what is thought leadership

Explore " what is thought leadership" with insightful episodes like "Experts Are a Dime a Dozen. Thought Leaders Are Rare and Valuable with Nicky Billou", "Redefining Thought Leadership with Ryan McCready (Reforge)" and "Marketing to an Over-Marketed Society with Michael Brenner" from podcasts like ""Evolution of Brand", "The Long Game" and "The Long Game"" and more!

Episodes (3)

Experts Are a Dime a Dozen. Thought Leaders Are Rare and Valuable with Nicky Billou

Top 3 Takeaways From This Value-Packed Conversation:

Thought leadership and business intermingle in your desire to help people. Business is a people game, not a numbers game. It's all about building relationships!
"An expert is someone who knows something. A thought leader is someone who is known for knowing something." --- Matt Church
People expect to get more from what they pay more for. People will show up expecting to get the results they seek when they invest more in the solution they believe in

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Click here for complete show notes

It's time to take your brand from unknown to undeniable. Discover how to become a thought leader in your niche, attract new clients, expand your network, and much more. Click here to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 133 of Evolution of Brand

An inside look at how Nicky's brand has evolved over the years
Why you need to understand that business is a people game, not a numbers game
The biggest reason thought leadership is so critical to your growth
How the right messaging will transform your brand and everything you do
What is the difference between thought leadership and being an expert?
Why "experts" are afraid to charge what they're worth
Why you need to charge according to what your solution is worth
The four qualities every successful person has
Why you need to invest in your own personal and professional development
How a few seconds may have changed the life of Napoleon Hill and anyone he's impacted through his writing
A powerful story of how Nicky's thought leadership saved a family

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Evolution of Brand

enJanuary 03, 2023

thought leadership

personal branding tips

jason cercone

nicky billou

what is thought leadership

Redefining Thought Leadership with Ryan McCready (Reforge)

What is thought leadership?

Some would say it’s the expression of ideas that demonstrate you have expertise in a particular field or topic.

It could also be described as a tactic marketers use to build credibility for themselves in their company.

Ryan McCready is the Managing Editor at Reforge. In this conversation, we dive into thought leadership and how we define it, why hot takes are the bedrock of thought leadership, and we talk about how to work with experts.

Connect with Ryan:
https://twitter.com/RyanMcCready1
https://www.linkedin.com/search/results/all/?keywords=ryan%20mccready&origin=RICH_QUERY_SUGGESTION&position=0&searchId=28ddbd3d-00be-42d2-afe1-e7a035908b0c&sid=y!X

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.

Some interviews you might enjoy and learn from:

020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)

041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

045: Building Competitive Marketing Content with Sam Chapman (Aprimo)

009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris

019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)

028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

015: Should You Hire Writers or Subject Matter Experts?

017: How Do Growth and Content Overlap?

027: Is Organic Traffic the Best Traffic?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

enAugust 24, 2022

Marketing to an Over-Marketed Society with Michael Brenner

Join us for Office Hours on Demand Creation: https://beomniscient.com/office-hours/

Content marketing is about a lot more than spending money on banner ads and sending out leaflets in the mail.

For Michael Brenner, CEO of Marketing Insider Group, content marketing is a two-way dialogue between a company and its audience.

With content marketing, you build trust through consistent interaction with customers. And Michael believes that the more credibility you have with customers, the more they’ll be willing to listen to what you have to say.

Michael spoke with us about the importance of consistency in content marketing, why you shouldn’t be afraid to be basic, and how touchpoints can help you be more efficient with your funding.

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