Incredible Business Mind and Man, the Impressive William Harris — Marketing Agency Expert

Jack Grimes is an Army Cavalry soldier turned lawyer. Or, wait a minute—it’s actually the other way around! Jack has the unique experience of attending law school and THEN heading into the military. As he says, he had an itch he couldn’t scratch and knew the only way he would be able to rest is if he enlisted. Today, he has been commissioned as an Air Force JAG Corps Lieutenant Colonel while he runs his private practice in Northern Virginia. He’s a man that stands for upholding the law in every aspect of his life.

Here’s a Glimpse of What You’ll Learn

0:00 Introduction

3:17 Military Experience

4:53 Why Jack Enlisted

6:45 Working in the JAG Office

10:20 Why Jack Went to Law School

12:57 Lessons Learned From the Military

16:32 Military Education Benefits

18:29 Working With Private Citizens 

20:43 Choosing a Legal Field

23:34 Career Advice for Veterans

24:54 Pitfalls of Private Practice

27:30 Benefits of Military Experience

30:07 Veteran Legal Mentorship Programs

34:52 Biggest Legal Marketing Mistakes

36:47 Focus of Jack’s Practice

39:43 Marketing Success Stories

42:10 Closing Thoughts

Jack’s practice, GuideOn Legal Services, pays homage to his Army roots, playing off the name of the flag carried by military units. The name of the practice is meant to signify the firm’s desire to continue supporting troops once they transition out of the armed forces and into civilian life. Look to GuideOn for services associated with estate planning and estate law, digital asset protection, and business law. Whether you serve or not, you can rest assured that Jack and his team will have you and your loved ones protected on and off the battlefield.

Speakers Featured in This Episode

- Tom Foster of Foster Web Marketing
- Jack Grimes of GuideOn Legal Services

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Diana Cupps has done it all. From training as a medical laboratory technician in the Army and working as a civilian nurse after an honorable discharge, she decided to go back to school to earn her JD. Today, she is a family law and medical malpractice lawyer based in Tulsa, Oklahoma. She runs her practice with her husband, Troy Cupps. And, together, they bring Diana’s experience as a U.S. veteran into every aspect of their business.

Here’s a Glimpse of What You’ll Learn

0:00 Introduction

6:38 Military Experience

8:01 Why Diana Enlisted

10:11 Vets Supporting Vets

11:08 Why Go Into Law?

12:42 Personal Experiences With Lawyers

15:48 Informal Legal Training

17:22 Military Lessons Learned

21:00 Military Teamwork vs. Legal Teamwork

23:50 Advice for Vets Considering Law School

24:27 Pitfalls of Becoming a Lawyer

26:02 Unique Perspective as a Veteran

28:55 Mentorship & Assistance for Vets

29:42 Biggest Legal Marketing Mistake

31:31 Biggest Marketing Success Story

32:41 Closing Thoughts

Diana brings a great deal of personal experience into her practice. Being a former Army medical lab technician and an emergency nurse, she has a uniquely insightful position as a medical malpractice lawyer. Further, her experience of working with multiple different attorneys with varying styles in divorce court informs her family law practice. When you hire Diana the Lawyer, you are hiring a legal team that sees you as a person and can relate to your situation more directly than most other law firms can.

Speakers Featured in This Episode

- Tom Foster of Foster Web Marketing
- Diana and Troy Cupps of Diana the Lawyer

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Kevin Mottley is THE guy to handle traumatic brain injury (TBI) cases in the state of Virginia. In fact, he is sought out by personal injury lawyers and auto accident victims as far out as California! His journey from defense attorney to leading TBI attorney illustrates his acumen not only as a lawyer, but as an entrepreneur. No wonder this is his fourth time being on the show! If you’re thinking about growing within a niche field of law, be sure to listen closely.

