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Welcome back to Girls That Startup, a weekly series where we spill the tea on how to create a seven-figure side hustle - because no one saves their way to wealth. You’re joined by Sim, a seven-figure business owner, and Maia, an entrepreneur in the making.

This week, Sim and Maia dive into the latest strategies for launching a successful business in 2024. They cover essential topics like market research, staying updated on laws, and leveraging social media, particularly platforms like TikTok or YouTube. With insights on video content creation and the importance of engaging with audiences, they offer practical advice for aspiring entrepreneurs looking to make their mark in the digital age.

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'Til next week, team! 💖

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Loved your dilemmas this week, gang. We talked gym crushes - will throwing them some sexy looks on the treadmill entice them over?

Single diaries this week got a bit saucy and we have our own dilemma we need your opinions on. One thing is for sure this week, Melissa is truly living her best life!!

This week Sophie is drinking a Muscat wine from our new wine subscription service Wine 52!

Until next Wednesday,

S & M x

Hosted on Acast. See acast.com/privacy for more information.

Shout out Susanna Page for the podcast intro! This might be one of the best episodes for DTC businesses that listen to the podcast. I did a fireside chat in London recently, got a lot of questions on Empathy Wines and KSwiss which I answered in a way to bring value to anyone selling direct to consumer. Would love for you to listen to the whole 19 minutes and tweet me @garyvee if you have any feedback/questions ;)

Timestamps:

For those looking for specific thoughts and advice about the current digital and marketing landscape, here's a great bite-sized interview for you. It might get lost in the audio so see below for the questions being asked.

Questions: 

We know you’re very high on Snapchat and the potential for marketers.  Are there any best practices you see for those already on the platform?  

You've always been smart about timing and where to put your chips.  What platforms are currently overpriced for performance aka the "banner ads" of platforms?  What areas are still untapped and delivering the most bang for the buck? 

Similarly, any new/emerging platforms you see on the cusp of breaking out?

Live video - Facebook Live, Periscope and others - where have you seen these platforms being used most successfully?  Where does the potential lie to have the most impact for brands?

What’s your current view on podcasts/video podcasts? Where do they fit into a B2B or B2C marketers overall marketing plan?