tomschwab

Tom Schwab is the Founder and Chief Evangelist Officer of Interview Valet. Interview Valet is a Podcast Interview Marketing (PIM) company that helps clients leverage targeted podcast interviews to talk directly to their ideal customers. He is a member of the Entrepreneurs' Organization, Chicago chapter. 

In this episode…

Previously, inbound marketing only needed guest blogging to build authority and attract new leads for a business. But targeting was complex, and the impact was difficult to track and measure. As a result, relationship-based businesses like coaches, consultants, agencies, and authors struggled to achieve results. 

Now with podcast interview marketing, you can target specific audiences, build authority across industries, and get the attention of your ideal clients. Want to find out more about leveraging the power of podcasting? 

Listen to the Inspired Insider Podcast episode with Dr. Jeremy Weisz featuring the Founder of Interview Valet, Tom Schwab. They discuss the evolution of podcasting as a relationship marketing tool, the types of businesses that need podcasting, how to be a good podcast guest, and more. 

If you've ever wondered how authors become best-selling authors or how new podcasters launched their shows successfully, you should listen to this episode! Adams reveals an intriguing insight from Tom Schwab about the elements to pre-launch a podcast and great ideas to help your show achieve its full potential. 

WHAT TO LISTEN FOR

• Takeaways to pre-launch your show and get more traction
• How to choose the best podcast title for your podcast 
• The magical impact of social media comments
• Why you should create a scroll-stopping image in your social media 

REFERENCES/LINKS MENTIONED

• Fiverr 
• Interview Valet

CONNECT WITH US

If you are interested in getting on our show, email us at team@growyourshow.com.

Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams!

Upgrading your podcast equipment or maybe getting your first microphone? Get Your Free Equipment Guide!

We also have free courses for you on everything you need to know about starting a great podcast! Check out our first 6 episodes through the links below!

• Identify Your Avatar - Free Course 1/6
• What To Do BEFORE You Launch Your Podcast - Free Course 2/6
• How To Launch A TOP Show - Free Course 3/6
• Best Marketing And Growth Strategies - Free Course 4/6
• How To Monetize Your Podcast - Free Course 5/6 
• Top 22 Pitfalls On Starting Your Own Podcast - Free Course 6/6

If you want to make money from your podcasts, check out this FREE resource we made. Our clients use a sponsor sheet, and now they are making between $2,000 to $5,000 from sponsorship! 

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In this noisy digital world, you can’t break through the noise,
Instead, you need to get in on the conversation where your ideal customers are already listening.

As a Navy veteran who ran nuclear power plants, and an inbound marketing engineer, Tom Schwab has a refreshingly unique approach.

He focuses on time-proven strategy, then supercharges it with today’s technology and podcast interview marketing.

An author, speaker, and teacher, Tom helps you get more traffic, leads, and raving customer fans by being interviewed on targeted podcasts.

Topics Covered:

-How to use podcast as a tool for getting more traffic

-How to be a great podcast guest

-Trends in the podcast world

-Story telling

And much more.

For more info:

https://interviewvalet.com/ecomxfactor/ 

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Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

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If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?
It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests

Today’s guest on the Shane Sams Show is Tom Schwab of interviewvalet.com. Shane Sams has known Tom Schwab for many years and Tom’s expertise is in podcast guesting.

Tom has been on over 1,200 podcasts, has been interviewed over 1,200 times, and has used that strategy to grow his own business - as well as grow other consultants, coaches, entrepreneurs, authors, and thought leaders grow their business as well through the power of podcast guesting.

In today’s episode you’ll hear us talk about:

• Why we believe everyone should be in the podcast world
• Overcoming some major fears like like asking to be on peoples’ podcasts or being interviewed
• How you can use being interviewed on podcasts to grow your audience, email list, and business
• How to be a real great guest so you can be recommended to be on other podcasts
• How to find the right podcast opportunities

Have you ever thought of using other people’s platforms to promote you out there in the market? In this Expert Insight Interview hosted by John Golden, Tom Schwab discusses podcast interview marketing why it’s the next gold rush.

Tom Schwab is a sought-after keynote speaker and a pioneer in using inbound marketing for eCommerce. He was among the firsts to use targeted podcast interviews as the foundation piece in a content marketing strategy. He is also the author of Podcast Guest Profits. Frequently, he publishes in leading business journals, blogs, and magazines, too.

Tom is the founder and CEO of Interview Valet which is a premier white-glove concierge-level podcast guest marketing service giving the quickest method to authors, speakers, coaches, consultants, and brands to boost the advantages of podcasting. It is a platform that brings together both the podcast guest and host for six years and garnered 20, 000 interviews already. Tom has guested in over 1200 podcasts!

In this episode, Tom generously discussed four things on how they do their algorithm in finding a good podcast for guesting.  

“The first one is the podcast itself. Do they have my ideal audience? Have they been around long enough?”

Tom mentioned that one of the things they look into is the foundation and credibility of the podcast—if they are a good fit for the podcast theme and its audience or not. They also want a podcast that is committed to doing a podcast because as Tom said, no one wants to be a guest in a podcast that will eventually die after. 

“The second thing is podcasts, when you do a guest appearance on it, should always give you a backlink.”

The purpose of backlinks is to give value in the eyes of search engines. Tom shared that they have clients that use Moz Score and Alexa Score to determine their ranking in Search Engine Results Page (SERPs) and then, adjust and do SEO.  

“Third thing is how much do they promote it on social media, or to their email list.“

“Finally, we look at the experience with previous clients.“

There is more to learn in the full episode. Tom has shared a bunch of tips and advice on how to increase the growth of podcasts for you and your guest. You can also check out on Tom’s website for more info.

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