story brand

Today’s episode is a little special, in that it features four amazing insights from four outstanding CMOs and VPs of Marketing. Allison MacLeod, CMO of Flywire, shares why CMOs need to think like CROs. Juliette Kopecky, CMO of LinkSquares, outlines what marketers can gain from sitting in on sales calls. Scott Neuman, Vice President of Corporate Marketing at Calix, discusses how to empower your employees to share your brand’s story. Finally, Mike Manheimer, CMO and Head of Growth of PostScript, looks into what the future of SMS means for both B2C and B2B marketing.

Quotes of the Show:

• “Really you want to, as a CMO, be closest to the revenue and understand the return of everything you're doing. How that is accelerating sales, upsell, and client retention. Truly be in lockstep in sharing goals with the sales organization.” - Allison MacLeod

• “So you’ve got to get over the fear (of using SMS), you’ve got to structure a test for your brand and figure out how to actually start doing it so you can get some feedback.” - Mike Manheimer

• “I'm a firm believer that marketing shouldn't and can't exist in a vacuum” - Juliette Kopecky

• “Anyone who works for your company, whether it's someone at the reception desk at headquarters, or one of your sales leaders, or your head of supply chain, they are all an ambassador of your brand.” - Scott Neuman

Allison MacLeod’s Links:

• LinkedIn: https://www.linkedin.com/in/allisonbmacleod/ 

• Twitter: https://twitter.com/allisonbmacleod/ 

• Company website: https://www.flywire.com/ 

• Allison's Episode: https://revenuedrivencmo.com/how-to-think-like-a-cro-allison-macleod-the-revenue-driven-cmo-episode-101

Mike Manheimer’s Links:

• LinkedIn: https://www.linkedin.com/in/mikemanheimer/ 

• Twitter: https://twitter.com/mikemanheimer 

• Company website: https://postscript.io/ 

• Mike's Episode: https://revenuedrivencmo.com/successfully-using-sms-in-b2b-marketing-mike-manheimer-the-revenue-driven-cmo-episode-102

Juliette Kopecky’s Links:

• LinkedIn: https://www.linkedin.com/in/juliettek/ 

• Company website: https://linksquares.com/ 

• Juliette's Episode: https://revenuedrivencmo.com/the-multi-disciplined-marketing-leader-juliette-kopecky-the-revenue-driven-cmo-episode-100

Scott Neuman’s Links:

• LinkedIn: https://www.linkedin.com/in/scottneuman/ 

• Twitter: https://twitter.com/scottneuman41 

• Company website: https://www.calix.com/ 

• Scott's Episode: https://revenuedrivencmo.com/website/leveraging-every-ambassador-of-your-brand-scott-neuman-the-revenue-driven-cmo-episode-099

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo 

• Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1638785560 

• Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 

• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz 

• iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ 

• Listen Notes: https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs/ 

• YouTube: https://youtu.be/wfyuwp5N0Mc

The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

Get ready to explore the art of clear messaging with me as I delve deep into the Story Brand framework alongside Brooke Greening in this bonus second part to our conversation in episode 61 (Embracing Your Inner Sales Expert with Certified StoryBrand).

Brooke and I explore the magic of the Story Brand framework, and challenge you to consider how this tool can transform your own messaging approach as well.

Mentioned In This Episode:
Brooke Greening
Building a Story Brand by Donald Miller

Our Podcast Production Set Up:
Riverside FM Virtual Recording Studio
Podcast Proudly Hosted By Buzzsprout
Podcast Editing With Descript
Microphone Audio-Technica ATR2100
Neewer Microphone Arm Stand
Microphone Windscreen
Shock Mount
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Next Week on Mama's Cup of Ambition...
Do you believe in signs? Tune in next week for a solo episode with Rachel Mae about signs and the importance of  trusting your intuition. 

Have you been dreaming of starting a podcast but have no idea where to start?  Ditch your podcasting paralysis with my FREE podcast checklist for aspiring mama podcasters.  

