working with brands

Whether it’s leaving the comfort of a steady paycheck to pursue photography, or checking out the possibilities of AI, sometimes the greatest rewards lie on the other side of fear. Teresa Au speaks to photographer Tobi Shinobi about his first career in law, making a name on Instagram, and why drone photography is so peaceful. Tobi also shares his perspectives as a brand strategist, advising the same types of corporate clients who hire him for their shoots.

What you’ll hear in this episode:

• Learn about Tobi’s upbringing in East London
• Why practicing law and photography are so opposite
• The importance of being exposed to the arts
• How the shift from law to photography was both a jump and a push
• There’s no time for fear when you’re so busy
• Growth and progress are not linear
• Professionalism as a means to creativity
• Listening to clients
• What Tobi loves about photography
• The best way to shake a bad mood
• How the AI revolution is like the Industrial Revolution
• The difference between fear and respect
• Controversy over AI use in photography
• The AI we’re already using without realizing it
• Tobi’s “real life” Photoshop technique
• What makes you more or less of an artist?
• The thing that makes both AI and photography exciting
• How creative strategy is like storytelling
• Why storytelling is so essential to human beings
• Are you cut out for working with brands?
• Brand safety and authenticity
• Tobi’s one word for 2023 (and 2024)

Tobi Shinobi is an award winning photographer and videographer based between London and Chicago who was just named one of Adobe’s 2023 Firefly Creators to Watch. His work encompasses high profile events, product photography, architecture, and interviews. An early Instagram star, he has over 200,000 followers across online platforms. Tobi finds beauty in often gritty urban landscapes and his distinctive focus on detail, perspective, geometry, and symmetry allows for a new appreciation of architecture. 

Tobi provides social strategies for an array of digital content from video to photos for brands. He regularly works for clients such as Audi, Adidas, Coca-Cola and Samsung. He is an alumnus Adobe Lightroom Ambassador and Sony Global Imaging Ambassador. His first solo photo book, Equilibrium, is available now, and he starred in the award-winning documentary, I Take Photos. He is currently showing work in Brazil and in Chicago, some of which was recently selected as part of the 2023 MvVO awards. 

Teresa Au (@tautastic) is an executive for community engagement at Adobe. Her career spans diverse creative fields, primarily in New York’s fashion industry, as well as architecture firms, and now Silicon Valley tech companies. She has always prized working with distinctive design and the interesting people behind it–from designer Elie Tahari to start-up CEOs. 

Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. In the Making is brought you by Adobe Express and Adobe Creative Cloud. 

Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance. 

Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.

Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more. Learn more about the apps in Creative Cloud

This episode's guest is with Madi our left handed, animal loving, empath that you’ll find venturing in the mountains and deserts of Utah with her Australian Shepherd. 

Website: 
https://www.embarkwithember.com/

Instagram:
https://www.instagram.com/madikay.photography/

This is the #1 mistake I see social media influencers, social sellers, network marketers and affiliate markets make...

They only post ONCE about their product.

The truth is, people need to see something over and over and over again before they make a purchasing decision. 

Inside this episode I share my top selling formula:

Consistency + Repetition + Patience = MONEY

Follow on Instagram: https://www.instagram.com/jenny_peterson/
Follow on Facebook: https://www.facebook.com/jennypetersonstyle
Want to get a text reminder when new episodes drop? Text the word PODCAST to 385-220-8658.

Try Yu TrimFit! Use discount code JENNYP to save up to 25% https://lddy.no/zgjh

Apply to become a Yu Affiliate here https://beautifulyu.com

Stepping up to the mic for Season 3 Episode 7 of Orms Air: The Orms Podcast is Talya Brockmann, a young Cape Town-based film photographer who is carving out a niche with her instantly recognisable analogue images featuring European-esque compositions of swimwear. Talya joined us to discuss the transition from shooting on digital to shooting on film, working with models and brands, and film photography hacks. 

In this episode, Jess and Talya mention the following: 

• This past episode of Orms Air where Jess discussed the notion that no ideas are original. 
• The documentary "Everything Is A Remix", which changed Jess' life. 
• The photographers Cameron Hammond, Purienne, and Brydie Mack, whose work greatly influenced Talya's signature style. 

Find Talya online: 

• Her photography Instagram
• Her personal Instagram 
• Her website 

WHAT WE DO

• Empowering the creativity of visual professionals and hobbyists alike at Orms Direct 
• All things printing, framing, and photobooks at Orms Print Room & Framing 
• Inspiring and educating the creatives of the future at Orms CTSP 

Find more Orms content online: 

• The Orms Instagram
• The OrmsTV YouTube channel 
• Orms on Facebook 
• The Orms Connect Blog 

Orms Air: The Orms Podcast is produced and hosted by Orms Content Manager Jess Young. It is edited by Sam Wilson, our Junior Audiovisual Content Producer.

