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    vertical

    Explore " vertical" with insightful episodes like "Bona Adhesive Talk", "Combining Industry Expertise, Vertical, Horizontal Solutions | Oracle Industries EVP Mike Sicilia on Financial Services", "Hidden Treasures: Remote community airports play an essential role in Texas life.", "Abraham #10 - The Vertical Anchors the Horizontal" and "Supply Chain - The Vertical Must Serve the Horizontal" from podcasts like ""On The Floor with Wayne and Rob", "Cloud Wars Live with Bob Evans", "Thinking Transportation: Engaging Conversations about Transportation Innovations", "Whitestone Podcast" and "Whitestone Podcast"" and more!

    Episodes (100)

    Combining Industry Expertise, Vertical, Horizontal Solutions | Oracle Industries EVP Mike Sicilia on Financial Services

    Combining Industry Expertise, Vertical, Horizontal Solutions | Oracle Industries EVP Mike Sicilia on Financial Services

    How Oracle Brings Horizontal, Vertical Solutions to Bear for Financial Services Industry

    The Big Themes:

    • Shifting needs for financial services companies: Generational shifts are taking place, explains Sicilia. Traditionally, banks have "built a lot of it themselves on top of bespoke systems." As such, it can become expensive and "non-elastic" to maintain these systems. The combination of Oracle's ERP and its core banking system is something that big banks are leaning into very heavily.
    • Fusing horizontal and vertical capabilities into one: In order to provide customers with the right "mix," Oracle is combining its vertical and horizontal capabilities into one for healthcare and financial services customers. "I think in every regulated industry that we operate in, you'll see a similar pattern follow, where we add vertical-specific technology that complements our vertical operating technologies into the horizontal applications as well," notes Sicilia.
    • Legacy companies in the "New World": Oracle, considered a legacy company, is able to "play in the modern, New World," by bringing the best of traditional technology abilities forward along with its industry expertise. By applying cloud technologies, and a greater means of digital capabilities, Oracle is contributing a new level of intimacy between customers, partners, and businesses.

    The Big Quote: "One of the ones that makes a tremendous amount of sense that we're seeing great traction, and is the combination of ERP, plus our core banking system, right? I mean, really, if you think about ERP as the center of what you do in business, no matter what the business is that how do you integrate that with a vertical application, you know, in different verticals, or different touch points, but that core general ledger, right, that core ERP, and how do you integrate with that... you know, that's where we're seeing big banks lean in very heavily. And what they like is the fact that we can bring an entire solution to the market, right? Because what happens is that integration makes most sense, right? But if you have too many providers involved, the integration ends up becoming the problem for the customer... so that's been, that's been a pretty popular topic among our large banking customers, this integration between our core banking systems, cloud systems, and fusion ERP."

    Abraham #10 - The Vertical Anchors the Horizontal

    Abraham #10 - The Vertical Anchors the Horizontal

    So, how’s your “vertical relationship” with the Most High God? Well, the Biblical model—both Old Testament and New Covenant—is that the strong God-follower uses the God-vertical relationship to anchor the people-horizontal events of life! Join Kevin as we take a look at Abraham’s successes and failures in applying a very key principle in the successful life in God: “the vertical anchors the horizontal!” // Download this episode's Application & Action questions and PDF transcript at whitestone.org.

    Supply Chain - The Vertical Must Serve the Horizontal

    Supply Chain - The Vertical Must Serve the Horizontal

    So, how precarious is your organization’s position in the supply chain you are designed to succeed in? How about your workplace? How about your church? Are they full of fruit-killing bureaucracy with little to no connection to the supply chain? Are all those layers of management really fruitful? In short, are you following the crucial necessity that “the vertical must serve the horizontal”…? Join Kevin as we explore how the Kingdom is designed to work—and how that can instruct every workplace in a complex 21st-century world. // Download this episode's Application & Action questions and PDF transcript at whitestone.org.

    Nick Saponaro: Cryptocurrency Ecosystem Designed for a Better User Experience

    Nick Saponaro: Cryptocurrency Ecosystem Designed for a Better User Experience

    Nick Saponaro is an American software developer, Speaker, Musician, and blockchain personality. He is the Chief Information Officer and Co-founder of The Divi Porject. He is also a frequent speaker at blockchain conferences.

    Nick is an entrepreneur, crypto enthusiast, and keynote speaker who is regularly featured in the media talking about crypto-related issues. Media appearances include Cheddar, CNBC, Quartz, Investing.com, Nasdaq.com, and CoinTelegraph.

    Nick Saponaro is co-founder and lead full stack developer of the Divi Project, a blockchain startup committed to improving the usability of cryptocurrency. Nick heads the creation of Divi’s Smart Wallet technology and five-tier masternode system using his blockchain programming expertise, which spans across Ethereum, IBM’s HyperLedger, and PIVX. He also manages the ever-growing Divi community on Telegram and Discord, regularly engaging with users and answering their questions to help their crypto experience. Along with his two co-founders, Nick founded the Divi Project as an initiative to solve the current pain points of leading cryptocurrencies through blockchain education and simplification of user technology.