Let's Connect On Instagram:
connect with the Show (@mamascupofambition)
connect with Rachel Mae (@rachelmaemusic)

May your dreams be ambitious and may your coffee be strong! xoxo -Rachel Mae

In today’s episode I chat to Ashley Johns, the founder of Fierce Forward Jewelry who designs meaningful jewelry which aligns with your highest self. 

TOPICS DISCUSSED IN THIS EPISODE:

• Ashley’s story and her journey of transitioning from a highly successful personal banker to entrepreneur
• Hitting rock bottom and how to embrace where you’re at
• The importance of being fierce when faced with challenges and moving forward in life 
• Evolving and expanding into who you really are and who you are meant to be
• How seven bracelet designs kick-started Ashley's jewelry business
• Why breakdowns lead to breakthroughs
• Weaving meaning and a story into your jewelry brand 
• Building a community around your jewelry brand
• Understanding how you make people feel through your creations
• Stepping into your truth and authenticity
• Selling a product and knowing how it helps people
• Becoming a top 1% Etsy Seller
• What Ashley attributes her success on Etsy to
• The benefits of selling your jewelry on Etsy
• The challenges of selling on Etsy and growing competition
• Why you are the most important differentiator in your jewelry business
• The importance of consistency and continuing to show up if you want to make it
• How to be grateful for the highs and lows in entrepreneurship
• What to do when people copy and steal your designs
• How Ashley lost everything four years ago and had to rebuild her business from the ground up for a second time
• Finding your purpose
• How to get more Etsy reviews
• Creating an experience with your brand 
• Creating connection points for your customers
• Embracing your small business story
• The biggest mistake jewelry business owners make on Etsy
• Getting clear on your why
• Having a successful business partnership with your partner
• The one book Ashley recommends all entrepreneurs read
• The biggest lesson Ashley has learnt in her years of business

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Want to build solid foundations and scale your jewelry business successfully, while reclaiming your time?  Click here: https://jewelrybusinessacademy.ca/

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LINKS MENTIONED:

Website: www.fierceforward.com

Instagram: @fierce.forward

TikTok: Fierce Ashley Johns

Podcast: Fierce Forward Podcast

Books: No Surrender: A Field Manual For Creating Work With Heart by Paul Wagoneer

If you enjoyed this episode, take a screenshot and share it to Instagram and tag me @robynclarkcoaching and let's connect!

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WANT TO HIT YOUR 2022 GOALS?

YOU STILL HAVE TIME!

Do you feel ready to take your jewelry business to the next level? The Jewelry Business Academy is the most expansive container for jewelry business owners who want to accelerate their growth and exponentially leap into the next level. This is high-level individualized support with Robyn, with an emphasis on building solid foundations in your business and scaling with a simplified strategy and streamlined systems. Enrolment for September 2022 is open. Head to our website jewelrybusinessacademy.ca for more information and to book your free discovery call!

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. discusses the power of storytelling in marketing your Facility and Property Management company. 

He shares a simple yet effective 7-step framework for crafting a captivating story about your business that will set you apart from your competitors. With live examples of how this framework can be applied in the facility management industry, this episode is a must-listen for anyone looking to elevate their brand through storytelling. 

Tune in to learn how to build a branded story framework and start competing on unique aspects of your FM company that your competitors can't touch.

What is all the buzz about StoryBrand?  Is it about telling a Story or is it just a new way to Brand your business?  Actually it is neither.  The StoryBrand concept is from the best selling book by Donald Miller, Building a StoryBrand and it just so happens that Mary is an official StoryBrand Certified Guide.  Spend this episode with Mary and Kira while they discuss the introductory concepts of this revolutionary marketing philosophy that has given hundreds if not thousands of businesses a firm competitive edge.  The benefits they will share in this one episode will help you connect with your ideal customers, clarify your messaging and grow your business to epic new heights! 

This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.