time to value

Welkom bij Aflevering 33 van onze podcast! In deze intrigerende aflevering gaan we in gesprek met Peter-Paul Kurstjens, Enterprise Strategist bij Red Hat. Peter-Paul deelt zijn inzichten over "The Surprising Question that Slashes Time to Market," een boeiende talk waarin hij de cruciale vraag onderzoekt die elke CIO, CTO en engineering team zou moeten stellen voordat ze investeringsbeslissingen nemen of tot actie overgaan.

Tijdens deze sessie werpen we een blik op de implicaties voor organisatiestructuur, met een focus op de toepassing ervan op Kubernetes-platforms en cloud-native applicatieontwikkeling. Peter-Paul schetst hoe het stellen van deze vraag een impact heeft op belangrijke organisatorische uitdagingen, zoals time-to-value, kosten van vertraging, behoud van talent, productkwaliteit en meer. Hij deelt waardevolle voorbeelden uit de praktijk, waarin de patronen en praktijken worden belicht die worden gebruikt om de adoptie en het succes van deze benadering te faciliteren.

Ontdek met ons hoe de Open Practice Library wordt toegepast aan de hand van praktijkvoorbeelden die Peter-Paul met ons deelt. Deze aflevering belooft diepgaande inzichten en waardevolle lessen op het gebied van technologie, met onderwerpen als organisatiestructuur, cloud-native app-ontwikkeling en Kubernetes. Veel luisterplezier! 🚀🎙️

Kubernetes Community Days (KCD Utrecht)
Koop je tickets op https://kcdutrecht.nl met kortingscode: KCDUT23-PODCASTFRIENDS en ontvang 20% korting!

Guest: Laurent Hausermann, Entrepreneur

On Linkedin | https://www.linkedin.com/in/laurenthausermann/

On Twitter | https://twitter.com/lhausermann

Website | https://cyberbuilders.substack.com/

____________________________

Host: Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]

On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin
____________________________

This Episode’s Sponsors

Imperva | https://itspm.ag/imperva277117988

Pentera | https://itspm.ag/penteri67a

___________________________

Episode Notes

In this episode of Redefining CyberSecurity Podcast, host Sean Martin and guest Laurent Hausermann discuss the process of building security products. They emphasize the importance of understanding customer needs and pain points before developing a product. Laurent shares his experience in the IoT security space and the significance of gathering feedback from potential customers. The conversation highlights the role of a product manager in championing the value and experience of a product, without overselling it to security practitioners. They discuss the challenges of marketing security products and the need for realistic expectations.

The discussion explores the user experience of security products, from installation to operational ease. They discuss the importance of a well-defined product development process and the role of the product manager in bridging user experience, technology, and business. They touch on the evolving nature of product management in a world where almost everything is built using a SaaS model. They also discuss the concept of time to value, emphasizing the need for quick delivery of value to users. They also address the role of product marketing in promoting the product and supporting sales, including the creation of collateral such as sales decks, briefs and papers, user testimonials, and webinars.

The conversation concludes by discussing the organizational structures and responsibilities for product management and product marketing. Sean and Laurent highlight the need for a clear understanding of the product manager's role and the distinction between product management and product marketing. They emphasize the importance of a collaborative product development process, where the product manager serves as a bridge between various aspects of the product.

Overall, this episode provides valuable insights into the world of building security products, emphasizing the importance of considering customer needs, user experience, and marketing strategies. The conversation is informative and thought-provoking, offering practical advice and discussing the challenges faced by security product teams. The host, Sean Martin, and guest, Laurent Hausermann, bring their expertise and experiences to the discussion, making it engaging and relevant for listeners in the cybersecurity industry.

____________________________

Watch this and other videos on ITSPmagazine's YouTube Channel

Redefining CyberSecurity Podcast with Sean Martin, CISSP playlist:

📺 https://www.youtube.com/playlist?list=PLnYu0psdcllS9aVGdiakVss9u7xgYDKYq

ITSPmagazine YouTube Channel:

📺 https://www.youtube.com/@itspmagazine

Be sure to share and subscribe!

____________________________

Resources

Inspiring Post | Unlocking the Secrets of Cybersecurity Product Teams: https://cyberbuilders.substack.com/p/unlocking-the-secrets-of-cybersecurity

____________________________

To see and hear more Redefining CyberSecurity content on ITSPmagazine, visit:

https://www.itspmagazine.com/redefining-cybersecurity-podcast

Are you interested in sponsoring an ITSPmagazine Channel?

👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network

Guest: Laurent Hausermann, Entrepreneur

On Linkedin | https://www.linkedin.com/in/laurenthausermann/

On Twitter | https://twitter.com/lhausermann

Website | https://cyberbuilders.substack.com/

____________________________

Host: Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]

On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin
____________________________

This Episode’s Sponsors

Imperva | https://itspm.ag/imperva277117988

Pentera | https://itspm.ag/penteri67a

___________________________

Episode Notes

In this episode of Redefining CyberSecurity Podcast, host Sean Martin and guest Laurent Hausermann discuss the process of building security products. They emphasize the importance of understanding customer needs and pain points before developing a product. Laurent shares his experience in the IoT security space and the significance of gathering feedback from potential customers. The conversation highlights the role of a product manager in championing the value and experience of a product, without overselling it to security practitioners. They discuss the challenges of marketing security products and the need for realistic expectations.

