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Serial entrepreneur Chad Rubin is the Founder and CEO of Profasee, a dynamic platform designed to help brands on Amazon predict the perfect price for their products. Chad’s career in e-commerce has allowed him to develop key SaaS skills while learning how to capitalize on opportunities and build stable futures for brands and companies alike. He graduated with a Bachelor of Business Administration from the University of Massachusetts Amherst and has since been on a mission to help brands reclaim their profitability on the global market.

In this episode…

The future of your business lies in adaptability that advances prosperity. How can you guarantee brand stability against something so unpredictable?

The kind of adaptability that entrepreneurs need to pay close attention to in the coming years is the dynamic representation of our societal and market needs. Incorporating the right tools into your personal and professional routine ensures you stay one step ahead of the competition. The rapid technological innovation and introduction of AI tools are just the beginning of the modernization of our digital world, and it’s time for businesses to take their first step into the future.

In this episode of the World of Marketing Podcast, Tom Foster Jr. is joined by Chad Rubin, Founder and CEO of Profasee. They discuss the different ways Profasee helps brands thrive, how to introduce the concept of AI to your clients, and what benefits AI tools hold for legal and medical businesses. Chad shares valuable experiences that promoted his career growth and how he integrates AI into his life to stay efficient and productive.

Jessica Taveras is the Digital Marketing Coach at Foster Web Marketing, a company that specializes in marketing strategies suitable for medical, legal, and service businesses. Jessica’s expertise in the marketing industry allowed her to develop key skills in advertising, SEO, customer relations, and management, which she utilizes when coaching clients on how to achieve marketing success. She earned her Bachelor’s Degree in Communications from Kean University in New Jersey.

In this episode…

Marketing can seem like science to entrepreneurs who are unaware of the best ways to approach and use its knowledge. What is the best place to start building your company’s marketing strategy?

Before shooting blindly into the digital world, consider your business values and your target audience. Understanding what you want to convey to your clients plays a big role in building a marketing framework that works best for your practice. Another advantage for your strategy is having a marketing coach help you recognize the fundamental principles and then promote steady success built on shared knowledge. 

In this episode of the World of Marketing Podcast, Tom Foster Jr. welcomes Jessica Taveras, Digital Marketing Coach at Foster Web Marketing. They discuss the benefits of having a marketing coach for your business, how to successfully convey your company values in your marketing strategy, the best ways to optimize advertisement for your target audience, and the role of AI in social media. Jessica shares her top software tools that boost work efficiency and the career lessons she learned from her mentors.

Toby Crandall is the CTO at Foster Web Marketing, an award-winning agency that provides customized marketing solutions for law firms, medical practices, and service businesses. He has been part of the IT and marketing industries for over 20 years while developing his skills in multiple leadership positions.

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As the web has become a more sophisticated place, there has been a rise in malicious cyber attacks. How can you ensure that your business and clients’ data are protected?

For a business to operate successfully, it needs to be insured against possible disasters. One such insurance comes in the form of cybersecurity software that helps businesses thrive in the hostile environment of the internet. The importance of establishing security protocols for your company lies in the assurance of client data protection and the significantly reduced risk of operational integrity breaches. This extra layer of protection is what allows entrepreneurs and companies to focus on what is most important for their business.

In this episode of the World of Marketing Podcast, Tom Foster Jr. is joined by Toby Crandall, CTO at Foster Web Marketing. They discuss some of FWM’s early challenges, why internet and data security are essential elements for business success, and understanding email reputation. Toby shares how to get the most out of security software services and the exciting possibilities in the tech and IT industries.

Dr. Brad Schaeffer is a Board Certified Podiatric Surgeon and has established a private practice located in Central Park, New York, called SOLE. He is also the co-host of TLC’s show My Feet Are Killing Me, where he showcases his medical expertise with compassion and professionalism. Dr. Schaeffer is admired for his dedication to helping patients by continuously developing his surgical techniques and medical practice.

In this episode…

When creating a business, there’s always one question of great importance: How can you make your practice stand out?

