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Welcome to the new and improved Foremost Media Marketing Chat Podcast where we interview some of the most infuential marketers in the manufacturing space to get some of their invaluable insight in both respective industries! In this episode we spoke with Kevin Pawlowski, the marketing and communications manager over at ITW Contamination Control Electronics/Chemtronics/Techspray. He's been in the industry for over 30 years and has done quite a bit ranging from being the first to market on a florist system before digital marketing existed to buying 1,000 magic 8-balls! Time Stamps: 0:00 - Introduction 2:03 - The New Internet 4:51 - Privacy as the Biggest Challenge to Marketers 12:52 - "The Father of Spam" 15:33 - Continuity is key for a successful marketing program 24:43 - The Magic 8ball Story 29:09 - Anything you want to leave us with? 30:40 - Jon joins in 34:38 - Goodbye Resources Mentioned: Find more marketing insights and show notes here (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast).

We're changing up our style here at Foremost Media by interviewing some of the most infuential marketers in the manufacturing space and getting some of their invaluable insight! In this episode we spoke with Jessica Jacobson, the marketing and communications manager over at Apache Stainless Equipment Corporation. She's been in the industry for over 30 years and has an uncountable number of successes in that time and has built up quite the resume of marketing wisdom. Today, we're talking about her time in Apache, advice on trade shows, and how to always have a mind on ROI in all your marketing efforts. Time Stamps: 0:00 - Introduction  1:48 - B2B versus B2C  5:02 - Employer Branding  6:42 - Invest in the methodology and the philosophy of sound marketing practices 8:16 - Marketers need to be able to articulate about their technical products 10:28 - Caterpillar Success Story 12:18 - Where are you getting your marketing information from? 14:17 - Jessica's eBooks 15:45 - Consider the cost and your return on investment/Tradeshows 20:22 - Social Media 22:00 - You just don't have to spend a million dollars to get good marketing efforts 25:04 - Goodbye Resources Mentioned: "No Ego" by Cy Wakeman "Yes Ma'am, No Sir: The 12 Essential Steps for Success in Life" by Coach Carter Find more marketing insights and show notes here (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast).

Thinking about revamping your manufacturing website? Your website is a reflection of your business that is meant to grow with you. In fact, the average lifespan of a website is estimated to be between three to five years. Your goals evolve and so should your website. Careful and strategic planning is critical to be certain the money and time you invest in your new website will produce the ROI you need. This episode, Jon and Evan will guide you through everything you need to know to have a successful website redesign and questions you should be asking your website partners. Time Stamps: 0:00 - Intro 1:35 - Where do you start when you’re ready to redesign? 6:45 - Why are you redesigning your website?  10:00 - Does your website have a long-term strategy?  17:20 - How long does a website take to build from start to finish?  Resources Mentioned: Google Analytics Google Search Console Complete Workbook for Website Redesign (https://www.foremostmedia.com/resources/ebooks-webinars/complete-workbook-for-redesigning-a-manufacturing-website) Step by Step Instructions for Manufacturing Website Redesign (https://www.foremostmedia.com/resources/blog/posts/step-by-step-instructions-for-manufacturing-website-redesign) Find more marketing insights and show notes here (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast).

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