toy kid

There's nothing more important to the success of your product pitch than really knowing the company that you're pitching to! Showing a great inventor item to the wrong company is almost as bad as not showing it to anyone at all. If your toy invention does not fit the target demographic of your potential manufacturing partner, you run the risk of losing their interest altogether.

So for today's episode, The Toy Coach dives into a conversation about 6 top toy companies in the industry. We dive into the stories and toys of Hasbro, Mattel, MGA, Spinmaster, Goliath Games, and Funko. You'll get a mini-history lesson on each company, learn their most popular games, and most importantly learn about their history working with inventors.

Some of these toy giants work with inventors regularly and have set up entire websites to accept inventor submissions. Ready to learn more? Pop in your earbuds and listen in!

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/9

🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass

💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

Have you ever proceeded down the path of developing your toy or game idea, to only realize that you weren’t sure what step comes next? If you’ve rushed down the path of sample making or prototyping your toy concept or invention, only to find yourself stuck in the process, then this episode is for YOU!

In this episode The Toy Coach breaks down the 3 stages of the toy product development life cycle. This episode names and details the following three stages in the life cycle; 1. Product development. 2. Branding, and 3. Marketing. In this episode you’ll learn a definition of each stage, and the steps that will lead you toward successfully completing them.

Learn the main goals of every stage in the toy life cycle and how each stage best applies to inventors and entrepreneurs like you. This episode offers specific tips to help you avoid common pitfalls that even industry professionals experience.

Ready to listen? Let's dive in!

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/8

🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass

💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

After attending The New York Toy Fair (NYTF) as an exhibitor, you'll definitely need a few days to recover. Your back may ache, your feet may be swollen, and your ego may be bruised. While the wins at NYTF are easy to share with family and friends, and celebrate, the losses we tend to keep to ourselves and not confront. So in today's episode, we walk through how to handle 4 less than perfect scenarios you might have experienced at New York Toy Fair, and how to turn them positive.

This episode gives actionable advice and thoughtful motivation for less than perfect scenarios that you might encounter at ANY trade show. Feeling dejected after a buyer's comments? Learn how to get and use constructive criticism. Didn't land a licensing deal?  Last minute booth went unseen? This episode is full of tips, suggestions, and strategies to help you find the silver lining when your trade show does not go as planned.


MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/6

🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass

💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

The New York Toy Fair (NYTF) is the LARGEST toy show in North America. Over 1,000 exhibitors attend to showcase over a hundred thousand products at the Jacob Javits Convention Center in New York City.  With the 2020 fair only days away, The Toy Coach pulls back the curtain to give a little insight on what to expect if you attend this industry event in the future. If you are currently developing or selling a toy or game product, and you have not exhibited at NYTF, then THIS is the perfect episode for you.

Some entrepreneurs, with fully developed toy prototypes have never heard of the New York Toy Fair before, and that's ok! This episode will give you an overview of the trade show, as well as notable industry events that occur throughout the weekend.  If you're serious about turning you product into a successful business venture, you should definitely consider exhibiting at the NYTF, and this podcast episode is a smart place to start.


MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/5

🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass

💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp