visual identity

This week on Brand Your Passion, I’m chatting with the super-talented, Daisy Braid aka DIY Daisy.

Daisy is a content creator, textile artist and author who is a self-taught sewist known for her colourful, creative style that combines handmade clothing with fairly made and second-hand fashion.

In today’s episode, you’ll learn how to know when you’re ready to get branding help, the keys to confidence when filming yourself for social media, what strategies you can use to create consistent content, the things that are working right now to grow brands on TikTok and Instagram, how to expand your brand to new interests while staying on brand, and so much more.

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Connect with Daisy Braid aka DIY Daisy

Instagram: @_diydaisy

Website: www.diydaisy.com

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Read the accompanying blog post.

Share these graphics of the episode.

Tag me on Instagram @makerandmoxie and let me know you're listening.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

IN THIS EPISODE

Calling all entertainers! Struggling to build a recognizable brand? This episode of Branding for Entertainers Podcast is your guide to crafting a consistent brand identity. Learn the importance of branding guidelines and how to create your own step-by-step. Plus, discover if a logo is essential for success (spoiler alert: it's not always!).

Here's what you'll get:

• Why branding guidelines are crucial for entertainers
• How to develop your own brand guidelines (including a FREE font tip!)
• Should you invest in a logo? Learn the surprising truth!
• How to create a brand that resonates with your audience

Listen now and take your entertainment career to the next level!

Notes:

Referenced website "quiz" link: https://brandingentertainers.com/yourbrandvoice

This month we’re revisiting some of our best episodes to set you up for branding success this year! We’re kicking things off with some branding 101 to set the stage for the rest of the series!

Branding is a term that gets thrown around a lot in relation to marketing and business, and there are a lot of interchangeable terms that are added into the mix. In this episode, I discuss what branding is, the difference between a brand, branding, strategy, and identity, and what can be included in branding.

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Read the accompanying blog post.

Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

Welcome to another inspiring episode of "From Passion to Profit"! Today, Nichola is joined in the studio by special guest, Katie Needle, a talented brand photographer known for her unique approach in creating brand photos that capture the essence of you and your business. Get ready to discover how to stop using boring headshots and create visually striking brand images that really help you and your business to stand out. 

Katie emphasises the power of authentic imagery in building trust and connection with your audience. You'll also learn practical tips for taking better self-portraits and get insights into planning your brand photography session with Katie.

Key Takeaways:

1. Authenticity Matters: Katie emphasizes the importance of showcasing your true self and brand values through visuals, breaking away from traditional corporate headshots.

2. DIY Photography Tips: Learn how to improve your self-portraits with simple techniques like using a tripod, leveraging natural light, and considering video recording for dynamic shots.

3. Customized Brand Sessions: Discover the different options for brand photography sessions, including full-day sessions, visual refresh sessions, and pop-up sessions in various UK cities.

4. Elevate Your Brand: Katie's expertise in brand photography can transform your brand's visual identity, helping you connect on a deeper level with your target audience.

To explore Katie's portfolio and learn more about her brand photography services, visit Instagram @katien.co or Katie's website.

Until next time, keep shining with your authentic brand! 

Resource Links:

• Join The Health & Fitness Business Members Club : https://join.thehfbc.com/club-membership
• Book your Business Strategy Call (availability is limited each week): https://join.thehfbc.com/schedule
• Website: http://www.thehfbc.com
• Facebook: https://www.facebook.com/healthandfitnessbusinessclub/
• Instagram: https://www.instagram.com/nicholapageofficial/
• LinkedIn: https://www.linkedin.com/in/nicholapageofficial/

When it comes to brand identity design, the holy trifecta and the things people mainly think of, are logos, colours, and fonts. These things are important, yes, and make up a huge part of your visual identity. But there are a whole lot of other elements that go into creating a complete brand identity that elevate your brand, bring it all together, and take it to the next level. If you’re ready to stand out and show off your amazing work with a wow-worthy brand, let’s talk about the brand elements that go beyond the basics!

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Join The Next Level Creative

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Read the accompanying blog post.

Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

–––––––––––––––––––––––

Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

This week on the Brand Your Passion Podcast, we're revisiting one of the most popular episodes of the podcast in the lead up to our 100th episode, all about the brand identity process.

I love a good deep-dive into branding, but sometimes it can be good to get an overview of a process in a nutshell so you can see the whole picture. Today, I’m giving you a step-by-step guide to the brand identity design process, so you can see what it takes to make that big beautiful brand of yours come to life!

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Read the accompanying blog post.

Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

–––––––––––––––––––––––

Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

Okay, so you’re ready to design your brand identity, or do a rebrand or refresh of what you’ve already got. What’s your first step? Drawing a logo? Choosing colours? Scrolling font options. While these things can super fun and exciting, you’re missing a vital step.

