website content

You know you need a website. Whether you decide to hire someone to build it or for you to build it on your own, you are going to need content. But what goes on a website? Do you just put some random information or is there a strategy for the content that is placed on your website?

We got the answers for you! In this episode, we break down the different sections for a website and what that looks like. You don’t need to feel lost or confused about your website anymore.

Today Brittany (aka B) walks us through rewriting her website and updating her SEO strategy.

B shared her two-year process of refining her website.

• This involved understanding her ideal client, their budget, and prevalent problems. 
• To find more information, she performed voice of customer (VOC) interviews.

B noted her increased visibility indicating her SEO expertise.

• B updated her website messaging. 
• She overhauled her offer suite, 
• Performed keyword research, and 
• Created new SEO strategies for specific pages.

B has a step by step process for creating SEO strategies.

• B outlines each page before writing the first draft. 
• Consider the overall flow and story for each page. 
• B weaves SEO, storytelling, and social proof into her work.

Like this episode? Sign up for Marisa's messaging masterclass: Sept 26 @1pm, Sept 28 @ 8pm, or Sept 30 @10am.

B and Crystal shared ways of using social proof on your website:

• Testimonials and statistics,  organized for easy reference during writing tasks.
• B & Crystal both stressed the strategic use of customer reviews, testimonials, and statistics 
• Crystal suggested using customer reviews and testimonials in product descriptions to increase relatability and trust (social proof).
• Crystal also emphasized using customer quotes to enhance customer experience.
• Brittany shared that 92% of consumers read reviews and testimonials before buying a product.

SEO services provided by B and Crystal

• B updated Crystal about her new services: which all fall under the big umbrella of SEO.
• Crystal believes that an SEO technical audit should be the first step before implementing any further SEO strategies to ensure a strong foundation.
• Crystal introduced the concept of 'sprints,' which are condensed work times aimed at accomplishing significant tas

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Many of my clients don’t have an understanding of the difference between hashtags and keywords. To understand how to use these effectively in marketing and get the most exposure when using hashtags on social media and keywords in your content, you need to learn the use case for keywords and hashtags, in addition with how and when to use each of them in your digital marketing.

What is a Hashtag?

The pound symbol is known as a hashtag in the social media world. In the old-school terminology, hashtags were used to denote numbers. A hashtag is a symbol that represents a tagged category and is used to facilitate more effective search results. 

Chris Messina introduced Hashtags in the summer of 2007, a web marketing specialist. He suggested that Twitter start using the pound symbol to group related Tweets together. From here, other social media platforms adopted the practice, and today, you can find a myriad of hashtags in the world of social media.

What is a Keyword?

A keyword is a word or phrase that relates to a specific topic. For example, "best business strategies" is considered a keyword. Anyone who enters these keywords into search engines will receive millions of results (SERP).

The keyword you use should be frequently searched for on search engines and has a high number of monthly searches. While hashtags are mainly used in social media, keywords are used by search engines.

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Today we interview Brandon Leibowitz, founder of SEO Optimizers (https://www.seooptimizers.com). We discuss search engine optimization, backlinks, rankings, conversion rate optimization, and so much more. Also, learn what you should be doing right now to make sure your homepage is effective at driving clients to you.

This is the Brands On Brands Podcast with Brandon Birkmeyer

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Have you ever struggled to write the content for your website? Business coach Clay Clark breaks down step-by-step the proven process for writing the most effective content for your website.

#0073 Top 3 Key Takeaways:

1. How to optimize your website for conversions and improve the user experience (UX)
2. 3 Reasons why people might be leaving your site
3. 3 Magic questions to ask yourself when putting your webpages together that will help keep them on your site

Today we are sitting down with Joey Donovan Guido of CuppaSEO. Joey has been in the web design space for many years, and helps clients not only gain more website traffic, but also converting that traffic into customers.

You'll want to take notes in this episode because Joey is going to uncover why you may not be keeping your website visitors and converting them into customers, and what you can do to change that.

And if you're not a big note-taker, don't worry. Click the link below to visit the show notes page.

To get the links and resources discussed in this episode, head over to the Episode 73 Show Notes.

If you enjoyed the episode, be sure to leave a review of the Nine-Five Podcast on Apple Podcasts.

In practice, this means your website’s content:

• Doesn’t talk about you unless it establishes you as a qualified guide (not the hero)

• Is centered around the customer’s problems and tasks they want to accomplish

• Always starts by addressing the pain points the customer wants to be solved or the question they want to be answered