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Have you ever wondered how you can turn your social media platforms into an income stream? Join us today as Rob discusses how the free content movement is coming to an end and how premium paid-for content is back on the rise as well as learning how to get the Facebook algorithm on your side with insider tips from a Facebook account manager. 

KEY TAKEAWAYS

• You need to stop calling it ‘content marketing’ and you need to start calling it simply ‘content’. You are far better off creating great value with great content. Great content consists of the three E’s” Education, Entertainment and Emotion. 

• The landscape is changing. After years of giving free content and expecting trickle-down revenue and followers, the pendulum has swung back to premium content again. Whilst free content is still relevant, premium paid-for content is back in the game.

•   Creating premium paid-for content including supporters programmes, patrons and podcasts you are able to create a great, qualified, ecosystem community of your ideal client types. These programmes create a loyal and engaged following. 

• In order to get the most reach, you need to have high engagement, have open-ended questions and engage and create debate and discussion. Engaging with your community and following and encouraging them to discuss your Facebook content will allow for more reach. It is not about the size of your following, it is about the engagement. 

• 2-3 minute videos are currently the most likely to get the most reach on Facebook at the moment as they are able to run Ads on these videos as opposed to Facebook lives where they do not run Ads. 

BEST MOMENTS

“The problem with free advice is that it is worth every penny.”

“Massive paradigm shift, premium is back”

“If you want to become more of an influencer on Facebook, you need to do what Facebook wants you to do.”

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Chris Best is the cofounder and CEO of Substack. Substack makes it simple for a writer to start a paid newsletter. They were in the Winter 2018 batch of YC. You can check them out at Substack.com.

Jonathan Gill is the cofounder and CEO of Backtracks. Backtracks is a podcast analytics and hosting platform. You can check them out at Backtracks.fm.

Chris is on Twitter @cjgbest and Jonathan is @jgill333.

The YC podcast is hosted by Craig Cannon.

Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year.

Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/

***

Topics

00:00 - Intro

1:03 - Paid vs advertising in podcasting

3:33 - Are advertisers overpaying for podcast ads?

6:13 - What percent of the market will ultimately be paid content?

8:13 - Payment mechanisms

9:48 - Price anchoring

12:28 - Individual creators vs brands

17:23 - Deplatforming

18:53 - Spotify

20:23 - Discovery and growth in newsletters

22:53 - Public and private feeds

25:23 - Apple's role

26:38 - Will education be the driver of paid content?

30:23 - Educational podcasters in China

32:23 - How are their newsletter and podcast customers growing?

36:18 - Jack Ryder asks - In 5 years time, are personal newsletters going to replace social networks like Facebook?

38:13 - Debdut Mukherjee asks - Do podcasts actually work? If so, how do startups calculate the ROI & the CAC?

43:38 - Measurement

45:23 - Best practices for new podcasters and newsletter creators

#QOTD: What is your favorite thing about New York City?

#LINKS
5 STEPS TO BEING A BETTER BOSS https://medium.com/@garyvee/these-5-s...
MY NEWEST MEDIUM https://medium.com/@garyvee/the-singl...