stickybranding

Sticky Branding, Jeremy Miller’s bestselling book, brings a fantastic lens to how you can inspire trust with your clients. Grace Lanni interviews Jeremy in April 2020 – during the covid-19 crisis and their conversation highlights the changes in their personal, work, and ‘crisis marketing’ programming that Jeremy’s developed at StickyBranding.com Discovering branding as a key component to shine up his family business prior to sale, Jeremy launched his own firm which is now supporting his clients to a) focus on their customers needs today (versus what they might have initially intended to deliver and b) make a plan through serving the customers so well, his clients have the opportunity to slingshot around #stayathome so their business is healthier, more resilient, more likeable, and achieving more financial success than prior.

Jeremy Miller is a brand strategist, bestselling author, keynote speaker, and the founder of Sticky Branding, a brand building agency. His first book, also called Sticky Branding, is a playbook for how small- and mid-sized companies challenge the giants of their industry to grow their brands.

In October 2019, Jeremy published his latest book, Brand New Name, which provides a proven, step-by-step process to create an unforgettable name for anything — a brand, company, product, service, or idea — by unlocking the creative genius of teams.

During this episode, you will hear Jeremy talk about:

• His introduction to the world of branding through a crisis in his family business
• How your team is a secret weapon for creating a new name for your company
• Why people in companies are afraid to be creative
• The problem with “personal branding”

Learn more about Jeremy’s work at the Sticky Branding website and connect with him on Instagram, Twitter, LinkedIn, and Facebook. His books Sticky Branding and Brand New Name are available on Amazon.

A full episode transcript is available here.

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