    Early Life & Education

    Nick was born and brought up in United States. He studied at Paul VI High School (2000-09 ) and Palm Springs High School (2010-11). He then went to University of California, San Diego Extension and became certified in web programming from 2017 – 2018.

    Career

    Nick has been involved in various fields from Music, Real Estate to software development. He also holds New Jersey Real Estate License and California Real Estate License.

    Music Producer

    Before studying at UCSD, Nick was very active in the field of Music. He founded his own Music Production company known as Nick Sapo Production 2012. He performed various roles including a DJ, producer and performer. He created and played music in front of crowds many times. He started DJing in small parties, school dances and weddings, but soon moved to bars and clubs. Now he performs not only in the United States, but in the other countries as well. He has also worked as a Music Coach for the Music Competition show Rise Up With Me.

    He was always interested in gadgets and played with computer from a young age. He founded a computer store, Better Builds, LP in San diego in 2013. He managed all logistical aspects of the business, tax filings, book keeping, and marketing. He also assisted in building the computers and customer relations.

    Web Developer

    Nick started as a freelance web developer in January 2017 and developed websites for a variety of industries ranging from e-commerce, photography, videography, law, personal finance, and many more. He worked as a freelancer for three years till July 2017.

    The Divi Project

    In 2017, he co-founded the blockchain project known as The Divi Porject with Geoff McCabe. He worked as a Full Stack Engineer for 8 months and built and maintained all web based services that Divi offers from front end to back. He also played a helping role in the creation of smart contracts on the Ethereum blockchain, as well as protocol development for the Divi Core Node. His programming expertise spans across multiple blockchain frameworks, such as Ethereum, Hyperledger and PIVX. He was promoted in Feb 2018 and worked as a GM & Lead Full Stack Developer for a year. He was responsible for implementation of tasks coming from all departments including, UI / UX, Blockchain, Marketing, etc.

    Chief Information Officer

    He is working as Chief Information Officer from the start of the project and helps the Divi team in project management, programming, functional design, and other technical areas. His major role consists of maintaining all high-level web services, managing the blockchain and Smart Wallet development teams, and engaging with potential strategic partners where it applies to technology.

    Speaker

    Nick is a popular blockchain expert and has actively participated in many cryptocurrency and blockchain conferences and has been featured on Cheddar, CNBC, Quartz, Nasdaq.com, Investing.com, This Week in Tech, FinanceMagnates.com and more. He often engages with users and answer their questions to help their cryptocurrency experience.

    Personal Life

    Nick lives in San Diego, California and he is active on social media. He has over 13.5k followers on Twitter. He is also active on Facebook.

    About Divi

    Established in 2017, the Divi team have been focused on solving the issues of usability and accessibility to cryptocurrencies that prevent mainstream adoption.

    We realized early on that the industry wasn’t equipped to scale with the demand and popularity it experienced. Hence our philosophy to create software solutions that make cryptocurrency easier to use and access for users of all levels of technical expertise.

    Starting with the feature that attracts most people to the space - earning rewards, the team developed the first and only genuinely one-click masternode software that enables users of any skill level to begin earning rewards in an instance. With the ability to be launched on any device from a home computer to mobile phone, registered users can earn with Divi.

    We are incredibly proud of what we have achieved thus far and it is really just the beginning. We hope that you will join us on this journey!

    Along with your role to simplify technology, I’d like to breakdown a few topics for my audience that are in the learning stages:

    Blockchain: your definition and why you think it’s a game-changer for currency and commerce

    What is a node?

    Smart Wallets: the design of a smart wallet and why they might not all be created the same.  And is that problematic? Enterprise integrations of the Divi Wallet.

    You developed the Divi Wallet and implemented a reward system into it.  Do you think the Web3 adopters enjoy and respond better psychologically to adding a gaming component?

    How do you make community accessible in platforms like Discord and Telegram.  Are they a necessity to the NFT world?

    Have they made your product offerings more robust by having this constant touchpoint with the consumer?

    As a DJ and music producer, are you planning to use your MP3 files in the NFT space as product to mint or a utility for collaboration with other artists?

