therapy marketing

Scaling your therapy practice while avoiding burnout and achieving financial and personal freedom might sound like an elusive unicorn, but what if it were possible? 

Join us today as we chat with Nicole McCance, founder of the McCance Method. Her journey is nothing short of inspiring. With toddler twins at home, she not only expanded her private practice to include 55 therapists but also reached multiple seven figures in just three years. She now teaches therapists how to help more people, make more money, and have more freedom following her proven method. 

Whether you're a seasoned therapist looking to scale or just starting out in private practice, Nicole's insights and strategies are sure to revolutionize your approach to business and marketing in the therapy world. Maybe unicorns really do exist. 

Don’t forget to catch her top-rated business podcast every week, The Business Savvy Therapist or her strategies on instagram nicole.mccancemethod

Related content:

Want Nicole’s Expand Your Practice Starter Kit?  https://members.mccancemethod.com/discover-how-to-expand-your-psychotherapy-practice-in-3-easy-steps/

Therapists Gains Credibility and Visibility Without Spending a Dime, read all about it, or better yet, listen!

In today's episode, we dive into the topic of leveraging local media coverage through PR to boost credibility and close more sales, all without spending a dime. I speak with Mickie Kennedy, Founder and President of eReleases. He is an expert at helping small businesses increase their visibility and credibility. This episode is not for the seasoned PR professionals, but for you, the local allied health practice. His valuable tips and insights will help you  utilize the power and potential of press releases. This episode is pure gold!

Related content:

Free Masterclass: https://www.ereleases.com/plan/

You can listen to this episode wherever you stream podcasts and at www.3cdigitalmedianetwork.com/therapy-marketing-solutions-podcast

Let’s talk websites. What goes on a website? What is essential for creating a great website? 

In this episode, we discuss it all on this website. Let’s unravel the mysteries of successful websites as we delve into the top 5 crucial elements your digital space can't afford to overlook. 

Whether you're a seasoned practice owner or just starting your business, these insights are your compass to navigating the vast landscape of the web. Get ready to elevate your online game with the essential checklist every website needs!

Related content:

Hosting: https://therapymarketingsolutions.com/best-hosting-options-for-my-wordpress-therapy-website/

SEO: https://open.spotify.com/episode/5YokH9hPajKrblkGTE9JyD

You can listen to this episode wherever you stream podcasts and at www.3cdigitalmedianetwork.com/therapy-marketing-solutions-podcast

You may be thinking..ugh blogging, but having a blog for your business has a TON of benefits.In this episode, I talk about some of the benefits to blogging, why people don’t blog, who should not be blogging, and how to get started on your blog. 

If you have ever considered starting a blog for your practice, don’t miss this episode. Listen now!

You can listen to this episode wherever you stream podcasts and at www.3cdigitalmedianetwork.com/therapy-marketing-solutions-podcast

Creating value in your practice is vital for continued success, but knowing exactly how to do it can be a challenge. In this episode, we are joined by Sheri Colaluca from Colaluca Marketing to discuss how creating value for your clients can bring in new clients, retain current clients, increase employee satisfaction, and so much more. You don’t want to miss this conversation!

You can listen to this episode wherever you stream podcasts and at www.3cdigitalmedianetwork.com/therapy-marketing-solutions-podcast

You know you need a website. Whether you decide to hire someone to build it or for you to build it on your own, you are going to need content. But what goes on a website? Do you just put some random information or is there a strategy for the content that is placed on your website?

We got the answers for you! In this episode, we break down the different sections for a website and what that looks like. You don’t need to feel lost or confused about your website anymore.

As a therapist, talking about money can feel like a taboo topic.

Picture this: you're sitting across from a potential client, eager to start therapy, but the mere thought of discussing money makes you break out in a cold sweat. We've all been there, but fear not! 🙅‍♂️

In our latest episode, we've got a game-changing guest, Mor Goldberger, MFT/MBA, ready to spill the beans on how to turn those awkward payment conversations into seamless onboarding magic! 🔮✨

Say goodbye to discomfort and hello to confidence! 💪💵 Mor shares invaluable insights on how to initiate the money talk, navigate through the tricky waters, and unveil the perfect pricing model that leaves both you and your clients ecstatic. 💰💖

Join us as we uncover the secrets to making money matters just another step in your journey to success. 🚀 Don't miss out on this episode that's sure to spark intrigue and excitement like never before! 🔥🎙️

Mentaya is offering a 1 month-free trial of our benefits calculator for listeners of this podcast. Simply register with mentaya.com and enter the promo code: TMS at the checkout page.

Email marketing is not often talked about. In fact, it is often completely forgotten as a viable marketing tool by small business owners, which could mean you are missing a HUGE opportunity to market your practice.  

In today’s episode, we will break down what email marketing is, the different types of email marketing, and how you can get started on this incredibly powerful marketing tool. 

Streamlined processes, less competition, and audience-targeted marketing are just some of the benefits of choosing to niche down within your field. 

On this episode, we talk with Barry McGarrah, LMFT and the owner of Blue Sky Intensive Therapy about why he decided to niche down and how it has helped him better serve his clients and grow his business. 

Marketing can seem overwhelming, but it doesn’t have to be if you have a content strategy in place. In this week’s episode, we break down how to build an effective and feasible content strategy.  

