the deal with danny brown

Holly Meyer Lucas is a powerhouse in every sense of the word.  In a short amount of time she has built one of the most dominating real estate teams in Jupiter Florida and Palm Beach county where she specializes in working with professional athletes and ultra high net worth clients.  Her husband Ed Lucas knows a little something about athletics as he was the Ivy League Baseball Player of the Year at Dartmouth and had a long professional career in baseball, making his major league debut with the Miami Marlins. Ed currently works in the San Francisco Giants organization but back in the day Holly accidentally stumbled into real estate by helping her husbands teammates and friends find short term housing during spring training.  The short term leases compounded into long term leases and the long term leases evolved into sales and referrals and the foundation for success in real estate was laid, 
A decade later Holly has a team of 30 agents who she pours into and a flourishing business.  Holly dedicates a large chunk of her day finding ways to inspire and educate her agents to grow their book of business.  She gets a lot done in a day and it starts early at 5AM where she makes time for her kids, husband, team, clients and a busy social life.  The struggle to keep work-life balance is real and it is an ever evolving work in progress.  This is real life, this is real business.  This is what it takes to have it all.  School is in session.
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http://instagram.com/dannybrownla
http://www,dannybrownla.com

In late 2022 Los Angeles Voted in the ULA Mansion Tax to “force millionaires and billionaires to pay their fair share” on all real estate transactions over $5M which includes all residential, commercial, retail, industrial, office, land and multifamily real estate. The ULA initiative was sold as a new “Homelessness and Housing Solutions” tax to end homelessness and create affordable housing in Los Angeles. In reality, the ULA initiative was proposed by, among others, labor unions seeking to profit 4% on all sales over $5M and 5.5% on all sales over $10M regardless whether the seller made any net profit on the sale and/or whether the proceeds would be split among several, sometimes 10 - 20 family members, who are middle to low income earners. Instead of these funds being used to for the homeless crisis, the funds will actually be used to provide attorneys for tenants who are not paying rent to fight their landlords regardless whether they are employed and able to afford rent. The limited amount of homeless housing that will be built by the labor unions will cost at least $600,000 per unit which is about double the cost of building the same unit using large, professional building contractors that are non union. The narrative to help the homeless is an emotional trigger for all of us as we all want to help solve this horrendous crisis eating at the core of our beautiful city. Yet the city politics behind the narrative continue to cloud the facts and true intentions of the ULA initiative. All one needs to do is look at the amount of tax payers money collected for homeless and homeless housing and services over the past decade and reconcile that with what we see in our streets and on our sidewalks and parks everyday.

Today’s conversation is with Keith Fromm the lead attorney from Fight ULA (www.FIGHTULA.com) also known as the Newcastle Lawsuit which is one of the two lawsuits against the city of Los Angeles to overturn this unfair tax.  The second lawsuit is led by well known tax payer advocate by Howard Jarvis whose lawsuit hangs on a single argument compared to Fight ULA whose claim has 17 different argument including the Howard Jarvis argument  In this informative discussion, Keith and Danny shed light on the ULA landscape and the urgency to get behind FIGHT ULA so that Keith Fromm and his partners have the resources to continue to fight this case.  Up to this point, Keith and his partners have taken this case on spec and have not been paid for their time and work. The hearing October 23rd on ULA is only the beginning of the ULA fight as there will be several more rounds of appeals over the next year or two, and if successful eventually a trial that very well could end up in front the Supreme Court of the United States. It is now or never.

To learn more about ULA and FIGHT ULA go to www.FightULA.com and/or contact Danny Brown a real estate industry advocate for Fight ULA.

http://instagram.com/dannybrownla

http://www.dannybrownla.com

 

#ulatax #keithfromm

Ben Moss was born and raised in the Miami area and went to the University of Miami “The U”. His impressive real estate career has taken him to the heights of the brokerage world where he is the national director of the Sports and entertainment division at Compass. He handles the real estate for several high profile professional athletes and has built one of the most power teams in the South Florida area. In this episode we hear how he built his business and how he pivoted into sports and athlete clients.  He had many obstacles and challenges to overcome a long the way and shows us once again that there are no short cuts in real estate. School is in session.

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It’s not Who sold the most homes, it’s Who sold YOUR HOME for the most.