This week, our digital studio is blessed by the uplifting presence of the lovely Mischke Bosse. Mischke is a freelance photographer, writer and content manager who quit her day job in 2019 to create content not only for herself but for private clients full-time.

In this delightful, informative and incredibly interesting discussion, Mischke openly shares about her creative beginnings, how to tackle the process of going freelance with confidence, and insider advice on creating valuable content for digital consumption. Mischke's particular focus is working with sustainable brands and small local businesses, so if you're looking for insight into that whole world, be sure to stay tuned!

MISCHKE'S LINKS:
Instagram
Website & blog
Photography portfolio

Lately I've been having conversations with lots of food bloggers who are curious what it takes to "be a successful food blogger". The problem with that question is that it is impossible to answer without knowing what your end goal is.

Asking what makes a "successful food blogger" is like asking "Do I need to pack a sweater?" when you don't know whether you are going skiing in Utah or to the beach in Cancun.

In this podcast I wanted to talk about a few of the goals you might have as a food professional, and what is important for each one. This is because determining your goals is probably the most critical thing you can do. If you don't know where you are trying to go, it is impossible to figure out the best way to get there.

Show notes and transcription: Where Are You Going?

Lori Rice is a professional photographer who built up her clientele by working with brands and networking at food and blogging events. We talk about when to pivot your blog, how to price client work, tips for photographers looking to improve, and how to get the most out of conferences.

Full Transcription: Lori Rice Professional Photographer Interview

Practical ways to grow your company or side hustle and to succeed while you're already busy.

We live in a busy world; life's more hectic than ever. Most of our listeners currently have a side hustle or plan to start one soon. But the struggle is monetization and fitting building their business while also working a full-time job to pay the bills.

How to Grow and Monetize Your Brand When You’re Already Busy

How can we find time to grow and monetize when we're already pressed for time? Today's guest is Winnie Sun, and she explains how you can organically grow and monetize your brand while you're already busy.

Winnie Sun has been called "the female of finance" and is currently ranked as the #1 woman in finance by Rise Global.

But what Winnie Sun does goes beyond just the finance industry. She's also a regular contributor to Forbes, Good Day LA, and Fox News. She has her own podcast called Renegade Millionaire Show. And she's a keynote public speaker.

Winnie Sun is without a debut, a Rockstar. How does she manage it all??? She shares her strategies and secrets with us in this episode of the Creating a Brand Podcast.

For full show notes visit creatingabrandpodcast.com

Today I'm diving into exactly how to work with brands so that it works for you and your audience.

Before we dive into the episode, let me remind you that if you haven’t signed up for the next session of Pitch Perfect Live, you need to do so right away. The next session runs from Monday, May 13th through Friday, May 17th, 2019.

Are you tired of being asked to work for free or for a product that has nothing to do with your niche?

Honestly, does a food blogger need another wood watch?

Yeah, I don’t think so. That’s why in today’s episode, I am going to share with you some of the ways that you, as a blogger or influencer, can work with brands.

You can be compensated for the content that you create and the influence you bring to the brand.

Links:

jennymelrose.com/how-to-work-with-brands

Click to view: show page on Awesound

This week we are talking all about collaboration. More specifically, collaborating with brands. We are so grateful to sit down with Meredith Staggers, who is a Collaboration Queen - seriously she does a fantastic job -and has been fortunate to work with many brands for a living. See a full list of her collaborations here.

About Meredith
Meredith Timms Staggers, is a blogger, photo stylist and the founder of Cake & Confetti. After working in the marketing and event planning industry for three years, she decided to launch Cake & Confetti (named after two of my party must-haves!). Since 2013, She has seen the business evolve from party planning to a multi-faceted styling boutique + blog! She is fortunate to collaborate with amazing brands for a living, and believes in celebrating life's little moments whether it's with a glass of bubbly or a slice of cake!

Meredith Trippled Her Business in 2018
She credits part of this growth to sharing authentically with her audience more about herself and her life in her Instagram feed instead of just her stories. "People were able to get to know the person instead of just photos of cute desserts." She tells us, "pick a few things that you love and are aside form what you're paid to do...and share those". "People want the real," not just the perfect flat-lay. She also put herself out there more with other bloggers for collaboration.

How Do You Reach Brands to Collaborate With?
You can reach out to the brand itself and pitch a collaboration, but you are subject to the contact form landing with a random person. Meredith suggest finding networks and influencer groups that post collaboration projects with brands that you can apply for. You pitch ideas to the brand for them, and if they feel you are a good fit they will reach out. Meredith says she may receive one for every fifteen she applies for. But she has also found work through a brand manager that would pitch her or through a hashtag like #HoustonBlogger that look for bloggers in a certain market.