20 Creative Ways To Repurpose Content by Hubspot:

https://blog.hubspot.com/blog/tabid/6307/bid/27256/5-creative-ways-to-recycle-content.aspx

Creating systems and processes may not be at the top of your to-do list, but just maybe they should and here’s why. When you create systems in your practice, you can delegate work to employees, set them up for success, free up more time to focus on your clients, and create more head space to create a vision for your practice.

In this episode, Lauren Apple, owner of Systems to Scale, and I discuss the systems you should have in place in your clinic, how they will improve client satisfaction, and so much more. You don’t want to miss this one!

Maybe you have heard of SEO? Maybe you have just heard of the name. Or maybe you have tried a few SEO techniques? 

Whatever your experience with SEO is, this episode is for you. 

In this episode, we dive into what SEO is, why it is important, and a few tips you can do to drive more traffic to your website. 

And the best part is I have a surprise guest, who is one of my favorite people, on the podcast. So be sure to check it out!

You can listen to this episode wherever you stream podcasts and at: www.3cdigitalmedianetwork.com/therapy-marketing-solutions-podcast

Most businesses focus on design when it comes to their marketing. It is probably the thing most businesses think they need first. Because if the design is right, it will make their business look professional and legitimate. But design does so much more than make your business look good. 

This is a deeper dive into design as we continue to discuss the three things high-converting websites need that we briefly discussed in Episode #3: Three Steps to create a high converting website 

HIPAA, does it make you sweat? Is it keeping you up worrying at night? If so, this episode on HIPAA and marketing will help you better understand how to use it and how not to use it in your marketing and business.

In this episode, I met with Rolf Lowe, an attorney at Wachler Associates, a law firm specializing in healthcare. He shines some light on what is law, best practices, and how you can protect your clients and your business.

Additional Reading: 

Resources to read more and train the team?

• State regulations
• Associations for your particular field
• Health and Human Services website

Stories have been around for thousands of years. They are how we passed down history and culture before the internet and books were available. From our early years, stories have been used to teach us. Story is one major aspect that sets us apart from all other creatures in the animal kingdom. It helps us to diffuse complex ideas into simple concepts. 

We will dive deeper into story and how it can transform your marketing. This is a continuation of what we briefly discussed in Episode #3: Three Steps to Create a High-Converting Website.

Set The Right Tone For an Inviting And Comfortable Office

Creating an experience includes a solid intake process, great marketing, and beautiful branding,
but many practices don’t give much thought to creating an inviting atmosphere for their ideal
clients. “There is so much emphasis nowadays on the online aspect of marketing that many
people let the more physical side of marketing fall by the wayside...The decor is one aspect that
is important when you are trying to attract the right target demographic. You want to make sure
that the people that you are trying to draw in will enjoy being there.” – Better Decorating Bible

Bio: We are joined in this episode by Dr. Erin Rushing, an audiologist, and Walter Rushing, who
own Comprehensive Hearing Solutions in Houma, Louisiana.

Working for other audiology clinics helped me discover that, unlike other clinical settings, private
practice allows me the time needed to listen to my patients and the flexibility to address their
concerns and put them at ease. When the opportunity to start a practice in southern Louisiana
presented itself, I felt like I was coming home. I am passionate about serving Louisiana’s Bayou
Region, and we are proud to offer our patients the most comprehensive hearing healthcare in
the area.

With over 10 years of training and a love for helping people live fulfilling lives, they have put a lot
of focus on crafting every step of the process to offer the most comprehensive hearing care to
find better solutions that are comfortable and easy for their clients.
https://www.facebook.com/comphearingsolutions
https://www.instagram.com/comphearingsolutions
https://www.linkedin.com/company/61281504/

All your marketing efforts on social media, ads, emails, etc, typically drive traffic to your website. Your website is your home plate for your business, so understanding how to create an effective, high-converting website is imperative to building a successful practice. 

In this episode, you will learn three steps to building a high-converting website. 

For some business owners, networking may sound scary or intimidating, but it does not have to be when we understand the true nature of networking. A renowned business speaker, Sarah Zolecki says, “Networking is not about collecting contacts. Networking is about planting relationships.” 

On this episode, I spoke with Rian Chatterton, owner of Boise Speech and Hearing Clinic, Center for Orofacial Myology, and Chatterton Myo Courses, to hear how she uses networking to serve her clients better and to build her three vibrant businesses. 

Bio: 

As a child, Rian Chatterton struggled with her R sounds. She loved the experience of attending speech therapy and was able to overcome her speech challenges. Being able to articulate clearly, helped her gain confidence and no longer feel embarrassed. This struggle led to a love for the field of speech-language pathology, where she has worked since 2006.

Rian took over ownership of Boise Speech and Hearing Clinic in the summer of 2013 and established the Center for Orofacial Myology and Chatterton Myo Courses™ in 2021.

Her desire to make a more significant impact on those who struggle with Orofacial Myofunctional Disorders led to her opening up the Chatterton Myo Courses™ program to other professionals in the field of Speech-Language. This program has a 35-year-long history with Boise Speech and Hearing Clinic as it was developed by the owner, Galen Peachey, who was one of the founders of the IAOM.

Find us at:

Boise Speech and Hearing Clinic

https://www.facebook.com/boiseshc

https://instagram.com/boiseshc

Center for Orofacial Myology

https://www.facebook.com/centerfororofacialmyology

https://instagram.com/centerfororofacialmyology

Chatterton Myo Courses:

https://www.facebook.com/chattertonmyocourses

https://instagram.com/chattertonmyocourses