Moodboards.

Today I’m going to walk you through exactly how to curate a kickass moodboard for your own brand so you can design an intentional, effective brand super efficiently and make sure it works for you and your brand strategy.

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Read the accompanying blog post.

Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

–––––––––––––––––––––––

Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

Are you in the process of designing your brand identity? Are you maybe about to start doing that or maybe you're hiring someone to help you? Well, either way, I wanna make sure that you do it right so that you have an amazing, effective, efficient, kickass brand identity that does what it needs to do. So in this episode let's talk about the 12 mistakes to avoid when designing your brand identity.

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Read the accompanying blog post.

Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

–––––––––––––––––––––––

Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

Brian Collins x Chris Do Q&A Session – Recorded at COLLINS: in Brooklyn, New York

www.MeettheCreatives.org
www.WeareCollins.com
www.TheFutur.com 

🎙️ Connect with Rob Johnston and Explore Meet the Creatives!

🌐 Dive into the world of creativity and inspiration with Meet the Creatives and its founder, Rob Johnston! Here's how you can stay connected:

• 🖥️ Meet the Creatives Website: www.MeettheCreatives.org
• 📸 Rob Johnston's Instagram: Follow @_robjohnston
• 🌐 Meet the Creatives Linktree: Explore Linktree
• 🎥 Meet the Creatives YouTube Channel: Watch on YouTube
• 👔 Rob Johnston's LinkedIn: Connect on LinkedIn
• ✍️ Meet the Creatives Medium Page: Read on Medium

🔗 Click the links above to discover a wealth of creative insights, interviews, and more.

We love a good deep-dive into branding, but sometimes it can be good to get an overview of a process in a nutshell so you can see the whole picture. Today, we’re giving you a step-by-step guide to the brand identity design process, so you can see what it takes to make that big beautiful brand of yours come to life! 

Once you’ve got your brand strategy sorted, it’s time to get designing. Whether you’re DIY-ing it or hiring someone to help, we want to give you the process to designing your brand identity.

Read the accompanying blog post at https://www.makerandmoxie.nz/blog

Timestamps: 

• Introduction: 00:00
• Create a mood board: 02:44
• Design your logo: 04:34
• Choose your colour palette: 06:13
• Choose your fonts: 07:50
• Choose and design your brand elements: 09:06
• Apply your brand: 10:02
• Wrap-up: 10:38

Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie

Click below to learn more about: 

• Brand strategy
• Creating a mood board
• Designing a logo
• Choosing a colour palette
• Choosing fonts
• Designing brand elements
• Applying your brand

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

After two years of fundraising and planning, HRN is thrilled to unveil a new visual identity and website. To share some behind-the-scenes insight into the redesign process HRN’s Executive Director Caity Moseman Wadler and Communications’s Director Kat Johnson sat down with the iconic Pentagram designers behind our new look. 

Paula Scher is one of the most influential graphic designers in the world and her images have entered into the American vernacular. Scher has been a partner in the New York office of Pentagram since 1991. She began her career as an art director in the 1970s and early 80s, when her eclectic approach to typography became highly influential. During the course of her career Scher has been the recipient of hundreds of industry honors and awards, including the profession’s highest honor, the AIGA Medal.

Jeff Close is a graphic designer from Toronto. He has designed for clients such as The New School, The Library of Congress, New Jersey Performing Arts Center, and many more. His work has been recognized by D&AD, TDC, AIGA, Tokyo TDC, SEGD, Fast Company, CommArts, PRINT, among others. In 2012, he started the design podcast Listen Close and, in 2019, he founded and launched Crust Magazine, an online magazine that recognizes the collective meanings of our relationships and individual stories with food.

Celebrate HRN’s new look and invest in the future of food radio. Become a monthly sustaining donor at heritageradionetwork.org/donate.

A DBA Podcast első részében röviden elmeséljük, hogyan jött létre az ügynökség, milyen buktatókkal találkoztunk az első két évben, és azt is megtudhatjátok, miért döntöttünk úgy, hogy 2020-ban újrapozicionáljuk a céget.

A podcast második részének fókuszában a brand és a branding áll. Továbbá arról is beszélgetünk, hogy egy brand létrehozása során milyen lehetőségek vannak, illetve hogy miért fontos erős brandet építeni.

