wordfetti

Anita Siek is the founder of Wordfetti. A brand DNA power-house that helps brands who "don’t do normal", standout through the power of consumer psychology, design thinking and words. An ex-lawyer who was reluctance to leave her day job, Anita started Wordfetti as sidehustle. It was a way for her to pursue her love of words and it quickly turned into her full-time gig.  

In this episode Anita and I chat about the power of words and how to craft your messaging to attract your ideal customer. Anita also explains what goes into creating a stand-out brand and how to craft your brand DNA. We also talk about:

• How to build a trusted brand;
• Who are you selling to? How to work out who your ideal client really is;
• Validating your services and then selling them to your ideal client; 
• Truly understanding what success means to you and knowing if/when to scale your business;
• Anita’s approach to setting her pricing and why the transformation she delivers is worth every cent; and
• Learning how to Zig when others Zag!

This episode is brought to you by Wordfetti Your Words – find out more about Anita’s incredible course.

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Host: Justine McLean – Flossi Creative

Music: Francesco D’Andrea

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Discover the Secrets of Successful Business Facebook page
Follow Justine on Instagram @flossifiles or @secretsofsuccessfulbusiness

Host: Justine McLean – Flossi Creative
Producer: Leah Stanistreet – ...

Join us as we explore the current state of podcasts as an effective tool for brands, advertisers and consumers alike. As the world changes around us, audio may be entering a golden age of possibility. Can you ‘hear’ it?

Panellists include:

• Anita Siek, Founder and Head Strategist at Wordfetti, Podcaster at Brandfetti LinkedIn | Insta @wordfetti @brandfetti 
• James Henderson, Founder and Director of Aych Media LinkedIn | Insta @jimsesh
• Jacob Aldridge, Founder of “Don’t Waste a Good Recession”, Co-Host of the ‘Come Again?’ Podcast LinkedIn | Twitter @jacobaldridge
• Panel Facilitator: Elizabeth Gibbons, Director of Client Services, zeroseven LinkedIn | Twitter: @Gibbled @zeroseven 

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Live recording by Select Audio Visual.

Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.

Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/events

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