How to Name My Personal Brand
Here’s Your ANSWER KEY for PASSING THE BLINK TEST
Mrs. Field's Cookies, Martha Stewart and Calvin Klein are brands named after people and are some of the most desirable brands. But then, Google, Microsoft, and Apple are not, and are still the most successful brands in the world. Should you choose to name your personal brand after yourself or opt for an umbrella brand name? Branding expert and namer Canon Wing explains the pros and cons of both in this episode of Inspiration to Millions. Don’t miss this chance to get vital insights into growing your brand.
Top Tips
A brand can have a personal name such as Calvin Klein or Martha Stewart, or it can be an umbrella brand name such as Apple, Google, or Microsoft. Both options have their pros and cons.
It is as easy or difficult to build a personal name brand as an umbrella brand. The difference is in the benefits of these two options, not the ease of doing.
A personal name brand makes sense for a person who is a celebrity since the name does its own marketing because of its fame. However, there are limitations to this since the celebrity has to be personally involved and responsible.
With a generic or umbrella brand name, it is possible to sell, license, repurpose, or franchise the brand. This is much more difficult with a personal name brand.
The Blink Test helps you decide which brand name evokes the right emotions in your ideal audience.
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