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    Explore "targeted advertising" with insightful episodes like "Ad targeting gets into your medical file", "Tired of trying to protect your data privacy? You’ve got “consent fatigue.”", "Meta’s pixel code tracks students from kindergarten to college", "Stop with trial and error online" and "If You Don't Know, Now You Know - Tech Roundup" from podcasts like ""The Indicator from Planet Money", "Marketplace Tech", "Marketplace Tech", "AdBriefing Copywriting Tips" and "The Daily Show: Ears Edition"" and more!

    Episodes (12)

    Ad targeting gets into your medical file

    Ad targeting gets into your medical file
    More doctors' offices are ditching clunky clipboards and embracing digital records and online check-ins. But some patients may be unaware that their sensitive health data could be accessible to more than just their health care provider. Today on the show, how ad targeting has moved into the doctor's office, why that's rubbing some patients the wrong way, and why health companies say it can lead to better care.

    Related Episodes:
    The hidden market for your location data (Apple)
    This is your brain on drug ads
    This ad's for you

    For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.

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    Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.

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    NPR Privacy Policy

    Tired of trying to protect your data privacy? You’ve got “consent fatigue.”

    Tired of trying to protect your data privacy? You’ve got “consent fatigue.”

    If you use the internet, you have undoubtedly been asked to consent to cookies. They remember our log-in information and also track things like what we’re reading and buying. Trying to avoid cookies can feel pretty pointless and exhausting to the point where privacy experts have named the phenomenon “consent fatigue.” Marketplace’s Lily Jamali spoke to Matt Schwartz, policy analyst for Consumer Reports, about how we got here.

    Meta’s pixel code tracks students from kindergarten to college

    Meta’s pixel code tracks students from kindergarten to college

    For years, Facebook, now renamed Meta, has offered a code called pixel to businesses. By embedding pixel on their websites, those businesses can collect information on users, then target them with ads on Meta’s social media platforms. The investigative news website The Markup has been looking into how some of the personal information pixel gathers is shared back with the tech giant. Meta says its policies make clear that advertisers should not send sensitive information about customers through its business tools.

    But Colin Lecher, co-author of a new Markup investigation, is reporting that students are among those the pixel code tracks.

    Stop with trial and error online

    Stop with trial and error online
    Too many marketers waste their budget online doing things that might work, rather than focusing on what we know always works. There’s an opportunity you’re missing that I’ll reveal in today’s episode.

    This hidden treasure chest chest of marketing value helps you reach a higher quality buyer. It’s pooh-poohed on my other marketers who are in love with search engine optimization, social media, and video marketing.

    Yet for the future they get consistent and powerful results, they go here first. It’s a sure fire way to reach the very best prospects and get them on your mailing list to offer them more.

    Smart Talks with IBM: Online Privacy is More Important Than Ever

    Smart Talks with IBM: Online Privacy is More Important Than Ever

    How can advertising evolve to respect the growing privacy concerns of consumers? In this episode of Stuff to Blow Your Mind, Robert and Joe discuss the future of artificial intelligence in digital advertising with Sheri Bachstein, Global Head of Watson Advertising and The Weather Company, an IBM Business.

    Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

    See omnystudio.com/listener for privacy information.

    Ticked Off

    Ticked Off
    Jordan Bloemen & Scott Francis Winder discuss Tik Tok, and what happens when data security and trade wars start getting all mixed up in each other. If you like the show and want to make sure we can keep making it, please subscribe and if you can visit https://www.patreon.com/hackedpodcast and show us some love. Also - don't forget to check out our loving sponsor Proton VPN. Visit protonVPN.com/hackedpodcast for 33% off a 2-year plan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

    #95 with Craig Clemens of Golden Hippo - The 9-Figure Business You've Never Heard Of

    #95 with Craig Clemens of Golden Hippo - The 9-Figure Business You've Never Heard Of
    Shaan and Sam are joined by the founder of Golden Hippo, Craig Clemens this episode. Craig talks about Golden Hippo's brands, how he got his start, how to launch a new product, and a bunch of ideas for potential businesses. Joined our private FB group yet? It's a page where people share each others million dollar ideas or what they're already working on: https://www.facebook.com/groups/ourfirstmillion.  See acast.com/privacy for privacy and opt-out information.

    #63 with Andrew Wilkinson - Buying cash-flowing internet companies, starting job boards and building no code projects

    #63 with Andrew Wilkinson - Buying cash-flowing internet companies, starting job boards and building no code projects
    Sam (@thesamparr) and Shaan (@shaanvp) are joined today by Andrew Wilkinson (@awilkinson) who is the co-founder of Tiny (tinycapital.com) - the internet version of Berkshire Hathaway. Shaan also launched a newsletter version of the podcast, subscribe to it to receive startup ideas backed by data in your e-mail weekly: terriblehorriblenogoodverybadideas.com. Want to make your first million with your mobile app? You have to prioritize app performance first. Get your custom HeadSpin benchmark report at headspin.io/myfirstmillion free our listeners! Today's topics: What is Tiny? (4:05), Shaan tried to sell Andrew a business 5 years ago (8:35), Andrew being early on COVID-19 (15:26), Being a control freak & hiring managers (20:35), The perfect cash-flowing companies (31:30), SRED Credits Tax Incentive Program in Canada (36:40), Job board businesses (42:22), No code agencies (48:03), Businesses that didn't work out (56:56), Being broke (59:20), Subscription podcasting (1:02:27) and Modern day newspapers (1:11:18).  See acast.com/privacy for privacy and opt-out information.

    The Signal and The Noise

    The Signal and The Noise
    On this week's show, we share two of our favorite interviews. Motley Fool CEO Tom Gardner talks Facebook, Amazon, Google, and Tesla with best-selling author David Kirkpatrick. And we revisit our interview with writer and statistician Nate Silver, author of The Signal and the Noise: Why So Many Predictions Fail - but Some Don't.  Learn more about your ad choices. Visit megaphone.fm/adchoices

    Dropping F-Bombs

    Dropping F-Bombs

     #QOTD: Share something about yourself in the comments. I want something to cheer me up!

    Sorry I'm in just a bad mood today, guys. Miss America was a totally amazing experience, but the Jets game yesterday really put me on a bad track for this week.

    On the plus side, I got to share some new facts about how I built up VaynerMedia this episode.

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/garyvee/message