Though most business owners find themselves at a loss when trying to answer that question, it’s not an impossible task. Expanding your understanding of marketing strategies is important for managing your long-term career goals and executing your business vision. And who better to help you build an outstanding business than an experienced marketing coach?

In this episode of The World of Marketing, Tom Foster Jr. welcomes Dr. Brad Schaeffer, Board Certified Podiatric Surgeon. They discuss Dr. Schaeffer’s impressive career background, the best ways to leverage social media to your advantage, how to create powerful marketing strategies that convey an authentic business vision, and the benefits of expanding your marketing knowledge. Dr. Schaeffer also shares his best practices for avoiding burnout and maintaining a happy life.

Susie Bacus is the Director of Marketing Services at Foster Web Marketing. This award-winning marketing firm provides custom-tailored solutions for medical practices, service businesses, and law firms. Susie’s entrepreneurial spirit motivates her to help others by always adapting to challenges and finding innovative ways to create long-lasting change. She graduated from Radford University with a B.S. in Communications and Public Service.

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As concern rises over the latest AI, entrepreneurs and business owners are at odds over the lasting impact of such tools. Will AI completely change the future of business? 

The truth is that companies have already started leveraging the convenience of AI tools in one way or another. It helps them stay competitive by improving efficiency and creativity in the workplace. Even with the doubts surrounding the use of AI-generated content, it’s important to understand the potential benefits it poses to the growth and success of businesses.

In this episode of The World of Marketing Podcast, Tom Foster Jr. welcomes Susie Bacus, Director of Marketing Services at Foster Web Marketing. They discuss the best practices to stay competitive in a dynamic industry, what the rising popularity of different AI tools means for the future of marketing, how to leverage AI to enhance creativity, and the most beneficial software to help keep your work organized.

William Harris is the Founder and CEO of Elumynt, an award-winning e-commerce marketing agency that utilizes the latest AI technologies and strategies to help businesses achieve their goals. As a marketing agency expert, William has had the opportunity to work with name brands and companies such as Nike, Nickelodeon, and Jack Daniels to substantially improve their business growth and revenue.

In this episode…

Stop setting meaningless target goals that only hurt your business. The modern way to successful and profitable growth is optimized efficiency. But how do you achieve that?

The decline in net profit is often the result of internal miscommunication between departments. That’s why optimizing your business’ efficiency is the key that will revitalize your growth opportunities. Combining that with the understanding of different metrics for your company’s departments opens the door to truly maximizing profit. This formula allows businesses to focus on the most important elements crucial to success.

In this episode of The World of Marketing Podcast, Tom Foster Jr. is joined by William Harris, Founder and CEO of Elumynt. They discuss advertising optimization techniques, understanding how marketing metrics can impact your business profit, celebrating your success along the way, and the software tools for an organized workplace. William also shares his most significant business mentors and some of the crucial mistakes that taught him the most.

Accomplished writer and editor Dana Hinders is also the Director of Content Operations at Foster Web Marketing, an award-winning marketing firm with a focus on tailored solutions for attorneys and podiatrists. Her lifelong passion for writing drove her to excellence as she developed her creative and research skills in multiple leadership positions throughout her career. Dana graduated with a Bachelor’s degree in journalism and mass communication from the University of Iowa.

In this episode…

We live in an age where AI creates sophisticated content a thousand times faster than humans. Despite this being a fascinating addition to our lives, it poses a threat to organic content creation in every industry. So how will the future of copywriting survive in the challenge against computers?

The good news is that AI still cannot fully capture an organic tone in copywriting. However, digital content has seen an increase in creative competitiveness that may not be going away anytime soon. Fortunately, this provides an opportunity for writers to shift their focus to creating content that conveys a personal and emotional connection through words.

In this episode of The World of Marketing, Tom Foster Jr. is joined by Dana Hinders, Director of Content Operations at Foster Web Marketing. They discuss the past and modern difficulties of creating successful digital content, what makes for a unique brand style and tone, and the future trends of digital marketing strategies. Dana shares ChatGPS’s impact on marketing and how to win the battle of AI-generated content.