    Divi Website

    Divi Project

    Nick Saponaro on Linkedin

    Nick Saponaro on Twitter

    Nick Saponaro on Facebook

    Nick Saponaro on Instagram

    Holly Shannon’s Website

    Zero To Podcast on Amazon

    Holly Shannon, Linkedin

    Holly Shannon, Instagram

    Holly Shannon, Clubhouse

    https://youtu.be/PKCND4FqGLc

    #nfts #nft #nftart #cryptocurrency #blockchain #metaverse #culturefactor #web3 #smartcontracts #bitcoin #nftartist #nftcollectors #eth #ethereum #marketingdigital #marketingstrategy #marketingtips #youtubers #tiktok #instagram #reels #branding #authorsofig #podcastersofinstagram #authorpreneur #entrepreneur #solopreneur #coach #consulting #zerotopodcast #podcast #jobsearching #thoughtleader #thoughtleadership #b2bmarketing #b2b #b2bsales #writersofig #howtopodcast #startapodcasttoday #startapodcastalready #nofear #lifelonglearning  #experiences #experientialmarketing #bitcoin #companyculture #employeeengagment #web3 #smartcontracts #bitcoin #nftartist #nftcollectors #eth #ethereum #community #peertopeer #decentralizedeconomy

    How to write a good book title

    How to write a good book title

    Cartoonists  Dave Kellett and Brad Guigar talk about writing a great title for you book. Today's show is brought to you by Wacom, the maker of the powerful, professional, portable Wacom One

    Questions asked and topics covered...

    • Writing the title for a book
    • Writers on social media
    • Brad's prediction on Kickstarter
    • Vertical scroll for NSFW comics
    • Digital rewards vs physical rewards

    Today is a great time to bump up your ComicLab membership to the $10 tier! Patreon backers at that level will get exclusive access to livestream recording sessions — as well as an archive of previous livestreams!

    You get great rewards when you join the ComicLab Community on Patrioneon

    • $2 — Early access to episodes
    • $5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.
    • $10 — Gain access to the ComicLab livestreamed recording sessions (including an archive of past livestreams), plus $5-tier rewards

    Brad Guigar is the creator of Evil Inc and the editor of Webcomics.com Dave Kellett is the creator of Sheldon and Drive.

    Listen to ComicLab on...

    You get great rewards when you join the ComicLab Community on Patreon

    • $2 — Early access to episodes
    • $5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.

    Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.

    Birth of the Ownership Economy: 2021 Year In Review

    Birth of the Ownership Economy: 2021 Year In Review

    2021 was the year acceleration stuck. It was also the year in which the “passion economy” gave birth to the “ownership economy”, which blurs the line between creators and fans into communal ownership. All driven by the Web3 boom. And it reveals a glimpse into a possible future where all platforms are built, operated, funded, and owned by their users, who are rewarded with tokens that are proportional to the value that they’re able to create. 

    Chris and Andrew explain this paradigm shift, summarizing in just 20 minutes the 15 industry articles, 31 podcasts, and 7 industry watch lists the RockWater team published in 2021.

    Subscribe to our newsletter. We explore the intersection of media, technology, and commerce: sign-up link

    Learn more about our market research and executive advisory: RockWater website

    Email us: rounduppod@wearerockwater.com

    --

    EPISODE TRANSCRIPT:

     

    Chris Erwin:

    So Andrew, it is the end of January and we are recording our first Roundup podcast of the year. I think we've left our listeners hanging a bit.

     

    Andrew Cohen:

    Pros and cons of not being a full-time media company, try our best to turn out excellent content, but not always the most timely we do our best

     

    Chris Erwin:

    We're full-time advisory and just added doing some direct balance sheet investing this year into digital goods as well, trying to have all of... Stay updated on all things content, a little bit of a challenge, but we do our best. So we just published a piece that summarized all of our amazing thinking and all of our articles and podcasts in 2021, it was our year in review and we talked about two key themes. So I'll talk about the first one. And then you could talk about the second. How does that sound?

     

    Andrew Cohen:

    Sounds good.

     

    Chris Erwin:

    All right. So looking back on 2021, one thing that didn't surprise us was sticky acceleration. So we defined this as that there was certain things, dynamics of the economy that were pulled forward during COVID in 2020. These things include e-commerce penetration, content consumption, and content spending. And what we saw in '21 was that this acceleration, it wasn't a reversion back, it was sticky. It stayed with us in 2021, actually continued along it's trajectory. So let me review a few key stats on that front. On the e-commerce front, reminder that in 2020 during COVID e-commerce sales grew 32%, 2021 they grew by another 16%. Incredible. On the audio front in 2020, 52% of consumers said they began listening to more podcasts. Last year, monthly audio listenership was up 7%.

     

    Chris Erwin:

    In OTT video by the end of 2020, 73% of consumers were streaming more OTT video content than they were before the pandemic. Last year in '21, the average number of streaming services per consumer increased 28% year over year. For the creator economy 2020, we saw Cameo grow its bookings by 350% and its GMV by 4.5 times while Only Fans grew its user base by 75% month over month during COVID. But last year in '21, the number of digital creators increased 48% year over year growing the total value of the creator economy market to $104 billion, which we covered in a pretty foundational piece at the end of last year.

