wunderman

Explore "wunderman" with insightful episodes like "Building Better Experiences", "The Cookie Crumbles", "#14 mit Larissa Pohl, CEO Wunderman Thompson" and "When content and commerce collide" from podcasts like ""The Experience Makers", "The Experience Makers", "What's Next, Agencies?" and "The Experience Makers"" and more!

Episodes (4)

Building Better Experiences

In 2021 digital experiences have the power to make or break relationships with customers yet delivering them has never been more of a challenge for brands. The demand for personalised experiences across multiple channels is becoming increasingly hard to manage. Marketers are facing a proliferation of customer segments and context-based decisions and require the strategy, processes and technology to drive the right content, to the right channel, at the right time.

The Experience Makers talks to Sitecore’s, Director of Industry Strategy and Marketing, Mike Plimsoll and Wunderman Thompson Technology Strategists, Mark Deal and Adam la Spina. Together they delve into the complexities of today’s content and asset management landscape and give some not-to-be-missed advice to brands hoping to build better experiences.

Download a copy of the report here: https://www.wundermanthompson.com/insight/building-better-experiences

Produced by Breaking Atoms (www.breakingatoms.co.uk)
Music produced by David John Walker (www.imperialbeats.co.uk)

The Experience Makers

enJune 24, 2021

The Cookie Crumbles

Data is one of the most valuable assets a business can have & has a huge impact on its potential to grow – informing decisions, shaping product development and driving customer experience. In order to collect sufficient data, brands have relied for years on cookies created by third-party technology companies.

However, what started as a convenient way for brands to get to know their customers and serve them relevant content online has led to data scandals, growing concern from regulators and distrust from consumers. As a result, Google is phasing out third-party Cookies, retiring them completely by the end of 2022, meaning brands will no longer have access to much of the data that they have used to curate personalised customer journeys.

This is an opportunity for brands to adapt to new ways of using data with integrity and show consumers that they are on their side. Wunderman Thompson Data’s Head of Business Consulting, Olivia Hawkins, Wavemaker's Head of Precision, Tarik Windle and Carsten Hyldahl, Director of AI & Identity at Wunderman Thompson MAP, share their thoughts on this opportunity with our host, Gemma Milne. They’ll discuss what ‘data with integrity’ means and explore how technology can help brands offer more tailored experiences in the future.

Be sure to follow Wunderman Thompson Technology on:

Produced by Breaking Atoms

Music produced by Imperial

The Experience Makers

enApril 21, 2021

#14 mit Larissa Pohl, CEO Wunderman Thompson

Während einer Transformation muss die Kultur gezielt dekonstruiert werden“, sagt Larissa Pohl, CEO von Wunderman Thompson im Gespräch mit Kim Notz. Warum der Wunsch, die eigene Kultur zu erhalten, den Transformationsprozess daher genauso aufhält, wie eine homogene Belegschaft, ein einseitiges Recruiting und fehlende Diversität in der Führung und was wir von Microsoft lernen und uns auf keinen Fall bei der CIA abgucken sollten, gibt es jetzt in der neuen Folge „What’s Next, Agencies?“ zu hören.

What's Next, Agencies?

deJuly 07, 2020

When content and commerce collide

For episode four of The Experience Makers, Gemma Milne joins Wunderman Thompson Technology's Chief Executive, Miro Walker and Wunderman Thompson Commerce's Head of Innovation, Naji El-Arifi. This week's discussion is around how content and commerce intersect and the evolution of the "shopping cart" to the more fluid journey between editorial and social experiences.

Check out our Future Shopper Report!

Be sure to follow Wunderman Thompson Technology on:

Produced by Breaking Atoms

Music produced by Imperial

The Experience Makers

enSeptember 16, 2019

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