Here’s a Glimpse of What You’ll Learn

0:00 Introduction

0:49 How Kevin Got Started

3:40 First Brain Injury Case

5:13 Prior Legal Experience

7:28 Helping People With High Stakes

9:23 Recognizing Potential in a Case

16:16 Reviewing Cases for Other Lawyers

19:56 Knowing When to Refer a Case

21:23 “Bespoke” Cases

25:38 Habits for Success

27:30 Referring Cases to Kevin

30:02 Closing Thoughts

Kevin was part of the team that landed the largest verdict in Virginia federal court and the largest verdict in a brain injury case in 2023. His practice is a top-notch example of how to pick a niche and grow within it. From his early days as a defense litigator to reading the thoughts and words of Mark Lanier (someone he considers one of the greatest trial lawyers in the world), and then to building his firm within the TBI niche, Kevin is a force to be reckoned with! Reach out to The Mottley Law Firm today if you or a loved one have experienced a TBI or you have a client that is currently dealing with one.

Speakers Featured in This Episode

- Tom Foster of Foster Web Marketing
- Kevin Mottley of The Mottley Law Firm

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Mike Cardoza is a longtime client and friend of Foster Web Marketing. He is a unique lawyer—a California consumer financial protection attorney—who helps people regain control of their financial lives by getting the upper hand on creditors, debt collectors, and credit reporting agencies. He is also a former senior executive of a debt-buying company, a debt-collection agency, and a major regional high-volume debt-collection law firm. He now brings his experience and skill to exclusively help consumers, and he has truly created an excellent law firm.

Trained as a trial attorney in the U.S. Marine Corps, Mike Cardoza has tried countless cases in federal and state courtrooms. As a veteran of the war in Iraq, and following additional assignments overseas and in the courtroom, he has now retired from the U.S. Marine Corps Reserves as a colonel and continues in his legal career.

Here’s a Glimpse of What You’ll Learn

0:00 Introduction

3:45 Military Experience

7:38 Marketing Military Service

9:45 Mike’s Career Path

12:40 A Military Lawyer’s Role

14:05 Leaving the Service

14:46 Challenges Transitioning to Civilian Life

18:14 Military Versus Legal Training

21:16 Positives of Mike’s Practice

23:40 Career Advice for Vets

26:43 Pitfalls & Setbacks

29:10 What Lawyers Should Avoid

30:40 A Veteran’s Perspective

32:11 Importance of Military Experience

34:30 Learning to Be a Marketer

38:10 Paying Attention to Your Marketing

41:43 Finding Your Niche

46:31 Overqualified as a Civilian

48:58 Mentoring Lawyers

50:36 Building Something That Lasts

52:14 Hire People Who Are Smarter Than You!

53:55 Closing Thoughts

Mike is the author of The Secret World of Debt Collection: Beat Collectors at Their Own Game and is a regularly featured speaker and commentator on consumers' rights and credit reporting. Mike founded The Cardoza Law Corporation to share the truth about consumer credit and finance with clients and be their “partner in prosperity.” If you are going through the hardships of financial instability due to debt collectors and creditors, be sure to contact The Cardoza Law Corporation today!

Speakers Featured in This Episode

- Tom Foster of Foster Web Marketing
- Mike Cardoza of The Cardoza Law Corporation

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

This week we are remastering a favorite of ours from this time last year.

Kevin Mottley is regarded as one of the top traumatic brain injury (TBI) attorneys in the state of Virginia. Based in Richmond, he handles the complex, life-altering cases that many lawyers are not equipped to handle. On top of that, he is connected with lawyers around the country to provide referrals to the right legal team for people’s cases. His journey to where he is today is one of grit and determination. If you’re thinking about growing within a niche field of law, be sure to listen closely! Also, be on the lookout for a follow-up episode with Kevin that we recorded earlier and are planning to push out later this month!

Here’s a Glimpse of What You’ll Learn

0:00 Introduction

3:05 How Kevin Got Started

5:09 Focus In & Find Your Perfect Client

8:30 Bespoke Cases

11:25 “What Did I Learn” Memos

13:36 Working With Other Lawyers

15:42 A Good Case in Federal Court

17:51 Complexities in Kevin’s Cases

19:49 Working as an NFL Player’s Agent

22:16 When Kevin Met Tom

24:00 Finding Your Niche

27:52 Being the Best at What You Do

33:00 Focus on Details

35:23 Closing Thoughts

Kevin’s practice, the Mottley Law Firm, has brought in impressive settlements for his clients. In fact, in 2023, Kevin was part of the team that landed the largest verdict in Virginia Federal Court and the largest verdict in a brain injury case. If you or a loved one is in need of serious firepower to take on a TBI case, be sure to contact his law firm today.