     

    Chris Erwin:

    So look, a lot of things I think people had been anticipating were going to happen in the digital content e-commerce economy for a while, got pulled forward during COVID 2020, that stayed the trend last year. But as a result of these macro shifts, capital flowed accordingly, right? So we saw $5 billion of investor capital flow to the creator economy, total telecom, media, tech, aka TMT investments hit $233 billion, 27% year over year increase from 2020 and total content global spending increased 14% to $220 billion. Really some staggering numbers here, Andrew. So that was sticky acceleration, but something else happened here too. Tell us about that.

     

    Andrew Cohen:

    That might have surprised some people that kind of sticky acceleration, but I think we were always bullish that COVID was more of an accelerant than an aberration and I think that proved true in 2021. But I think one thing I could admit that I definitely did not see coming the beginning of 2021 was the birth of the ownership economy. So just take a step back first, we had the attention economy, let's call it 2010 to 2020, where social media incumbents empowered traders to reach and engage audiences at scale and monetize that reach through ad revenue and grant partnerships. Then last year we wrote about this at top of 2021, we were seeing the birth of the passion economy, where immersion creator economy platforms and services were empowering creators to monetize their fandom directly with things like subscriptions, merch, tipping, you name it.

     

    Andrew Cohen:

    And now what we saw in 2021 with the mass adoption and integration of crypto, it allowed creators to drive value beyond merely kind of transacting with their fan communities. And through the implementation of digital scarcity, web3 has enabled creators to monetize and engage their audiences in totally revolutionary new ways. So through limited edition drops and auction models, creators are now able to create and monetize new classes of the super fans, which can be capitalized upon far beyond the price of a single branded hoodie. And in these ecosystems, fans transcend the role of being mere consumers and actually become shareholders and collaborators they're incentives are now completely aligned with those of their favorite creators and their platforms. And the result is what we're calling the ownership economy, which blurs the line between creators and fans into communal ownership. And it reveals a glimpse into a possible future where all platforms are built, operated, funded, and owned by their users who are then rewarded with tokens that are proportional to the value that they're able to create.

     

    Andrew Cohen:

    And so the seeds of this ownership economy, we saw begin to sprout in 2021, and we definitely expect them to blossom beyond in 2022. Just a couple stats that really stand out from 2021. First of all, NFT sales in 2021 hit total sales volume of $23 billion, which was up from only $340 million in 2020. So again from $340 million in 2020 to $23 billion in 2021 is pretty incredible. And so as a result, we saw things like the NFT marketplace OpenSea, they recently raised a $300 million Series C for a $13 billion valuation. We saw similar valuations from Dapper Labs and other in the space. This is definitely something that we think is going to continue to emerge and grow in 2022. But as a reminder, we don't believe that this is at odds with the passion economy, see this as kind of a new subset of the passion economy. Definitely think that there's room for the web2 and web3 versions of this to continue to evolve together and not necessarily a zero sum game.

     

    Chris Erwin:

    Andrew, I'm just looking at those numbers when you say the sales volume for NFTs from $340 million in '20 to $23 billion in '21 that reminds me when I first started investing in Ethereum and Bitcoin back in 2017. And I just remember the trading volume, I felt like it probably like 10X during that year. And everyone was talking about it, all friends were like, "Are you investing in crypto? Where are you at?" And this year I could say, now the amount of texts that I got from friends and industry peers are saying, what's your status? What's your portfolio in NFT? Looking at these numbers, it explains all that context.

     

    Andrew Cohen:

    Very jealous of you, I wish my friends were telling me to invest in crypto in 2017, would be in a lot better place right now.

     

    Chris Erwin:

    Well, Andrew on the burgeoning ownership economy, right? So I think what we've established is this is going to be a recurring trend in 2022. And we have some predictions that I'll come out and talk about this. But before we get into those for the year ahead, let's take one last look back at how these trends shaped our priority coverage verticals in 2021. So as a reminder, if you go to our website, wearerockwater.com. You'll see all the different verticals where we specialize. So this includes audio, food, livestreaming, media and commerce, OTT video, and sports, and probably and it's something that we should add will be web3. I have to talk to our website developer about that.

     

    Chris Erwin:

    So we are now going to walk through across those main categories. What are the main highlights from last year? And keep in mind. There's a lot here. Our team wrote articles, industry watch lists and podcasts on all these topics. So they're all on our website wearerockwater.com go and check it out. So I think the first key theme, Andrew, is the creator economy and all things at the intersection of media and commerce. What's a highlight that stood out to you?

     

    Andrew Cohen:

    To me, when I think back on the creator economy in 2021, I think of the creator war which is yet another wars add to the list. Then we saw these emerging creator economy platforms like Patreon, Substack, how they began to establish market share and raised big money to build out tools and services, to empower and expand creator monetization. And in response, all the incumbents, the Metas, the TikToks of the world, YouTube, they began to replicate those tools in house. So like Facebook launching basically its own version of Cameo and its own Only Fans, as well as billion dollar creator funds that it launched to keep these creators in their ecosystems. I think that was really a defining characteristic of 2021. And now we're kind of beginning to see some of the seams of these creator funds begin to fray at the top of 2022. So very curious how these platforms are going to continue to evolve their models to keep creators happy in 2022.

