building a personal brand

Welcome back to another Q&A session on Kickoff Sessions.

This session is a deep dive into your questions on business, fitness, money and lifestyle changes. You'll hear about the practical steps I recommend for getting started, my approach to staying fit while building a business, and how quitting alcohol has impacted my life. I'll also dive into creating content, staying consistent, and how to avoid the pitfalls of toxic online behaviours.

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(00:00) Preview and Introduction
(01:25) What Are The Biggest Losses You've Had in Business?
(04:55) Has Money Changed You As A Person?
(08:58) Are You Going To Live In Ireland Again?
(14:04) What Do You Want Your Life To Look Like When You're 83?
(16:55) How Do You Prioritize Your Tasks?
(18:55) What Would You Do If You Won The Lottery?
(21:33) What Are 5 Things You Need For a YouTube Channel?
(25:50) Advice For Young Men Building a Side Hustle?
(29:55) Tips For Asking Better Questions in a Podcast?
(32:50) Advice For Building a Personal Brand From 0?
(37:00) How Did You Monetise Kickoff Sessions During Your 9-5?
(39:50) Will Creating Content Get You Clients?
(43:50) One Guest You Want to Interview That You Disagree With?
(47:50) One Moment You Felt in Full Flow During a Podcast?
(50:48) Does Your Sobriety Only Involve Alcohol?
(54:12) What Are Your Physique Goals Right Now?
(57:10) Long Term Vision of Kickoff Sessions?

What better to talk about than something that has been on Lyndsay's mind this week: consistency. Every social media guru says consistency is everything, but is it? Lyndsay dives into her thoughts on whether posting on a regular schedule and sticking to your branding is a good idea or not.

Lyndsay's Instagram: https://www.instagram.com/lyndsayemily_/

Over the last few years, the concept of personal branding has taken the business world by storm. Fueled partly by the rise of social media and the need to rise above the rest of the pack, it establishes your public persona for your target audience. 

It is your thoughts, beliefs, and values and how you present them to the world, keeping you in control over how people should perceive you - and by extension, your business.

Personal branding brings many benefits, such as increasing your visibility and making you stand out amongst the crowd. It also helps grow your network, gain customer trust, and spread your influence. 

But most importantly, it directly impacts your business, helping you attract opportunities that ensure success.

So how do you develop your personal brand and leverage its power to help grow your company?

In this episode of Help! My Business Is Growing, our guest Erica Castner and I talk about Personal Branding, what it is precisely, and how it can benefit not just your life but also your business.

She shares how you can successfully build your personal brand and tips on leveraging it to grow your confidence, influence, and business.

Erica Castner is a Brand Strategist and Founder of Castner Consulting. For over two decades, she has helped business owners + personal brands expand their reach and online presence. 

Her business, Castner Consulting, specializes in helping business owners and creators find, connect, and convert prospects into clients. She is also the host of the Voices of Impact podcast and recently became an Ironman.

In this week's episode, we discuss:

02:53 What is personal branding? And how do you leverage it to grow your business? 

05:25 How do you expand your reach and personal brand beyond social media or LinkedIn, such as summits and face-to-face interactions?

12:17 What are some other ideas for expanding your reach besides connecting with other people, providers, and complementary businesses?

15:25 What are the steps to take if someone wants to speak on a bigger platform such as a TEDx talk, for example?

20:11 What was the process for starting on videos? What is that journey like, and how can one get good at doing them? 

24:35 What are some significant and positive changes in the business when the owners or founders successfully implement personal branding? 

27:00 How is personal branding different from paid ads?  

29:37 What is the one tangible thing a founder or CEO can do this next week to get them closer to building their personal brand?

Resources:

Erica Castner, Brand Strategist and Founder of Castner Consulting:
https://ericacastner.com/

LinkedIn:
https://www.linkedin.com/in/ericacastner/

Instagram:
https://www.instagram.com/ericaqueeniecastner/

Podcast | Voices of Impact: 
https://podcasts.apple.com/us/podcast/voices-of-impact-with-erica-castner/id1488325449

Kathy Svetina, Fractional CFO:
https://www.newcastlefinance.us/

Blog post | How Personal Branding Helps Business Growth  
https://www.newcastlefinance.us/post/how-personal-branding-helps-business-growth

#0095 Top 3 Key Takeaways:

1. How to cut through the noise and BE KNOWN for something in your industry
2. Using consistency to build momentum and propel your brand 
3. 3 ways to get more eyes on your personal brand, even if you’re starting from scratch

You're stuck, trying to build your brand from scratch.

You don't have the money to pump into ads, so you're getting drowned out by all the big players. What's the point of even trying?

Well today's guest is give us that advantage back. Chris Ducker is like the personal branding wizard and he is here today to help us build a profitable personal brand.. FROM SCRATCH.

To get the links and resources discussed in this episode, head over to the Episode 95 Show Notes.

Today's sponsor is Riverside.fm.  Use the code NICK15 to get 15% any Riverside membership plan.

Are you ready to start your own podcast? Book a Call with Nick to find out how we can develop a plan to your new show launched in just 8-weeks!

If you enjoyed the episode, be sure to leave a review of the Nine-Five Podcast on Apple Podcasts.

Team! I hope you are all doing really well. We have some exciting episodes coming your way soon with some truly epic guests. As many of you know, I am a huge advocate for people’s personal brands. This topic of a personal brand is very interesting to me as many people equate a person’s brand to their number of followers on social media, their success, and other metrics. I for one have always seen that everyone has a personal brand. Whether you’re a mother, a surgeon, a farmer, an athlete, a social media personality or anyone else, you have a personal brand. So, how do I define a personal brand? That is one of the things I touch on in today’s episode along with how you can build your personal brand and start reaching your goals. 

Specifically I discuss:

• How to build your personal brand
• What is a personal brand?
• What is a personal brand example?
• How do you personally brand yourself?
• What makes a good personal brand?

I hope you receive some valuable takeaways from this episode, and remember that your values and your morals are the foundation of your brand and your identity. 

You can connect with me at the following links:

• My Instagram
• My Website
• My YouTube
• My TikTok
• My Pinterest

Topics Covered:

• Brad Minton - Career Coach & Certified Resume Writer
  • LinkedIn: https://www.linkedin.com/in/brad-w-minton/
  • Minttobecareer.com
  • Instagram: @minttobecareer
  • Podcast: Your Career GPS
• How Brad's central mission helped create his career
• What a personal brand is and how it's tied to your reputation
• You have a brand whether you acknowledge it or not
• Building your authentic impact story
• The importance of understanding your "why"
• Using your personal brand in a job search or established career
• Shifting mindset around showing yourself in your job search
• The story of Arnold Schwarzenegger
• How Brad built his own brand
• Confidence vs cockiness in your personal/professional brand
• Common myths of building your personal or professional brand
• Social media's impact on your brand
• How to start your brand from scratch and uncover the facets of your unique brand
• Brad Minton's "STAR" method of brand building
• "Get comfortable being uncomfortable"

Work with Mike: https://www.coachoiseau.com/

Work with Lisa: https://careerbalancecoaching.com/