Speakers Featured in This Episode

- Tom Foster of Foster Web Marketing
- Kevin Mottley of The Mottley Law Firm

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Sean Campbell is a well-regarded consultant, speaker, author, trainer, mentor, and educator. He has delivered talks for Fortune 50 companies and top tier conferences around the world, and he has written extensively on technology and business topics. Sean has been a professional services firm owner for more than 20 years and is currently the CEO of Cascade Insights. His work has spanned consulting engagements with tech giants and startups you’ve heard of to the sale of his first company, as well as the growth of delivery, sales, marketing, and operational practices inside professional services firms. He specializes in helping organizations find success and opportunity in the B2B tech sector via market research insights, smart strategy, and powerful messaging.

Here’s a Glimpse of What You’ll Learn

0:00 Introduction

2:02 Get to Know Sean

4:02 Working With Microsoft

8:09 Working With Cloudflare

11:36 Learning & Teaching

13:17 Creating Roadmaps to Success

15:54 Doing the Research

18:30 Changing Through Business

20:29 Sean’s Mentors

24:25 Presidential Biographies

25:46 Sean’s Philosophy

27:51 Selling the First Company

31:44 Daily Rituals & Routines

34:56 Craziest Thing Sean Has Done

39:31 Closing Thoughts

Market research is arguably the most important aspect of any go-to-market strategy today. What good are your marketing and branding assets if you don’t know who’s in your audience? Understanding the reality you place your business in is crucial to getting off the ground. As they say, “The first million is always the hardest.” So it’s highly advisable that you put your best foot forward before you even start walking. Market research and customer understanding will get your business on the path to success when you’re trying to figure everything else out along the way. For more information on getting market research for your business, be sure to check out Cascade Insights.

Speakers Featured in This Episode

- Tom Foster of Foster Web Marketing
- Sean Campbell of Cascade Insights

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Dr. Nathan Ivey comes from the Pacific Northwest and is from a family of 10. He got his podiatry degree from the California College of Podiatric Medicine in 1999. Eventually, the lack of sun got to him and his wife, so they uprooted and moved down to New Mexico, where he has been in practice ever since. His specialty is in rearfoot and ankle reconstruction, but he is also adept at using orthotics to correct issues that would otherwise require surgery. He is a business owner who is familiar with the stresses and obstacles involved in running a practice and taking over a practice. Over the years, he has built a sense of resiliency into his entrepreneurial style—something we can all learn from.

Here’s a Glimpse of What You’ll Learn

0:12 Introduction

3:32 Is There a Secret to Podiatry Growth?

7:38 How Nathan Got Started

10:41 Building Without a Guide

12:16 Nathan’s Background Outside of Work

13:35 Setting Up Shop in Albuquerque

15:37 Obstacles in Taking Over a Practice

20:09 The Necessity of Resilience

22:37 Marketing Before FWM

25:20 Modernizing Marketing With FWM

29:50 Performance Improvements With FWM

32:41 Flying From Practice to Practice

35:19 Dealing With Social Anxiety

40:19 Nathan’s Best Piece of Advice

41:23 Nathan’s Daily Rituals

44:29 Closing Thoughts

You’d be hard-pressed to find a podiatrist, or any entrepreneur for that matter, that has a story quite like Dr. Nathan Ivey’s. His practice has been forged out of the trials and tribulations of moving several states away, taking over a practice, holding his own against hospitals, and actually having to fly across New Mexico to commute between two practices. His story is one of legend, and like many legends, we can learn a lesson or two from it. This episode will explore the concepts of the ever-evolving landscape of entrepreneurship, marketing, and life in general.

