be wise to better understand and connect with female fans in order to drive their business. 

In this episode, hear Jenna break down these findings and make the business case for why brands should invest in female fans - and women in sports. 

More from GOALS 

Follow GOALS on Twitter: @goals_sports_

Follow GOALS on Instagram: @goals_sports_

Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

Shop: goals-sports.com/shop

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Ray is joined by basketball analytics pioneer Seth Partnow to discuss his new book, 'The Midrange Theory,' and related topics. These include what makes analytics abstract to some sports fans & professionals (4:02), how the concepts dissected in Seth's book apply to the NBA and most recent rule changes (13:56), and how NBA teams apply analytics (28:36).

Follow Ray on Twitter @ticketrules
Follow Seth on Twitter @SethPartnow
Buy Seth's book: (Tap here to visit Triumph Books)
The Unrestricted Area is produced by @DylanHCarter

Check out the daily newsletter at www.basketballintelligence.net for all the best NBA stories hand-curated from around the web!

Ep. #16, Caroline and Amir Zonozi, the CEO & Co-Founder of Zoomph, reflect on the 2020 Tokyo Olympics and how women athletes dominated both in athletic competition - and when it came to social media reach & impact. 

Zoomph is a leader in digital intelligence at the intersection of sports and sponsorship analysis​. During the 2020 Olympics, Amir and his team measured the power of influence of Team USA's women athletes by analyzing the data around social media reach, impact and generated value. What they found was that women athletes largely preoccupied the online conversations during Tokyo 2020. The top moments included:

• Suni Lee generating $6M in social value from 9 Instagram posts with an unprecedented 47% follower interaction rate.
• Simone Biles' tweet thanking fans for supporting her decision to withdraw that generated over 100 million organic impressions and $2.7 million in social value.
• Allyson Felix's name being mentioned on social more than 10K times with 52M impressions worth almost $900k in social value.
• Katie Ledecky generated 8.5 million organic impressions from her Instagram, with an engagement rate of 12.83% - which was a full 2 points higher than the official @TeamUSA's Instagram engagement rate.

Even beyond the digital space, Tokyo 2020 was an absolutely glass-shattering Olympics for women athletes. Looking specifically at Team USA, 53.6% of American Olympians were women, and women won 66 of Team USA’s 113 medals - accounting for 58.4% of the medals won. 

Women’s sports also received 59.1% of primetime coverage from NBC in the U.S., which was the highest percentage that women's sports have ever received in the history of NBC’s Olympic broadcasts.

In this episode, listen to Amir and Caroline discuss all of the ways in which women athletes won the 2020 Tokyo Olympics.

This episode was recorded on August 17, 2021. Click here to ready more about the data & insights from Zoomph.

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Email: hello@goals-sports.com

What's the best way to practice predictive analytics? Build a model to predict something you're passionate about! Alteryx teammates Will Davis and Luke Minors, share how they used Alteryx Assisted Modeling to build a predictive model for the 2020 Euros.

Check out the full show notes on the Alteryx Community, where you can comment and join in on the conversation, or use #AlterEverythingPodcast on social media.

Want more from Alteryx? Follow @Alteryx on Twitter, Facebook, and LinkedIn. You can also join us on the Alteryx Community, and download a free Alteryx trial to begin breaking through your analytic and business challenges.

Interested in sharing your feedback with the Alter Everything team? Take our feedback survey here!

This episode was produced by Megan Dibble, Mike Cusic, and Matt Rotundo. Special thanks to Andy Uttley for the theme music and Mike Cusic for the for our album artwork.

Just like the economy, the weather, or traffic, sport is deeply complex. And we don't just mean that it has lots of elements or that it's difficult to understand, we're talking specifically about what's called a complex system – have a listen to our mini episode on this topic for a bit of a primer! When you're dealing with a complex system, you've got a whole lotta moving parts, interacting with each other and their environments in unpredictable ways, and there isn't a clear and simple relationship between what one individual element does and what the system as a whole will do. It takes a special approach to tackle complex problems, so how and why should we embrace complex systems thinking in sport?

Today, host Professor Sam Robertson speaks to friends, colleagues and experts Professor Paul Salmon and Dr Scott McLean. And this time, they're all chatting together at once!

Paul is the Director of the Centre for Human Factors and Sociotechnical Systems at the University of the Sunshine Coast, where Scott is a Research Fellow right alongside him, leading the Centre's work on sport and outdoor recreation. Together these complex systems thinkers investigate complexity's rise in sport, the tools we can use to leverage it, and the risks of passing it up.

What do you think? Tell us on our socials:
- Instagram: @track.vu
- Twitter: @trackvu

Subscribe to the Track newsletter for a regular dose of sport's science insights from our team of leading researchers and further reading for every episode topic. Learn more and see full episode transcript at trackvu.com/podcast

Analytics is arguably one of sport's fastest growing and most exciting fields. It's something people in sport never seem to stop talking about, but do we all agree on what it actually means? To help sift through the mud and understand what we should really be asking of our sports analysts, host Professor Sam Robertson speaks to two industry legends to figure out where sports analytics can have the most impact and what's in the future for this evolving area.

First up is expert Sarah Rudd, who until recently was the Director of Analytics for none other than Arsenal FC.  Next, Sam is joined by the prolific David Sumpter – Professor of Applied Mathematics at University of Uppsala and author of popular titles 'Soccermatics', 'Outnumbered' and 'The Ten Equations that Rule the World'.

Together, Sam, Sarah and David take a hard look at the current state of sports analytics and what might be on the horizon.

What do you think? Tell us on our socials:
- Instagram: @track.vu
- Twitter: @trackvu

Subscribe to the Track newsletter for a regular dose of sport's science insights from our team of leading researchers and further reading for every episode topic. Learn more and see full episode transcript at trackvu.com/podcast

With Super Bowl LV only a few days away,  it only made sense we chat with a key member of the Business Analytics team over at the Kansas City Chiefs! Armaan Ahluwalia comes onto the pod to enlighten us on what goes into his data analytics role with the reigning NFL champs. 

For those of you that possess dreams of working in the United States, it was fascinating to hear how this Winnipeg native was able to overcome a few hurdles in obtaining a dream job south of the 49th, but also why he decided to pursue an MBA in southern California.

Lastly, hear more about the motivation behind his passion for reading, the one book that transformed his career, and what he hopes to achieve with his own sports business podcast that he co-hosts.

Follow us: https://linktr.ee/theSBLpodcast

Gal Oz LinkedIn profile

Pixellot, Gal's company, is here 

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