Website Design and SEO: Best Practices w/Samantha Mabe
Samantha Mabe owns a business called Lemon in the Sea, specializing in Squarespace and Kajabi website design for industry experts, health, and wellness professionals.
Connect with Samantha:
Website
Instagram
We discussed the importance of combining website strategy and SEO.
1. Critical steps of optimizing your website:
- Messaging comes first.
- Copywriting next.
- Invest in high quality brand photos BEFORE website design.
- Implement basic SEO setups to ensure visibility.
2. Basic SEO may or may not be included in web designing services.
- Much of the SEO comes from the website content.
- Often this is submitted by the clients themselves or written by a copywriter.
- The main goal of websites Samantha creates: present a professional online space.
3. Professional, personalized brand photos can enhance the quality of a website.
- Use brand photos when possible over generic stock photos.
- Proper optimization of images can assist in quick loading of webpages.
4. Best practices to improve a website's functionality and visibility:
- Set clear site goals (Set a fundamental goal for the site).
- Integrating main goal into every page's design.
- Track conversions toward goal(s).
- Utilize SEO and keywords.
- Create an accommodating user experience.
- Incorporate a blog for content creation.
- "Choose Your Own Adventure" section on home page.
- Keep buttons and menus simple.
5. Common business goals for a website:
- Building an email list.
- Getting people on sales/consultation calls.
- Three pillar blog posts.
- Make sure site map is submitted to Google Search Console.
Connect w/ B: YouTube,
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