     

    Chris Erwin:

    Yeah. Everyone's talking about that recent Hank Green piece on the TikTok creator fund, but love to save that for a separate podcast. So yeah. Look, I think in a similar vein in livestream shopping, right? So this is a trend we started covering a couple years ago when we saw a hundred billion plus market size out of China. And we're asking ourselves, why haven't these capital flows and investor conversations been happening here in the U.S.? Well, that changed. So all the major incumbents, they enter the race within livestream shopping, we think of YouTube and Meta and TikTok, Twitter, Pinterest. And we even saw some big livestream shopping festivals during the Q4 holiday season from YouTube and Facebook.

     

    Chris Erwin:

    But in addition to the incumbents, we also saw the emergent livestream, commerce, native platforms, raising big money to compete with and establish market share against those incumbents. So Whatnot became the first unicorn to emerge in a livestream commerce space at a $1.5 billion valuation. We also saw NTWRK raise a massive Series C and then other investments to Popshop and a bunch of other upstarts that raise rounds as well. So I think we're going to increasingly see capital flows to these upstarts in the new year, but we'll get to more of the details there in our upcoming predictions.

     

    Andrew Cohen:

    Absolutely. So moving to audio, what happened in audio in 2020? To me, the biggest defining trend of audio in 2021 was the birth of social audio. If you would've said the word social audio to me, 16 months ago, 18 months ago, I would've had no idea what you're talking about. And just within the first six months of 2021 Clubhouse raised at a $4 billion valuation. Facebook, Twitter, LinkedIn, Slack, Spotify, Reddit, Discord, they all invested and launched major social audio initiatives. Twitter acquired Breaker, Spotify acquired Locker Room to support these endeavors and it still has yet to be seen where this trend is going to go.

     

    Andrew Cohen:

    Definitely Clubhouse is not what it was at this time last year, but we are seeing a lot of activity on Twitter Spaces. And it seems like the space is very much influx, but led by Facebook, Spotify, a lot of the big platforms are really taking this seriously and continuing to invest in it. So I don't think that we can say that the story of social audio is over quite yet, but it began in 2021 and excited to see where it goes in '22.

     

    Chris Erwin:

    Totally agree. In addition into social audio, there's also some major acquisitions across a traditional podcasting space. So we saw SiriusXM, Pandora acquire Triton digital for $230 million and we saw Libsyn acquire AdvertiseCast for $30 million. So the capital's still flowing in the traditional part of the audio space. On top of that, we saw some major talent and IP deals from the top audio platforms that are vying for early stage market share, all with the goal of winning what we describe as the 'audio wars'. So we saw Call Her Daddy the podcast migrated over from the Barstool network, go over to Spotify for a $60 million licensing fee. And then Smartless was licensed by Amazon for an $80 million fee. So yeah, the money is still moving towards these tentpole talent and tentpole IP in audio, which is also what we're seeing in traditional video and OTT video as well. And we'll get to that in a moment.

     

    Andrew Cohen:

    So then moving on to sports, definitely 2021 was an exciting year for sports. Two things to me that really stuck out in terms of how to capture what happened in the world of sports business in 2021, I would say one, the explosion of sports betting in the U.S., cannot talk about sports in 2021 without talk about betting. Sports betting revenues doubled in 2021, putting it now at $52 billion and it's only skyrocketing up from there. And as part of a downstream result of this, but also as a result of several other factors like streaming wars cord-cutting, the increasing value of live content, which we've written about before, but the live rights values for sports teams are also continuing to explode. So this past year, the NFL re-upped its live media rights packages bringing in $110 billion over an 11 year deal, which is an 80% increase from its last deal cycle.

     

    Andrew Cohen:

    The NFL also re-upped its live rights package, doubling it in total value. And so as a result, we're seeing a ton of private equity capital moving into this space as well, especially in European markets. We're seeing American investors begin to invest in the media entities and live media rights packages for European sports leagues. So most recently we're seeing a bunch of U.S. PE funds bidding on French soccer leagues, media rights packages, which are being valued at about $14 billion right now. So a big reason why the overall sports economy is continuing to skyrocket at the pace that it is, I would say it's because of gambling, but also because of the huge valuation growth that we're seeing in their live media right packages, which is really the biggest revenue driver for all the major leagues.

     

    Chris Erwin:

    The numbers coming out of the sports media space, Andrew, which you've really educated me on, have just been so eye-popping over the last year and a half. I just can't believe it and it continues. Something that we covered extensively last year was the rise of creator competitions. So this is often merging traditional and digital native talent together for a tentpole competitive event that is then wrapped in a lot of different content that helps to market it and amplify the fandom. And it really led to some pretty incredible figures. So we saw Logan Paul fight Floyd Mayweather that drove over $50 million in pay-per-view revenue.

