startup marketing

In this follow-up episode to "Navigating a Pivot", Careswitch Head of Growth Connor Kunz shares the outcome of the pivot he was working on - alongside Melissa Moody's pivot recap from her time at Gated.  You're going to hear the two discuss the nitty-gritty of what it looks like: 

• when you pivot to an entirely new sales model
• when you pivot to a new product altogether
• when you have to psych yourself up to keep digging in
• when building a website as part of the pivot is the right OR WRONG thing to do
• under the pressures of VC investment
• when roles change post-pivot 

This one's messy - and captivating.  We'd love to hear from others out there who have gone through pivots as well! 

Get a demo with Chili Piper: http://tinyurl.com/mrx6sb3j 

Learn more about Nut Tree: https://nuttr.ee/

1. Get more information about us: www.2PizzaMarketing.com
2. Book a demo with our fave folks at Chili Piper: http://tinyurl.com/mrx6sb3j

So many marketers find themselves as the first marketer... or even the first everything at a startup.  Adam Shaw, expert marketing consultant, has recently started Marketing for Founders (marketingforfounders.com) and will share the lessons he's learned in playing the early-stage marketing role - and helping others do the same.  
Host Melissa Moody and Adam talk about: 

• being able to reach out when you need help across marketing functions 
• going rapidly and removing barriers to speed
• the one area of marketing that people always need help with 
• the enduring value of an email list
• guerilla marketing tactics to drive sales

Shout-outs for: 

• Marketing for Founders: marketingforfounders.com
• https://www.dmndmarketing.com/

Get a demo with Chili Piper: http://tinyurl.com/mrx6sb3j 

Learn more about Nut Tree: https://nuttr.ee/

1. Get more information about us: www.2PizzaMarketing.com
2. Book a demo with our fave folks at Chili Piper: http://tinyurl.com/mrx6sb3j

Welcome to this exciting episode of the Founder’s Journey Podcast, where we delve deep into marketing success for startups. 

Join our host Greg Moran and co-host Peter Dean, along with special guest Jason Ferrara, CEO of Full Circle Insights, as they uncover the secrets to leveraging customer data for marketing success and the importance of demand generation in building your brand. Whether you're struggling to find your product-market fit or looking to refine your marketing tactics, this podcast offers invaluable insights from seasoned experts. 

Don't miss out on these essential tips and tricks for any founder looking to skyrocket their startup's growth!

Subscribe today to never miss another episode.

Visit our website to join The Founder's Journey Newsletter for subscriber only content! www.TheFoundersJourneyPodcast.com

Melissa's been waiting a while to share this guest with you: Mark Huber, current VP of Marketing at UserEvidence and previously at Metadata. You may know him from his marvelous podcast Demand Gen U, and he's here to share some real talk about what the first 90 days as a startup marketing leader should look like, looks like in reality, and means for your sanity. 

We'll hear Mark talk about: 
- learning from his mistakes
- what he planned and how it all went sideways
- the importance of internal marketing
- staying close to your product as a marketer
- and of course his favorite AI use cases

Follow Mark on LinkedIn:  https://www.linkedin.com/in/markehuber/
User Evidence: https://userevidence.com/

1. Get more information about us: www.2PizzaMarketing.com
2. Book a demo with our fave folks at Chili Piper: http://tinyurl.com/mrx6sb3j

Landon Howell is Head of Marketing at Rocketplace, a cryptocurrency asset management platform. Prior to Rocketplace, he’s held growth, marketing and ops roles at Plastiq, Fancred and Wyndy, and he’s seen his share of success and failure, as anyone in the startup world knows is reality. Landon is a leader in the tech marketing space, and is a wealth of knowledge for those wanting to learn from the best about how to navigate growth as an early-stage startup.

Fun fact: Landon and Laura are college friends from Mississippi College. Go Choctaws!

Show Notes:
Landon’s website: https://www.landonhowell.com

Landon on LinkedIn: https://www.linkedin.com/in/landonhowell/

Startup marketing betekent next-level complexiteit. Een betrouwbaar merk bouwen, de juiste prospects vinden en binden, klanttevredenheid vergroten, nieuwe landen openen, een team bouwen en scalen.

Tijd en resources zijn schaars.

Wat doe je dan wel en niet als Head of Marketing?

Vandaag een spoedcursus startup marketing met deelscooterbedrijf felyx.

Global Head of Marketing Gijs Hoonhout vertelt er alles over in deze HelloMasters podcast.

Gijs vertelt over de marketing bij felyx:

• Seizoensgevoeligheid: hoe gaan ze er mee om?
• Tips voor lanceringen in het buitenland
• Groeistrategie voor B2C en B2B
• Marketingteam en werkwijze

HelloMasters is powered by HelloMaaS en Frankwatching

Contrary to popular believe, digital marketing is NOT the channel you publicise on. If you are a startup who is using Google/Facebook/LinkedIn to make sales, you are probably missing a step. How well do you really know your customer??

In this podcast we look at the secret that only a few digital 'experts' every discuss, how to use advertising to understand your audience better than your best friend.

For all startups on a budget, spending money and time on marketing is possibly one of the most frustrating of all activities...

Just when you thought a social media or google ads campaign would lead to customers lining up for your latest gizmo, all you get is silence and the inevitable bill. Like a casino, marketing is supposed to be the sexy, fun side of business. But like a casino, marketing can drain your business of precious money and time.

Have you been affected? Do you want to turn the marketing odds in your favour? Then listen to this show’s expert guest and marketing specialist, Victoria Bradley. A serial entrepreneur and seasoned startup advisor, Vics shares how you can build a business on a shoestring marketing budget. Tune in and learn how to apply common-sense tactics and strategies that will give your venture the best chance of survival and growth. Full of practical tips and advice, this is a must-listen episode for any startup student or entrepreneur seeking to succeed.

A bit of Podcast background...

UK-based Peter Harrington set up his first business following graduation in York in 1989. He has since started and grown several companies in various sectors including research, marketing, design, print, educational software and consultancy. Over the last 30+ years, Peter has employed over 1,000 people and experienced many highs and a few lows including burglaries, floods, fire and of course the most recent pandemic.

As well as being the CEO with the SimVenture team, Peter is also an Entrepreneur in Residence at the London School of Economics and London South Bank University.

Big thanks to LSE Generate, the SimVenture Team and Seajam Moths for supporting the Startup Survival Podcast.

Find Guest details and all Reference Sources

The full podcast series together with additional materials, guest details and hyperlinks to all episode reference sources is available on Peter Harrington's Blog 'The Hitchhiker's Guide to Entrepreneurship'.