Isabelle De Leon is the Project Manager at Foster Web Marketing, a marketing firm with a unique approach that enhances brand individuality and improves overall business success. She is also a longtime drummer with a strong passion for music, and she’s had the opportunity to work alongside a variety of artists and bands. Isabelle earned a bachelor's degree in jazz studies from the University of Maryland.

In this episode…

Entrepreneurs and marketing professionals will agree that opportunities do not simply happen to those who wait; instead, opportunities must be created. And in business, that kind of mindset will lead you to success.

In a dynamic and cutthroat market, opportunities mean everything. Entrepreneurs must always be ready to face stiff competition and rising innovation to reach success. However, it’s easy to falter along the way and lose your sense of direction. How can you prepare yourself for the career of your dreams without losing your motivation?

In this episode of The World of Marketing Podcast, Tom Foster Jr. welcomes Isabelle De Leon, Project Manager at Foster Web Marketing. They discuss Isabelle’s unique career path in multiple industries, the aftermath of the pandemic on businesses, creating an inviting business atmosphere to improve employee retention, and staying motivated with a solid work ethic. Isabelle also shares what methods and experiences helped her transition between industries and her favorite memories from tours.

Bob Battle is a Virginia-based veteran DUI, traffic, and criminal lawyer with more than 30 years of experience. Bob created his law firm, Bob Battle Law, where he focuses on providing an expert defense to people charged with serious traffic offenses in federal and state courts. Bob attended the University of Notre Dame and later earned his law degree from William & Mary Law School in Virginia.

Chip Franklin is an award-winning and longtime producer, writer, filmmaker, and talk show host whose creative content has reached millions of views. Chip also devotes his time to music and stand-up comedy, but above all, his true passion is creating content that is seen and heard across multiple platforms.

In this episode…

To be heard in the vast digital space of the internet, your content needs to be noticed. Reaching a desired viewership can seem daunting, but there are strategies to help expertly market your business on social media.

The demand for consumable content has increased exponentially over the last decades. It’s time your business takes advantage of the platforms that allow you to directly communicate with potential clients. By creating quality content that represents your business and emphasizes your products, you can expand your audience reach with minimal effort. Stay tuned to find out some of the best content creation practices that can boost your business’ marketing strategy.

In this episode of The World of Marketing, Tom Foster Jr. is joined by Bob Battle, expert traffic and criminal charges lawyer, and Chip Franklin, an accomplished talk show host and producer. They discuss effective marketing strategies for different platforms, the benefits of linking social media to your website, and finding the best creative approach. Bob and Chip also share their expert tips on building a good partnership with clients and how to start creating relevant content for your business.

Kevin Mottley is a lawyer and owner of The Mottley Law Firm which is comprised of legal professionals specializing in brain and personal injury litigations. Kevin’s true passion lies in representing traumatic brain injury(TBI) survivors, as it requires diligence, a special approach, and an understanding of current advances in the medical field.

In this episode…

When people have a specific health problem, they typically go to a specialist and not just any general practitioner. However, in such a generalized market, it becomes increasingly difficult to find the right service or product that best suits our needs. 

That is why business niches are so important. Serving a specific niche caters to people who know what they are looking for and who value quality above all. Setting a focus for your business is crucial for establishing successful competitive strategies that set you and your business apart by displaying professional credibility and responsibility.

In this episode of The World of Marketing, Tom Foster Jr. welcomes Kevin Mottley, lawyer and owner of The Mottley Law Firm. They discuss Kevin’s career evolution in the legal industry, what to expect when starting a niche business, why establishing a business focus is an important first step, and how to stand out from other professionals. Kevin shares valuable tips on building proper business credibility and lasting client connections.

Brenda Geiger is the Founder and CEO of Geiger Law Office, a law firm that specializes in estate and asset protection solutions. Aside from being a successful lawyer, Brenda is also an active public speaker and coach on a variety of business protection topics. Her passion for law and business drove her to author several books, including Estate Planning Secrets of the Affluent.

In this episode…

As many lawyers are not well-versed in business solutions, it can be daunting to start a law firm from the ground up. However, with the right resources, legal professionals can create their own career paths in this dynamic industry.