     

    Chris Erwin:

    We saw House of Highlights drive a hundred million views across their platforms for the first of its two showdown event series. So shout out to Doug Bernstein and Drew Muller, some of our friends over there. And just in December of last year, Triller announced its plans to go public at a $5 billion valuation, which I think is quadruple what it was last valued at. And as a reminder, Triller is one of the platforms that has actually really gotten behind these creator competition series and a lot of them actually go down on their network.

     

    Andrew Cohen:

    Bullish on creator competitions, bearish on Triller, save that for another episode.

     

    Chris Erwin:

    We'll have to see how that IPO goes. It's been planned, but it has not yet happened. And I think that'll be a good bellwether of the market here.

     

    Andrew Cohen:

    So then moving on to OTT video and the streaming wars, so really continue to escalate in 2021. And especially with really a subset of the streaming wars, which we're calling the IP wars, where, because of these huge arms races for user acquisition between all of the highly capitalized streamers, we are seeing tons of investment capital, M&A activity around studios and production companies. And that really kicked up this year. So a couple examples, MGM studios was acquired by Amazon for $8.45 billion, which is 27.5X EBITDA. Roald Dahl, story company, so all of the IP by author Roald Dahl was acquired by Netflix for $686 million with a planned billion dollar production spend behind it to put into original content, video games, everything.

     

    Andrew Cohen:

    And Candle Media, new venture by Mayer, Staggs and Blackstone made a couple big acquisitions, including Moonbug for three billion and Hello Sunshine for $900 million. So as the streaming wars are picking up, we've said the production companies to studios, they are the bullet makers, they're the arms dealers and they're more valuable than ever before. And that really became true in 2021.

     

    Chris Erwin:

    Shout out to Roald Dahl's estates. He is my favorite author. Favorite book is Boy, his autobiography. It was just cool to see that happen. Hopefully Netflix is a good servant of the IP that he's created.

     

    Andrew Cohen:

    I'm ready for a Matilda sequel bring back Danny DeVito.

     

    Chris Erwin:

    Dude, Danny DeVito all day. And also from New Jersey. Rise of kids screen time. So I think another thing that we saw in OTT video is 2020, there's a big inflection point here where I think kids in 2020 for the first time started watching and consuming more content on digital than they were in linear, that is a big deal. And so as a result of this, we started doing a little bit more work in the kids space. We were hired by a kids audio company and also a kids retailer and toy manufacturer. So we really believe in the space in that there's a lot more headroom here. So a few quick stats, kids screen time increased 50% since March 2020, 70% of kids spent at least four hours per day on screens. That's 10% year over year increase. 85% of kids under 11 spend an average of 85 minutes per day, watching videos on YouTube.

     

    Chris Erwin:

    And as a result platforms like Amazon, Spotify and Roku, they're all launching kids focused platforms. Instagram tried to launch a kids’ social network, but ran into some snafus there that might emerge again this year. We also saw YouTube, Netflix, ViacomCBS, Warner, Apple, Disney, all increasing their spends on kids' content. So it led to some things like what you talked about, Andrew, the $3 billion acquisition of Moonbug. And then we also saw Like Nastya a massive kids' YouTube personality that is also on a bunch of other platforms signing a major deal with Will Smith's Westbrook studios to produce a portfolio of animated content together. So yes, again, this is the kids and family screen time and retailer space and area that we get really excited about.

     

    Andrew Cohen:

    Absolutely. And so last but not least in food, media and commerce. We've always said that much like the kids and family vertical, food, media, really over-indexes on commerce conversions. And we saw that kick off in 2021 where we've previously seen a ton of activity in the CPG space with things like Complex and their Hot Ones hot sauce. During COVID we saw that continue, Barstool launched their frozen pizza line all across Walmart's nationwide. We also saw it expand into the experiential realm, both digital and IRL. So Ghost Kitchens really came on the scene this year, headed up by MrBeast Burger, which sold a million burgers in its first three months and has expanded rapidly since then. Also seeing companies like VDC, Virtual Dining Concepts, and our friends at Popchew build really exciting companies around turnkey style Ghost Kitchen platforms made for traders, brands, publishers to activate their audience in this kind of virtual restaurant and business model.

     

    Andrew Cohen:

    And now that things are moving back into brick and mortar, I wouldn't say post COVID, but now that we're not all locked down in our home, we're also seeing the success that some of these virtual restaurant models have had move back into the real world. Again, Barstool has launched a chain of some bars, sports bars, pizza restaurants. And I think with the success that we saw of tying out food markets globally before COVID, I think we're going to see that come back in 2022 in a big way and have these omnichannel food experiences between Ghost Kitchens, in-person restaurants, as well as more CPG activation. So it's an industry that's continuing to kick up steam in 2021 and [inaudible 00:19:54] that really excites us.

