#unilever

Explore " #unilever" with insightful episodes like "#75 Lea Paessens – “Herausforderungen sind mein Sprungbrett!“", "Persil laundry detergent’s "Dirt is Good" brand platform" and "28 | Advertising, the End is Nigh | Herman Singh (Future Advisory | CEO)" from podcasts like ""Leadership made simple!", "On Strategy Showcase" and "Di-Volution with Herman Singh"" and more!

Episodes (3)

#75 Lea Paessens – “Herausforderungen sind mein Sprungbrett!“

Lea Paessens, CEO Oswald, bringt es auf den Punkt, ein echter Leader ist ein «Vorwärtsbringer»! Damit dies gelingen kann, gilt es als erstes das «Warum» zu klären. Wie das gelingen kann und weshalb ein schlechtes Gewissen fehl am Platz ist erfahren Sie im neuesten Podcast. Tauchen Sie ein in ein spannendes Gespräch mit dieser inspirierenden Führungs-Persönlichkeit!

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Leadership made simple!

de-chDecember 12, 2022

Persil laundry detergent’s "Dirt is Good" brand platform

In a category fixated on clean, Unilever laundry detergent Persil flipped category conventions by telling the world that dirt was not the enemy, but the result of giving a child the freedom to explore and grow. This commitment to child development became the heart of the brand. This is the story behind that platform and how it was evolved to reflect Unilever's new green purpose.

On Strategy Showcase

en-usJanuary 26, 2022

28 | Advertising, the End is Nigh | Herman Singh (Future Advisory | CEO)

Chapter 28 Advertising, the End is Nigh Is traditional advertising dead? Targeted and informed advertising marks the end of traditional advertising. It is time to adapt or die.

Future Advisory website https://future-advisory.co.za

More articles by Herman Singh https://future-advisory.co.za/thought-leadership/

More about the book Di-Volution https://di-volution.com

Connect with Herman on LinkedIn https://www.linkedin.com/in/herman-singh-b669357/

Join the conversation on Twitter https://twitter.com/futureherman

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