ustudio

On this episode of the Building Better Cultures podcast, Scott welcomes guest Jen Grogono to talk all things internal communications and why Jen believes every organization should start an internal podcast. Jen is the president and CEO of uStudio, an internal communications company that began as a video streaming platform. But with the launch of their app in 2018, uStudio took off to become the premier platform for organizations wanting to communicate more effectively with their workforce. Now over 100 large enterprises use uStudio’s services every day, including Nike, Morgan Stanley, Boston Consulting Group, and others.

With the emergence of the COVID-19 pandemic, the typical modes of internal communication: in-person meetings, email, and conference calls were disrupted, as more and more teams turned to things like Zoom to retain that modicum of communication. uStudio’s push for organizations to create podcasts to internally communicate when other modes of communication were no longer an option took off. Although individuals may still be wary of communicating via video, the audio of podcasts is highly accessible to everyone, no matter their role in an organization. Scott and Jen discuss the benefits of adding an internal podcast  to your internal communications channel mix , and why it’s primarily a matter of overcoming fear and doubt that keeps team members from pulling the trigger and “just doing it” when it comes to starting an internal podcast.

Scott and Jen’s conversation then shifts to introduce uStudio’s 6 P’s of podcasting and why they’re each important for individuals to remember when starting an internal podcast. The 6 P’s are:

• People
• Programming
• Production
• Publishing
• Promotion
• Performance

Each P is essential for a successful podcast, Jen said, but programming, or creating the show episode framework, is the trump card when it comes to creating a podcast that your people will not only listen to, but also enjoy. Second to programming is people, Jen said, and making sure the people involved are all on board with this new communication venture, especially your company’s IT staff.

Scott and Jen wrap up their conversation by telling listeners the first step to get going with an internal podcast: getting the people aligned. Once everyone is on board with the podcast, the mechanics behind it become secondary.

Find out more about the 6 P’s of Podcasting here.

Check out uStudio and the variety of services they offer to businesses here.

Our Partners

We're proud to say that we've partnered with Workvivo to bring you the Building Better Cultures Podcast. Workvivo has built an employee communication platform that combines the power of a social network, intranet, and employee app into one familiar digital experience that employees love. For more see www.workvivo.com

uStudio CEO, Jen Grogono, explains why corporations should be leveraging the podcast medium for better employee, customer and partner engagement. Be sure to check out the blog “4 Reasons to Start Corporate Podcasting” if you need another reason to jump into corporate podcasting! Here's the link: https://ustudio.com/blog/internal-communications/4-reasons-start-corporate-podcasting/

In this episode, we spoke with Tiffiny Fisher and Lauren Shanley, both in sales strategy and transformation at PegaSystems, who were looking for an effective way to meet their sales team "where they are" - which is always on the move. PegaSystems considered building their own application internally with their development team but wanted to go to market quickly with this new medium. Moving forward with an enterprise podcast expert with the right functionality allowed them to move faster and easily integrate the podcasting product with their own internal systems. Learn more about their story and their success launching PegaPodcasts. Read the written case study here: https://ustudio.com/pegasystems-case-study/

Art Markman is a cognitive psychologist who currently teaches at The University of Texas at Austin. He also serves as the director of a program called Human Dimensions of Organization, which aims to teach students about how culture, groups, and people influence a work environment. In this podcast episode, Art discusses his love for the human mind in a podcast, the challenges leaders may face when trying to change things up, and how versus why knowledge. He also dives into how organizations can better leverage podcasting to raise their collective IQ. If you want to hear more of Art, you can tune into his NPR radio and podcast show called Two Guys on Your Head. If you missed a few details from the podcast and need some refreshing, be sure to take a look at our blog post: https://ustudio.com/blog/podcasting/podcasts-change-management/

Emmy-winning audio expert Reid Mangan discusses all things gear and reveals how easy it is to get started. He currently serves as a partner and head of production for On-Airstreaming. In this episode, Reid discusses audio essentials to help you get started with corporate podcasting. Don’t miss the section at 10:37 to hear Reid’s preferences on podcasting gear! Don't have time to listen to the podcast? Read the podcast highlights here: https://ustudio.com/blog/podcasting/we-asked-an-emmy-winning-audio-engineer-what-you-actually-need-to-start-podcasting-heres-what-he-said/

Dubbed “The Prophet of Habit-Forming Technology” by MIT Tech Reviews, Nir Eyal is an expert of what drives us to engage with certain products over others. He specializes in the intersection of business, psychology and technology to form what he calls “behavioral design.” In this podcast episode, Nir discusses his “Hooked” model and applies it to the world of podcasting. He goes in depth on how long it takes to form a habit and provides tips on content creation. To hear Nir discuss the four parts of the habit-forming model, jump to 3:38. If you want to read about Nir's conversation with us, be sure to check out our blog post: https://ustudio.com/blog/podcasting/product-guru-nir-eyal-shares-secret-of-habit-forming-podcasts/

uStudio CEO, Jen Grogono, explains why corporations should be leveraging the podcast medium for better employee, customer and partner engagement. Be sure to check out the blog “4 Reasons to Start Corporate Podcasting” if you need another reason to jump into corporate podcasting! Here's the link: https://ustudio.com/blog/internal-communications/4-reasons-start-corporate-podcasting/

Ali Brown is dubbed one of Forbes “Woman to Watch” and is also a top-rated podcast host for her show, Glambition Radio. She is here with us to share her insider tips for hosting your own show and being a great interviewer. Ali is also known as one of the world’s most renowned entrepreneurial coaches, and has been recognized by major business publications, such as Forbes.com, Business News Daily, Entrepreneur.com and many more. She is dedicated to helping women thrive as entrepreneurs and has won numerous awards including the Stevie® Award For Women Helping Women. In this episode, Ali discusses the obstacles she encountered when she first started podcasting, and tips for how to overcome those issues. If you want to know how podcasting positively impacted Ali’s popularity among listeners, jump to 7:57! Also be sure to check out our blog post about Ali's advice here: https://ustudio.com/blog/podcasting/get-the-most-from-your-guests-ali-browns-secrets-to-a-great-interview/

Tim Sanders is the former Chief Solutions Officer at Yahoo, best selling author of four books including Love is the Killer App https://timsanders.com/books/love-is-the-killer-app/. He's also a top rated speaker on the lecture circuit with specialties in leadership, financial services, technology services, staffing, HCM and innovation. Over the last few yeas, his research has centered around speeding up innovation through smarter collaboration. In this episode, Sanders gives us a data-driven case for the transformative power of rich media in the enterprise and the surprising power of internal audio podcasting. Don't miss the spot where he says audio is 500% more effective than print for communications clarity and comprehension. Be sure to read the podcast highlights here: https://ustudio.com/blog/podcasting/5-warning-signs-your-corporate-culture-is-in-needs-of-podcasting/

For eight years running, Salesforce has been ranked as one of the most innovative companies in the world. It's no surprise that they are early adopters of new technologies including the use of advanced rich media like private podcasting for modernizing how they train and communicate with their employees to ensure a winning team. In this podcast, we talk to two of the team members behind the launch of Salesforce Radio. We couldn't be more excited to introduce you to Noelle Moreno, the Sr. Director of Content Strategy for Sales Enablement at Salesforce, and Andrew Duncan the Director of the Sound Department. In this episode, Moreno and Duncan take us through the journey of selling private podcasting to Salesforce leadership and building what ultimately became Salesforce Radio. We hope you enjoy hearing their story as much as we enjoyed recording it!