With optimized coaching strategies, lawyers can work towards creating a successful business. Maintaining competitiveness is a challenge, however. Personalized solutions and resources can help achieve the business stability that every entrepreneur and business owner strive for.

In this episode of The World of Marketing, Tom Foster Jr. is joined by Brenda Geiger, Managing Attorney at Geiger Law Office. They discuss the challenges of starting a law firm, the evolution of business solutions and practices, the best business coaching resources to help you achieve stable success and growth, and effectively managing the course of your company.

Pooya Abka is the CEO and Co-founder of Intaker, which develops interactive chat solutions for law firms. Pooya’s marketing expertise comes from previous experience as a digital consultant and his various entrepreneurial ventures, including assisting start-ups from the ground up. He earned a bachelor’s degree in engineering from The University of Sheffield and a master of science in management from Imperial College in London.

In this episode…

Sometimes, problems require professional solutions that take more time than people are prepared to sacrifice from their busy lives. The question then becomes: how can businesses adapt to client needs even before making first contact? Can AI help clients find the right business that suits their needs? 

The truth is that AI is very much imbued in every technology we use today. However, in business, AI has become a powerful tool that can help bridge the gap in communication between consumers and producers. In a way, companies can reach more potential customers by leveraging AI technology that improves the base client experience. Business automation processes have the potential to revolutionize client communication as a whole. 

In this episode of The World of Marketing, Tom Foster Jr. welcomes Pooya Abka, CEO and Co-founder of Intaker. They discuss the enormous impact of AI on technological advancements and business solutions, building rapport with clients through different media communication formats, the pros and cons of automation processes, and understanding the client experience. Pooya also shares the best resources for young CEOs and how to effectively learn from the most common business challenges.

Ben Breslerman is the Senior Digital Marketing Strategist and SEO Analyst at Foster Web Marketing. Ben’s deep understanding of analytics, consumer engagement, and email marketing allowed him to develop his skills in SEO and operations through different leadership positions throughout his career. He earned a Bachelor of Science at Arizona State University.

In this episode…

The rapid change in digital marketing trends can greatly affect company strategies. So, what can help your business decide whether or not to invest in change?

As leading search engines develop more specialized features to improve both the developer and user experiences, it’s crucial to know what to look for when adapting your marketing strategies. By understanding the benefits of utilizing Google’s most effective SEO tools, companies can make informed decisions that can significantly increase business discoverability and profitability.

In this episode of The World of Marketing, Tom Foster Jr. is joined by Ben Breslerman, Senior Digital Marketing Strategist and SEO Analyst at Foster Web Marketing. They talk about the benefits of Google’s key search tools, optimization strategies for different mediums, ways to utilize Google’s SEO features, how to make your long-form content land on the first page, and improving end user experience through content optimization.

Business consultant Richard James is the Founder of Your Practice Mastered, LLC, a membership group focused on coaching attorneys and small law firms to achieve better business results and earnings. After purchasing his first small business when he was 25, Richard created a practice to help lawyers build successful businesses and he shares his 30+ years of expertise in the marketing and sales industries.

In this episode…

Are you struggling to make time for your family and friends? Does your practice underperform, but you are unsure why? What if there’s a way to change all that?

Lawyers often know very little about running a successful business and they stress when their practice is not performing well. The good news is that it’s possible to build a thriving law firm and take some well-deserved time off without jeopardizing your profitability. Richard James has proven ways to help lawyers build strong businesses and grow their firms. 

In this episode of The World of Marketing Podcast, Tom Foster Jr. welcomes Richard James, Founder of Your Practice Mastered, LLC. They talk about key factors of starting a business without any experience, formulas for growth and profitability, how to define and track your business goals, overcoming the challenges of underperforming practices, and ways to live a more stress-free life.

Atiba de Souza is the CEO of Client Attraction Pros, a specialized video marketing company that helps entrepreneurs and businesses attract more clients through strategic and creative video solutions. Atiba has been part of the marketing and tech industries for over 20 years and his passion for creative brand-building has helped companies shape communities for like-minded individuals.