     

    Chris Erwin:

    Andrew, so I think we're definitely past our time limit. So just a reminder to our listeners guys, we wrote about all these topics in 2021. So if you go to our website, wearerockwater.com go to the content section and you'll get industry articles, industry watch list, podcast about everything that we just talked through. There's a lot there. And then upcoming Andrew, I think we just started to drop our predictions. I think our first one that's out is How Future IP Investments Will Super-Serve Under-Served Audiences Like the 40% of Non-Whites. So I think our next microcast is going to have to cover that topic as well as some other predictions that we have. I'm just looking at our recording. I think we might be a bit past our 15 minutes, Andrew, but maybe that's the new normal for 2022. We're going to be a little bit long-winded this time.

     

    Andrew Cohen:

    New normal. All right. See you next time.

     

    Chris Erwin:

    All right. Later.

     

    Channeling George Jetson: We could have flying cars sooner than we think.

    Channeling George Jetson: We could have flying cars sooner than we think.

    The concept of urban air mobility (UAM) envisions the safe and efficient movement of people and cargo at low altitudes within populated areas. Many complex issues present challenges, but as TTI Senior Research Scientist Jeff Borowiec explains, electric vertical takeoff and landing vehicles (EVTOLs) can help us realize the benefits and promise of UAM. 

    Drawing challenges

    Drawing challenges

    Today's show is brought to you by Wacom — makers of the powerful, professional, portable Wacom One This week, we discuss monthly drawing challenges — is the participation worth the stress?

    Questions asked and topics covered...

    • Drawing challenges
    • Kaijus and Cowboys
    • Steve Jobs on tastemasters
    • Podcaster's Curse - vertical gutters
    • How to name a character.

    Today is a great time to bump up your ComicLab membership to the $10 tier! Patreon backers at that level will get exclusive access to livestream recording sessions — as well as an archive of previous livestreams!

    You get great rewards when you join the ComicLab Community on Patreon

    • $2 — Early access to episodes
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    • $10 — Gain access to the ComicLab livestreamed recording sessions (including an archive of past livestreams), plus $5-tier rewards

    Brad Guigar is the creator of Evil Inc and the editor of Webcomics.com Dave Kellett is the creator of Sheldon and Drive.

    Listen to ComicLab on...

    ComicLab is hosted on Simplecast, helping podcasters since 2013. with industry-leading publishing, distribution, and sharing tools.

    You get great rewards when you join the ComicLab Community on Patreon

    • $2 — Early access to episodes
    • $5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.

    Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.

    Farm4Fun w/ Huey B Cool

    Farm4Fun w/ Huey B Cool

    Explain the differences between Farm4Profit shows and Farm4Fun shows – alternating

    weeks

    ● Remind people to hit SUBSCRIBE – REMEMBER TO READ REVIEWS

    ● Today’s Head of the Class Listener Reviews are brought to you today by Geringhoff. They are head of

    the class, no matter the crop. Premium harvesting heads for all of your harvest needs. Our listener

    reviews are exactly what we need to fuel our energy each week and Geringhoff is exactly what you

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    ● Commercial – AgLeader – They have a solution for every season. Their products and solutions help integrate

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    operation runs more efficiently than ever before.

    Huey Boelen - Huey B Cool

    Verified

    Nebullan, Inc

    Lettuce

    Tomatoes

    Vertical Growing

    Peas

    Delivery in green bags?  Bags on a pole?

    Transition from dairy to vegetables

    NFT - Nutrient Film Technique

    connecting and responding to 1.7MM followers

    Don't get distracted!

    Don't get distracted!

    Today is a great time to bump up your ComicLab membership to the $10 tier! Starting in June, $10 Patreon backers will get exclusive access to livestream recording sessions — and an archive of previous livestreams! This week, Brad and Dave discuss the fine art of not getting distracted by "shiny objects!"

    Questions asked and topics covered...

    • How to avoid getting distracted
    • Should you be using vertical scroll?
    • Presenting ourselves as an Authority on comics

    You get great rewards when you join the ComicLab Community on Patreon

    • $2 — Early access to episodes
    • $5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.
    • $10 — Gain access to the ComicLab livestreamed recording sessions, plus $5-tier rewards

    Brad Guigar is the creator of Evil Inc and the editor of Webcomics.com Dave Kellett is the creator of Sheldon and Drive.

    Listen to ComicLab on...

    ComicLab is hosted on Simplecast, helping podcasters since 2013. with industry-leading publishing, distribution, and sharing tools.

    You get great rewards when you join the ComicLab Community on Patreon

    • $2 — Early access to episodes
    • $5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.

    Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.

