what is a personal brand

Robyn Graham is an author and business coach who helps women start, grow, and scale their businesses to the next level and for long-term success by creating brand marketing strategies, overcoming mindset barriers, & using tech/systems effectively. Robyn is the author of "You, Me, And Anxiety: Take Action Over Anxiety To Enjoy Being You."

Robyn's picks for the Leaders Are Readers Series:
E-Myth Revisited: Why Most Small Businesses Don't Work And What To Do About It by Michael E. Gerber (Check out our episode review of the E-Myth Revisited)
The Gap And The Gain: The High Achiever's Guide To Happiness, Confidence, And Success by Benjamin Hardy and Dan Sullivan
Don't Miss Out: Daring To  Believe Life Is Better With The Holy Spirit by Jeannie Cunnion

To schedule a FREE branding strategy assessment with Robyn go to: https://calendly.com/robyngraham/brand-assessment 

P.S Please leave a review of this episode in your podcast listening app. Much appreciated 😊

It's time to REINVENT!
#CounterCultureSuccess

Let's connect on Instagram

I'm Priscilla Shumba, your host. I'm a Business Consultant, Podcaster, and Author. A wife and mom of 2. Faith-driven entrepreneurship is my passion. Please connect with me and let me know what topics you'd like me to cover on the podcast.

Connect with me on Instagram @reinventingperspectives
Check out our Faith & Biz Blog at www.reinventingperspectives.com
Buy our #1 book The Christian Entrepreneur's Took: Are You Ready For A Kingdom Perspective Available on Amazon.com

Thank you for listening in!

P.S. Please leave a review. Your feedback is gold. Much appreciated.

Over the last few years, the concept of personal branding has taken the business world by storm. Fueled partly by the rise of social media and the need to rise above the rest of the pack, it establishes your public persona for your target audience. 

It is your thoughts, beliefs, and values and how you present them to the world, keeping you in control over how people should perceive you - and by extension, your business.

Personal branding brings many benefits, such as increasing your visibility and making you stand out amongst the crowd. It also helps grow your network, gain customer trust, and spread your influence. 

But most importantly, it directly impacts your business, helping you attract opportunities that ensure success.

So how do you develop your personal brand and leverage its power to help grow your company?

In this episode of Help! My Business Is Growing, our guest Erica Castner and I talk about Personal Branding, what it is precisely, and how it can benefit not just your life but also your business.

She shares how you can successfully build your personal brand and tips on leveraging it to grow your confidence, influence, and business.

Erica Castner is a Brand Strategist and Founder of Castner Consulting. For over two decades, she has helped business owners + personal brands expand their reach and online presence. 

Her business, Castner Consulting, specializes in helping business owners and creators find, connect, and convert prospects into clients. She is also the host of the Voices of Impact podcast and recently became an Ironman.

In this week's episode, we discuss:

02:53 What is personal branding? And how do you leverage it to grow your business? 

05:25 How do you expand your reach and personal brand beyond social media or LinkedIn, such as summits and face-to-face interactions?

12:17 What are some other ideas for expanding your reach besides connecting with other people, providers, and complementary businesses?

15:25 What are the steps to take if someone wants to speak on a bigger platform such as a TEDx talk, for example?

20:11 What was the process for starting on videos? What is that journey like, and how can one get good at doing them? 

24:35 What are some significant and positive changes in the business when the owners or founders successfully implement personal branding? 

27:00 How is personal branding different from paid ads?  

29:37 What is the one tangible thing a founder or CEO can do this next week to get them closer to building their personal brand?

Resources:

Erica Castner, Brand Strategist and Founder of Castner Consulting:
https://ericacastner.com/

LinkedIn:
https://www.linkedin.com/in/ericacastner/

Instagram:
https://www.instagram.com/ericaqueeniecastner/

Podcast | Voices of Impact: 
https://podcasts.apple.com/us/podcast/voices-of-impact-with-erica-castner/id1488325449

Kathy Svetina, Fractional CFO:
https://www.newcastlefinance.us/

Blog post | How Personal Branding Helps Business Growth  
https://www.newcastlefinance.us/post/how-personal-branding-helps-business-growth