#156 - Competitive Intelligence Is Not A Feature Comparison with Amy Beaudoin (Part 2)
In this episode of The Revenue Cafe Podcast by Breadcrumbs Hot Takes Live, Amy Beaudoin shares her expertise on competitive intelligence and why it's about much more than just feature comparisons. She discusses the importance of creating battle cards that highlight the holistic customer experience, quotes, category leadership, unique features, and weaknesses of your product in relation to competitors. Amy also emphasizes the value of interviewing customers who have switched and shares insights on how to approach feature comparisons strategically.
KEY TAKEAWAYS
- Competitive intelligence goes beyond feature comparisons; it's about showcasing the overall customer experience.
- Battle cards should emphasize customer success, category leadership, unique product features, and weaknesses in the competition.
- Interviewing customers who have switched provides valuable insights and credibility.
- When using feature comparisons, focus on highlighting critical features and explaining why they're better.
- Third-party endorsements, like Forrester Waves, can be powerful in side-by-side comparisons.
HIGHLIGHT QUOTES
- "Competitive intelligence is really knowing how good your business is versus the competition."
- "The richer the story around what you're solving, the better."
- "Highlight the ones that are critical and show how your software is better."
You can find out more about Amy Beaudoin in the link below:
HOST: Gary Amaral
GUEST: Amy Beaudoin
Breadcrumbs Podcast