    5D VERTICAL TIME

    5D VERTICAL TIME

    #awakening #ascension #spirituality
    In this video I explain why time is changing and what time in 5D will be like.

    For online Virtual Meditation Classes, Manifesting and Healing Retreats, Personal Mentoring, Distant Quantum and Shamanic Healing with Sarita email: solhengeretreats@gmail.com or go to www.solhenge.com. 
    For MP3s of courses and meditations to download go to: http://www.solhenge.com
    please consider joining me on Patreon: https://www.patreon.com/Sarita_SolHenge for Q and A sessions, community meditations and much more.

    Matt Wadiak: How Cultivating Entrepreneurial Spirit can be the Backbone of Company Culture for Employees and Supply Chain Partners

    Matt Wadiak: How Cultivating Entrepreneurial Spirit can be the Backbone of Company Culture for Employees and Supply Chain Partners

    Matt Wadiak is the founder and CEO of Cooks Venture. Prior to Cooks Venture, he founded and served as COO of Blue Apron. Matt developed and managed Blue Apron’s supply chain, led a team of over 5,000 manufacturing employees at six national centers, and built a network of over 250 farmers, ranchers, and agronomists. Matt’s goal is nothing short of building a food system for the future, changing industrial agriculture and creating a regenerative system to reverse climate change while providing consumers with food choices that are exceptional in quality and taste. He serves on the board of Goodwill International, one of the largest NGO's in the world, which works to educate and develop better employment around the country through a diversity of workforce development and social programs. 

    http://cooksventure.com

    Holly Shannon’s Website

    Zero To Podcast on Amazon

    Holly Shannon, Linkedin

    Holly Shannon, Instagram

    Holly Shannon, Clubhouse

    https://youtu.be/KtuAlOmen78


     

    #nfts #nft #nftart #cryptocurrency #blockchain #metaverse #culturefactor #web3 #smartcontracts #bitcoin #nftartist #nftcollectors #eth #ethereum #marketingdigital #marketingstrategy #marketingtips #youtubers #tiktok #instagram #reels #branding #authorsofig #podcastersofinstagram #authorpreneur #entrepreneur #solopreneur #coach #consulting #zerotopodcast #podcast #jobsearching #thoughtleader #thoughtleadership #b2bmarketing #b2b #b2bsales #writersofig #howtopodcast #startapodcasttoday #startapodcastalready #nofear #lifelonglearning  #experiences #experientialmarketing #bitcoin #companyculture #employeeengagment

    #40: Partnering with IDNs and ACOs, with Scott Hylla, Sunovion Pharmaceuticals

    #40: Partnering with IDNs and ACOs, with Scott Hylla, Sunovion Pharmaceuticals

    Welcome to Season 2 of Health Care Rounds. In this episode, John Marchica speaks with Scott Hylla, Director of Health Systems and Managed Markets with Sunovion Pharmaceuticals. Scott and John discuss the state of pharma-IDN partnerships, pharma attitudes toward ACOs, and the future of industry-provider relations.

    Key questions include:

    • How does pharma align with integrated health systems (IDNs), and what are IDNs looking for in a partnership?
    • Should pharma partner with ACOs, and if so, why?
    • What are the key trends in health care delivery that drive pharma toward higher-level partnerships?

    Speaker Bios
    Scott Hylla is the Director of Health Systems for Sunovion Pharmaceuticals Inc. He has served in various roles spanning a 28 year career in the pharmaceutical industry, most recently in leading the Sunovion Health Systems team in the development and execution of collaborative strategies in the transformational IDN marketplace. Scott has a BS in Biology from St. John’s University and an MBA in Healthcare Management from the Opus College of Business, University of St. Thomas. He is a member of American College of Healthcare Executives and is a corporate participant in the Health Management Academy and Advisory Board.

    John Marchica is a veteran health care strategist and CEO of Darwin Research Group, a health care market intelligence firm specializing in health care delivery systems. He’s a two-time health care entrepreneur, and his first company, FaxWatch, was listed twice on the Inc. 500 list of fastest growing American companies. John is the author of The Accountable Organization and has advised senior management on strategy and organizational change for more than a decade. John did his undergraduate work in economics at Knox College, has an MBA and M.A. in public policy from the University of Chicago, and completed his Ph.D. coursework at The Dartmouth Institute. He is a faculty associate in the W.P. Carey School of Business and the College of Health Solutions at Arizona State University, and is an active member of the American College of Healthcare Executives.

    About Darwin Research Group
    Darwin Research Group Inc. provides advanced market intelligence and in-depth customer insights to health care executives, with a strategic focus on health care delivery systems and the global shift toward value-based care. Darwin’s client list includes forward-thinking biopharmaceutical and medical device companies, as well as health care providers, private equity, and venture capital firms. The company was founded in 2010 as Darwin Advisory Partners, LLC and is headquartered in Scottsdale, Ariz. with a satellite office in Princeton, N.J.

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