A podcastben említett szerzők, szakemberek

1. Matthew Healey: Mi az a branding? 
2. Fabian Geyrhalter
3. Marty Neumeier
4. Brian Collins  (videó)
5. Debbie Millman (videó)
6. David Brier (videó)
7. Stef Hamerlinck

Könyvajánló
Fabian Geyrhalter: How to Launch a Brand

Könyvlisták
kit.co/DBA

A következő rész
A branding-filozófiák ütközése

Hi, and thanks for checking out episode five of Kill the Ad Man. You know, it’d be pretty easy for us to sit in an ivory tower and opine on all things B2B branding. But in 2018 we rolled up our sleeves and saw the world through our client’s eyes. We used the same process to rebrand our own firm like we would any other. The result was a change to a refocused—and much more clear—brand that spoke to our market. In this episode, we discuss how reBox Creative came to be, why we chose to rebrand the company, some of the steps we went through along the way, and we talk about how this process has worked for some of our clients as well. Rob explains why B2B became the big focus for the company, and we talk a bit about the changes to the visual parts of the Rebox brand that came out of the rebranding process

Was it a lot of work? Sure. It always is, no matter which client we’re working with. Was it scary and painful? At times, perhaps, but change typically is. The results have been very beneficial to our firm, and it’s our hope that you, the listener, will see that it isn’t ultimately as scary as you might think it is.

Have feedback or a comment to make? Visit our contact page and drop us a note. Think we’re full of it? Completely agree? Fall somewhere in between? We’d be happy to hear from you.

If you want to learn more about what we do at Rebox – a B2B Brand Distillery, visit us at http://wearerebox.com

Thanks for listening!

Cheers,

Kevin M. and Mr. Rob

This Episode's Takeaways

• It’s as simple as asking the first, and most important question: Why You? Exploring the answer to this question has been at the foundation of the Rebox brand since the beginning. And what you think is important, might not be the same as what the market thinks.
• When you answer that question, you’ll find a lot more to answer as well. Keep doing the work.
• Reworking the visual parts of the brand may be needed, but it will also require a shift in thought for everyone in the company. Remember, change doesn’t happen overnight.
• It can be a lot of work. But it results in growth, clarity and a clear path forward.

This Episode's Sources and Resources

• reBox Creative website, circa 2013 (via Archive.org)
• The current Rebox - a B2B Brand Distillery website
• Aria Solutions, a Rebox - a B2B Brand Distillery client

Ready to start building your brand today? Download my Ultimate Branding Checklist here

Key Takeaways

• Your brand is the perception that people have about you and your business.
• Branding is the process of informing this perception.
• A brand strategy is your plan for how you’re going to do just that.
• Your visual identity is how you present that to the world.

Timestamps

• Introduction: 0:00
• What is branding?: 0:55
• Brand definition: 5:28
• Branding definition: 6:24
• Brand strategy definition: 6:49
• Visual identity definition: 7:15
• What branding can include: 7:48
• Wrap up: 9:19

Read the accompanying blog post at https://www.makerandmoxie.com/blog

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
 

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

I’ll give you a little sampling into what to expect from my podcast!

I am Guna Meldere!

I run Branding and Pinterest management agencies.
As you would say Serial entrepreneur...with gift for helping businesses stand out in today’s marketplace. Not just that... but stand out with a twist. And actually get results. 

I love to take my clients beyond the visuals and explore the brand in depth. Finding that essence of what makes your business so brilliant, that it shines through everything you do.

Here’s a glance at what you’ll learn from me in this episode: 

• Who I am, why I’m launching this thing, and why you’ve gotta tune in
• What to expect from the show (the GOODS).
• Who to expect on the show. 

Show Notes 

• Talking business: Expect Pinterest growth tips, personal branding hacks, and actionable steps
• Be prepared – I reveal things about me that have nothing to do with business
• My passion for helping others, and to make entrepreneurs life easier
• I know how it feels to start from the bottom with no sales, no clients and no positioning because I’ve been there
• We’ll talk about online marketing, Pinterest, branding, sales and productivity
• Tune in for content that will help you stand out and sell offers you are proud of

Subscribe, leave a review and we will send you a copy of Branding Success Bundle.

To get the resource, subscribe, leave a review, screenshot it and send us to podcast@gunameldere.com

See you in the next one.

Check out the Brand Creators community: https://gunameldere.com/join-brand-creators
and ask more about the group programme over on IG or email podcast@gunameldere.com

Join our Telegram community to keep conversation: https://t.me/masterpiecebrand

Thank you for riding this adventure with us!

You can help to amplify the podcast by leaving a review or you can Share it on Instagram, and tag @gunameldere.

We would really love to know what is your next move for your business.

Have any questions, DM on Instagram or shoot an email to podcast@gunameldere.com

xoxo

When people think of branding, one of the first things that comes to mind is the logo. And while it's true, a logo and visual identity are  important, they are just pieces of the overall branding puzzle. True branding elicits an emotional connection between the consumer and the company. In this episode, CEO Tracy Marlowe explains why.