Choosing the Right Brands to Collaborate With?
Partner with brands that fit in your life, things you have actually tried. "I've got to stay true to my brand, and yes, sometimes that means passing up thousands of dollars. But if I lose the trust of the people that follow me, I have nothing." Your audience can tell when something is not authentic, "there is a certain way you talk about things if you really care about them."

Planning Out the Collaboration Project and Schedule
Brands will typically provide a deadline of when something needs to be live. Meredith likes to work backwards to make sure she has the time and space to complete the project and post. The concept idea itself, which has typically already been pitched and approved, drives what she does. Her goal is to always bulk shoot when she can, and she will a week before make sure she has everything she needs for the shoot, whether it is something she already has or needs to be ordered.

Meredith likes to keep the number of posts that are sponsored limited to two per week so that the other two can be more personal or organic - party planning, Piper (her daughter) photos, things she has been loving - to keep it more well rounded. Most of her sponsored posts have shifted to Instagram, allowing her the freedom on her blog.

Aspiring Blogger?
"Just start... you never know unless you try. And it's not going to be an overnight thing." Meredith started in 2013, and it took time to get to the point where she could hire an assistant to help out. So you don't want to become an influencer to just make money, because there is a lot of work that goes on behind the scenes. Have another reason, "figure out what makes you unique and share about that." If you put out good content that you are proud of the opportunities will come.

Find Meredith Online
• Website
• Instagram
• Pinterest
• Facebook

Find The Creative Legacy Podcast Online
• Website
• Instagram
• Facebook
• The Creative Legacy Podcast Group

Find Sarah Online
• Website
• Instagram
• Facebook
• YouTube

Find Shaunae Online:
• Website
• Instagram
• Facebook

Are you an influencer or blogger that's ready to work with brands on sponsored content?  Do you have an influencer media kit? Do you know what an influencer media kit should look like and what it needs to contain? If not, be sure to stay tuned for today’s episode as I am answering all of your questions about influencer media kits and explaining why, as an influencer, you absolutely must have one if you want to work with brands.

Before we talk about what you need inside your influencer media kit, let’s talk about why you need one.

An influencer media kit makes you look professional.

Hobby bloggers don’t need media kits. You aren’t a hobby blogger, playing the social media game, and posting at random times. You are a professional influencer and you need an influencer media kit that represents who you are as a professional.

Your influencer media kit should match your brand in colors and fonts. You should have professionally done headshots that are in your kit. Don’t skimp on the photography when it comes to your own headshots. Hire a professional if you don’t have a friend who is a photographer.

Links:

jennymelrose.com/influencer-media-kit

Click to view: show page on Awesound

Everyone wants to be an Instagram Influencer, but do you have what it takes?  Do you know the role you need to take with your audience as Instagram Influencer?  I'm breaking down how to become an Instagram Influencer with actionable steps to take.

I recently got back from speaking at a conference in Las Vegas and one of my sessions was about, you guessed it, working with brands. The funny thing is, sometimes a brand will actually have one of their people sit in on my session just to see what I’m telling the bloggers to do. My favorite part is after the session when they tell me that what I am teaching is exactly what they want all bloggers to know.

It’s just so fulfilling to know that I am on the right track with what the brands expect from bloggers and with what I am teaching you all. I’m gonna share with you some of what I learned from the brands about what they’re looking for as far as an Instagram Influencer, but first, I want to start by asking a question.

Links:

jennymelrose.com/instagram-influencer

Click to view: show page on Awesound

Influencers routinely make mistakes when working with brands on sponsored content without even realizing it.  I learned by building my site, The Melrose Family, exactly what it takes to build a blog that brands are excited to work with. But along the way, I also learned what the biggest mistakes are that influencers make when trying to work with brands on sponsored content. Today, we are going to dive into those mistakes.

Be sure to download your Pitch Perfect Cheat Sheet: jennymelrose.com/pitch-checklist

Links:

jennymelrose.com/mistakes-influencers-make

Click to view: show page on Awesound

Are you a blogger or influencer that wants to work with brands, but you're not sure how you're different from every other blogger out there?

It can often feel like you are just another blogger, but that's not why you started this.  Is it?  You have a unique perspective that you want to share with the world.

Now we just need to figure out how to hone in on your strengths so that we can show the brands that you love exactly why they would want to partner with you.

What makes you, YOU?!

Links:

jennymelrose.com/finding-strength-influencer

Click to view: show page on Awesound