susan mcpherson

Season 4 is SHINING SO BRIGHT!!! Our first guest is Susan McPherson!  Susan is a serial connector, seasoned communicator, an author and a founder. She is the CEO of McPherson Strategies, a communications agency focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do - Method for Building Meaningful Relationships. Susan has over 30 years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry events including The Hello Sunshine Shine Away Summit, The Kennedy Center, and the Massachusetts Conference for Women to name a few. She contributes to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times. Susan is the recipient of Forbes magazine’s 50 over 50—Impact 2021 award and Worth Media’s Worthy100 award. She has also won numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company and Elle Magazine. Currently, Susan invests in and advises women-led start-ups, including: iFundWomen,Inc., Messy.fm, Our Place, The Riveter, Park Place Payments, Hint Water, Apolitical and The Muse. And Susan serves on multiple advisory boards on behalf of women in technology and leadership. For those of us lucky enough to know Susan, she is a joyful inspiration in life  and a powerhouse....we are sooo happy to  share all of her magical moments with you!

Do you add your work friends on Facebook? Tweet at your teammates? Instagram DM other individual contributors? Turns out, most of us do … but should we? In today’s debate, we hear the promise and perils of connecting with colleagues on social media. 

Debater Rani Shah argues in favor of adding colleagues online, alongside her guest Susan McPherson, author of The Lost Art of Connecting. Maren Hotvedt comes out against the practice, supported by Dr. Casey S. Pierce, an assistant professor in the School of Information at the University of Michigan, who shares the risks of merging your online and work selves.

Relationships are vital to our health and well-being. However, with the rise of technology and social distancing in a worldwide pandemic, our human-to-human connections have suffered, especially in the workplace. On this episode, Jen Fisher talks with Susan McPherson, serial connector, seasoned communicator, founder and CEO of McPherson Strategies, and author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships, about how to rekindle connections and build new, meaningful relationships in the remote and hybrid environment.