The discussion explores the user experience of security products, from installation to operational ease. They discuss the importance of a well-defined product development process and the role of the product manager in bridging user experience, technology, and business. They touch on the evolving nature of product management in a world where almost everything is built using a SaaS model. They also discuss the concept of time to value, emphasizing the need for quick delivery of value to users. They also address the role of product marketing in promoting the product and supporting sales, including the creation of collateral such as sales decks, briefs and papers, user testimonials, and webinars.

The conversation concludes by discussing the organizational structures and responsibilities for product management and product marketing. Sean and Laurent highlight the need for a clear understanding of the product manager's role and the distinction between product management and product marketing. They emphasize the importance of a collaborative product development process, where the product manager serves as a bridge between various aspects of the product.

Overall, this episode provides valuable insights into the world of building security products, emphasizing the importance of considering customer needs, user experience, and marketing strategies. The conversation is informative and thought-provoking, offering practical advice and discussing the challenges faced by security product teams. The host, Sean Martin, and guest, Laurent Hausermann, bring their expertise and experiences to the discussion, making it engaging and relevant for listeners in the cybersecurity industry.

____________________________

Watch this and other videos on ITSPmagazine's YouTube Channel

Redefining CyberSecurity Podcast with Sean Martin, CISSP playlist:

📺 https://www.youtube.com/playlist?list=PLnYu0psdcllS9aVGdiakVss9u7xgYDKYq

ITSPmagazine YouTube Channel:

📺 https://www.youtube.com/@itspmagazine

Be sure to share and subscribe!

____________________________

Resources

Inspiring Post | Unlocking the Secrets of Cybersecurity Product Teams: https://cyberbuilders.substack.com/p/unlocking-the-secrets-of-cybersecurity

____________________________

To see and hear more Redefining CyberSecurity content on ITSPmagazine, visit:

https://www.itspmagazine.com/redefining-cybersecurity-podcast

Are you interested in sponsoring an ITSPmagazine Channel?

👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network

Service Your Products Better with a Connected Strategy

Original equipment manufacturers like Karl Storz are looking to systems that provide their customers with the most current connected medical devices software updates that increase uptime, medical device regulatory compliance, and connected medical devices cybersecurity. But those systems must also provide a fast time to value for the ORs that use them. Listen to how Karl Storz address these points and how they keep equipment safe and current in a constant effort for improving patient and health system outcomes.

Discover more on how IoT for Service drives better business results

It is no longer a question as to whether companies should connect their products. The question is now how fast they can get to desired value. Today we are going to talk about how to think about implementation and how to get the faster time to value and reducing total cost of ownership. It is no longer why? or whether? or if? It´s how to start and speed to value? In a connected service strategy, the best smart connected products will ensure improved efficiency, faster time to value and lower cost of ownership.

Take a look at our supporting service topics.

Working with an integration partner is not a cost adder.  The right ecosystem shortens your project's time-to-value and can pull the associated ROI into the right range.  That's only true if you're not working with the right partner with the right experience and in an organized, effective fashion.  Reducing total cost of ownership and time to value by getting the right advice from the right team.

Read Lora´s Blog: Service Your Products Better with a Connected Strategy

You made the business case for a smart connected products strategy, to transform field service or to support a new, digital business initiative. Delivering the necessary performance requires a short “time to value”, particularly in an environment of rising interest rates. That means that industrial IOT technology implementations must be as simple and quick and that the ongoing “total cost of ownership” is as low as possible—both necessary to ensure hitting the required program ROI. 

Learn how aftermarket business teams create smart connected product strategies and are achieving those goals today, all the while, growing margins and making the best use of resources. 

Time to Value (TTV) is a business concept that measures the time between when a customer purchases a product/service and when they start actually deriving value from it.

The shorter this period, the better the perception of customer experience and the longer they stay.

This is perhaps the most critical metric in the fitness industry when it comes to client longevity and retention.

As a fitness entrepreneur, you should be working to decrease Time to Value to the shortest window of time possible to have a strong business.

In this episode, Matt and Rick define TTV (Time to Value) and give examples of how it can help your personal training business.

Tune in to learn more.

Key Takeaways

- What is Time to Value (01:26)

- Why you need to bring TTV to the smallest window possible (02:12)

- Kanter’s law (05:40)

- Measuring the tangibles that affect TTV (07:33)

- The intangibles that impact TTV (13:50)

- How building a community shortens TTV (15:42)

- Increasing stickiness in your business (18:29)

- Why TTV is one of the most important metrics (20:21)

Additional Resources:

• The 7 Core Tenets Of A Great Customer Experience

---

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

---------

You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!