Speakers Featured in This Episode

- Tom Foster of Foster Web Marketing
- Dr. Nathan Ivey of New Mexico Foot and Ankle Institute

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Dave Valentine is a visionary entrepreneur who owns seven businesses that have collectively generated more than one billion dollars for over 1000 clients, including major brands like Target, Time magazine, and American Express. Motivated by a health scare, he shifted his approach to scaling his businesses and now runs them from a serene mountain house by a river with three waterfalls. With a focus on conscious capitalism and investing in people, Dave aims to employ over 200,000 individuals and reclaim freedom from the influence of greedy individuals and corporations.

Here’s a Glimpse of What You’ll Learn

0:14 Introduction

1:46 How Dave Got Started

3:02 Dave’s Businesses

4:57 Sustaining a Creative Business

7:32 Creative Playbooks

8:34 Health Setback & Comeback

12:29 Landing Big Clients

15:30 Other Companies

16:45 Marketing a Flight School

19:05 The Business of Video Reviews

22:31 Long Tail Pro

24:11 VHS Design & Defined Branding

25:49 Other Companies (Redux)

27:17 The Marketer’s Mind

29:07 Closing Thoughts

With a handful of businesses in play and several sales under his belt already, it’s clear that Dave Valentine knows a little something about reaching success. Through his Agency Growth Summit, his upcoming book, and his business coaching, he’s interested in sharing his wealth of knowledge and insights with you. Take a look at his website to find out more about how he can get you on the path to success by bringing you into his mindset!

Speakers Featured in This Episode

- Tom Foster of Foster Web Marketing
- Dave Valentine of DaveValentine.co

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Marco Salinas is an author, a longtime student of marketing legend Dan Kennedy, and an all-around marketing guru in his own right. Hailing out of San Antonio, Texas, he is a media marketing consultant, a podcast producer, and a host at Business Innovators Radio Network. His influence has spread throughout Texas' major markets and beyond. When you listen to him, you're listening to experience, expertise, and a tried-and-true marketing genius.

Here’s a Glimpse of What You’ll Learn

0:13 Introduction

1:44 How Marco Got Started

4:38 Introduction to Dan Kennedy

6:26 Marco's Clients

7:46 Marketing Strategies

10:25 Marco's Mentors

12:37 Podcast Recommendations

15:49 Past Marketing Mistakes

17:51 Success Stories

20:39 Closing Thoughts

Marco has several different ventures of his own in play, namely Expert Publishing Associates (https://expertpublishing.associates) and PinaColadaMedia.com. Whether your marketing is focused on the written word or the verbal language, he has a solution for your marketing needs. Understanding your audience is key in marketing, and a major aspect of this is knowing how they learn best—and since we typically learn through our eyes or our ears, Marco has everyone covered! Understanding the best way to get your message across to your market is the secret to success. Be sure to check out Marco's work and see how he can assist you with yours!

Speakers Featured in This Episode

- Tom Foster of Foster Web Marketing
- Marco Salinas of Expert Publishing Associates and Pina Colada Media

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Brad Chandler has gone through a metamorphosis. In a previous life, Brad was a real estate investor with some suppressed childhood issues that he took control of in 2021. Today, he’s a life coach for those going through difficult times in their adult lives. Brad has overcome a life of drinking and smoking to reach a point of self-love, inner worth, and freedom. If you have ever looked in the mirror and said to yourself, “I thought it would be different by now,” this is the episode you’ve been waiting for.

Here’s a Glimpse of What You’ll Learn

0:13 Introduction

1:15 Brad’s Life-Changing Experience

3:58 Learned Behavior

7:08 Processing Anger

8:23 Importance of Self-Love

10:46 Hypnotherapy

13:04 Finding Solutions

18:00 Closing Thoughts

We all hold on to something that has kept us back from achieving everything we thought we could be. Letting go of preconceived notions of ourselves or false beliefs about the world and the way things have to be is the answer to many of life’s problems. If you have ever felt your life wasn’t complete despite owning a growing business or building a strong amount of wealth, it’s time to look away from the materialistic side of life and start focusing on yourself, your relationships, and where you think you’re going.

Speakers Featured in This Episode

- Tom Foster of Foster Web Marketing
- Brad Chandler of Brad Chandler Coaching

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.