vonage

From telephone lines to the cloud, the human impulse to connect has long been a powerful driver of innovation. But how is the rapid advancement of automation technology changing the way we communicate? Continuing our “Automation” series, we welcome Savinay Berry, EVP of Product and Engineering at the cloud communications provider Vonage. Tune in to hear eye-opening insights from an industry leader who’s at the cutting edge of communications technology.

Tune in to learn:

• A brief history of Vonage (01:18)
• Automation advancing communications at Vonage (07:03)
•  What is Vonage’s automation philosophy? (09:50)
• How has the evolution of language impacted Vonage? (13:02)
•  How fast do they implement updates? (18:48)
• How do you work at the speed and acceleration of innovation in communications? (23:55)
• What will customer service look like in five years? (33:12)

Our Automation Series is brought to you by Salesforce Platform and Dreamforce 2022! We don’t want you to miss out on the world’s largest software conference (with a healthy dose of magic), so log in to https://www.salesforce.com/plus for more automation-focused sessions.

Mission.org is a media studio producing content for world-class clients. Learn more at mission.org.

“Make content personal for consumers. That’s what folks are really interested in. They want to be educated and engaged. We really want to try to serve up that blockbuster content that we think is going to be compelling for folks to help them make good decisions.” — Joy Corso

----------

Episode Timestamps:

*(2:00) - How Joy got started in Demand Gen 

*(3:30) - What Vonage is and what it means to be CMO 

*(5:30) - The Trust Tree & Joy’s demand gen strategy 

*(8:30) - Who Vonage is selling to

*(9:45) - Org structure for Joy’s marketing team

*(12:25) - The Playbook - Joy’s most uncuttable budget items

*(17:00) - Joys non-digital channels for marketing (day-to-day) 

*(18:30) - How to market to developers 

*(21:40) - What Joy is most likely to cut in the coming years 

*(23:35) - Joy’s favorite campaign 

*(26:40) - How Joy views Vonage’s website

*(30:00) - Joy’s favorite/most convertible aspect of Vonage’s website

*(35:20) - Quick Hits

Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Links

Connect with Joy on LinkedIn 

Follow Joy on Twitter

Follow Ian on Twitter

Connect with Ian on LinkedIn

www.caspianstudios.com

In this episode, Susan Quakenbush, chief human resources officer for Vonage, a global business communications software company, talks about the role of the company’s employer brand.

Recruiting and retaining the right talent in all business areas was critical as Vonage transformed from a legacy to a technology focused company. It was a strong employer brand that led to this successfully transformation. 

It has certainly been a busy couple of months in the world of unified communications and collaboration. In this episode Rob and Patrick roundup and review all of the biggest stories for you. The guys cover all of the major acquisitions that have taken place recently including Vonage acquiring NewVoiceMedia and RingCentral adding Dimelo to their portfolio. As well as covering the acquisitions the team also review all of the major new stories that have emerged. Lastly the guys look head to the remaining weeks of 2019, previewing all of the events and some major upcoming changes at UC Today.