In this episode…

No matter the occasion, we are all surrounded by one form of video content or another. It’s an engaging way to introduce a large amount of information, and it can be especially helpful for visual learners. But can that be turned into a powerful marketing solution for your business?

You might be surprised how easy it is to create video content that will leave a lasting impression on consumers. Your business can benefit from planning the type of content based on what is most appealing to your audience. Establishing clear goals that engage with your audience is imperative to any successful marketing campaign, and there are ways to implement those goals in video content for the best results.

In this episode of The World of Marketing, Tom Foster Jr. welcomes Atiba de Souza, CEO of Client Attraction Pros. They discuss ways to create engaging content for your clients through videos, why videos work as marketing solutions, implementing creativity through different strategies, and an important aspect of creating video content. Atiba goes on to share the most notable success stories throughout his career and the key things he learned along the way.

Gary Sarner is the Founder of ROI360+, a marketing company that provides innovative solutions and strategies to businesses with a focus on radio advertisement. Gary’s expertise in the broadcast industry has allowed him to gain a unique perspective on advertising solutions which he now implements to help businesses reach media success.

In this episode…

Our private and professional lives are almost completely digital; however, there’s a powerful marketing tool that has been left behind: radio advertising.

Although we may not think about radio as an effective marketing channel, we are surrounded by it everywhere. The radio station playing in the background of a cafe, the subway, or the grocery store is an effective advertisement method that works when people are away from digital distractions. When building a brand, it’s important to understand the market you want to influence in order to reach a much bigger audience. This is done by utilizing all marketing channels, not just the digital ones. Designing a creative message that clearly represents your company’s values can also help leave a lasting impression on consumers.

In this episode of The World of Marketing, Tom Foster, Jr. welcomes Gary Sarner, the Founder of ROI360+. They discuss the hidden potential of radio advertising, how to capture your audience with a clear and creative message, adaptive marketing strategies, how to reach a broader audience through other media channels, and tips on building a successful brand that lasts. 

Heather Holloway is the Founder and CEO of Holloway Media Services, a marketing company that provides a wide range of social media solutions. Heather is a certified social media marketing expert. She acquired unique broadcasting expertise by working as a radio and TV producer, which allowed her to explore her career as an entrepreneur and start her own business, the Holloway Media Services company, in 2017.

In this episode…

Do you often feel your business is stuck or as if your message is not being heard? How can you reach your business goals without sacrificing precious time and resources?

Heather Holloway believes understanding your audience is key to creating successful advertising campaigns. When done correctly, social media marketing can be a great tool that propels the growth of your business without having to spend a fortune. 

In this episode of The World of Marketing, Tom Foster Jr. welcomes Heather Holloway, Founder and CEO of Holloway Media Services. They talk about how the laws of good marketing have survived throughout the decades, how to channel the power of social media for business growth, effective ways to stand out amid fierce competition, how to elevate your social media presence by understanding your audience, and advertising techniques that can propel your business to the next level.

Jason Abraham is the Owner and Vice President of Hupy and Abraham, S.C., an award-winning personal injury law firm. As a personal injury attorney, Jason has 30 years of experience in the legal field, earning numerous awards for his work. Jason earned a Juris Doctor from Marquette University Law School in 1992 and a Bachelor of Arts from the University of Wisconsin in 1989.

In this episode…

When considering your marketing approach, it’s important to have a clear goal in mind. Even though the path may not always be clear, success can still be achieved by understanding the key components of leading marketing strategies.

Some people might arrange these components in a list and call it a recipe, but to Jason Abraham, long-term success is much more than that. Developing mental fortitude is a crucial step toward planning for your business growth. As you are set on the “big picture,” it’s important to understand the challenges that come before and after success, and how to overcome them.

In this episode of The World of Marketing Podcast, Tom Foster Jr. is joined by Jason Abraham, personal injury lawyer, Owner, and Vice President of Hupy and Abraham, S.C. They talk about the evolution of marketing strategies, how utilizing marketing channels can present different opportunities, realistic approaches for long-term success, and how to be creative in a marketing team environment.